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Journal : JAMMI

Peran Pelatihan Dan Digital Marketing Dalam Meningkatkan Kinerja Sumber Daya Manusia di Masa Pandemi Covid-19 Pada Komunitas Umkm Mafia Kuliner Surakarta CHANDRA, CHANDRA; Ayu Astuti, Aprillia
Jurnal Akuntansi UMMI Vol. 3 No. 2 (2023): JAMMI (Jurnal Akuntansi UMMI)
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jammi.v3i2.2015

Abstract

This research aims to find out how the role of training by improving the performance of human resources in an organization or an MSME community in Surakarta. This study measures the level of the role of digital marketing training in improving HR performance as it can increase sales in an organization and MSMEs. The large role of human resources requires companies or MSMEs to be able to optimize the performance of their human resources so that they can make an optimal contribution to the digitalization sector of marketing as an effort to increase income and expand information in the world of technology. Consumer behavior is now born in an era where technology is already in its environment or often called the digital native generation, especially driven by this pandemic, companies or SMEs are also required to be ready to compete. This study uses a quantitative approach method. This type of research data is secondary data, namely data obtained indirectly or through intermediary media in the form of documents or company archives needed in research. The existence of training efforts can cause HR to be able to develop greater duties / obligations and responsibilities and can maximize company profits.
Peran Pelatihan Dan Digital Marketing Dalam Meningkatkan Kinerja Sumber Daya Manusia di Masa Pandemi Covid-19 Pada Komunitas Umkm Mafia Kuliner Surakarta CHANDRA, CHANDRA; Ayu Astuti, Aprillia
Jurnal Akuntansi UMMI Vol. 3 No. 2 (2023): JAMMI (Jurnal Akuntansi UMMI)
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jammi.v3i2.2015

Abstract

This research aims to find out how the role of training by improving the performance of human resources in an organization or an MSME community in Surakarta. This study measures the level of the role of digital marketing training in improving HR performance as it can increase sales in an organization and MSMEs. The large role of human resources requires companies or MSMEs to be able to optimize the performance of their human resources so that they can make an optimal contribution to the digitalization sector of marketing as an effort to increase income and expand information in the world of technology. Consumer behavior is now born in an era where technology is already in its environment or often called the digital native generation, especially driven by this pandemic, companies or SMEs are also required to be ready to compete. This study uses a quantitative approach method. This type of research data is secondary data, namely data obtained indirectly or through intermediary media in the form of documents or company archives needed in research. The existence of training efforts can cause HR to be able to develop greater duties / obligations and responsibilities and can maximize company profits.
Co-Authors Achmad Rizal Agustii, Rieke Diah Akhmad Fauzan Amrizal Amrizal Andy Andy Anhar Anhar Aprilia, Tri Windi Aquarista, Muhammad Febriza Ariyanto, Edy Arumugham, Kalai Selvan Asrinawaty Asrinawaty, Asrinawaty Atastasial, Mawarni Ayu Astuti, Aprillia Az Zahra, Fathia Candra, Alexander Chairunnisa, Azizah David David Desyandri Desyandri Didik Aryanto Dwi Putra, Achmad Irvan Eddy Rahman, Eddy edi edi Eka Handayani Elfia Sukma, Elfia Ernawulan Syaodih Fadhilla, Nurul Fania, Fania FATAH NURDIN Febryan Putera, Rafhi Ferdinal, Hanafa Putri Habibi Habibi Hadi, Zuhrupal Hanum, Zikra Harley, Vincent Helvia, Nelda Hendri, S Hery Widijanto Ida Ayu Gde Yadnyawati Ilham Ilham Inggria Kharisma Iskandar, Puguh Ardianto Jackri Hendrik Jalpi, Agus Jannah, Nadaa Izzathul Jhonatan, Jerry Johanes Terang Kita Perangin Angin Joni Joni Kasman Kasman Kharisma, Annisa Khie Khiong Khowen, Jesen Van Laksono Trisnantoro Luhur Wicaksono M. Habibi Mahmudah Mahmudah Maizatri, Ranti Mardhiyyah, Ainul Meilya Farika Indah, Meilya Farika Methalina Afma, Methalina Muhammad Habibi Nana Fauzana Azima Norfai Norfai, Norfai Norsita Agustina, Norsita Nur Azmi Alwi Nurrahmadhani, Siti Nursiam, Nursiam NURUL AZIZAH Oktovia, Vivi Pertiwi, Tiara Dahliana Pieter Octaviandy, Pieter Poppy Amalia, Poppy Putri L., Sabrina Novita Putri, Siti Gahara Rahman Rahman Rahmatina, Rahmatina Rahmawati, Vanny Ramadhan Tosepu Ramadhan, Faisal Refdilzon Yasra, Refdilzon Rina Mirza Ritawati Mahyuddin Rizki, Dwi Saputra, Rifcha Sari, Rezi Novita Serli Marlina Sukmawati Sukmawati Sukmawati, Rini Suriani, Ari Suryanto, Deny syahputra, Rizky Tangkudung, Albert Wolter Aridan Tiok Wijanarko Utami, Dinny Salfiyah Vismania S. Damaianti, Vismania S. Wattimena , Ferry Yohannes Wijaya, Angelina Fransiska Wijaya, Robby Wilson Wilson Wiwik Handayani Yesi Anita Yesni Yenti Yezeeka, Viona Putri Yuliasih Yusnita Rahayu Zainal Abidin Zulhaq, Febrinaldi Zulkarman, Zulkarman Zulmiyetri Zulmiyetri