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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Nazhruna: Jurnal Pendidikan Islam Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Inovasi Pendidikan Ekonomi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Community Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM Jurnal Pendidikan Islam KOPEMAS
Eka Farida
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pendampingan Pembuatan Nama Store dan Digital Marketing Untuk Meningkatkan Usaha Sarung BHS Eka Farida; Ifa Khoiria Ningrum; Dewi Endah Fajariana
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 8, No 2 (2024): Oktober 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i2.4834

Abstract

ABSTRACTIn facing the current very open and competitive market mechanism, market dominance is a prerequisite for increasing business competitiveness. The problem faced and the weakness of the MSME group is the lack of access to information, especially market information. This is an obstacle because limited access to market information can result in low market reviews which can lead to weakened competitiveness. The method we use is direct observation of MSME actors. Through the assistance program for creating store names and digital marketing, we hope to be able to help MSME actors to create brand names that can build business image and reputation, and gain recognition from the public as consumers of marketed products. ABSTRAKDalam menghadapi mekanisme pasar yang sangat terbuka dan kompetitif saat ini, penguasaan pasar merupakan prasyarat untuk meningkatkan daya saing usaha. Masalah yang dihadapi dan menjadi kelemahan kelompok UMKM adalah kurangnya akses informasi, khususnya informasi pasar. Ini menjadi kendala karena dengan keterbatasan akses informasi pasar tersebut dapat mengakibatkan rendahnya peninjauan pasar sehingga dapat menyebabkan melemahnya daya saing. Metode yang kami pakai yaitu observasi langsung kepada pelaku UMKM. Melalui program pendampingan pembuatan nama store dan digital marketing, kami berharap dapat membantu pelaku UMKM untuk membuat nama brand yang dapat membangun citra dan reputasi usaha, serta memperoleh pengakuan dari masyarakat selaku konsumen produk yang dipasarkan.
THE CONTRIBUTION OF BPRS BHAKTI SUMEKAR PRATAMA GILI GENTING BRANCH IN IMPROVING THE PERFORMANCE OF MSMEs Kamil, Insan; Pardiman; Eka Farida
International Journal of Cultural and Social Science Vol. 6 No. 2 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i2.1066

Abstract

This study aims to analyse the contribution of BPRS Bhakti Sumekar Pratama Gili Genting Branch in improving the performance of MSMEs in the islands through sharia financing and integrated business coaching. This research method uses qualitative field research through observation and interviews with BPRS employees, customers, and the local community. Data analysis techniques include data reduction, data presentation, drawing conclusions, and triangulation of data sources using Nvivo 12 Pro. The results of this study indicate that BPRS Bhakti Sumekar Pratama Gili Genting Branch contributes to improving the performance of MSMEs through two financing programmes, Mitra UMKM and Berani Mekar, as well as through guidance and mentoring. Factors influencing BPRS contributions are internal, such as human resources, product agreements, services, and location. External factors such as the absence of direct competitors, government policies, bad credit, and limited direct transportation. The contribution of BPRS to MSME players has an impact on increasing income and business management. The contribution of BPRS to local economic development through financing to MSME players has an impact on productive businesses by meeting the needs and providing employment opportunities for the local community.
THE EFFECT OF LONG-TERM RELATIONSHIP AND PROCESS INTEGRATION ON COMPANY PERFORMANCE THROUGH SUPPLY CHAIN MANAGEMENT AT PT POMI Diah Nurhayati Mailasufa; Muhammad Ridwan Basalamah; Eka Farida
International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i3.1136

Abstract

This study examines the impact of long-term relationships (LTR) and process integration (PI) on company performance, with supply chain management (SCM) as a mediator, using a quantitative approach and Structural Equation Modeling (SEM-PLS). Data from 88 suppliers in PT Paiton Operation and Maintenance Indonesia were analyzed. Results show that PI positively influences SCM, and SCM significantly enhances company performance. LTR, while important, lacks impact when it remains solely contractual and without collaborative planning. SCM is crucial for improving operational efficiency and reducing costs. This research highlights the strategic importance of SCM in linking relational and structural factors to performance outcomes, supporting frameworks like Relational View, Transaction Cost Economics, and Dynamic Capabilities Theory. The study suggests enhancing LTR through collaborative SCM practices and extending PI for optimal performance improvement.
THE ROLE OF TRAINING AND COMPETENCE IN IMPROVING EMPLOYEE PERFORMANCE AT BANK BNI TULUNGAGUNG: WORK MOTIVATION AS A MEDIATION VARIABLE Firdaus Ali Syabana; Siti Asiyah; Eka Farida
International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i3.1143

Abstract

The banking industry faces growing competition due to technological advances, shifting consumer behavior, and digital innovation. In this context, the success of Bank Negara Indonesia (BNI) Tulungagung Branch depends on the quality of its human resources (HR), which serve both operational and strategic roles. This study aims to examine the effect of training and competence on employee performance, with work motivation as a mediating variable. A quantitative explanatory research design was applied, involving 70 employees as respondents. Data were collected through a Likert-scale questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) via SmartPLS 3.0. The analysis confirmed strong validity and reliability (loading factor 0.731–0.912; Cronbach’s Alpha > 0.70). Training and competence explained 70.6% of performance variance and 71.5% of motivation variance. Training significantly influenced motivation, while competence had a significant effect on performance. However, motivation did not significantly affect performance and did not mediate the relationship. Thus, performance enhancement is best achieved through direct training and competency development.
Co-Authors Abdul Kodir Djaelani Abdullah Aslim Abdur Rahman Ach Taufiqurrahman Achmad Syukron Chalim Afi Rachmat Slamet Afi Rahmat Slamet Agam Rizkiyan Alfian Budi Primanto Alfian Budi Primanto Alvia Dwi Cahyaningrum Alya Nurul Sa’diyah Aminah Silvi Lestari Annisa Sari Arini Fitria Mustapita Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Candra Kurniawati Ningsih Danang Prio Utomo Devin Koko Febiriliansyah Dewi Endah Fajariana, Dewi Endah Diah Nurhayati Mailasufa Dyah Ayu Firkah Islamiah Dyah Nur Uswatun Hasanah Eka Dewi Fitriyanti Eka Pitri Ramdani Ery Tri Djatmika RWW Fabi Marulita Basuki Fahrul Ulum Fahrurrozi Rahman Fahrurrozi Rahman Farah Nauliana Firdaus Ali Syabana Firdaus Ali Sya’bana Fitri Fadhila Hadi Sunaryo Helga Dita Agustin Heri Ahmad Suyudi Hofifatul Musyarrofah Ifa Khoiria Ningrum Iis Nabila Ikrima Nizzul Mefiandini Irziana Fakhira Ita Athia Kamil, Insan Kandidatus Angge Kartika Rose Rachmadi Khairun Anisah Khalikussabir, Khalikussabir Khoirul Anam Kholidah, Neneng Rika Jazilztul Khusniah Enggarwati Kurniati Kurniati Lista Sefti Anggraeni M. Agus Salim M. Aliyuddin M. Ilham Al Farizi M. Khoirul Anwarudin Broto Suharto Melisari Melisari Meri Kurniawati Miftakhul Jannah Mit Witjaksono Moch Irvan Rusyadi Moch Regy Kurniawan Mochammad Suaidi Moh Imam Bushiri Moh Ulil Ampri Mohamad Fathanudin Abas Mohammad Rizal Muamar Kadhafi Muh. Fahrurrozi Muhammad Akbar Cakra Negara Muhammad Mubarok Muhammad Yasir Ridha Mumilatul Mufidah Neneng Rika Jazilatul Kholidah Nori Nottalia Nur Hidayati Nur Syahraini Nuriati Nuriati Nuriati Nuriati Padli, Feri Pardiman Pardiman Pardiman Pita Hadi Sriwahyuni Popy Hidayanti Rachma Rizki Puspita Ismara Ramadhan, Tri Sugiarti Ratna Fitri Hidayah Raudatul Jannah Restu Millaningtyas Restu Millaningtyas Rois Arifin Rosa Yuliati Saiful Rizal Salma Sundya Retha Salman AL Farizy Sarjono Sarjono Selvia Sulaksana Andi Putri Shafa Labiba Siti Asiyah Sunaryo, Hadi Supriyanto Supriyanto Syarifatul Mufida Syndu Artanto Tahsim Tahsim Taufiq Hidayat Tri Sugiarti Ramadhan Viga Esa Rizkhie Wahyu Dwi Agustin Widarko, Agus Yongki Dwi Ardiansyah Yulia Ifatur Rohma Yulia Sugianti Zainatun Fajria Zeinal Abidin Zerlinda Aliffatus Sholehah