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Journal : jammi

Peran Pelatihan Dan Digital Marketing Dalam Meningkatkan Kinerja Sumber Daya Manusia di Masa Pandemi Covid-19 Pada Komunitas Umkm Mafia Kuliner Surakarta CHANDRA, CHANDRA; Ayu Astuti, Aprillia
Jurnal Akuntansi UMMI Vol. 3 No. 2 (2023): JAMMI (Jurnal Akuntansi UMMI)
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jammi.v3i2.2015

Abstract

This research aims to find out how the role of training by improving the performance of human resources in an organization or an MSME community in Surakarta. This study measures the level of the role of digital marketing training in improving HR performance as it can increase sales in an organization and MSMEs. The large role of human resources requires companies or MSMEs to be able to optimize the performance of their human resources so that they can make an optimal contribution to the digitalization sector of marketing as an effort to increase income and expand information in the world of technology. Consumer behavior is now born in an era where technology is already in its environment or often called the digital native generation, especially driven by this pandemic, companies or SMEs are also required to be ready to compete. This study uses a quantitative approach method. This type of research data is secondary data, namely data obtained indirectly or through intermediary media in the form of documents or company archives needed in research. The existence of training efforts can cause HR to be able to develop greater duties / obligations and responsibilities and can maximize company profits.
Peran Pelatihan Dan Digital Marketing Dalam Meningkatkan Kinerja Sumber Daya Manusia di Masa Pandemi Covid-19 Pada Komunitas Umkm Mafia Kuliner Surakarta CHANDRA, CHANDRA; Ayu Astuti, Aprillia
Jurnal Akuntansi UMMI Vol. 3 No. 2 (2023): JAMMI (Jurnal Akuntansi UMMI)
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jammi.v3i2.2015

Abstract

This research aims to find out how the role of training by improving the performance of human resources in an organization or an MSME community in Surakarta. This study measures the level of the role of digital marketing training in improving HR performance as it can increase sales in an organization and MSMEs. The large role of human resources requires companies or MSMEs to be able to optimize the performance of their human resources so that they can make an optimal contribution to the digitalization sector of marketing as an effort to increase income and expand information in the world of technology. Consumer behavior is now born in an era where technology is already in its environment or often called the digital native generation, especially driven by this pandemic, companies or SMEs are also required to be ready to compete. This study uses a quantitative approach method. This type of research data is secondary data, namely data obtained indirectly or through intermediary media in the form of documents or company archives needed in research. The existence of training efforts can cause HR to be able to develop greater duties / obligations and responsibilities and can maximize company profits.
Co-Authors Achmad Rizal Adrias Adrias Agus Jalpi Akhmad Fauzan Amrizal Amrizal Andela, Nadhira Febri Andy Andy Anhar Anhar Aprilia, Tri Windi Arumugham, Kalai Selvan Asrinawaty Ayu Astuti, Aprillia Az Zahra, Fathia Azmi Alwi, Nur Candra, Alexander David David Desyandri Desyandri Didik Aryanto Eddy Rahman edi edi Edy Ariyanto Eka Handayani Elfia Sukma, Elfia Ernawulan Syaodih FATAH NURDIN Gita Rahmi Habibi Habibi Habibi, M. Habli, Fadhilah Hanum, Zikra Harsy, Emirah Afifah Hasibuan, Amelia Wardana Helvia, Nelda Hendri, S Hery Widijanto Ida Ayu Gde Yadnyawati Ilham Ilham Inggria Kharisma Iskandar, Puguh Ardianto Jackri Hendrik Jannah, Nadaa Izzathul Jhonatan, Jerry Johanes Terang Kita Perangin Angin Joni Joni Kasman Kasman Kharisma, Annisa Khie Khiong Khowen, Jesen Van Kinanti, Ajeng Laksono Trisnantoro Listi, Alifia Luhur Wicaksono M Febriza Aquarista M. Habibi Madalina, Madalina Mahmudah Mahmudah Maizatri, Ranti Meilya Farika Indah Meisyah Azzahra, Dinda Methalina Afma, Methalina Muhammad Habibi Nana Fauzana Azima Nando, Aryaprana Norfai Norsita Agustina, Norsita Nuning Irnawulan Ishak Nur Azmi Alwi Nurrahmadhani, Siti Nursiam, Nursiam NURUL AZIZAH Oktovia, Vivi Pertiwi, Tiara Dahliana Pestalozi, Donni Pieter Octaviandy, Pieter Poppy Amalia Pradipta, Dyni Arrisky Putri Ardelia, Abidah Rahman Rahman Rahmatina, Rahmatina Ramadhan Tosepu Ramadhan, Faisal Refdilzon Yasra, Refdilzon Risda Amini Ritawati Mahyuddin Rosyida, Muslihatin Khuril Safiqa, Nurul Safitri, Serly Saputra, Rifcha Sukmawati Sukmawati Sukmawati, Rini Suriani, Ari Suryanto, Deny Syafulta, Latifah Syahidah, Welldiani syahputra, Rizky Tangkudung, Albert Wolter Aridan Tiok Wijanarko Utami, Dinny Salfiyah Vismania S. Damaianti, Vismania S. Wahyu Pamungkas, Danang Wattimena , Ferry Yohannes Wijaya, Robby Wilson Wilson Wiwik Handayani Xaverius, Franciscus Yesi Anita Yesni Yenti Yezeeka, Viona Putri Yuliasih Yusnita Rahayu Zainal Abidin Zuhrupal Hadi Zulkarman, Zulkarman Zulmiyetri Zulmiyetri