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All Journal Jurnal Administrasi Bisnis JDM (Jurnal Dinamika Manajemen) Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management JSSH (Jurnal Sains Sosial dan Humaniora) Indonesian Journal of Sustainability Accounting and Management Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi & Keuangan Islam International Journal of Applied Sciences in Tourism and Events Jurnal Keperawatan Suaka Insan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan International Journal of Business Economics (IJBE) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Economics and Digital Business Review Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Kebijakan Pembangunan Daerah : Jurnal Penelitian dan Pengembangan Kebijakan Pembangunan Daerah Asian Management and Business Review Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceeding ISETH (International Summit on Science, Technology, and Humanity) JAPI: Jurnal Akses Pengabdian Indonesia Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Pengabdian Masyarakat Medika Jurnal Kesehatan Komunitas Indonesia Indonesian Journal of Sustainability Accounting and Management IIJSE Jurnal Pengabdian Kepada Masyarakat Radisi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Journal of Business Innovation and Research Journal of Community Services and Engagement: Voice of Community (VOC) Jurnal Kebijakan Pembangunan Daerah (JKPD) Journal of Ekonomics, Finance, and Management Studies Ecoducation Benefit: Jurnal Manajemen dan Bisnis
Aflit Nuryulia Praswati
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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PENGARUH PRODUCT DIVERSITY TERHADAP LOYALITAS KONSUMEN SKINCARE ONLINE Dela Afiyana; Aflit Nuryulia Praswati
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1106

Abstract

The beauty community in Indonesia is trendy, they will share information or tips and tricks about beauty and self-care through social media. This research aims to measure the influence of perceived security, customer experience, and product diversity on consumer satisfaction and loyalty. The study was carried out by distributing questionnaires to the people of Surakarta City and Sociolla customers and obtained as many as 100 respondents, and then processed using partial least squares (PLS) testing so that the results found that there were significant changes in direct influence through perceived security, customer experience and product diversity on consumer satisfaction. The findings also reveal that customer experience and consumer satisfaction can have a direct influence on consumer loyalty. However, differences such as perceived security, customer experience, and product diversity do not influence consumer loyalty. Key words: Perceived Security, Customer Experience, Product Diversity, Customer Loyalty, Customer Satisfaction
SALURAN DISTRIBUSI DAN MARJIN PEMASARAN KUBIS TOMAT WORTEL: STUDI KASUS DI AREA BOYOLALI JAWA TENGAH Praswati, Aflit Nuryulia; Prijanto, Tulus; Aji, Bayu Dian
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 9 No. 1 (2018): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (793.649 KB) | DOI: 10.36694/jimat.v9i1.150

Abstract

Vegetables are an important commodity, whose prices contribute to the inflation rate in some regions of Indonesia. Inflation and deflation are inseparable from the type of food and vegetable groups because the majority of the population have jobs as vegetable farmers. Selo Boyolali is a vegetable-producing region, but currently can not meet the needs of its own region. Supply of vegetables began to decrease due to pest and vegetable turnover into tobacco. If the delivery of vegetables is hampered there will be a scarcity of vegetables that lead to price increases. The length of the distribution channel has a negative impact, namely the price of commodities set by the middlemen or traders who distribute vegetables from the producers. So sometimes local farmers do not have bargaining power on vegetable pricing. This study aims to analyze the pattern of price formation and vegetable distribution in Boyolali. The analytical framework used in this research is supply chain management framework. The method used in this research is quantitative and qualitative indepth interview.
Enhancing Customer Relationship Management in MSMEs: The Impact of Social Media Marketing on Performance Marketing Huda, Farah Azzahra; Praswati, Aflit Nuryulia
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2023: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.3839

Abstract

Objective: MSMEs play an important role in economic development in Indonesia. There are several things that MSMEs in Indonesia have not developed, one of which is weak human resources and limited capabilities in terms of marketing. Therefore, social media is needed to overcome this problem. The aim of this research is that with social media marketing, MSME business actors in Indonesia can develop in terms of marketing performance which is useful for involving MSME business actors with a wider range of customers and establishing relationships with customers so that customers are better looked after. loyal to MSME products through customer relationship management. Methodology: This research uses a quantitative research approach and collects primary data using online questionnaires via Google form and offline, namely directly to outlets, then collecting a sample of 100 MSME business actors in the fashion industry, culinary and craft industries, then processing the data using the SEM PLS application. Results: This study states that social media marketing has a positive impact on marketing performance and social media marketing has a positive impact on customer relationship management. Therefore, customer relationship management has a positive impact on marketing performance. MSME businessmen feel supported by social media marketing. Social media allows MSME businessmen to increase sales, compete with competitors, and increase customer loyalty to their products. Application/Authenticity/Value: The data that has been processed in this research is different from previous research, namely that 100 respondents can represent the results of social media marketing users among MSME business actors. Apart from that, this research uses different variables from the previous one by combining the influence of social media marketing for marketing performance on customer relationship management in MSMEs.
Youth's Intention to Use Mobile Payments Based on TAM Theory Praswati, Aflit Nuryulia; Saputro, Diky Adi; Sina, Helmia Khalifah; Abbas, Novel Idris
Journal of Business Innovation and Research Vol 2, No 1 (2023): Journal of Business Innovation and Research
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i1.10113

Abstract

Consumer shopping behavior that previously used the brick and mortar method is now shifting to focus on online purchases. Online shopping is made even easier with the mobile payment transaction method. This study aims to explore the behavior of young consumers in using mobile payments when shopping through the view of the Technology Acceptance Model (TAM) theory. Young consumers tend to be curious about new technologies that can make shopping easier for them. This study uses a quantitative method that confirms the relationship between variables that influence the desire of young consumers to use mobile payments. The respondents of this study are young consumers who use mobile payments when shopping. Data collection used questionnaires which were distributed online and analyzed using the PLS SEM method. The results of the study state that the variables service quality, perceived usefulness, perceived ease of use, attitude of use influence behavioral intention to use mobile payments. The characteristics of young consumers have many unique features that will make them even more interesting when further investigated, for example the other side of the ease of use of mobile payments for impulse buying.
PENGARUH BRAND EQUITY DAN BRAND EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DENGAN BRAND LOYALTY SEBAGAI VARIABEL MEDIASI PADA PRODUK IPHONE DI SURAKARTA Arnindhita Divani Regita Putri; Aflit Nuryulia Praswati
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.607

Abstract

The purpose of this study is to analyze the influence of brand equity and brand experience on consumer purchase decisions with brand loyalty as a mediating variable in Iphone products in Surakarta. The type of research used in the study uses quantitative methods. The population in this study is consumers who use Iphone products in Surakarta. Then, the sample used in this study is 100 respondents with the criteria of consumers who have used Iphone in Surakarta. This study uses primary data in its preparation. The data collection method used in this study is by distributing questionnaires online  through google forms. The data analysis technique in this study uses the Structural Equation Model (SEM) with Partial Last Square (PLS). The results of the study show that brand equity has a significant effect on consumer purchase decisions on Iphone products in Surakarta. Brand experience does not have a significant effect on consumer purchase decisions on Iphone products in Surakarta. Brand Experience has a negative effect on brand loyalty. Brand loyalty can mediate brand equity to consumers' purchase decisions on Iphone products in Surakarta. Brand loyalty can mediate the brand experience to consumers' purchase decisions on Iphone products in Surakarta
The Role of Brand Awareness as A Mediator in the Relationship Between Entertainment and eWOM on Brand Loyalty: An Analysis of Social Media Marketing Content. Prasetyo, Anton; Praswati, Aflit Nuryulia
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1450

Abstract

This study examines the influence of social media marketing activities, specifically entertainment and eWOM (electronic word-of-mouth), on brand loyalty, with brand awareness as a mediating factor. The main objective of this study is to explore how entertainment and eWOM influence brand loyalty through brand awareness in the context of fashion product marketing on TikTok social media. This study used a quantitative method with purposive sampling, involving 120 respondents who were surveyed through questionnaires. Results show that entertainment and eWOM significantly increase brand awareness, which in turn has a positive impact on brand loyalty. In addition, brand awareness fully mediates the relationship between entertainment and eWOM regarding brand loyalty. Entertainment on TikTok can create an emotional attachment with consumers, while eWOM serves as organic marketing that influences consumer decisions. Therefore, to increase brand loyalty, brands should create entertaining content and encourage consumers to share their positive experiences through eWOM. In conclusion, brand awareness plays an important role in building brand loyalty, and engaging content marketing and strong social interaction can increase brand awareness and consumer loyalty on social media platforms such as TikTok.
Penguatan Kapasitas Pemasaran Online dan Green Marketing bagi UMKM Batik Jarum Klaten Aysa Nur Cahyani; Aflit Nuryulia Praswati; Sabarwo, Syakila Eka Putrisari
Abdi Psikonomi Vol 5, No 2 (2024): Oktober 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v5i2.6466

Abstract

Penelitian ini berfokus pada kegiatan pengabdian masyarakat yang dilakukan untuk memberdayakan desa melalui program batik ecoprint. Analisis situasi menunjukkan bahwa desa target memiliki potensi alam yang belum dimanfaatkan secara optimal dan kebutuhan ekonomi yang mendesak. Permasalahan utama meliputi kurangnya keterampilan masyarakat dalam memanfaatkan sumber daya alam dan terbatasnya akses pasar untuk produk lokal. Metode yang digunakan dalam program ini mencakup pelatihan keterampilan pembuatan batik ecoprint dengan memanfaatkan dedaunan lokal sebagai bahan pewarna alami, serta pengembangan strategi pemasaran untuk memperluas jangkauan pasar. Selain itu, dilakukan pendampingan dalam pengelolaan usaha dan penyuluhan mengenai pentingnya praktik ramah lingkungan. Hasil dari kegiatan ini menunjukkan peningkatan keterampilan masyarakat dalam memproduksi batik ecoprint serta kesadaran mereka mengenai keberlanjutan lingkungan. Produk batik ecoprint berhasil dipasarkan ke pasar yang lebih luas, memberikan dampak positif terhadap pendapatan desa. Pembahasan mencakup analisis dampak ekonomi dan sosial dari program ini, serta rekomendasi untuk pengembangan lebih lanjut. Keseluruhan program telah menunjukkan potensi besar dalam pemberdayaan masyarakat desa dengan memadukan keahlian tradisional dan praktik ramah lingkungan
Collaborative marketing innovation: How to energize social capital to enhance MSME’s performance? Muna, Nalal; Sukresna, I Made; Praswati, Aflit Nuryulia
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art3

Abstract

An entrepreneurial network is one of the most prominent strategic resources for business. Even though micro, small, and medium-sized enterprises (MSMEs) face several challenges arising from their liability of smallness, they can leverage the advantages of having strong network ties. This study aims to examine how social capital derived from entrepreneurial networks (both formal and informal) can encourage collaborative marketing innovation and speed-to-market to enhance marketing performance. A total of 161 MSME owners from various industries participated in a field survey that was conducted using self-administered questionnaires. Data is analyzed using Structural Equation Modelling with AMOS software. The Resource Advantage Theory of Competition (RAToC) emphasizes the dynamic nature of competition in provoking disequilibrium through collaboration with other organizations. The result shows that collaboration helps companies in integrating resources in the marketing innovation process such as obtaining input for product development and supporting product promotion. The study also indicates that collaborative marketing innovation has become the most salient variable that accelerates time-to-market and enhances MSME performance.
EDUKASI PENGELOLAAN LIMBAH RUMAH SAKIT UMUM DARMAYU MADIUN Ichsan, Burhannudin; Prakoeswa, Flora Ramona Sigit; Binuko, Raafika Studiviani Dwi; Praswati, Aflit Nuryulia
Jurnal Pengabdian Masyarakat Medika Vol 5. No. 1, Maret 2025
Publisher : Universitas Muhamamdiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jpmmedika.v5i1.8480

Abstract

ABSTRAK Pengelolaan limbah medis yang tidak tepat dapat menimbulkan dampak negatif bagi kesehatan dan lingkungan. Oleh karena itu, penting bagi rumah sakit untuk memahami dan menerapkan tata kelola limbah medis yang baik. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman staf RSU Dharmayu Madiun terkait tata kelola limbah medis. Penyuluhan difokuskan pada penanganan limbah medis yang tepat, termasuk pemisahan limbah, penggunaan tempat penyimpanan sementara yang aman, serta pengangkutan limbah sesuai protokol keamanan. Hasil evaluasi menunjukkan peningkatan yang signifikan dalam pengetahuan staf, sebagaimana terlihat dari perbandingan hasil pre-test dan post-test. Peningkatan ini mengindikasikan bahwa penyuluhan efektif dalam memberikan pemahaman yang lebih mendalam tentang dampak dan penanganan limbah medis. Untuk pengabdian selanjutnya, disarankan adanya simulasi praktik langsung dan monitoring implementasi untuk menjaga keberlanjutan tata kelola limbah medis yang baik di rumah sakit.   ABSTRACT Improper medical waste management can have negative impacts on health and the environment. Therefore, it is essential for hospitals to understand and implement effective medical waste management practices. This community service activity aimed to enhance the understanding of the staff at RSU Dharmayu Madiun regarding proper medical waste management. The training focused on the correct handling of medical waste, including waste segregation, the use of safe temporary storage facilities, and the transportation of medical waste according to safety protocols. The evaluation results showed a significant increase in staff knowledge, as indicated by the comparison between pre-test and post-test scores. This improvement suggests that the training effectively deepened their understanding of the impact and management of medical waste. For future activities, it is recommended to include hands-on practice simulations and continuous monitoring to ensure the sustainability of good medical waste management practices in hospitals.
Pemanfaatan Teknologi Digital dan Inovasi Manajemen untuk UMKM Berdaya Saing Muzakar Isa; Praswati, Aflit Nuryulia; Muhammad Randhy Kurniawan; Ahmada Auliya Rahman; Rafiq Arkana Putra
Abdi Psikonomi Vol 5, No 3 (2024): Desember 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v5i3.9075

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in fostering local economic growth. However, many MSMEs struggle with challenges in innovation management and digital marketing, which hinder their competitiveness. This community service initiative was designed to strengthen MSME capacity by offering training in business innovation, digital marketing strategies, and visual content creation for product promotion. The training program aimed to equip participants with the necessary skills to enhance business management, leverage digital platforms for marketing, and create compelling promotional content. The implementation process involved practical training sessions and continuous mentoring to ensure the effective application of the knowledge gained. The results demonstrated that MSME partners successfully adopted the strategies taught, leading to greater product visibility and increased competitiveness in the local market. The practical skills acquired through this program are expected to support long-term business sustainability and foster the growth of participating MSMEs.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Sofyan Achmad Vandian Nur, Achmad Vandian Adam Afifallah Maulidan Rizqi Ade Rakhman Muhammad Rokhim Agus Suwondo Agus Suwondo Agus Wahyudi Agus Wahyudi Ahmad Fauzan Ahmad, Farhand Ahmada Auliya Rahman Alfathana, Aziz Alfina Rahmatia Alfina Salma Putri Amali, Irfan Amelia Jihan Ramadhani Andi Suhendi Anggrahini, Ruly Anisa Fera Anisa Ur Rahmah Anton Prasetyo Aprilia Puri Astuti Ardiansyah, Gilang Arief Dwi Saputra, Arin Widyaningtyas Ariyanto, Hani Purwo Arnindhita Divani Regita Putri Arumsari, Septiana Lisa Astuti, Aprilia Puri Atika Vitrizky Puspitaningrum Auliya, Dhiyahul Aysa Nur Cahyani Aziz Alfathana Bayu Dian Aji Bayu Dian Aji Bayu Dian Aji, Bayu Dian Broto Santoso Burhannudin Ichsan Chindhi Tri Purwanti Christiana Riski Wira Putri Chuzaimah Chuzaimah Dela Afiyana Della Mafiana Della Mafiana Dewi, Alfa Yuliana Dewi, Maya Kumala Dewi, Triana Ariska Dewita Puspawati Dia, Wa Ode Irma Wati La Diana Aqmala Diana Setiawati Dicky Suryoko Dimas Bagus Prasetya Dyah Putri Mahasari Eka Risky Widyawati Eryan Naufal Fakhri Muhammad Daffa Evi Kurnia Sari Farah Aisha Farid Adi Prasetya Fatahuddin, Amir Febrianur Ibnu Fitroh Sukono Putra Ferika Nurmawani Firman Faradisi Flora Ramona Sigit Prakoeswa Hapsari, Lusy Azizah Hardika Dwi Hermawan Haryoto, H Helmia Khalifa Sina Helmia Khalifah Sina Helmia Khalifah Sina Helmia Khalifah Sina Hidayah Karuniawati Huda, Farah Azzahra I Made Sukresna Ifada Faila Suffa Ihsan, Rizki Muhammad Ihwan Susila Imronudin Imronudin Keisya, Aulita Kesha Dewi Nur Ramadani Khomariyah, Risma Nur Kiki Widya Kirana Kirana, Kiki Widya Krisdiyanto Pujoningrum Kun Harismah Kussudyarsana L'aisya Layyun Humaira Liana Mangifera Lina Agustina Lintang Sintya Nuraini Lusy Azizah Hapsari M Mabruroh M. Farid Wajdi Mabruroh Mabruroh Mabruroh Mabruroh, M Mafiana, Della Mahasari, Dyah Putri Mahindra Surya Birawa Muhammad Affan Ardana Muhammad Edward Putra Armiawan Muhammad Fauzy Muhammad Jabal Noor Muhammad Randhy Kurniawan Muhammad Rohim Muhammad Yusuf Abdhul Fatah Muyassaroh Muyassaroh Muzakar Isa Naili Amalia Nalal Muna Nalal Muna Nanda Martiya Wardani Nelly Purnama Sari Nelly Purnama Sari Nelly Purnama Sari Novel Idris Abas Novitasari, Saphira Wahyu Nuniek Nizmah Fajriyah Nur Andriyani Nur Ghaffar, Ikbal Nur Hidayah Nur Mar'athu Munazjah Nuravira Biruwintari Nurmawani, Ferika Nurul Latifatul Inayati Permatasari, Ayu Ervin Dea Prijanto, Tulus Prijanto, Tulus Pusparini, Nandya Octanti Putri, Alfina Salma Putri, Christiana Riski Wira Putri, Eskasari Raafika Studiviani Dwi Binuko Rafiq Arkana Putra Rahmatdi Rahmatdi Ramadani, Risqi Ratna Ningsih, Pertiwi Rina Trisnawati Riris Ayu Andriani Risma Nur Khomariyah Rohim, Muhammad Rokhim Adi Nurhuseini Rullynta Siska Suryandari Ruly Anggrahini S Syamsudin Sabarwo, Syakila Eka Putrisari Sajiwo Tri Prakoso Saphira Wahyu Novitasari Saputri, Sisilia RR Saputro, Diky Adi Sari, Nelly Purnama Sari, Rizki Iputa Sasongko Tri Utomo Sina, Helmia Khalifa Sina, Helmia Khalifah Sisilia RR Saputri Siti Fatimah Nurhayati Siti Zulaekah Sri Murwanti Subiantoro Subiantoro Sudianto Suryandari, Rullynta Siska Suryoko, Dicky Syaban Al Musyaffa Ibnu Ahmad Syakila Eka Putrisari Sabarwo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin, S Taufika Nur Widyasari Tika Pratika Tista Ayu Fortuna Tulus Prijanto Tulus Prijanto Tulus Prijanto Urmatul Waznah Utami, Ayu Sri Utomo, Sasongko Tri Utomo, Sasongko Tri Vita Ardiyantiningsih Wa Ode Irma Wati La Dia Wafiatun Mukharomah Wardani, Lusyka Widya Wardani, Nanda Martiya Wawan Kurniawan Wawan Kurniawan Widiansyah, Langga Pratama Putra Widyawati, Eka Risky Winny Perwithosuci Wiyadi Wiyadi Yoga Tegar Firmansyah Yusuf Alam Romadhon