Article Per Year (5 Year)
p-Index From 2020 - 2025
10.52
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis JDM (Jurnal Dinamika Manajemen) Journal of Indonesian Tourism and Development Studies Jurnal Penelitian Ekonomi dan Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis JSSH (Jurnal Sains Sosial dan Humaniora) Indonesian Journal of Sustainability Accounting and Management Jurnal Ekonomi & Keuangan Islam International Journal of Applied Sciences in Tourism and Events PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Economics and Digital Business Review Ilomata International Journal of Management Asian Management and Business Review Jurnal Bina Bangsa Ekonomika Abdi Psikonomi Proceeding ISETH (International Summit on Science, Technology, and Humanity) JAPI: Jurnal Akses Pengabdian Indonesia Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Pengabdian Masyarakat Medika Indonesian Journal of Sustainability Accounting and Management IIJSE Jurnal Pengabdian Kepada Masyarakat Radisi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Business Innovation and Research Journal of Community Services and Engagement: Voice of Community (VOC) Journal of Ekonomics, Finance, and Management Studies Ecoducation Benefit: Jurnal Manajemen dan Bisnis
Aflit Nuryulia Praswati
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 98 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 98 Documents
Search

 6   7   8   9   10 
Tren Belanja Online: Analisis Pengaruh Online Customer Review dan Brand Image terhadap Purchase Intention di Shopee dengan Trust sebagai Mediasi Adam Afifallah Maulidan Rizqi; Aflit Nuryulia Praswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to investigate in depth the causal relationship between online customer reviews and brand image on purchase intention of fashion products on the Shopee platform, with trust as an intervening variable. This study adopts a quantitative approach with a non-probabilistic sampling technique through a purposive sampling method, involving 170 participants selected based on specific criteria. The data collection instrument is a digital questionnaire that is distributed online. The data obtained is then processed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique with SmartPLS software. The findings show that both online customer reviews and brand image provide a positive and significant contribution to purchase intention. In addition, both variables also significantly strengthen trust, which then significantly influences purchase intention. Furthermore, trust plays an essential mediator in bridging the influence of online customer reviews and brand image on purchase intention.
Analisis Pengaruh Brand Equty Terhadap Keputusan Pembelian Produk YAMAHA Type NMAX di Surakarta Widiansyah, Langga Pratama Putra; Praswati, Aflit Nuryulia
Economics and Digital Business Review Vol. 5 No. 2 (2024): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1464

Abstract

Tujuan dari penelitian ini untuk menganalisis dan membahas adanya pengaruh kesadaran merek terhadap keputusan pembelian produk yamaha type nmax, melihat pengaruh assosiasi merek terhadap keputusan pembelian, melihat pengaruh presepsi kualitas terhadap keputusan pembelian, dan melihat pengaruh loyalitas merek terhadap keputusan pembelian produk yamaha type nmax di Surakarta. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh langsung dari responden. Metode penelitian yang digunakan adalah metode kuantitatif deskriptif. Pengumpulan data dilakukan dengan metode Partial Least Square (PLS) menggunakan software Smart PLS 3.0. Hasil penelitian ini menunjukkan bahwa 1.) secara sebagian keempat variabel yang memengaruhi keputusan pembelian, yakni Kesadaran Merek (X1), Persepsi Kualitas (X2), Asosiasi Merek (X3), dan Kesetiaan Merek (X4), memiliki pengaruh yang signifikan terhadap keputusan pembelian Yamaha Nmax Di Surakarta 2.) secara bersamaan, Variabel Kesadaran Merek (X1), Persepsi Kualitas (X2), Asosiasi Merek (X3), dan Kesetiaan Merek (X4) memiliki dampak yang signifikan terhadap keputusan pembelian Yamaha Nmax Di Surakarta.
The Effect of Entrepreneurial Orientation on Performance Mediated by Innovation and Network Capability Permatasari, Ayu Ervin Dea; Praswati, Aflit Nuryulia
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2394

Abstract

The development of the woodworking industry in Indonesia can be a highlight in the business world. However, 2020 is a year that gives a different color to the business world. The entry of the COVID-19 outbreaks into Indonesia in the first quarter of 2020 caused all industrial sectors including the manufacturing industry in Indonesia to experience a decline. The aim of this research is to analyze the influence of Entrepreneurial Orientation on Performance mediated by Innovation and Network Capability (Study at UD. Kondang Jaya Furniture and UD. Aryajati Furniture). This research method is quantitative. The population in this study were employees of UD Kondang Jaya Furniture and UD Aryajati Furniture. The number of samples in this research was 100 respondents. The sampling technique uses non-probability sampling with purposive sampling technique. The data source used in this research is primary data. The data analysis technique in this research was carried out using SMARTPLS 3.0 software. This research uses Structural Equation Model (SEM) analysis with Partial Least Square (PLS). Entrepreneurial Orientation has a positive and insignificant effect on Performance. Entrepreneurial orientation has a positive and significant effect on innovation. Entrepreneurial Orientation has a positive and significant effect on Networking Ability. Innovation has a positive and significant effect on performance. This means that the fourth hypothesis is accepted. Network Capability has a positive and significant effect on Performance. Innovation can mediate the influence of Entrepreneurial Orientation on Performance positively and significantly. Network Capability can mediate the influence of Entrepreneurial Orientation on Performance positively and significantly.
The Mediating Role of Customer Trust in the Effect of Service Quality and Customer Perceived Value on Customer Satisfaction Dewi, Maya Kumala; Praswati, Aflit Nuryulia
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2396

Abstract

With the continued development of the beauty industry, there has been a real increase in the number of beauty producers and clinics spread throughout Indonesia. This research aims to analyze the influence of service quality and customer perceived value on customer satisfaction which is mediated by trust in beauty clinic users. With a sample size of 100 respondents. After the data was collected, it was analyzed using SmartPLS3.0 software. This research is a type of descriptive quantitative research which aims to provide a further description of the symptoms or phenomena that occur. This is a type of correlation research, which means knowing how the independent variable and dependent variable correlate with each other. The results that can be revealed in this research are that the variable service quality has a significant positive effect on customer satisfaction, service quality has a significant positive effect on trust, customer perceived value has a significant positive effect on customer satisfaction, customer perceived value has a positive and significant effect on trust, trust has a positive effect and significant on customer satisfaction, trust has a negative and insignificant effect mediating service quality on customer satisfaction, trust has a positive and significant effect mediating customer perceived value on customer satisfaction.
Menuju Kemajuan Ekonomi: Rancang Bangun Sentra Kuliner sebagai Strategi Peningkatan Pertumbuhan Ekonomi di Kabupaten Sragen Muzakar Isa; Aflit Nuryulia Praswati; Helmia Khalifah Sina; Agus Wahyudi; Agus Suwondo; Wawan Kurniawan
Jurnal Litbang Sukowati : Media Penelitian dan Pengembangan Vol 8 No 1 (2024): Vol. 8 No. 1, Mei 2024
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Kabupaten Sragen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32630/sukowati.v8i1.461

Abstract

This study aims to analyze regional leading sectors and regional leading products in order to increase economic growth, as well as formulate a strategy for developing the Brigadier General Veteran Katamso culinary center, Sragen Regency. This research uses an explanatory method using primary and secondary data, and uses 3 analytical tools, namely Shift share analysis, Location Quotient analysis and SWOT analysis. The results of the research show that Sragen Regency has six leading sectors, namely the Agriculture, Forestry and Fishing sector, the mining and quarrying sector, the Manufacturing sector, the Wholesale and Retail Trade; Repair of Motor Vehicles and Motorcycles sector, the Accommodation and Food Service Activities sector, and the education sector.  In this leading sector, Sragen Regency has 16 leading products, namely furniture, batik, household appliances, convection, patchwork crafts, processed food, woven bags, goyor sarongs, bamboo crafts, bird cages, stone crafts, organic rice, bricks , herbal medicine, performing arts, red tilapia, catfish and catfish, and honey. The Culinary Center is part of the development of the food service activities sector. This sector is a regional leading sector which has sectoral growth and large distribution of the GRDP of Sragen Regency. The Brigadier General Katamso Veteran Culinary Center is in a strategic location, and has complete facilities and infrastructure so it has the potential to become a profitable culinary center. In structuring and maintaining the sustainability of culinary centers, it is recommended to provide quality products at competitive prices, organize locations and provide supporting facilities, partnerships to organize related events at these locations, digital marketing that is attractive and distributed regularly and regularly, and strengthens traders' institutions in selling.
Tren Belanja Online: Analisis Pengaruh Online Customer Review dan Brand Image terhadap Purchase Intention di Shopee dengan Trust sebagai Mediasi Adam Afifallah Maulidan Rizqi; Aflit Nuryulia Praswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7716

Abstract

The purpose of this research is to investigate in depth the causal relationship between online customer reviews and brand image on purchase intention of fashion products on the Shopee platform, with trust as an intervening variable. This study adopts a quantitative approach with a non-probabilistic sampling technique through a purposive sampling method, involving 170 participants selected based on specific criteria. The data collection instrument is a digital questionnaire that is distributed online. The data obtained is then processed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) analysis technique with SmartPLS software. The findings show that both online customer reviews and brand image provide a positive and significant contribution to purchase intention. In addition, both variables also significantly strengthen trust, which then significantly influences purchase intention. Furthermore, trust plays an essential mediator in bridging the influence of online customer reviews and brand image on purchase intention.
Mengungkap Faktor Penentu Niat Kunjungan Ulang Wisatawan Ke Candi Prambanan: Pendekatan Sem Berbasis Theory Of Planned Behavior Dimas Bagus Prasetya; Aflit Nuryulia Praswati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7752

Abstract

Studi ini bertujuan untuk menguji peran kepuasan wisatawan sebagai mediator antara pengalaman wisatawan dan citra destinasi terhadap niat berkunjung kembali, dengan studi kasus di Candi Prambanan. Berdasarkan teori TPB, penelitian ini mengadopsi pendekatan kuantitatif dengan menggunakan metode analisis Structural Equation Modeling (SEM). Dengan teknik purposive sampling, peneliti memilih responden yang memenuhi kriteria tertentu, dengan jumlah responden yang sah sebanyak 144 orang. Hasil penelitian menunjukkan bahwa pengalaman wisata yang positif, citra destinasi yang baik, serta kepuasan wisatawan memiliki pengaruh signifikan terhadap niat untuk berkunjung kembali. Kepuasan wisatawan berperan sebagai mediator yang signifikan antara pengalaman wisata dan niat berkunjung kembali, serta antara citra destinasi dan niat berkunjung kembali. Temuan ini diharapkan dapat memberikan kontribusi yang berarti bagi pengelola destinasi untuk meningkatkan pengalaman wisata dan citra destinasi guna mendorong kunjungan ulang dan mempertahankan daya tarik wisata Candi Prambanan.
Pengaruh Penggunaan Chatbot Pada E-Commerce Shopee Terhadap Kepuasan Pelanggan Dengan Pengalaman Sebagai Moderasi Mahindra Surya Birawa; Aflit Nuryulia Praswati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7875

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya penggunaan chatbot pada platform e-commerce seperti Shopee yang berpotensi memengaruhi kepuasan pelanggan. Permasalahan utama dalam penelitian ini adalah bagaimana pengaruh chatbot terhadap kepuasan pelanggan dengan mempertimbangkan pengalaman sebagai variabel moderasi. Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas informasi, kualitas sistem, dan kualitas layanan terhadap kepuasan pelanggan Shopee. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik purposive sampling, melibatkan 180 responden, dan dianalisis menggunakan PLS-SEM melalui aplikasi SmartPLS 3.2. Hasil penelitian menunjukkan bahwa pengalaman, kualitas informasi, dan kualitas layanan berpengaruh signifikan terhadap kepuasan pelanggan, sementara kualitas sistem dan variabel moderasi tidak menunjukkan pengaruh signifikan. Kesimpulannya, interaksi yang berkualitas lebih penting daripada aspek teknis sistem chatbot.
Dampak Brand Image, eWOM, dan Price Terhadap Purchase Intention Mobil Bekas di Soloraya: Brand Trust Sebagai Variabel Mediasi Rokhim Adi Nurhuseini; Aflit Nuryulia Praswati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8047

Abstract

This study aims to evaluate the influence of Brand Image, Electronic Word-of-Mouth (eWOM), and Price on Purchase Intention of used car consumers in the Soloraya area, with Brand Trust as a mediating variable. The analytical approach applied is Partial Least Squares-Structural Equation Modeling (PLS-SEM) using purposive sampling technique. A total of 180 respondents were sampled, determined based on the multiplication of the number of indicators by five. Respondents consisted of individuals who were active in using social media as a means to search for and purchase used cars. The results showed that eWOM and Price had a significant effect on Purchase Intention, while Brand Image did not have a significant direct effect. In addition, Brand Trust was proven to play a significant role in influencing Purchase Intention and was a mediator in the relationship between Brand Image and eWOM on Purchase Intention. However, the Price variable did not have a significant effect on Brand Trust and also did not show a mediating effect on Purchase Intention. These findings emphasize the importance of Brand Trust in the purchasing decision-making process and underline the strategic role of social media in marketing used car products.
Pengaruh Sosial Media Marketing Terhadap Ketertarikan Konsumen Melalui Hedonic dan Fungsional Brand Image: The Influence of Social Media Marketing on Consumer Interest Through Hedonic and Functional Brand Image Nur Ghaffar, Ikbal; Praswati, Aflit Nuryulia
Economic and Education Journal (Ecoducation) Vol. 7 No. 1 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i1.1463

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing terhadap ketertarikan konsumen melalui Hedonic dan Functional Brand Image. Social Media Marketing telah menjadi strategi utama bagi perusahaan dalam membangun citra merek dan menarik minat konsumen. Citra merek hedonis berfokus pada aspek emosional dan kesenangan, sedangkan citra merek fungsional menekankan pada manfaat dan kualitas produk. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 150 responden yang aktif menggunakan media sosial seperti Instagram, TikTok, dan Facebook. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif terhadap Hedonic Brand Image dan Functional Brand Image. Selain itu, Hedonic Brand Image dan Functional Brand Image berpengaruh signifikan terhadap ketertarikan konsumen. Functional Brand Image juga terbukti memediasi hubungan antara Social Media Marketing dan ketertarikan konsumen, menunjukkan bahwa pemasaran digital yang efektif dapat meningkatkan persepsi fungsional terhadap suatu merek dan mendorong minat pembelian. Penelitian ini memberikan implikasi bagi perusahaan dalam merancang strategi pemasaran digital yang lebih efektif dengan menyeimbangkan aspek emosional dan fungsional dalam membangun citra merek.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Sofyan Achmad Vandian Nur, Achmad Vandian Adam Afifallah Maulidan Rizqi Adam Afifallah Maulidan Rizqi Agus Suwondo Agus Wahyudi Ahmad Fauzan Ahmada Auliya Rahman Alfina Salma Putri Amelia Jihan Ramadhani Amir Fatahuddin Andi Suhendi Anton Prasetyo Aprilia Puri Astuti Arnindhita Divani Regita Putri Aulita Keisya Aysa Nur Cahyani Ayu Sri Utami Aziz Alfathana Bayu Dian Aji Bayu Dian Aji Bayu Dian Aji, Bayu Dian Binuko, Raafika Studiviani Dwi Biruwintari, Nuravira Broto Santoso Burhannudin Ichsan Christiana Riski Wira Putri Chuzaimah Chuzaimah Dela Afiyana Della Mafiana Dewi, Alfa Yuliana Dewi, Maya Kumala Dewita Puspawati Dhiyahul Auliya Diana Aqmala Diana Setiawati Dicky Suryoko Dimas Bagus Prasetya Dyah Putri Mahasari Eka Risky Widyawati Eryan Naufal Fakhri Muhammad Daffa Eskasari Putri Evi Kurnia Sari Farhand Ahmad Farid Adi Prasetya Febrianur Ibnu Fitroh Sukono Putra Fera, Anisa Ferika Nurmawani Firman Faradisi Flora Ramona Sigit Prakoeswa Gilang Ardiansyah Haryoto Haryoto Helmia Khalifah Sina Helmia Khalifah Sina Hidayah Karuniawati Huda, Farah Azzahra I Made Sukresna Ifada Faila Suffa Ihsan, Rizki Muhammad Imronudin Imronudin Imronudin Imronudin Imronudin Imronudin, Imronudin Kesha Dewi Nur Ramadani Kiki Widya Kirana Krisdiyanto Pujoningrum Kun Harismah L'aisya Layyun Humaira Lina Agustina Lintang Sintya Nuraini Lusy Azizah Hapsari M Mabruroh M. Farid Wajdi M. Farid Wajdi, M. Farid Mabruroh Mabruroh Mabruroh Mahindra Surya Birawa Muhammad Affan Ardana Muhammad Edward Putra Armiawan Muhammad Jabal Noor Muhammad Randhy Kurniawan Muhammad Rohim Muhammad Yusuf Abdhul Fatah Muzakar Isa Naili Amalia Nalal Muna Nalal Muna Nanda Martiya Wardani Nelly Purnama Sari Nelly Purnama Sari Novel Idris Abas Nuniek Nizmah Fajriyah Nur Andriyani Nur Ghaffar, Ikbal Nur Hidayah Permatasari, Ayu Ervin Dea Perwithosuci, Winny Prijanto, Tulus Prijanto, Tulus Rafiq Arkana Putra Ratna Ningsih, Pertiwi Rina Trisnawati Risma Nur Khomariyah Rokhim Adi Nurhuseini Rullynta Siska Suryandari Ruly Anggrahini S Syamsudin Sabarwo, Syakila Eka Putrisari Sajiwo Tri Prakoso Saphira Wahyu Novitasari Saputro, Diky Adi Sari, Nelly Purnama Sasongko Tri Utomo Sina, Helmia Khalifah Sisilia RR Saputri Siti Fatimah Nurhayati Siti Zulaekah Sri Murwanti Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Syamsudin Taufika Nur Widyasari Tika Pratika Tista Ayu Fortuna Triana Ariska Dewi Tulus Prijanto Tulus Prijanto Tulus Prijanto Tulus Prijanto Urmatul Waznah Utomo, Sasongko Tri Utomo, Sasongko Tri Vita Ardiyantiningsih Wa Ode Irma Wati La Dia Wafiatun Mukharomah Wardani, Lusyka Widya Wawan Kurniawan Widiansyah, Langga Pratama Putra Widyaningtyas, Arin Wiyadi Wiyadi Yusuf Alam Romadhon