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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Nazhruna: Jurnal Pendidikan Islam Jurnal Pendidikan Edutama JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Inovasi Pendidikan Ekonomi Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ecogen INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Indonesian Community Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM Jurnal Pendidikan Islam KOPEMAS
Eka Farida
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Konsumen Pada Soto Seger Rempah Warung Sahabat Muda Malang Khairun Anisah; Eka Farida; Mohamad Bastomi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine and explain the effect of product quality, service quality and promotion on consumer satisfaction at the Soto Seger Spice Warung Sahabat Muda Malang. The sample used in this study was 75 respondents using the Malhotra method of porposive sampling technique. The data analysis method used in this study is quantitative data analysis using multiple linear regression analysis. Testing the data used is a partial hypothesis testing (t test). The results of this study indicate that partially (t test) the variables of product quality and service quality have a significant positive effect on customer satisfaction at the soto seger spice stalls Sahabat Muda Malang, the promotion variable has no significant effect on customer satisfaction at the Soto Seger Spices stalls Sahabat Muda Malang. Keywords: Product & Service Quality, Promotion, Satisfaction.
Pengaruh Kualitas Produk, Lokasi Dan Tata Letak Terhadap Keputusan Pembelian Pada Super Indo Tlogomas (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis) Salman AL Farizy; Eka Farida; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This study aims to determine and analyze the influence of product quality, location and layout on purchasing decisions at Super Indo Tlogomas. The type of approach taken is a quantitative approach. With the type of explanatory research. The population in this study is students of the faculty of economics and business. The samples used in this study were 95 samples. The data used is primary data using questionnaires. The data analysis methods used are instrument tests: validity and reliability tests, normality tests, classical assumption tests: multicollinearity tests and heteroscedasticity tests, multiple linear regression analysis, hypothesis tests: simultaneous tests, partial tests and coefficients of determination. From the results of the study simultaneously obtained the results that product quality, location and layout have a significant effect on purchasing decisions. Product quality has a significant positive effect on purchasing decisions. Location has a significant positive effect on purchasing decisions. The layout has a positive insignificant effect on purchasing decisions. Keywords: Product Quality, Location, Layout and Purchasing decision.
Pendampingan Pemasaran Digital untuk Meningkatkan Promosi Penjualan IKan Air Tawar di BUMDes Karya Muda Pandanajeng Tumpang Malang Afi Rachmat Slamet; Eka Farida; Fahrurrozi Rahman
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 7, No 2 (2023): Oktober 2023
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v7i2.3534

Abstract

ABSTRACTBUMDes Karya Muda Pandanajeng is a village business unit that focuses on the cultivation and marketing of freshwater fish. The purpose of establishing BUMDes is to increase village potential, increase village income, and make it easier for the community to be able to consume fresh water fish to meet the nutritional needs of the community with the nutritional content present in fish. This service activity aims to add insight into Karya Muda Pandanajeng BUMDes regarding the importance of developing digital marketing to increase the promotion of fresh water fish sales. The method of implementing this community service is participatory, namely a method that is oriented towards efforts to increase the role of the community directly in the process and its implementation. This assistance is carried out through sharing digital marketing knowledge, preparing the formation of media used for digital marketing, as well as the realization of digital marketing, and monitoring implementation. The results of this service activity show that developing digital marketing at Karya Muda Pandanajeng BUMDes has a problem, namely, there is no workforce that can be given responsibility for implementing digital marketing. Therefore, the servant provides advice and understanding to the Karya Muda Pandanajeng BUMDes director to appoint members who have knowledge of social media and digital marketing, who can then develop online marketing through social media marketing.Keywords: Digital Marketing, Freshwater Fish, BUMDes ABSTRAKBUMDes Karya Muda Pandanajeng merupakan unit usaha desa yang berfokus terhadap budidaya dan pemasaran ikan air tawar. Tujuan pendirian BUMDes ini untuk meningkatkan potensi desa, menambah pemasukan desa, serta mempermudah masyarakat untuk dapat mengonsumsi ikan air tawar guna mencukupi kebutuhan gizi masyarakat dengan kandungan gizi yang ada dalam ikan. Kegiatan pengabdian ini bertujuan untuk menambah wawasan terhadap BUMDes Karya Muda Pandanajeng mengenai pentingnya melakukan pengembangan pemasaran secara digital demi meningkatkan promosi penjualan ikan air tawar. Metode pelaksanaan pengabdian ini adalah partisipatif, yaitu metode yang berorientasi kepada upaya peningkatan peran masyarakat secara langsung dalam proses dan pelaksanaannya. Pendampingan ini dilakukan melalui sharing keilmuan pemasaran digital, persiapan pembentukan media yang digunakan untuk pemasaran secara digital, serta realisasi pemasaran secara digital, dan pemantauan pelaksanaan. Hasil kegiatan pengabdian ini menunjukkan bahwa melakukan pengembangan pemasaran secara digital di BUMDes Karya Muda Pandanajeng memiliki kendala yakni, belum adanya tenaga kerja yang dapat diberi tanggung jawab dalam pelaksanaan pemasaran digital. Oleh karena itu, pengabdi memberikan saran serta pengertian terhadap direktur BUMDes Karya Muda Pandanajeng untuk menunjuk anggota yang memiliki pengetahuan mengenai media sosial dan pemasaran digital, yang selanjutnya dapat mengembangkan pemasaran secara online melalui sosial media marketing.Kata Kunci: Pemasaran Digital;,  Ikan Air Tawar, BUMDes
Quality Control of The Internalization of Religious Maturity Dyah Nur Uswatun Hasanah; Ridwan Basalamah; Eka Farida
Nazhruna: Jurnal Pendidikan Islam Vol 5 No 2 (2022): Islamic Education
Publisher : Program Studi Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/nzh.v5i2.2319

Abstract

This article analyzes the quality control model in inculcating the five soul values ​​owned by Pesantren Nurul Jadid Probolinggo so that students' religious maturity is formed and readiness to serve the nation and state. The research method used is qualitative, with the type of research being a multi-case study. Researchers collected data employing in-depth interviews, participant observation, and documentation. While data analysis with data presentation, data condensation, and concluding. As for checking the validity of the data, it is done by using credibility, transferability, dependability, and confirmability techniques. This study resulted in the findings: quality control of the internalization of religious and state maturity in the Nurul Jadid Islamic boarding school was carried out through the following model: guidance from teachers to students, worship with sincerity values ​​by instilling faith values ​​in the heart, giving inspirational stories, able to organize life personal, able to recognize good and bad, create a conducive environment through various organizational media.
Pendampingan Pengajuan Perizinan Pengurusan Sertifikasi Halal Sebagai Legalitas Produk UMKM Emiro Viga Esa Rizkhie; Eka Farida
I-Com: Indonesian Community Journal Vol 4 No 1 (2024): I-Com: Indonesian Community Journal (Maret 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i1.3930

Abstract

ABSTRACT Product assistance program for micro, small and medium enterprises (MSMEs). Management Halal Certificate through “SEHATI” program carried out through outreach activities and programs assistance in processing halal certification as an effort to increase consumer confidence in market share, because the products being marketed are legal smart and competent. Apart from that, with the government's "SEHATI" program in the halal certification program free of charge, it is hoped that this can provide benefits and added value for MSMEs in register product halal management. Research methods to do is to use it method Qualitative descriptive research is used in this type of research arena . This service uses socialization methods and mentoring directly to MSME actors processing completeness of valid/legal certificate permits . Keywords : Mentoring ; MSMEs, Certification
Quality Control of The Internalization of Religious Maturity Dyah Nur Uswatun Hasanah; Ridwan Basalamah; Eka Farida
Nazhruna: Jurnal Pendidikan Islam Vol 5 No 2 (2022): Islamic Education
Publisher : Universitas Pesantren Kh Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/nzh.v5i2.2319

Abstract

This article analyzes the quality control model in inculcating the five soul values ​​owned by Pesantren Nurul Jadid Probolinggo so that students' religious maturity is formed and readiness to serve the nation and state. The research method used is qualitative, with the type of research being a multi-case study. Researchers collected data employing in-depth interviews, participant observation, and documentation. While data analysis with data presentation, data condensation, and concluding. As for checking the validity of the data, it is done by using credibility, transferability, dependability, and confirmability techniques. This study resulted in the findings: quality control of the internalization of religious and state maturity in the Nurul Jadid Islamic boarding school was carried out through the following model: guidance from teachers to students, worship with sincerity values ​​by instilling faith values ​​in the heart, giving inspirational stories, able to organize life personal, able to recognize good and bad, create a conducive environment through various organizational media.
Development of a BUMDesa Management Education Model to Increase the Economic Resilience of the Au Wula Village Kandidatus Angge; Pardiman Pardiman; Eka Farida
Jurnal Pendidikan Edutama Vol 11, No 1 (2024): January 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/jpe.v11i1.3412

Abstract

The development of the BUMDesa Au Wula management education model must be carried out to produce better performance. Model development is carried out through the implementation of BUMDesa management and governance system education which leads to a digitalization system, especially in technical management of financial management and marketing of BUMDesa superior products. This research aims to develop and implement a BUMDesa management and governance education model including management, collaboration with other parties, and local economic development to increase the economic resilience of the community in Au Wula village. The research method used is research and development. The development plan is based on a model of increasing community economic resilience through BUMDesa management practices and the PIID-PEL program approach. The stages of the research consisted of pre-field, implementation, data analysis, data presentation, drawing conclusions, and checking the validity of the data. The results of the study show that the increase in the economic resilience of the people of Au Wula Village is the result of coaching and implementing: (1) General management elements at BUMDesa include planning, organizing, directing, coordinating and controlling; (2) Collaborative management with 60 farmers, additional workforce, transportation synergy, opening of vegetable markets, and scholarship programs from elementary schools to master's programs; (3) Development of the local economy through the establishment of ecotourism centers, MSME centers, and the involvement of youth groups.
Pendampingan Digital Marketing untuk Meningkatkan Penjualan UMKM Kue Kering di Gresik Eka Farida; Taufiq Hidayat
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 8, No 1 (2024): April 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i1.3566

Abstract

MSMEs are business activities that are able to expand employment opportunities for the community and encourage economic growth. The aim of this service is to provide digital marketing assistance to pastry business people to develop their business so that their productivity will increase. Each existing MSME, especially those operating in the dry cake home industry, is faced with various problems. One of the MSMEs that already has a sales market share is the right choice for assistance because many have fundamental problems in the marketing sector. These MSMEs have several problems, namely they don't have a product brand, don't have a logo and product label, and don't do digital marketing. Based on this problem, our target is to help pastry MSMEs in the Gresik area through digital marketing assistance to increase sales of pastry products. The results of the service show that these MSMEs have product brands, logos and marketing accounts on social media and the Tokopedia marketplace.
PEMBUATAN GAZEBO UNTUK MENINGKATKAN POTENSI WISATA SUMBER JENON DESA GUNUNGRONGGO TAJINAN MALANG Eka Farida; Moch Irvan Rusyadi; Farah Nauliana
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2020
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Abstract

Pengembangan desa wisata merupakan salah satu pengembangan wisata yang dapat memperkenalkan potensi wisata suatu desa. Dalam pengembangan desa harus diketahui secara detail tentang karakteristik, kelebihan, dan kelemahan desa tersebut sehingga pengembangan yang dilakukan akan sesuai dengan daya tarik wisata yang memiliki nilai jual. Pengembangan wisata alam yang dapat mendukung daya tarik wisata Sumber Jenon yaitu pembuatan gazebo. Tujuan pembuatan gazebo adalah untuk meningkatkan kenyamanan wisatawan dalam menikmati keindahan alam yang ada di desa Gunung Ronggo. Tiga tahapan pembuatan gazebo meliputi perencanaan keterlibatan masyarakat, implementasi, dan pengawasan kontrol. Hasil pembuatan gazebo sesuai dengan desain klasik yang dipilih, ditempatkan di lokasi yang teduh dibawah pohon besar dengan sudut pandang yang bagus untuk menikmati wisata alam sumber jenon, dan pemilihan warna yang menarik untuk menambah kesan elegan.
PENDAMPINGAN DAN PELATIHAN DIGITALISASI PIN UMKM DI GOOGLE MAPS DESA ANDONOSARI Eka Farida; Tri Sugiarti Ramadhan
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2021
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Abstract

Untuk mendukung digitalisasi di desa Andonosari khususnya pada sektor UMKM adalah dengan cara melalui pendampingan dan pelatihan serta menginput data UMKM yang berada di desa Andonosari, untuk di masukan ke google maps. Sistem pemasaran UMKM di desa Andonosari masih tergolong kurang, dikarenakan masyarakat disana kurang memahami dunia internet secara spesifik, sehingga yang diharapkan dengan adanya pelatihan dan penginputan data umkm ini, dapat membantu UMKM di Desa Andonosari semakin maju dan berkembang. Metode yang kami gunakan adalah observasi langsung kepada pemilik UMKM, mengumpulkan data UMKM, dan memberi pelatihan dan pendampingan kepada pemilik UMKM. UMKM di desa Andonosari sebenarnya memiliki potensi yang sangat baik, karena produk dan letak usaha berada pada jalan utama menuju wisata gunung Bromo, oleh karena itu kami tertarik untuk memberikan pelatihan serta pendampingan ini guna mendukung UMKM yang berada di desa Andonosari sehingga mudah diakses oleh para pelanggan atau konsumen secara digital
Co-Authors Abdul Kodir Djaelani Abdullah Aslim Abdur Rahman Ach Taufiqurrahman Achmad Syukron Chalim Afi Rachmat Slamet Afi Rahmat Slamet Agam Rizkiyan Alfian Budi Primanto Alfian Budi Primanto Alvia Dwi Cahyaningrum Alya Nurul Sa’diyah Aminah Silvi Lestari Annisa Sari Arini Fitria Mustapita Bambang Banu Siswoyo Basalamah, Muhammad Ridwan Bastomi, Mohamad Candra Kurniawati Ningsih Danang Prio Utomo Devin Koko Febiriliansyah Dewi Endah Fajariana, Dewi Endah Diah Nurhayati Mailasufa Dyah Ayu Firkah Islamiah Dyah Nur Uswatun Hasanah Eka Dewi Fitriyanti Eka Pitri Ramdani Ery Tri Djatmika RWW Fabi Marulita Basuki Fahrul Ulum Fahrurrozi Rahman Fahrurrozi Rahman Farah Nauliana Firdaus Ali Syabana Firdaus Ali Sya’bana Fitri Fadhila Hadi Sunaryo Helga Dita Agustin Heri Ahmad Suyudi Hofifatul Musyarrofah Ifa Khoiria Ningrum Iis Nabila Ikrima Nizzul Mefiandini Irziana Fakhira Ita Athia Kamil, Insan Kandidatus Angge Kartika Rose Rachmadi Khairun Anisah Khalikussabir, Khalikussabir Khoirul Anam Kholidah, Neneng Rika Jazilztul Khusniah Enggarwati Kurniati Kurniati Lista Sefti Anggraeni M. Agus Salim M. Aliyuddin M. Ilham Al Farizi M. Khoirul Anwarudin Broto Suharto Melisari Melisari Meri Kurniawati Miftakhul Jannah Mit Witjaksono Moch Irvan Rusyadi Moch Regy Kurniawan Mochammad Suaidi Moh Imam Bushiri Moh Ulil Ampri Mohamad Fathanudin Abas Mohammad Rizal Muamar Kadhafi Muh. Fahrurrozi Muhammad Akbar Cakra Negara Muhammad Mubarok Muhammad Yasir Ridha Mumilatul Mufidah Neneng Rika Jazilatul Kholidah Nori Nottalia Nur Hidayati Nur Syahraini Nuriati Nuriati Nuriati Nuriati Padli, Feri Pardiman Pardiman Pardiman Pita Hadi Sriwahyuni Popy Hidayanti Rachma Rizki Puspita Ismara Ramadhan, Tri Sugiarti Ratna Fitri Hidayah Raudatul Jannah Restu Millaningtyas Restu Millaningtyas Rois Arifin Rosa Yuliati Saiful Rizal Salma Sundya Retha Salman AL Farizy Sarjono Sarjono Selvia Sulaksana Andi Putri Shafa Labiba Siti Asiyah Sunaryo, Hadi Supriyanto Supriyanto Syarifatul Mufida Syndu Artanto Tahsim Tahsim Taufiq Hidayat Tri Sugiarti Ramadhan Viga Esa Rizkhie Wahyu Dwi Agustin Widarko, Agus Yongki Dwi Ardiansyah Yulia Ifatur Rohma Yulia Sugianti Zainatun Fajria Zeinal Abidin Zerlinda Aliffatus Sholehah