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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Nazhruna: Jurnal Pendidikan Islam Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Inovasi Pendidikan Ekonomi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Community Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM Jurnal Pendidikan Islam KOPEMAS
Eka Farida
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengaruh Desentralisasi Fiskal, Fiscal Stress, Terhadap Pertumbuhan Ekonomi Dengan Kinerja Keuangan Sebagai Variabel Intervening Di Provinsi Bali Pada Masa Pandemi Covid-19 Zainatun Fajria; Budi Wahono; Eka Farida
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 07 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of fiscal decentralization, fiscal stress on economic growth with financial performance as an intervening variable. The data analysis method used in this research is quantitative data analysis using path analysis. The data used is secondary data. The secondary data in this study are financial reports in the province of Bali during the COVID-19 pandemic.The results of this study indicate that the variable of fiscal decentralization has no significant negative effect on financial performance. Fiscal stress variable has no significant positive effect on financial performance. Fiscal decentralization variable has no significant positive effect on economic growth. Fiscal stress variable has a positive and significant effect on economic growth. The financial performance variable has a positive and significant effect on economic growth. The variable of Fiscal Decentralization on Economic Growth has no effect so that Financial Performance cannot mediate Fiscal Decentralization on Economic Growth. Meanwhile, Fiscal Stress on Economic Growth has no effect so that Financial Performance cannot mediate Fiscal Stress on Economic Growth in Cities/Regencies in Bali Province in 2014-2020. Keywords: Fiscal Decentralization, Fiscal Stress, Financial Performance, Economic Growth.
Pengaruh Terpaan Iklan Media Sosial Terhadap Minat Beli Produk Scarlett Whitening Pada Mahasiswa FEB Universitas Islam Malang Alya Nurul Sa’diyah; Eka Farida; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 09 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of exposure to social media advertising, video marketing content, product posters, and celebrity endorsements on interest in buying Scarlett Whitening products in FEB students, Islamic University of Malang. This study uses a quantitative approach with explanatory research methods. The data used is primary data, the data collection method uses a questionnaire via Google form. The technique of determining the sample using random sampling of 95 respondents with a system of determining the number of samples using the formula by Malhotra.The results of this study indicate that there is a significant effect on the video content marketing variable on buying interest. While the product poster and celebrity endorse variables showed no significant effect on buying interest in Scarlett Whitening products. 37.5% buying interest is influenced by the variables in this study, while 62.5% buying interest is influenced by other variables not included in this study. Keywords: Advertising, buying interest, marketing content, product posters, celebrity endorsements, scarlett whitening
Pengaruh Persepsi Kualitas Produk Dan Kualitas Layanan Terhadap Keputusan Pembelian Pada Platform E-Commerce Shopee Di Era Pandemi (Studi Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Islam Malang) Achmad Syukron Chalim; Hadi Sunaryo; Eka Farida
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 01 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstrackThe shift of offline product marketing to online of course affects the level of consumer purchasing decisions for a product or service. Especially since the enactment of the appeal to stay at home to prevent and break the chain of the spread of Covid-19 in the pandemic era. This will certainly affect individual decisions in making purchase transactions. The factors that influence purchasing decisions are perceptions of product quality and service quality.The purpose of this study is to analyze and find out how much influence the perception of product quality and service quality has on purchasing decisions on the shopee e-commerce platform in the pandemic era. This research method uses a quantitative method that uses regression as a measure of how much influence the independent variable has on the dependent variable. The sample used in this study as many as 76 respondents, data collection techniques using questionnaires, data analysis using validity and reliability tests, and hypothesis analysis using t test (partial), F test (simultaneous), multiple linear regression analysis, and coefficient of determination with SPSS 20 support.The results of this study are 1) the perception of product quality and service quality simultaneously affect the purchasing decision 2) The variable perception of product quality partially affects the purchasing decision. 3) The variable perception of product quality partially influences purchasing decisions, has been partially tested Keywords: Influence, Perception of product quality, Service quality, Purchase decision 
Pengaruh Disiplin Kerja Dan Kualitas Pelayanan Pegawai Kantor Desa Terhadap Kepuasan Masyarakat Desa Tenggulun Kecamatan Solokuro Kabupaten Lamongan Muamar Kadhafi; Abdul Kodir Djaelani; Eka Farida
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 24 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to observe the impact of labor discipline and service exceptional of village workplace personnel on network delight in Tenggulun Village, Solokuro District, Lamongan Regency. The population in this study was the entire community of Tenggulun Village, Solokuro District, Lamongan Regency, amounting to 2,348. The sample in this study used Slovin's theory with the number of samples obtained, namely 96 respondents. The research method in this study uses quantitative research with an Explanatory Research approach. Based on testing using simultaneous F-test evaluation, the results showed that there has been a extensive impact among the X variables (work discipline and service quality) simultaneously on the Y variable (community satisfaction) in Tenggulun Village, Solokuro District, Lamongan Regency, and the outcomes of the partial t-test. The results confirmed that the paintings area variable had a effective and great impact on network pride in Tenggulun Village, Solokuro District, Lamongan Regency and provider nice had a nice and significant effect on community pleasure in Tenggulun Village, Solokuro District, Lamongan Regency. Keywords : Work Discipline, Service Quality, Community Satisfaction
Pengaruh Kepemimpinan Transformasional, Budaya Organisasi, Perilaku Organisasi Terhadap Kinerja Karyawan (Pada PT. Inkor Bola Pacific Pasuruan) Lista Sefti Anggraeni; Muhammad Ridwan Basalamah; Eka Farida
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 05 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims the effect of Transformational Leadership, Organizational Culture, Organizational Behavior have on Employee Performance. Studies at PT. Inkor Bola Pacific in the Pasuruan Regency area. In this study amounted to 70 respondents. The sampling technique used non-probability sampling technique. The sampling method is, employees who work at PT. Pasuruan Pacific Football Inkor. To find out the data that will be studied later, this study uses a questionnaire to find out more about the opinions of employees by filling in the statements that have been attached to the questionnaire. In addition, this research uses SPSS measuring instrument to test data in the form of instrument testing, multiple linear regression analysis, classical assumption testing, and hypothesis testing. From this study resulted in several conclusions stating that the variables of Transformational Leadership, Organizational Culture, Organizational Behavior have a joint effect on the performance of employees of PT. Pasuruan Pacific Football Inkor. While partially transformational leadership affects employee performance, organizational culture affects employee performance, and organizational behavior affects employee performance.Keywords: Influence, Transformational Leadership, Organizational Culture,    Organizational Behavior, Employees
Pengaruh Kelas Sosial, Harga, Promosi Dan Lokasi Terhadap Keputusan Pembelian Rumah (Studi Pada PT. Jawara Bangun Persada, Karangploso Malang) Helga Dita Agustin; Eka Farida; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 23 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of social class, price, promotion, and location on the decision to purchase a study house at PT Jawara Bangun Persada, Karangploso, Malang. The sample used in this study were 58 respondents. The data analysis method used is quantitative data analysis. To solve the problem in this research, using validity test, reliability test, normality test, multiple linear regression test, multicollinearity test, heteroscedasticity test, classical assumption test. This study uses multiple linear regression analysis with the help of SPSS 25. The results of this study indicate that the result  of the statement of class Social, Harga, Promot ion and Location in the results of the Purchase Decision test show that only the Social Class variable has a negative and insignificant effect, while the Price, Promotion variable , and Location has a significant and significat effect on purchasing decision. Keywords: Social Class, Promotion, Price, Location, Developmet
Analisis Swot Dalam Menentukan Strategi Pemasaran Pada Umkm Di Masa Pandemi Covid-19 (Studi Kasus Pada Pentol Pedas Alesha Bumiayu Kota Malang) Yulia Ifatur Rohma; Eka Farida; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 24 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is: 1) To find out the SWOT analysis and marketing strategy on MSMEs of Pentol Pedas Alesha, 2) To find out the application of SWOT analysis to determine marketing strategies for MSMEs of Pentol Pedas Alesha,3) To find out the marketing strategies applied to MSMEs Pentol Pedas Alesha. The results of the study used SWOT Analysis by identifying internal and external factors, namely the position of strength (Strenght) is greater with the total score obtained by 2.86 compared to the weakness position (Weakness) of 0.60. Then on the external factors of the company the opportunity position (Opportunity) is greater with a score of 2.24 compared to the threat position (Threats) of 0.50. The results of the calculations from the analysis showed that the implementation of the strategy in MSMEs using the Growth Oriented Strategy, because it was in the quadrant 1 position, where the quadrant was a very favorable situation.  Keywords: SWOT Analysis, Marketing Strategy, MSMEs
Pengaruh Store Atmosphere dan Lokasi Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Pada Warung Parikaton Malang Alvia Dwi Cahyaningrum; Eka Farida; Ita Athia
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of store atmosphere, product quality, location on customer satisfaction through purchasing decisions. The population in this study were all customers of Warung Parikaton Malang. The sampling method in this study used a purposive sampling method. Quantitative analysis was performed using SmartPLS. In this study, the results showed that the store atmosphere, product quality, and location did not significantly influence purchasing decisions. Store atmosphere and product quality have no significant effect on customer satisfaction. Location has a significant effect on customer satisfaction, and customer satisfaction has a significant effect on purchasing decisions. In addition, there is an indirect effect of store atmosphere and product quality which does not significantly affect customer satisfaction through customer purchasing decisions. Meanwhile, location has a significant effect on customer satisfaction through purchasing decisions. Keywords: Store Atmosphere, Product Quality, Location, Customer Satisfaction, Purchasing Decisions
Pengaruh Persepsi Kemudahan, Persepsi Manfaat Dan Fitur Layanan Terhadap Minat Menggunakan E-Wallet Pada Aplikasi Dana (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2019) Eka Dewi Fitriyanti; Eka Farida; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of perceived convenience, perceived benefits and service features on the interest in using e-wallets in the DANA study application for students of the Faculty of Economics & Business class of 2019, Islamic University of Malang. The type of research used is quantitative. The research sample was taken by purposive sampling technique with the Malhotra formula used to take the sample, namely the number of items x 5 so that the total sample is 85 respondents. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data used is testing the simultaneous hypothesis (Test F) and testing the partial hypothesis (Test t). The results of his research show that perceived convenience partially has no effect on interest in using e-wallets. Perceived benefits partially have no effect on interest in using e-wallets. Service features have a significant and positive influence on interest in using e-wallets. Meanwhile, simultaneously perceived convenience, perceived benefits and service features have a significant effect on interest in using e-wallets. Keywords: Perceived Convenience, Perceived Benefits, Service Features, and Interest in Using E-Wallet
Pengaruh Online Customer Review, Promo Special Event Day, Dan Star Seller Terhadap Keputusan Pembelian Pada Marketplace Shopee Candra Kurniawati Ningsih; Eka Farida; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this study is to determine the effect of online customer reviews, special event day promotions and purchasing decisions of star vendors in Shopee Marketplace. The data used in this study used primary data to determine the number of active business students and distributed surveys and secondary data to the participants. The universe of this study was the students of Malang Islamic University Faculty of Economics in 2019, 2020 and 2021, while the sample of this study was 70 participants according to certain criteria. The analytical method used in this study is a multi -linear analysis that uses F tests and T tests to test hypotheses. Research shows that it has a significant impact on purchasing decisions at the Shopee Marketplace. On the other hand, online customer reviews and special event day promotions have a significant impact on the purchasing decisions of Shopee Marketplace, and star sellers may not affect the purchasing decisions of Shopee Marketplace. Keywords: Online Customer Reviews, Special Event Day Promos, Star Sellers
Co-Authors Abdul Kodir Djaelani Abdullah Aslim Abdur Rahman Ach Taufiqurrahman Achmad Syukron Chalim Afi Rachmat Slamet Afi Rahmat Slamet Agam Rizkiyan Alfian Budi Primanto Alfian Budi Primanto Alvia Dwi Cahyaningrum Alya Nurul Sa’diyah Aminah Silvi Lestari Annisa Sari Arini Fitria Mustapita Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Candra Kurniawati Ningsih Danang Prio Utomo Devin Koko Febiriliansyah Dewi Endah Fajariana, Dewi Endah Diah Nurhayati Mailasufa Dyah Ayu Firkah Islamiah Dyah Nur Uswatun Hasanah Eka Dewi Fitriyanti Eka Pitri Ramdani Ery Tri Djatmika RWW Fabi Marulita Basuki Fahrul Ulum Fahrurrozi Rahman Fahrurrozi Rahman Farah Nauliana Firdaus Ali Syabana Firdaus Ali Sya’bana Fitri Fadhila Hadi Sunaryo Helga Dita Agustin Heri Ahmad Suyudi Hofifatul Musyarrofah Ifa Khoiria Ningrum Iis Nabila Ikrima Nizzul Mefiandini Irziana Fakhira Ita Athia Kamil, Insan Kandidatus Angge Kartika Rose Rachmadi Khairun Anisah Khalikussabir, Khalikussabir Khoirul Anam Kholidah, Neneng Rika Jazilztul Khusniah Enggarwati Kurniati Kurniati Lista Sefti Anggraeni M. Agus Salim M. Aliyuddin M. Ilham Al Farizi M. Khoirul Anwarudin Broto Suharto Melisari Melisari Meri Kurniawati Miftakhul Jannah Mit Witjaksono Moch Irvan Rusyadi Moch Regy Kurniawan Mochammad Suaidi Moh Imam Bushiri Moh Ulil Ampri Mohamad Fathanudin Abas Mohammad Rizal Muamar Kadhafi Muh. Fahrurrozi Muhammad Akbar Cakra Negara Muhammad Mubarok Muhammad Yasir Ridha Mumilatul Mufidah Neneng Rika Jazilatul Kholidah Nori Nottalia Nur Hidayati Nur Syahraini Nuriati Nuriati Nuriati Nuriati Padli, Feri Pardiman Pardiman Pardiman Pita Hadi Sriwahyuni Popy Hidayanti Rachma Rizki Puspita Ismara Ramadhan, Tri Sugiarti Ratna Fitri Hidayah Raudatul Jannah Restu Millaningtyas Restu Millaningtyas Rois Arifin Rosa Yuliati Saiful Rizal Salma Sundya Retha Salman AL Farizy Sarjono Sarjono Selvia Sulaksana Andi Putri Shafa Labiba Siti Asiyah Sunaryo, Hadi Supriyanto Supriyanto Syarifatul Mufida Syndu Artanto Tahsim Tahsim Taufiq Hidayat Tri Sugiarti Ramadhan Viga Esa Rizkhie Wahyu Dwi Agustin Widarko, Agus Yongki Dwi Ardiansyah Yulia Ifatur Rohma Yulia Sugianti Zainatun Fajria Zeinal Abidin Zerlinda Aliffatus Sholehah