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Strategi Komunikasi Branding Festival Olahraga Rekreasi Nasional Viii 2025 Sebagai Promosi Sport Tourism Nusa Tenggara Barat Hasbullah, S.ST.; Swandi, I Wayan; Artayasa, Artayasa
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 21 No 1 (2026): Widya Duta Sosial Budaya Maret 2026
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The organization of the 8th National Recreational Sports Festival (FORNAS) in 2025 will be a strategic momentum for West Nusa Tenggara (NTB) Province to solidify its position as a premier sports tourism destination. The main challenge in communicating this branding event is to change public perception of recreational sports so that they have the same prestige and tourist appeal as competitive sports. This research aims to analyze the branding communication strategies implemented in building the identity and positive image of FORNAS VIII 2025. This research uses a qualitative approach with a descriptive method. Data collection techniques were carried out through in-depth interviews with key stakeholders (KORMI NTB and the Tourism Office), observation of visual elements and communication media, and document studies. The conceptual basis of this research refers to branding strategy theory, which includes formulating brand identity, brand positioning, and brand communication. The research results indicate that the branding communication strategy for FORNAS VIII 2025 is centered on the concept of Cultural and Fitness Synergy. This strategy is implemented thru three main tactics: (1) Identity Visualization: Using local textile elements and NTB's endemic fauna in the logo and mascot to create strong visual differentiation; (2) Symbolic Narrative: Building the message that recreational sports are part of a lifestyle and cultural preservation, not just competition; and (3) Digital Activation: Utilizing social media to build engagement thru content that highlights the exoticism of NTB's tourist destinations. In conclusion, the branding communication carried out not only serves as a promotion for the event but also as an effective city branding tool for NTB post-pandemics, although it still requires consistency in messaging across various media lines.
Pemanfaatan Warna Pada Poster Buku Cerita Bergambar Sejarah Pura Pulaki Nyoman Maruta Gautama; Hendra Santosa; I Wayan Swandi
Jurnal Desain Vol 7, No 1 (2019): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.103 KB) | DOI: 10.30998/jd.v7i01.3833

Abstract

Co-Authors Alit Kumala Dewi Alvin Raditya Sutopo Anak Agung Bagus Aditya Keshawa Putra Anak Agung Bagus Wirawan Anak Agung Gde Bagus Udayana Anak Agung Gede Aris Septiana Putra Artadi, I Made Pande Artawan, Cokorda Alit Artayasa, Artayasa Artha, I Gede Agus Indram Bayu Arya Pageh Wibawa Ayu Krisna Gayatri Sari Dewi BAYU PRAMANA, I MADE BAYU SEGARA PUTRA, GEDE BRENDA MEIDYTA SARI, BRENDA MEIDYTA BRYANT ALFREDO, BRYANT christofer satria Debora Okdila Santoso Denise Kusuma Devi, Ni Made Chandra Oktavia Dewi, Ayu Krisna Gayatri Sari Elsye Andriani Delfi Elvian Andreani, Ni Putu Ersania, Ayu Bella Ervin Feliana Faisal, Yusuf faran, sefri FENTINNIA YASODHARA, FENTINNIA Garwa, I Ketut Hasbullah - Hasbullah Hasbullah Hasbullah Hasbullah Hasbullah, S.ST. Hutomo Setia Budi I Gede Anjas Kharismanata I Gede Mudana I Gusti Ngurah Agung Mahaputra I Made Agung Windu Sancaya I Made Agung Windu Sancaya I Made Dwiarya Swandi I Nengah Wirakesuma I Nyoman Artayasa I Nyoman Larry Julianto I Nyoman Larry Julianto I Nyoman Lodra I Nyoman Widhi Adnyana I Nyoman Yoga Sumadewa I Nyoman, suardina I Putu Agus Aditya Mega Putra I Putu Bagus Jayadaru I Putu Tony Aditya I Wayan Adnyana I Wayan Adnyana I Wayan Mudra, I Wayan I Wayan Nuriarta I Wayan Putra Adhi Prayoga Ida Bagus Ketut Trinawindu Janottama, I Putu Arya Kadek Dwiyani Kharismanata, I Gede Anjas Made Gana Hartadi Markadi, Bhimo Wicaksono MENDY HOSANA M., MENDY HOSANA Mendy Hosana, Mendy Ni Luh Sustiawati Nyoman Maruta Gautama Permatahati, Ayu Leony Mahadewi Putri Pradnya Ananda, I Made Mardawa Pranawa, I.G.A.Ngurah Bagus Rama Pratama, Nicholas Wila Adi Purnama Adi Wirawan Raharja, I Gede Mugi Ratna Anggraini Ratna Cora Sudharsana, Tjok Istri Remawa, Anak Agung Gede Rai Santosa, Hendra Sarjani, Ni Ketut Pande Seanny Kurniawati Halim Sony Prasetya Wanandi Sophia Lerina Chandra Suteja, I Kt Swandi, I Made Dwiarya Try Adi Stanaya, I Komang Udayana, Anak Agung Gede Bagus Vincentius Michael Sugiharto virginia puspadewi hadinoto Vonny Taniwijaya Wahyu Indira Wasista, I Putu Udiyana Wayan Karja Wina Pertiwi putri Wardani Wirawan, I Gusti Ngurah WULAN PURNAMASARI, WULAN Yogantara, Wayan Arfian YONANDO YONANDO, YONANDO