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All Journal DIGEST MARKETING Value Added: Majalah Ekonomi & Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal EMT KITA Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam EBSJ JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Manajerial International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) JMK Jurnal Manajemen dan Kewirausahaan Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Advanced Multidisciplinary Research Jurnal AbdiMas Nusa Mandiri DEDIKASI PKM Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal Bingkai Ekonomi (JBE) Jurnal PKM Manajemen Bisnis International Journal of Management Science and Information Technology (IJMSIT) Society: Jurnal Pengabdian Masyarakat ZAD Al-Mufassirin Business Perspective Journal Studi Akuntansi, Keuangan, dan Manajemen Mafaza : Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business ARMADA : Jurnal Penelitian Multidisiplin Jurnal Manajemen Bisnis Era Digital International Journal of Economics and Management Sciences IECON: International Economics and Business Conference Jurnal Abdimas UM Jambi Harmony Philosophy: International Journal of Islamic Religious Studies and Sharia Jurnal Ekonomi, Manajemen, dan Bisnis
Firdaus Firdaus
Universitas Muhammadiyah Semarang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms Firdaus Firdaus; M. Rully Sjahirul Alim; Kukuh Mulyanto; Abdullah Abdullah; Asepta Hendriyanto; Nuruddin Mahmud; Fiderius Ismanto; Heru Yulianto; Alis Arifah Rahman
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6627

Abstract

This study examines the effect of customer experience on purchase decisions, with customer engagement as a mediating variable in digital e-commerce platforms. Increasing competition in the e-commerce sector has shifted managerial focus toward experiential and relational factors influencing consumer decision-making. A quantitative approach was employed using survey data collected from e-commerce users through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that customer experience has a significant positive effect on both customer engagement and purchase decisions. Customer engagement also significantly mediates the relationship, indicating that improved experiences enhance purchasing outcomes indirectly through stronger engagement. However, the moderating effect between the variables is not statistically significant. The model demonstrates satisfactory explanatory power, indicating its robustness in explaining consumer behavior in digital platforms. These findings emphasize the importance of designing effective experience-based strategies to strengthen engagement and drive purchasing outcomes. This study provides practical insights for e-commerce managers and contributes to the literature on digital marketing and consumer behavior.
Religiosity and Piety Motivation in Islamic Medical Tourism Choices in Indonesia Firdaus Firdaus; Jumai Jumai; Zailani bin Abdulah
ZAD Al-Mufassirin Vol. 8 No. 1 (2026): ZAD Al-Mufassirin June 2026 [In Progress]
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) ZAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55759/zam.v8i1.366

Abstract

This study examines the relationships among Religiosity, Islamic Hospital Image, Motivation of Piety, and Behavioral Intention in Choosing Islamic Medical Tourism Destinations (IMTD) in Indonesia. The research aims to analyze both the direct and indirect effects of religiosity and Islamic hospital image on behavioral intention through the mediating role of motivation of piety within the context of Islamic medical tourism. A quantitative explanatory research design was employed using a cross-sectional survey approach. Data were collected from 220 Indonesian Muslim respondents who were familiar with Islamic healthcare services and medical tourism concepts. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that Islamic Hospital Image has a positive and significant effect on Behavioral Intention (β = 1.308; p = 0.000), while Religiosity has a positive and significant effect on Motivation of Piety (β = 1.422; p = 0.000). The study contributes to the extension of the Theory of Planned Behavior (TPB) by integrating religiosity, Islamic hospital image, and motivation of piety into the context of Islamic medical tourism . The findings suggest that institutional healthcare perceptions play a more direct role in shaping behavioral intention, while religiosity operates indirectly through internal motivational mechanisms.
The impact of techno complexity on work performance through emotional exhaustion Tiurma Yasinta; Firdaus Firdaus; Zulkifli Nurul Haqq; Pharatt Run
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i2.10479

Abstract

Technology has become an integral part of work life, providing significant benefits for increasing productivity and competitiveness. However, the use of technology also carries risks, especially in the form of technostress, namely, the stress that arises from using technology. This study aimed to investigate the impact of technological complexity as a technostress trigger on work performance among employees in micro, small, and medium enterprises in Semarang, Indonesia, with emotional exhaustion as a potential mediator. The sample for this study consisted of 315 micro, small, and medium-sized enterprise workers in various sectors. Data were collected through surveys and analyzed using structural equation modeling and partial least squares. The research results show that technological complexity negatively affects emotional exhaustion, but does not significantly affect work performance. By contrast, emotional exhaustion negatively influenced work performance. However, there is insufficient evidence to support the mediation of emotional exhaustion between technological complexity and workplace performance. These findings emphasize the importance of considering additional factors beyond techno complexity in shaping work performance as well as the importance of organizational support in mitigating the negative impact of techno complexity on employee well-being and performance in micro, small, and medium-sized enterprises.
Efektivitas Kegiatan Cultural Exchange antara Mahasiswa Unimus Indonesia dan Mahasiswa Rajamangala Thailand dalam Memahami Keberagaman Budaya Paramitha Maylina Afifah; Nurhayati Nurhayati; Edy Purwanto; Firdaus Firdaus
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.2119

Abstract

Cultural exchange activities serve as an important means of enhancing cross-cultural understanding in the era of globalization. The cultural exchange program between students from Universitas Muhammadiyah Semarang (UNIMUS) in Indonesia and students from Rajamangala University of Technology in Thailand aims to strengthen understanding of cultural diversity, promote tolerance, and foster international communication among students. The activities were conducted through cultural seminars, group discussions, traditional art performances, educational visits, and direct social interactions between participants from both countries. The program was evaluated using a qualitative descriptive approach through observation, interviews, and documentation of activities. The results indicate that cultural exchange effectively enhances participants’ understanding of cultural values, social customs, languages, and communication patterns in Indonesian and Thai societies. Furthermore, this activity also fostered attitudes of tolerance, cooperation, and mutual respect among participants. The cultural exchange program proved effective in broadening students’ international perspectives while strengthening academic ties between universities. It is hoped that this activity can be further developed as a means of strengthening multicultural education within the university environment.
The Drivers of Muslim interest in Islamic medical tourism destinations in Indonesia Firdaus, Firdaus; Abdullah, Zailani; Noegroho, Andro Dewantara; Astono, Ari Dwi; Bilal, Bilal
Asian Journal of Islamic Management (AJIM) VOLUME 8 ISSUE 1, 2026
Publisher : Faculty of Business & Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AJIM.vol8.iss1.art9

Abstract

Objective – This study examines how religiosity influences Muslim tourists’ intention to choose Islamic medical tourism destinations (IMTD) in Indonesia by investigating the mediating roles of attitude and motivation of piety.Methodology – A quantitative research design was employed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4.0. Data were collected from 200 Muslim tourists who were aware of the IMTD. Four constructs—religiosity, attitude, behavioral intention, and motivation of piety—were measured, and the proposed direct and indirect relationships were tested using the bootstrapping procedure at a 5% significance level.Findings – The results reveal that religiosity has a significant positive effect on both attitudes and behavioral intentions. Religiosity also enhances the motivation for piety directly and indirectly through behavioral intention. However, attitude is negatively associated with motivation of piety, suggesting the presence of cognitive–spiritual dissonance in tourists’ decision making. Furthermore, behavioral intention serves as a stronger mediating mechanism than attitude in explaining the influence of religiosity on the motivation of piety.Implications – The findings suggest that IMTD managers and policymakers should prioritize strategies that strengthen Muslim tourists’ behavioral intentions by integrating religious values into destination branding, service design, and promotional activities, rather than relying solely on favorable attitudes.Originality – This study extends the Islamic medical tourism literature by demonstrating that religiosity shapes tourists’ motivation for piety through distinct psychological pathways. It further identifies behavioral intention as a more influential mediating mechanism than attitude, offering new insights into Muslim tourists’ destination-choice behavior.
Philosophy of Science in Islamic Tradition: Implications for Modern Interdisciplinary Research and Knowledge Production Eka Nada Shofa Alkhajar; Firdaus Firdaus
Harmony Philosophy: International Journal of Islamic Religious Studies and Sharia Vol. 1 No. 3 (2024): August: Harmony Philosophy: International Journal of Islamic Religious Studies
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonyphilosophy.v1i3.326

Abstract

This paper explores the contributions of classical Islamic philosophy of science to the modern interdisciplinary research landscape. The study focuses on how key philosophical principles such as the concept of ‘ilm al-tawḥīdī (unity of knowledge) and the integration of ethics and spirituality can enhance contemporary research methodologies. Islamic philosophy advocates for a holistic approach that bridges the gap between empirical science and metaphysical insights, promoting a unified view of knowledge that incorporates not only rational and empirical elements but also ethical and spiritual dimensions. The paper discusses how Islamic ethical frameworks, such as Adab al-‘ilm (ethics of knowledge), can influence modern research by emphasizing responsibility, integrity, and the interconnectedness of all forms of knowledge. Additionally, the study highlights the potential for integrating Islamic epistemology into interdisciplinary research, fostering more inclusive, responsible, and ethically grounded scientific practices. The integration of both Islamic and secular research models is proposed as a way to create a more robust and sustainable research framework that values both scientific rigor and ethical responsibility. The paper also addresses the challenges of reconciling Islamic principles with secular academic frameworks, suggesting future research avenues to develop systematic methodologies that integrate Islamic ethical and epistemological values with modern scientific practices. In conclusion, the paper emphasizes the importance of incorporating both spiritual and empirical insights in modern research to address complex global challenges in a more comprehensive and ethically grounded manner.
From Fear to Sharing: How Digital Marketing Triggers FOMO and Customer Engagment to Drive E-WOM for Nike Shoes In Indonesia Riza Aqil Wafi; Firdaus Firdaus; Hendar Prihardi; Jumai Jumai
Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 4 No. 3 (2026): Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/emis.v4i3.777

Abstract

The rapid growth of digital marketing has intensified psychological responses such as Fear of Missing Out (FOMO) and customer engagement, particularly among consumers who actively interact with brands through digital platforms. This phenomenon is increasingly relevant in Indonesia, where global footwear brands such as Nike extensively utilize digital marketing strategies. Grounded in the Stimulus-Organism-Response (S-O-R) framework, this study examines the influence of digital marketing on FOMO, customer engagement, and electronic word of mouth (e-WOM) among Nike consumers in Indonesia. A quantitative approach was employed through a survey involving 200 respondents who had purchased Nike products and were exposed to Nike digital marketing content. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results reveal that digital marketing has a positive and significant effect on FOMO, customer engagement, and e-WOM. Customer engagement also positively and significantly influences e-WOM and mediates the relationship between digital marketing and e-WOM. In contrast, FOMO does not significantly affect e-WOM and fails to mediate the relationship between digital marketing and e-WOM. These findings indicate that customer engagement plays a more important role than FOMO in encouraging consumers to share experiences and recommendations online. The study extends the application of the S-O-R framework by demonstrating that engagement represents a stronger mechanism than psychological urgency in generating e-WOM behavior for high-involvement products. The findings also provide practical implications for engagement-oriented digital marketing strategies.
EDUKASI DAN PENDAMPINGAN PEMASARAN PRODUK KERIPIK KENTANG MELALUI PLATFORM E-COMMERCE UNTUK MENINGKATKAN DAYA SAING UMKM DI DESA WATES Firdaus Firdaus; Amrudin Mahfud Jumai; Ari Dwi Astono; M.Roby Jatmiko; Wa Ode Sitti Nurrahmah; M Martini; Sri Sulistiyaningsih; Asepta Hendriyanto; Kukuh Mulyanto; Nuruddin Mahmud
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 3 (2026): Periode Juli 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i3.8375

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in strengthening the local economy, particularly in rural areas. However, many MSME actors still face limitations in digital marketing capabilities and the utilization of e-commerce platforms. In Wates Village, potato chip MSMEs primarily relied on conventional marketing methods and had not yet adopted digital-based marketing strategies. This community service activity aimed to improve MSME competitiveness through education and mentoring in the use of e-commerce platforms for product marketing. The program employed a participatory training and mentoring approach consisting of socialization, hands-on training, online store creation, product catalog management, product photography, and digital promotion strategies. The activity involved 10 MSME participants, all of whom successfully created and managed online stores on e-commerce platforms. The evaluation results showed a significant increase in participants’ understanding of digital marketing and e-commerce, with the average score increasing from 45 in the pre-test to 82.5 in the post-test, representing an improvement of 83.3%. In addition, participants demonstrated the ability to upload products, create product descriptions, and apply simple digital promotion techniques independently. The program also contributed to increasing product visibility and expanding market access through digital platforms, thereby strengthening the competitiveness of MSMEs in the digital economy era.
Co-Authors Abdillah, Muhammad Husein Abdullah Abdullah Abdullah, Zailani Ade Octavia Adelia, Vita Adi Sucipto, Adi Agung Nusantara Ahmad Fahmi Akmal, Muhammad Rafi Aldiva Qolby Tiara Alif Rizky Bunganaen, Naufal Alim, Mucahmmad Rully Sjahirul Alis Arifa Rahman Alis Arifa Rahman Alis Arifah Rahman Amalia Wulandari, Nisa Amelia Amrudin Mahfud Jumai Amrudin Mahfud Jumai Ananda, Fariz Andro Dewanta Noegroho Andro Dewantara Noegroho Any Setyarini Ariyanto, Ahmad As'ari, Fajar Husain Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Asepta Hendriyanto Bagus Abdillah Baskara, Andika Bilal, Bilal Budiman Budiman Callista Cahya Waroka Choirul Marganis, Vedro Dedik Purwanto Devanya Sonia Aulia Devi Dewantara Noegroho, Andro Dien Maulana Akbar Dina, Novia Rahma Dwi Yulian, Adinda Edy Purwanto Edy Purwanto Edy Purwanto Effendi, Meizar Eka Nada Shofa Alkhajar Elina Felda Elina Felda Andreani Ellen Proborini Endah Ratnasari Fatmawati, Azzahra Felda, Elina Fiderius Ismanto Fiderius Ismanto Fiderius Ismanto Fitri Amalia Pratama Fitria Ramadhani Fitria Ramadhani Haqq, Zulkifli Nurul Hari Murti Mahatma Putra Hartono, Joko Setyo Haryati, Fitri Hayati, Michelle Zuhrotul Hendar Prihardi Heru Yulianto Heru Yulianto Hibatullah, Ziyad Ilham Yusuf, Ilham Irma Puspitasari, Irma ISMANTO, FIDERIUS Isna, Nova Jatmiko, M.Roby Juma'i, A.M Jumai Jumai Jumai Jumai Jumai Jumai Jumai Jumai Jumai, Jumai Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Kukuh Mulyanto Lasmiatun, Lasmiatun Lelani, Siska M Martini M. Roby Jatmiko M. Roby Jatmiko M. Roby Jatmiko M. Roby Jatmiko M. Rully Sjahirul Alim M. Sufi Ali Imran M.Roby Jatmiko MARTINI Martini Martini Martini Martini Martini Martini Martini Maulana, Satriyo Meizar Effendi Meizar Effendi Meizar Effendi Muhamad Roby Jatmiko Muhammad Roby Jatmiko Muhammad Syaiful Huda Nadia Ayu Nisa Amalia Wulandari Nisrina, Ghina Noegroho, Andro Dewantara Nofikasari, Nofikasari Nur Aini, Farikha Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurrahmah, Wa Ode Sitti Nuruddin Mahmud Nuruddin Mahmud Nurul Dyah Ayu Fajrin Paramitha Maylina Afifah Pharatt Run Pradipta Risma Rukma Ardi Purwanto, Dedik Putri, Cut Wanda Cahya Raihan, M. Dhany Riza Aqil Wafi Rizky, Rizky Novian Hariyadi Roos Kities Andadari Rully Sjahirul Alim , Mochammad Rusmiyatun Rusmiyatun Safitriani, Ayu Sekar Fitri Tengah Panuluh Septiana, Zulfa Shafiyah Ainur Rafi'ah Shandya Aissy Syafaq Sherly Vera Ari Sabrina SITTI NURRAHMAH, WA ODE Sri Sulandjari Sri Sulistiyaningsih Sri Sulistiyaningsih Sri Sulistiyaningsih Sri Sulistiyaningsih Sugiharti Sugiharti Suharti Suharti , Suharti Sulistiyaningsih, Sri Suwardi Suwardi Syafaq, Shandya Aissy Tiara, Aldiva Qolby Tiurma Yasinta Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wahyu Alfiana, Elsa Wulandari, Nisa Amelia Wulansari, Tutut Yasinta, Tiurman Zahro, Aimatuz Zailani Abdullah Zailani bin Abdulah