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Analisis Pengaruh Brand Equty Terhadap Keputusan Pembelian Produk YAMAHA Type NMAX di Surakarta
Widiansyah, Langga Pratama Putra;
Praswati, Aflit Nuryulia
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar
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DOI: 10.37531/ecotal.v5i2.1464
Tujuan dari penelitian ini untuk menganalisis dan membahas adanya pengaruh kesadaran merek terhadap keputusan pembelian produk yamaha type nmax, melihat pengaruh assosiasi merek terhadap keputusan pembelian, melihat pengaruh presepsi kualitas terhadap keputusan pembelian, dan melihat pengaruh loyalitas merek terhadap keputusan pembelian produk yamaha type nmax di Surakarta. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh langsung dari responden. Metode penelitian yang digunakan adalah metode kuantitatif deskriptif. Pengumpulan data dilakukan dengan metode Partial Least Square (PLS) menggunakan software Smart PLS 3.0. Hasil penelitian ini menunjukkan bahwa 1.) secara sebagian keempat variabel yang memengaruhi keputusan pembelian, yakni Kesadaran Merek (X1), Persepsi Kualitas (X2), Asosiasi Merek (X3), dan Kesetiaan Merek (X4), memiliki pengaruh yang signifikan terhadap keputusan pembelian Yamaha Nmax Di Surakarta 2.) secara bersamaan, Variabel Kesadaran Merek (X1), Persepsi Kualitas (X2), Asosiasi Merek (X3), dan Kesetiaan Merek (X4) memiliki dampak yang signifikan terhadap keputusan pembelian Yamaha Nmax Di Surakarta.
The Effect of Entrepreneurial Orientation on Performance Mediated by Innovation and Network Capability
Permatasari, Ayu Ervin Dea;
Praswati, Aflit Nuryulia
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan
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DOI: 10.37641/jimkes.v12i1.2394
The development of the woodworking industry in Indonesia can be a highlight in the business world. However, 2020 is a year that gives a different color to the business world. The entry of the COVID-19 outbreaks into Indonesia in the first quarter of 2020 caused all industrial sectors including the manufacturing industry in Indonesia to experience a decline. The aim of this research is to analyze the influence of Entrepreneurial Orientation on Performance mediated by Innovation and Network Capability (Study at UD. Kondang Jaya Furniture and UD. Aryajati Furniture). This research method is quantitative. The population in this study were employees of UD Kondang Jaya Furniture and UD Aryajati Furniture. The number of samples in this research was 100 respondents. The sampling technique uses non-probability sampling with purposive sampling technique. The data source used in this research is primary data. The data analysis technique in this research was carried out using SMARTPLS 3.0 software. This research uses Structural Equation Model (SEM) analysis with Partial Least Square (PLS). Entrepreneurial Orientation has a positive and insignificant effect on Performance. Entrepreneurial orientation has a positive and significant effect on innovation. Entrepreneurial Orientation has a positive and significant effect on Networking Ability. Innovation has a positive and significant effect on performance. This means that the fourth hypothesis is accepted. Network Capability has a positive and significant effect on Performance. Innovation can mediate the influence of Entrepreneurial Orientation on Performance positively and significantly. Network Capability can mediate the influence of Entrepreneurial Orientation on Performance positively and significantly.
The Mediating Role of Customer Trust in the Effect of Service Quality and Customer Perceived Value on Customer Satisfaction
Dewi, Maya Kumala;
Praswati, Aflit Nuryulia
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan
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DOI: 10.37641/jimkes.v12i1.2396
With the continued development of the beauty industry, there has been a real increase in the number of beauty producers and clinics spread throughout Indonesia. This research aims to analyze the influence of service quality and customer perceived value on customer satisfaction which is mediated by trust in beauty clinic users. With a sample size of 100 respondents. After the data was collected, it was analyzed using SmartPLS3.0 software. This research is a type of descriptive quantitative research which aims to provide a further description of the symptoms or phenomena that occur. This is a type of correlation research, which means knowing how the independent variable and dependent variable correlate with each other. The results that can be revealed in this research are that the variable service quality has a significant positive effect on customer satisfaction, service quality has a significant positive effect on trust, customer perceived value has a significant positive effect on customer satisfaction, customer perceived value has a positive and significant effect on trust, trust has a positive effect and significant on customer satisfaction, trust has a negative and insignificant effect mediating service quality on customer satisfaction, trust has a positive and significant effect mediating customer perceived value on customer satisfaction.
Mengungkap Faktor Penentu Niat Kunjungan Ulang Wisatawan Ke Candi Prambanan: Pendekatan Sem Berbasis Theory Of Planned Behavior
Dimas Bagus Prasetya;
Aflit Nuryulia Praswati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)
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DOI: 10.37385/msej.v6i3.7752
Studi ini bertujuan untuk menguji peran kepuasan wisatawan sebagai mediator antara pengalaman wisatawan dan citra destinasi terhadap niat berkunjung kembali, dengan studi kasus di Candi Prambanan. Berdasarkan teori TPB, penelitian ini mengadopsi pendekatan kuantitatif dengan menggunakan metode analisis Structural Equation Modeling (SEM). Dengan teknik purposive sampling, peneliti memilih responden yang memenuhi kriteria tertentu, dengan jumlah responden yang sah sebanyak 144 orang. Hasil penelitian menunjukkan bahwa pengalaman wisata yang positif, citra destinasi yang baik, serta kepuasan wisatawan memiliki pengaruh signifikan terhadap niat untuk berkunjung kembali. Kepuasan wisatawan berperan sebagai mediator yang signifikan antara pengalaman wisata dan niat berkunjung kembali, serta antara citra destinasi dan niat berkunjung kembali. Temuan ini diharapkan dapat memberikan kontribusi yang berarti bagi pengelola destinasi untuk meningkatkan pengalaman wisata dan citra destinasi guna mendorong kunjungan ulang dan mempertahankan daya tarik wisata Candi Prambanan.
Pengaruh Penggunaan Chatbot Pada E-Commerce Shopee Terhadap Kepuasan Pelanggan Dengan Pengalaman Sebagai Moderasi
Mahindra Surya Birawa;
Aflit Nuryulia Praswati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)
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DOI: 10.37385/msej.v6i3.7875
Penelitian ini dilatarbelakangi oleh meningkatnya penggunaan chatbot pada platform e-commerce seperti Shopee yang berpotensi memengaruhi kepuasan pelanggan. Permasalahan utama dalam penelitian ini adalah bagaimana pengaruh chatbot terhadap kepuasan pelanggan dengan mempertimbangkan pengalaman sebagai variabel moderasi. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas informasi, kualitas sistem, dan kualitas layanan terhadap kepuasan pelanggan Shopee. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling, melibatkan 180 responden, dan dianalisis menggunakan PLS-SEM melalui aplikasi SmartPLS 3.2. Hasil penelitian menunjukkan bahwa pengalaman, kualitas informasi, dan kualitas layanan berpengaruh signifikan terhadap kepuasan pelanggan, sementara kualitas sistem dan variabel moderasi tidak menunjukkan pengaruh signifikan. Kesimpulannya, interaksi yang berkualitas lebih penting daripada aspek teknis sistem chatbot.
Pengaruh Sosial Media Marketing Terhadap Ketertarikan Konsumen Melalui Hedonic dan Fungsional Brand Image: The Influence of Social Media Marketing on Consumer Interest Through Hedonic and Functional Brand Image
Nur Ghaffar, Ikbal;
Praswati, Aflit Nuryulia
Economic and Education Journal (Ecoducation) Vol. 7 No. 1 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo
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DOI: 10.33503/ecoducation.v7i1.1463
Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing terhadap ketertarikan konsumen melalui Hedonic dan Functional Brand Image. Social Media Marketing telah menjadi strategi utama bagi perusahaan dalam membangun citra merek dan menarik minat konsumen. Citra merek hedonis berfokus pada aspek emosional dan kesenangan, sedangkan citra merek fungsional menekankan pada manfaat dan kualitas produk. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 150 responden yang aktif menggunakan media sosial seperti Instagram, TikTok, dan Facebook. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif terhadap Hedonic Brand Image dan Functional Brand Image. Selain itu, Hedonic Brand Image dan Functional Brand Image berpengaruh signifikan terhadap ketertarikan konsumen. Functional Brand Image juga terbukti memediasi hubungan antara Social Media Marketing dan ketertarikan konsumen, menunjukkan bahwa pemasaran digital yang efektif dapat meningkatkan persepsi fungsional terhadap suatu merek dan mendorong minat pembelian. Penelitian ini memberikan implikasi bagi perusahaan dalam merancang strategi pemasaran digital yang lebih efektif dengan menyeimbangkan aspek emosional dan fungsional dalam membangun citra merek.
Cost Analysis Application of Enhanced Recovery After Surgery (ERAS), is it Beneficial?: a Literature Review
Ihsan, Rizki Muhammad;
Romadhon, Yusuf Alam;
Praswati, Aflit Nuryulia
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta
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DOI: 10.23917/iseth.5536
Background Enhanced Recovery After Surgery (ERAS) is a surgery protocol that focused on the patient. This protocol designed to reduce stress responses and promoting faster recovery to patient. ERAS protocols have been widely used and demonstrating better result in patient outcomes. There is limited information about its economic impact and cost analysis of ERAS. This review aims to analyze the existing literature on the application of ERAS protocol by comparing the cost of patient care with or without ERAS protocol. Methods This study conducted a literature search using electronic research databases over the past ten years. Data was taken from Scopus, analyzed 99 articles using various analysis techniques and supported by the VOS viewer application. The analysis includes observations of research developments, evaluating authors and research subject areas and than analyzed with descriptive statistics to describe the results. Results This study identified ninety nine potential studies published between 2014 and 2024, resulting ten studies for inclusion in the review. The studies identified from various types of surgeries. Nine from ten articles in this review show that application of ERAS protocol resulted in advantage in financial. The advantage of application ERAS protocol to reduce cost of hospitalization due to shorter Length of Stay (LOS), lower mortality and complication rate in patient. Conclusions Application of ERAS protocol provide benefits and efficiency across various types of surgical specialities. Hospitalization costs in ERAS group consistenly lower compared to non-ERAS group.
The Impact of Gelora Manahan Solo Renovation on Persis Solo Potential Sport Tourism
Putra, Febrianur Ibnu Fitroh Sukono;
Aqmala, Diana;
Praswati, Aflit Nuryulia
Jurnal Penelitian Ekonomi dan Bisnis Vol. 6 No. 1 (2021): March 2021
Publisher : Universitas Dian Nuswantoro Semarang
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DOI: 10.33633/jpeb.v6i1.3753
Football is an extraordinary type of tourism in the sports sector which is very popular in the world, which the matches of football teams being tourist attraction objects that provide benefits for the organizers of the competition and the football club itself. Indonesian football competition has been participated by many professional teams, one of them is PERSIS Solo who participated in league 2. This research aims to analyze the potential interest in PERSIS Solo sports tourism in Surakarta after the renovation program of the Manahan Solo Stadium. This type of research is descriptive qualitative. The analysis method uses SWOT (strengths, weaknesses, opportunities, and threats). Internal environment analysis will focus on strengths and weaknesses, while the external environment will be the focus on opportunities and threats. The results showed that PERSIS Solo was in the quadrant I position, so the management of the club could take a policy with utilizing the strength of the internal environment to maximize existing market opportunities. Keywords:Football Sport, Persis Solo, SWOT Analysis, Special Interest Tourism
Dampak Brand Image, eWOM, dan Price Terhadap Purchase Intention Mobil Bekas di Soloraya: Brand Trust Sebagai Variabel Mediasi
Rokhim Adi Nurhuseini;
Aflit Nuryulia Praswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor
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DOI: 10.47467/elmal.v6i7.8047
This study aims to evaluate the influence of Brand Image, Electronic Word-of-Mouth (eWOM), and Price on Purchase Intention of used car consumers in the Soloraya area, with Brand Trust as a mediating variable. The analytical approach applied is Partial Least Squares-Structural Equation Modeling (PLS-SEM) using purposive sampling technique. A total of 180 respondents were sampled, determined based on the multiplication of the number of indicators by five. Respondents consisted of individuals who were active in using social media as a means to search for and purchase used cars. The results showed that eWOM and Price had a significant effect on Purchase Intention, while Brand Image did not have a significant direct effect. In addition, Brand Trust was proven to play a significant role in influencing Purchase Intention and was a mediator in the relationship between Brand Image and eWOM on Purchase Intention. However, the Price variable did not have a significant effect on Brand Trust and also did not show a mediating effect on Purchase Intention. These findings emphasize the importance of Brand Trust in the purchasing decision-making process and underline the strategic role of social media in marketing used car products.
Youth Entrepreneurial Intention: Theory of Planned Behaviour and Social Cognitive Theory
Praswati, Aflit Nuryulia;
Sari, Nelly Purnama;
Murwanti, Sri
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta
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DOI: 10.23917/benefit.v7i1.18197
This study adopted the Theory of planned behavior (Ajzen, 1991) and Social cognitive theory (Bandura, 1986) to examine student interest in entrepreneurial activities (entrepreneurial intention). The sample taken is 100 students who have received introductory entrepreneurship or business courses. The results of the study were analyzed using the analysis of the outer model and inner model with the help of SmartPLS 3.0 software. The results showed that self-efficacy had a significant positive effect on entrepreneurial intentions, while subjective norms and attitudes had no significant effect on entrepreneurial intentions. Entrepreneurship education shows a significant positive effect on self-efficacy, and does not significantly affect entrepreneurial intentions, but when self-efficacy mediates the relationship between the two, the analysis shows that entrepreneurial education can significantly affect entrepreneurial intentions. The moderating variable of motivation is proven not to be able to strengthen or weaken the relationship between entrepreneurship education and self-efficacy on entrepreneurial intentions.