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All Journal Jurnal Administrasi Bisnis JDM (Jurnal Dinamika Manajemen) Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis JSSH (Jurnal Sains Sosial dan Humaniora) Indonesian Journal of Sustainability Accounting and Management Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ekonomi & Keuangan Islam International Journal of Applied Sciences in Tourism and Events Jurnal Keperawatan Suaka Insan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Economics and Digital Business Review Ilomata International Journal of Management Journal of Management and Entrepreneurship Research Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Asian Management and Business Review Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceeding ISETH (International Summit on Science, Technology, and Humanity) JAPI: Jurnal Akses Pengabdian Indonesia Indonesian Health Issue Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Pengabdian Masyarakat Medika Indonesian Journal of Sustainability Accounting and Management IIJSE Jurnal Pengabdian Kepada Masyarakat Radisi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Innovation and Research Journal of Community Services and Engagement: Voice of Community (VOC) Jurnal Kebijakan Pembangunan Daerah (JKPD) Journal of Ekonomics, Finance, and Management Studies Ecoducation Benefit: Jurnal Manajemen dan Bisnis
Aflit Nuryulia Praswati
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Pengaruh Sosial Media Marketing Terhadap Ketertarikan Konsumen Melalui Hedonic dan Fungsional Brand Image: The Influence of Social Media Marketing on Consumer Interest Through Hedonic and Functional Brand Image Nur Ghaffar, Ikbal; Praswati, Aflit Nuryulia
Economic and Education Journal (Ecoducation) Vol. 7 No. 1 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i1.1463

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing terhadap ketertarikan konsumen melalui Hedonic dan Functional Brand Image. Social Media Marketing telah menjadi strategi utama bagi perusahaan dalam membangun citra merek dan menarik minat konsumen. Citra merek hedonis berfokus pada aspek emosional dan kesenangan, sedangkan citra merek fungsional menekankan pada manfaat dan kualitas produk. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 150 responden yang aktif menggunakan media sosial seperti Instagram, TikTok, dan Facebook. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif terhadap Hedonic Brand Image dan Functional Brand Image. Selain itu, Hedonic Brand Image dan Functional Brand Image berpengaruh signifikan terhadap ketertarikan konsumen. Functional Brand Image juga terbukti memediasi hubungan antara Social Media Marketing dan ketertarikan konsumen, menunjukkan bahwa pemasaran digital yang efektif dapat meningkatkan persepsi fungsional terhadap suatu merek dan mendorong minat pembelian. Penelitian ini memberikan implikasi bagi perusahaan dalam merancang strategi pemasaran digital yang lebih efektif dengan menyeimbangkan aspek emosional dan fungsional dalam membangun citra merek.
Cost Analysis Application of Enhanced Recovery After Surgery (ERAS), is it Beneficial?: a Literature Review Ihsan, Rizki Muhammad; Romadhon, Yusuf Alam; Praswati, Aflit Nuryulia
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2024: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.5536

Abstract

Background Enhanced Recovery After Surgery (ERAS) is a surgery protocol that focused on the patient. This protocol designed to reduce stress responses and promoting faster recovery to patient. ERAS protocols have been widely used and demonstrating better result in patient outcomes. There is limited information about its economic impact and cost analysis of ERAS. This review aims to analyze the existing literature on the application of ERAS protocol by comparing the cost of patient care with or without ERAS protocol. Methods This study conducted a literature search using electronic research databases over the past ten years. Data was taken from Scopus, analyzed 99 articles using various analysis techniques and supported by the VOS viewer application. The analysis includes observations of research developments, evaluating authors and research subject areas and than analyzed with descriptive statistics to describe the results. Results This study identified ninety nine potential studies published between 2014 and 2024, resulting ten studies for inclusion in the review. The studies identified from various types of surgeries. Nine from ten articles in this review show that application of ERAS protocol resulted in advantage in financial. The advantage of application ERAS protocol to reduce cost of hospitalization due to shorter Length of Stay (LOS), lower mortality and complication rate in patient. Conclusions Application of ERAS protocol provide benefits and efficiency across various types of surgical specialities. Hospitalization costs in ERAS group consistenly lower compared to non-ERAS group.
The Impact of Gelora Manahan Solo Renovation on Persis Solo Potential Sport Tourism Putra, Febrianur Ibnu Fitroh Sukono; Aqmala, Diana; Praswati, Aflit Nuryulia
Jurnal Penelitian Ekonomi dan Bisnis Vol. 6 No. 1 (2021): March 2021
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v6i1.3753

Abstract

Football is an extraordinary type of tourism in the sports sector which is very popular in the world, which the matches of football teams being tourist attraction objects that provide benefits for the organizers of the competition and the football club itself. Indonesian football competition has been participated by many professional teams, one of them is PERSIS Solo who participated in league 2. This research aims to analyze the potential interest in PERSIS Solo sports tourism in Surakarta after the renovation program of the Manahan Solo Stadium. This type of research is descriptive qualitative. The analysis method uses SWOT (strengths, weaknesses, opportunities, and threats). Internal environment analysis will focus on strengths and weaknesses, while the external environment will be the focus on opportunities and threats. The results showed that PERSIS Solo was in the quadrant I position, so the management of the club could take a policy with utilizing the strength of the internal environment to maximize existing market opportunities.  Keywords:Football Sport, Persis Solo, SWOT Analysis, Special Interest Tourism
Dampak Brand Image, eWOM, dan Price Terhadap Purchase Intention Mobil Bekas di Soloraya: Brand Trust Sebagai Variabel Mediasi Rokhim Adi Nurhuseini; Aflit Nuryulia Praswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8047

Abstract

This study aims to evaluate the influence of Brand Image, Electronic Word-of-Mouth (eWOM), and Price on Purchase Intention of used car consumers in the Soloraya area, with Brand Trust as a mediating variable. The analytical approach applied is Partial Least Squares-Structural Equation Modeling (PLS-SEM) using purposive sampling technique. A total of 180 respondents were sampled, determined based on the multiplication of the number of indicators by five. Respondents consisted of individuals who were active in using social media as a means to search for and purchase used cars. The results showed that eWOM and Price had a significant effect on Purchase Intention, while Brand Image did not have a significant direct effect. In addition, Brand Trust was proven to play a significant role in influencing Purchase Intention and was a mediator in the relationship between Brand Image and eWOM on Purchase Intention. However, the Price variable did not have a significant effect on Brand Trust and also did not show a mediating effect on Purchase Intention. These findings emphasize the importance of Brand Trust in the purchasing decision-making process and underline the strategic role of social media in marketing used car products.
Youth Entrepreneurial Intention: Theory of Planned Behaviour and Social Cognitive Theory Praswati, Aflit Nuryulia; Sari, Nelly Purnama; Murwanti, Sri
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.18197

Abstract

This study adopted the Theory of planned behavior (Ajzen, 1991) and Social cognitive theory (Bandura, 1986) to examine student interest in entrepreneurial activities (entrepreneurial intention). The sample taken is 100 students who have received introductory entrepreneurship or business courses. The results of the study were analyzed using the analysis of the outer model and inner model with the help of SmartPLS 3.0 software. The results showed that self-efficacy had a significant positive effect on entrepreneurial intentions, while subjective norms and attitudes had no significant effect on entrepreneurial intentions. Entrepreneurship education shows a significant positive effect on self-efficacy, and does not significantly affect entrepreneurial intentions, but when self-efficacy mediates the relationship between the two, the analysis shows that entrepreneurial education can significantly affect entrepreneurial intentions. The moderating variable of motivation is proven not to be able to strengthen or weaken the relationship between entrepreneurship education and self-efficacy on entrepreneurial intentions.
Strengthening the Readiness of Tourism Village Institution Through the Assistance in Developing Standard Operating Procedure: Case Study of Mundu, Klaten Regency Perwithosuci, Winny; Hidayah, Nur; Praswati, Aflit Nuryulia; Setiawati, Diana; Andriyani, Nur; Fauzan, Ahmad; Wardani, Lusyka Widya
Journal of Community Services and Engagement: Voice of Community (VOC) Vol. 5 No. 2 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/voc.v5i2.11339

Abstract

Mundu Village is a village in Indonesia located in Tulung District, Klaten Regency, Central Java Province. The Statistics Indonesia (BPS) revealed that more than 60% of the residents of Mundu Village own cattle. This condition has led the community to utilize cattle manure as a source of renewable energy. Additionally, cattle manure is processed into fertilizer to nourish various plants, some of which serve as a food source for the livestock. This activity is known as zero-waste agriculture. This condition encouraged the Mundu Village government to establish a Tourism Village that offers educational tourism based on renewable energy. Mundu Village already has several buildings to support the realization of the Tourism Village. However, Mundu Village is not yet ready in terms of institutions. The community service team from the Faculty of Economics and Business and the Faculty of Law of Muhammadiyah University of Surakarta provided education and assistance in preparing Standard Operating Procedures (SOPs) to support the acceleration of institutional readiness in the effort to establish an Educational Tourism Village based on Renewable Energy. The activity proceeded successfully, marked by the preparation of a draft SOP that is ready to be approved, supporting the institutional strengthening of the Tourism Village.
Pelatihan Pembuatan Wedang Herbal Kapulaga (Amomum compactum) Bagi Kelompok Tani Dan Ibu-Ibu PKK Desa Bantarkulon Dewi, Alfa Yuliana; Faradisi, Firman; Waznah, Urmatul; Nur, Achmad Vandian; Fajriyah, Nuniek Nizmah; Harismah, Kun; Praswati, Aflit Nuryulia; Sofyan, Aan
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 10, No 2 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v10i2.6455

Abstract

Kapulaga merupakan rempah yang bernilai jual tinggi, umum dimanfaatkan sebagai bumbu masakan dan obat tradisional. Meskipun panen kapulaga melimpah di Desa Bantarkulon, sebagian besar petani dan ibu-ibu PKK belum memiliki pengalaman dalam mengolahnya, sehingga buah kapulaga selama ini hanya dijual mentah. Tujuan dari kegiatan ini adalah untuk memberikan pengetahuan tentang khasiat kapulaga untuk kesehatan, sekaligus melatih keterampilan membuat produk olahan bernilai ekonomi berupa wedang herbal kapulaga dalam bentuk teh celup. Kegiatan ini dilakukan melalui metode penyuluhan dan pelatihan yang meliputi ceramah, demonstrasi, dan praktik langsung. Peserta berpartisipasi aktif dalam seluruh proses, mulai dari pengolahan buah kapulaga, pengemasan, hingga strategi pemasaran produk. Hasil yang dicapai dari program ini adalah peningkatan pengetahuan peserta tentang manfaat kapulaga sebagai bahan alami berkhasiat, seperti sifat antibakteri dan kemampuannya meningkatkan daya tahan tubuh. Selain itu, peserta juga memperoleh keterampilan praktis dalam mengolah kapulaga menjadi produk wedang herbal teh celup yang memiliki nilai guna dan nilai jual yang lebih tinggi.
Brand love Toward Brand Loyalty of Telehealth App’s Praswati, Aflit Nuryulia; Ratna Ningsih, Pertiwi
Benefit: Jurnal Manajemen dan Bisnis Vol. 9 No. 1 (2024): Benefit : Volume 9 Juni No 1 tahun 2024
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v9i1.5571

Abstract

The Covid-19 pandemic has underscored the critical role of telehealth services in healthcare delivery, particularly in minimizing the risk of cross-contamination from close contact. Proactively integrating telehealth services, rather than relying on reactive measures, is likely to provide substantial long-term benefits and assist with daily healthcare challenges and emergencies. This study aims to identify the factors that affect the loyalty of telehealth service users, focusing on brand experience, brand love, brand trust, and brand equity. The study utilized a sample of 110 respondents, selected through purposive sampling, requiring participants to have used a telehealth application at least once. Data analysis was conducted using the Structural Equation Model (SEM) with Partial Least Square (PLS) methodology, utilizing SmartPLS 3.0 software. Findings from the study reveal that brand experience, brand love, brand trust, and brand equity all have a positive and significant impact on brand loyalty among telehealth application users.
Sustainable Digital Innovation for the Empowerment of Environmentally Friendly Batik MSMS'e Praswati, Aflit Nuryulia; Anisa Ur Rahmah; Hardika Dwi Hermawan; Aysa Nur Cahyani; Syakila Eka Putrisari Sabarwo
Abdi Psikonomi Vol 6, No 2 (2025): Oktober 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i2.9079

Abstract

This Community Service Program aims to improve the competitiveness of batik SMEs in Desa Jarum, Klaten, by adopting environmentally friendly digital technology and supporting the regeneration of young batik artisans. The implementation method includes digital marketing training, financial management, batik training, and batik waste management. The partners involved are Paguyuban ARUMCAWERASA, the Government of Desa Jarum, and BUMDes Jarum, with participants predominantly female (80%) and aged between 25-50 years. Evaluation and monitoring were carried out through pre- and post-training surveys, observations, and interviews. The results showed an 85% increase in participants' knowledge and skills, as well as a 15-20% increase in batik product sales within one month. This program successfully introduced digital technology for marketing and business management while supporting the regeneration of young batik artisans. In conclusion, this program has provided a positive impact on the Batik SMEs of Desa Jarum and can serve as a model for SME development based on technology in the digital era.  
Strengthening Islamic Financial Literacy and Fintech Investment for Diaspora in Turkey Praswati, Aflit Nuryulia; Rahmatdi; Nandya Octanti Pusparini; Nurul Latifatul Inayati; Arief Dwi Saputra,; Syaban Al Musyaffa Ibnu Ahmad
Abdi Psikonomi Vol 6, No 2 (2025): Oktober 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i2.12742

Abstract

The Indonesian diaspora in Turkey, particularly students and migrant workers, continues to face challenges in Islamic financial literacy as well as limited access to information on investment opportunities in Indonesia through financial technology (fintech). Such conditions may hinder optimal financial management. To address these issues, this community engagement program was designed to equip the diaspora with an understanding of Islamic financial principles and provide education on investment opportunities through fintech platforms, both sharia-based and conventional. The activities were conducted through interactive seminars, discussions, and mentoring sessions delivered in both online and offline formats, in collaboration with PCIM Turkey, the PPI Turkey community, and Gelin as strategic partners. The program adopted a multidisciplinary approach by involving lecturers from the Faculty of Islamic Studies to deliver counseling on sharia aspects of investment. The implementation stages included program planning, partner coordination, site surveys, seminars, and evaluation through pre-tests and post-tests. The evaluation results demonstrated an increase in participants’ understanding of Islamic financial literacy and fintech utilization. Program documentation was disseminated through social media, the UMS news portal, and the Muhammadiyah news portal, while a social media group was established as a sustainable channel for communication and follow-up mentoring.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Sofyan Achmad Vandian Nur, Achmad Vandian Adam Afifallah Maulidan Rizqi Agus Suwondo Agus Wahyudi Ahmad Fauzan Ahmad, Farhand Ahmada Auliya Rahman Alfathana, Aziz Alfina Rahmatia Alfina Salma Putri Amali, Irfan Amelia Jihan Ramadhani Andi Suhendi Anggrahini, Ruly Anisa Ur Rahmah Anton Prasetyo Aprilia Puri Astuti Ardiansyah, Gilang Arief Dwi Saputra, Arin Widyaningtyas Ariyanto, Hani Purwo Arnindhita Divani Regita Putri Arumsari, Septiana Lisa Astuti, Aprilia Puri Auliya, Dhiyahul Aysa Nur Cahyani Aziz Alfathana Bayu Dian Aji Bayu Dian Aji Bayu Dian Aji, Bayu Dian Binuko, Raafika Studiviani Dwi Broto Santoso Burhannudin Ichsan Christiana Riski Wira Putri Chuzaimah Chuzaimah Dela Afiyana Della Mafiana Della Mafiana Dewi, Alfa Yuliana Dewi, Maya Kumala Dewi, Triana Ariska Dewita Puspawati Dia, Wa Ode Irma Wati La Diana Aqmala Diana Setiawati Dicky Suryoko Dimas Bagus Prasetya Dyah Putri Mahasari Eka Risky Widyawati Eryan Naufal Fakhri Muhammad Daffa Eskasari Putri Evi Kurnia Sari Farid Adi Prasetya Fatahuddin, Amir Febrianur Ibnu Fitroh Sukono Putra Ferika Nurmawani Firman Faradisi Flora Ramona Sigit Prakoeswa Fortuna, Tista Ayu Guntur Adi Wibowo Hapsari, Lusy Azizah Hardika Dwi Hermawan Haryoto, H Helmia Khalifah Sina Helmia Khalifah Sina Hidayah Karuniawati Huda, Farah Azzahra Humaira, L'aisya Layyun I Made Sukresna Ifada Faila Suffa Ihsan, Rizki Muhammad Ihwan Susila Imronudin Imronudin Imronudin Imronudin Imronudin Imronudin, Imronudin Keisya, Aulita Kesha Dewi Nur Ramadani Khomariyah, Risma Nur Kiki Widya Kirana Kirana, Kiki Widya Krisdiyanto Pujoningrum Kun Harismah Kurniawan, Muhammad Randhy Kussudyarsana Kussudyarsana L'aisya Layyun Humaira Liana Mangifera Lina Agustina Lintang Sintya Nuraini Lusy Azizah Hapsari M Mabruroh M. Farid Wajdi M. Farid Wajdi, M. Farid Mabruroh Mabruroh Mabruroh Mabruroh, M Mafiana, Della Mahasari, Dyah Putri Mahindra Surya Birawa Muhammad Affan Ardana Muhammad Edward Putra Armiawan Muhammad Jabal Noor Muhammad Randhy Kurniawan Muhammad Rohim Muhammad Yusuf Abdhul Fatah Munazjah, Nur Mar'athu Muzakar Isa Naili Amalia Nalal Muna Nalal Muna Nanda Martiya Wardani Nandya Octanti Pusparini Nelly Purnama Sari Nelly Purnama Sari Novel Idris Abas Novitasari, Saphira Wahyu Nuniek Nizmah Fajriyah Nur Andriyani Nur Ghaffar, Ikbal Nur Hidayah Nurmawani, Ferika Nurul Latifatul Inayati Permatasari, Ayu Ervin Dea Perwithosuci, Winny Prijanto, Tulus Prijanto, Tulus Putri, Alfina Salma Putri, Christiana Riski Wira Rafiq Arkana Putra Rahmatdi Ramadani, Risqi Ratna Ningsih, Pertiwi Rina Trisnawati Risma Nur Khomariyah Rohim, Muhammad Rokhim Adi Nurhuseini Rullynta Siska Suryandari Ruly Anggrahini S Syamsudin Sabarwo, Syakila Eka Putrisari Sajiwo Tri Prakoso Saphira Wahyu Novitasari Saputri, Sisilia RR Saputro, Diky Adi Sari, Nelly Purnama Sari, Rizki Iputa Sasongko Tri Utomo Sina, Helmia Khalifa Sina, Helmia Khalifah Sisilia RR Saputri Siti Fatimah Nurhayati Siti Zulaekah Sri Murwanti Subiantoro Subiantoro Suryandari, Rullynta Siska Suryoko, Dicky Syaban Al Musyaffa Ibnu Ahmad Syakila Eka Putrisari Sabarwo Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin, S Taufika Nur Widyasari Tika Pratika Tulus Prijanto Tulus Prijanto Tulus Prijanto Urmatul Waznah Utami, Ayu Sri Utomo, Sasongko Tri Utomo, Sasongko Tri Vita Ardiyantiningsih Wa Ode Irma Wati La Dia Wafiatun Mukharomah Wardani, Lusyka Widya Wardani, Nanda Martiya Wawan Kurniawan Widiansyah, Langga Pratama Putra Widyawati, Eka Risky Wiyadi Wiyadi Yusuf Alam Romadhon