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All Journal Jurnal Administrasi Bisnis JDM (Jurnal Dinamika Manajemen) Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis JSSH (Jurnal Sains Sosial dan Humaniora) Indonesian Journal of Sustainability Accounting and Management Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi & Keuangan Islam International Journal of Applied Sciences in Tourism and Events Jurnal Keperawatan Suaka Insan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Economics and Digital Business Review Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Asian Management and Business Review Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceeding ISETH (International Summit on Science, Technology, and Humanity) JAPI: Jurnal Akses Pengabdian Indonesia Indonesian Health Issue Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Pengabdian Masyarakat Medika Indonesian Journal of Sustainability Accounting and Management IIJSE Jurnal Pengabdian Kepada Masyarakat Radisi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Innovation and Research Journal of Community Services and Engagement: Voice of Community (VOC) Jurnal Kebijakan Pembangunan Daerah (JKPD) Journal of Ekonomics, Finance, and Management Studies Ecoducation Benefit: Jurnal Manajemen dan Bisnis
Aflit Nuryulia Praswati
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Peningkatan Potensi Berbisnis bagi Guru Madrasah Ibtidaiyah Muhammadiyah Gondang Abas, Novel Idris; Mukharomah, Wafiatun; Puspawati, Dewita; Kurniawan, Muhammad Randhy; Praswati, Aflit Nuryulia; Prasetya, Farid Adi
Abdi Psikonomi Vol 4, No 1 (2023): Juni 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.vi.1737

Abstract

Entrepreneurship sudah menjadi elemen penting dan alternatif bagi banyak orang, tidak terkecuali para guru yang akan menempuh masa pensiun. Artikel ini disusun berdasar kegiatan pengabdian masyarakat yang dilakukan oleh tim pengabdian masyarakat UMS, khususnya melibatkan dosen akuntansi dan manajemen. Pelatihan ini berfokus pada peningkatan potensi bisnis bagi guru MIM Gondang, terutama yang sedang memasuki masa persiapan pensiun. Kegiatan dilakukan dalam waktu empat bulan. Kegiatan berisi tentang pelatihan kewirausahaan, pembuatan laporan keuangan sederhana, konsep strategi pemasaran, dan perencanaan keuangan bisnis. Keunggulan dari kegiatan ini adalah langsung tertuju pada objek pengabdian masyarakat, yaitu para guru yang sedang masuk masa persiapan pensiun, sehingga ilmu yang dibagikan bisa langsung di praktekkan.
Strategi Pemasaran Melalui Konten Media Sosial MIM PK Wirogunan Isa, Muzakar; Aflit Nuryulia Praswati; Evi Kurnia Sari; Kesha Dewi Nur Ramadani
Abdi Psikonomi Vol 4, No 2 (2023): Agustus 2023
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v4i2.2173

Abstract

Pemasaran pendidikan merupakan proses mempromosikan institusi Pendidikan atau program pendidikan tertentu kepada calon siswa, mahasiswa, orang tua, atau pemangku kepentingan lainnya. Pemasaran Pendidikan memiliki peran penting dalam meningkatkan kesadaran, menarik minat, dan menghasilkan pendaftaran siswa yang memadai. Pemasaran menjadi suatu yang mutlak harus dilaksanakan oleh sekolah, selain ditujukan untuk memperkenalkan, fungsi pemasaran di lembaga Pendidikan untuk membentuk citra baik terhadap lembaga menarik sejumlah calon siswa untuk itu, sekolah dituntut untuk melakukan strategi dalam hal pemasaran sekolah guna mempertahankan dan meningkatkan kuantitas siswa. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini yaitu pelatihan digital marketing melalui media social dalam bentuk konten promosi berupa pembuatan desain pamphlet sosialisasi profil sekolah, konten profil sekolah, konten video kompilasi kegiatan sekolah, konten video promosi sekolah dan pembuatan pamphlet PPDB (Pendaftaran Peserta Didik Baru) yang akan dibagikan melalui beberapa akun media social. Semua konten ini sudah selesai disusun dan sudah dibagikan pada akun media social MIM Wirogunan.
Pengaruh Influencer Marketing Authenticity dan Trustworthiness terhadap Brand Attitude yang Dimoderasi oleh Perceived Value di Kota Surakarta Ramadani, Risqi; Praswati, Aflit Nuryulia
Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Vol. 11 No. 2 (2025): Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and
Publisher : STIE Indonesia Banking School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35384/jemp.v11i2.826

Abstract

The research explores the influence of influencer marketing authenticity and trustworthiness on brand attitude, moderated by perceived value among social media users in Surakarta. Data from 180 respondents aged 17 to 35 were collected through a questionnaire. The findings indicate that authenticity significantly enhances brand attitude, while trustworthiness does not have a significant effect. Additionally, perceived value strengthens the relationship between authenticity and brand attitude. The results highlight the importance of authenticity in influencer marketing strategies. Hypothesis testing results show that influencer marketing authenticity has a significant effect on brand attitude (p<0.05), while trustworthiness does not show a significant effect (p>0.05). Furthermore, perceived value reinforces the relationship between authenticity and brand attitude. These findings emphasize the importance of authenticity in influencer marketing strategies.
Corporate Governance in Detecting Lack of Financial Report Syamsudin, Syamsudin; Imronudin, Imronudin; Utomo, Sasongko Tri; Praswati, Aflit Nuryulia
JDM (Jurnal Dinamika Manajemen) Vol 8, No 2 (2017): September 2017
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v8i2.12757

Abstract

Fraudulent financial statements begins with the act of manipulating the financial statements for personal gain. Efforts to fulfill obligations on the rights of stakeholders make corporate governance play an important role in minimizing the occurrence of fraudulent financial statements. This study aims to investigate the phenomenon of corporate governance in detecting fraud or irregularities in the preparation of financial statements. Fraud detection is measured by the Beneish model.. The sample used in this research is 694 with manufacturing company period 2011-2015. Sampling technique with purposive sampling method. To test the Hypothesis used logistic regression analysis with moderation model. The results obtained are foreign ownership, domestic ownership and public ownership significant negative effect on fraud financial statement. While firm size has a significant positive effect fraud financial statement. Firm size as a moderating variable further strengthens the relationship between foreign ownership, domestic ownership and public ownership of fraud financial statements.
Youth's Intention to Use Mobile Payments Based on TAM Theory Praswati, Aflit Nuryulia; Saputro, Diky Adi; Sina, Helmia Khalifah; Abbas, Novel Idris
Journal of Business Innovation and Research Vol. 2 No. 1 (2023): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i1.10113

Abstract

Consumer shopping behavior that previously used the brick and mortar method is now shifting to focus on online purchases. Online shopping is made even easier with the mobile payment transaction method. This study aims to explore the behavior of young consumers in using mobile payments when shopping through the view of the Technology Acceptance Model (TAM) theory. Young consumers tend to be curious about new technologies that can make shopping easier for them. This study uses a quantitative method that confirms the relationship between variables that influence the desire of young consumers to use mobile payments. The respondents of this study are young consumers who use mobile payments when shopping. Data collection used questionnaires which were distributed online and analyzed using the PLS SEM method. The results of the study state that the variables service quality, perceived usefulness, perceived ease of use, attitude of use influence behavioral intention to use mobile payments. The characteristics of young consumers have many unique features that will make them even more interesting when further investigated, for example the other side of the ease of use of mobile payments for impulse buying.
Online Marketing Strategy in Tourism Village Using Videography Praswati, Aflit Nuryulia; Utami, Ayu Sri; Fatahuddin, Amir; Prijanto, Tulus
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2017: Proceeding ISETH (International Conference on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.2312

Abstract

Online marketing cannot be underestimated in the creative industries. It can be a powerful strategy to introduce and popularize the offered product or service. Moreover, such a strategy can be learned and done easily with the suitable knowledge. However, only as small number of creative industries in Sukoharjo Regency has applied this marketing strategy. The actors in creative industries still use simple methods, such as verbal marketing, direct selling to the market and direct order from customers who come to the production site. Such methods make the products and services are only used by people around Sukoharjo. Limitations of the marketing area result in lessoptimal revenue. To solve some problems in the creative industries in Sukoharjo, the trainings on how to expand the marketing area through Internet or online, and the trainings of online advertising in the form of videographyare required. Videography will provide the information about the offered products or services for the customer or prospect customers. The training was conducted in one of the creative industrial centre in Sukoharjo. As an attempt to expand marketing, videography as an online marketing advertisement is expected to help the actors of creative industries in introducing their products/services to the public and increasing public’s interest to use the products/services that can ultimately increase revenue.
Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga Terhadap Minat Keputusan Pembelian pada UMKM Surakarta Ardiansyah, Gilang; Praswati, Aflit Nuryulia
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4146

Abstract

This study aims to examine the influence of product quality, service quality, and price on purchase decision interest in Micro, Small, and Medium Enterprises (MSMEs) in Surakarta. A quantitative approach was used in this research, employing purposive sampling to collect data from 200 respondents who met certain criteria: MSME customers in Surakarta aged 17-40 years who had made purchases more than twice. Primary data were collected through questionnaires based on a Likert scale and analyzed using Smart PLS version 3.0 software to perform Partial Least Square (PLS) testing. The results showed that product quality, service quality, and price significantly influence consumers' purchase decision interest. Product quality has the greatest influence on purchase decision interest, followed by service quality and price. These findings indicate that improving product and service quality, as well as setting competitive prices, can enhance consumer purchase interest in MSMEs in Surakarta. This study provides practical implications for MSMEs to focus on enhancing product and service quality and establishing effective pricing strategies to attract consumer purchase interest and decisions.
Tren Belanja Online: Analisis Pengaruh Online Customer Review dan Brand Image terhadap Purchase Intention di Shopee dengan Trust sebagai Mediasi Adam Afifallah Maulidan Rizqi; Aflit Nuryulia Praswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7716

Abstract

The purpose of this research is to investigate in depth the causal relationship between online customer reviews and brand image on purchase intention of fashion products on the Shopee platform, with trust as an intervening variable. This study adopts a quantitative approach with a non-probabilistic sampling technique through a purposive sampling method, involving 170 participants selected based on specific criteria. The data collection instrument is a digital questionnaire that is distributed online. The data obtained is then processed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique with SmartPLS software. The findings show that both online customer reviews and brand image provide a positive and significant contribution to purchase intention. In addition, both variables also significantly strengthen trust, which then significantly influences purchase intention. Furthermore, trust plays an essential mediator in bridging the influence of online customer reviews and brand image on purchase intention.
The Influence of Promotion and Influencers’ Credibility on Purchase Intention with Brand Image as a Mediation Variable (Study on Shopee Users among Students of Universitas Muhammadiyah Surakarta) Sari, Rizki Iputa; Praswati, Aflit Nuryulia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4792

Abstract

This research aims to investigate the influence of promotional components and influencers’ credibility on the purchase intention of Shopee users among Universitas Muhammadiyah Surakarta students, with moderation from brand image. Influencer promotion and credibility are in focus due to their important role in influencing consumer behavior in the online environment. Apart from that, this research also aims to explore other possible variables that can influence purchase intentions, such as the influence of price and level of loyalty to e-commerce platforms. The method used was a survey using a questionnaire distributed to 150 Shopee user respondents, who were students at the Universitas Muhammadiyah Surakarta. The research results show that the promotion component and influencer credibility have a significant influence on Shopee users' purchasing intentions, which are moderated by perceived brand image. These findings emphasize the importance of effective promotional strategies and trust in influencers in forming positive perceptions of brands, which in turn influence consumer purchase intentions. However, these findings also underscore the importance of additional factors such as price and loyalty to e-commerce platforms in understanding online shopping behavior. Thus, this research implies the importance of further research on a broader scale to confirm and expand the findings revealed in this research.
The Role of Hospital Image in Building Patient Loyalty : A Systematic Literature Review Subiantoro, Subiantoro; Praswati, Aflit Nuryulia; Romadhon, Yusuf Alam
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62414

Abstract

This study aims to systematically review the role of hospital image in building patient loyalty through a Systematic Literature Review (SLR) and bibliometric analysis approach. Articles were searched using a combination of Boolean keywords for the period 2020–2025. The screening process followed the PRISMA protocol, resulting in 30 articles that met the final criteria for thematic and bibliometric analysis using VOSviewer. The results showed four main clusters: (1) the relationship between hospital image, service quality, and satisfaction; (2) the reputation of doctors and institutions as determinants of trust; (3) brand image and patient experience as predictors of revisit intention; and (4) trust and service quality as the main mediating mechanisms. Publication trends increased rapidly after 2023, with the focus shifting from classic satisfaction-based models to a new paradigm emphasizing patient experience and trust. This study provides conceptual and practical contributions for hospitals in managing their image, strengthening their digital reputation, and building patient loyalty in a sustainable manner through services oriented towards patient experience and emotional value.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Sofyan Achmad Vandian Nur, Achmad Vandian Adam Afifallah Maulidan Rizqi Agus Suwondo Agus Wahyudi Ahmad Fauzan Ahmad, Farhand Ahmada Auliya Rahman Alfathana, Aziz Alfina Rahmatia Alfina Salma Putri Amali, Irfan Amelia Jihan Ramadhani Andi Suhendi Anggrahini, Ruly Anisa Ur Rahmah Anton Prasetyo Aprilia Puri Astuti Ardiansyah, Gilang Arief Dwi Saputra, Arin Widyaningtyas Ariyanto, Hani Purwo Arnindhita Divani Regita Putri Arumsari, Septiana Lisa Astuti, Aprilia Puri Auliya, Dhiyahul Aysa Nur Cahyani Aziz Alfathana Bayu Dian Aji Bayu Dian Aji Bayu Dian Aji, Bayu Dian Binuko, Raafika Studiviani Dwi Broto Santoso Burhannudin Ichsan Christiana Riski Wira Putri Chuzaimah Chuzaimah Dela Afiyana Della Mafiana Della Mafiana Dewi, Alfa Yuliana Dewi, Maya Kumala Dewi, Triana Ariska Dewita Puspawati Dia, Wa Ode Irma Wati La Diana Aqmala Diana Setiawati Dicky Suryoko Dimas Bagus Prasetya Dyah Putri Mahasari Eka Risky Widyawati Eryan Naufal Fakhri Muhammad Daffa Eskasari Putri Evi Kurnia Sari Farid Adi Prasetya Fatahuddin, Amir Febrianur Ibnu Fitroh Sukono Putra Ferika Nurmawani Firman Faradisi Flora Ramona Sigit Prakoeswa Fortuna, Tista Ayu Guntur Adi Wibowo Hapsari, Lusy Azizah Hardika Dwi Hermawan Haryoto, H Helmia Khalifah Sina Helmia Khalifah Sina Hidayah Karuniawati Huda, Farah Azzahra Humaira, L'aisya Layyun I Made Sukresna Ifada Faila Suffa Ihsan, Rizki Muhammad Ihwan Susila Imronudin Imronudin Imronudin Imronudin Imronudin Imronudin, Imronudin Keisya, Aulita Kesha Dewi Nur Ramadani Khomariyah, Risma Nur Kiki Widya Kirana Kirana, Kiki Widya Krisdiyanto Pujoningrum Kun Harismah Kurniawan, Muhammad Randhy Kussudyarsana Kussudyarsana L'aisya Layyun Humaira Liana Mangifera Lina Agustina Lintang Sintya Nuraini Lusy Azizah Hapsari M Mabruroh M. Farid Wajdi M. Farid Wajdi, M. Farid Mabruroh Mabruroh Mabruroh Mabruroh, M Mafiana, Della Mahasari, Dyah Putri Mahindra Surya Birawa Muhammad Affan Ardana Muhammad Edward Putra Armiawan Muhammad Jabal Noor Muhammad Randhy Kurniawan Muhammad Rohim Muhammad Yusuf Abdhul Fatah Munazjah, Nur Mar'athu Muzakar Isa Naili Amalia Nalal Muna Nalal Muna Nanda Martiya Wardani Nandya Octanti Pusparini Nelly Purnama Sari Nelly Purnama Sari Novel Idris Abas Novitasari, Saphira Wahyu Nuniek Nizmah Fajriyah Nur Andriyani Nur Ghaffar, Ikbal Nur Hidayah Nurmawani, Ferika Nurul Latifatul Inayati Permatasari, Ayu Ervin Dea Perwithosuci, Winny Prijanto, Tulus Prijanto, Tulus Putri, Alfina Salma Putri, Christiana Riski Wira Rafiq Arkana Putra Rahmatdi Ramadani, Risqi Ratna Ningsih, Pertiwi Rina Trisnawati Risma Nur Khomariyah Rohim, Muhammad Rokhim Adi Nurhuseini Rullynta Siska Suryandari Ruly Anggrahini S Syamsudin Sabarwo, Syakila Eka Putrisari Sajiwo Tri Prakoso Saphira Wahyu Novitasari Saputri, Sisilia RR Saputro, Diky Adi Sari, Nelly Purnama Sari, Rizki Iputa Sasongko Tri Utomo Sina, Helmia Khalifa Sina, Helmia Khalifah Sisilia RR Saputri Siti Fatimah Nurhayati Siti Zulaekah Sri Murwanti Subiantoro Subiantoro Suryandari, Rullynta Siska Suryoko, Dicky Syaban Al Musyaffa Ibnu Ahmad Syakila Eka Putrisari Sabarwo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin, S Taufika Nur Widyasari Tika Pratika Tulus Prijanto Tulus Prijanto Tulus Prijanto Urmatul Waznah Utami, Ayu Sri Utomo, Sasongko Tri Utomo, Sasongko Tri Vita Ardiyantiningsih Wa Ode Irma Wati La Dia Wafiatun Mukharomah Wardani, Lusyka Widya Wardani, Nanda Martiya Wawan Kurniawan Widiansyah, Langga Pratama Putra Widyawati, Eka Risky Wiyadi Wiyadi Yusuf Alam Romadhon