Article Per Year (5 Year)
p-Index From 2021 - 2026
7.073
P-Index
This Author published in this journals
All Journal DIKSI Jurnal Siasat Bisnis Jurnal Perikanan dan Kelautan Trikonomika: Jurnal Ekonomi Journal of Economics, Business, & Accountancy Ventura Jurnal Kesehatan Andalas Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Media Ilmu Kesehatan Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri International Journal of Supply Chain Management B-Dent, Jurnal Kedokteran Gigi Universitas Baiturrahmah Jurnal Hilirisasi IPTEKS (JHI) Jurnal Samudra Ekonomi dan Bisnis Unnes Journal of Public Health JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Human Care Journal Jurnal Mantik Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informatika Ekonomi Bisnis Journal of Applied Engineering and Technological Science (JAETS) Community Engagement and Emergence Journal (CEEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat International Journal of Business Economics (IJBE) Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management International Journal of Business, Humanities, Education and Social Sciences (IJBHES) AMAR (Andalas Management Review) Journal of Management and Entrepreneurship Research Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks JOURNAL LA MEDIHEALTICO Journal of Social Research Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Manajemen dan Pemasaran Jasa Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis Management Analysis Journal Jurnal Perikanan dan Kelautan
Ratni Prima Lita
Universitas Andalas
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 81 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 81 Documents
Search

 5   6   7   8   9 
Relationship model among sport event image, destination image, and tourist satisfaction of Tour de Singkarak in West Sumatera Prima Lita, Ratni; Ma’ruf, Ma’ruf
Journal of Economics, Business, and Accountancy Ventura Vol. 18 No. 1 (2015): April - July 2015
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v18i1.386

Abstract

Sport events Tour de Singkarak (TDS) can increase tourist arrivals to West Sumatera. At least at the time of execution, the majority of participants and team supporters (sports tourist) brings the families. Although there are claims about the arrival of tourists, it requires to see the impact of sports events TDS and comprehensive long-term basis to the West Sumatera image as a tourist destination (destination image) and its impact on tourist satisfaction. This study re-conceptualizes the interconnec-tedness among sport event image, tourist destination image, perception and the effect on tourists’ satisfaction. The investigation on this interconnection is expected to reveal empirically tested model. As an explanatory in nature, this study uses explanatory survey and cross sectional data. In total of 100 spectators of Tour de Singkarak in West Sumatera, they got involved in survey and they were taken by convenience sam-pling technique. Analysis of this data was done by using variance based structural equation modeling. It was found that sport event image and destination image signifi-cantly affect the satisfaction of spectators of Tour de Singkarak.
Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products Rahmi, Devi Yulia; Rozalia, Yolanda; Chan, Dessi Nelty; Anira, Qisthina; Lita, Ratni Prima
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 2 (2017): August - November 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i2.1126

Abstract

The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecological knowledge on green purchase intention, and 5) the effect of green purchase intention on green purchase behavior. Explanatory research was done with a survey explanatory research methods and quantitative research, with  the population of consumers Bukittinggi with 150 respondents collected using accidental sampling with questionnaires,  analyzed by descriptive statistics and Structural Equation Model. It shows  ecological knowledge affects green purchase intention, but the green brand image, green awareness, and  green advertisement have no effect on the increase in the green purchase intention. Green purchase intention can increase in consumer green purchase behavior. It implies that the creative industry should continue to improve the quality and knowledge of the consumer, so the competitive advantage will be achieved.
Mediating role of consumer trust in local food restaurants on the relationship between social media marketing and consumer purchase intention in Indonesia Lita, Ratni Prima; Meuthia
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15513

Abstract

Regarding the effect of the COVID-19 pandemic on consumer behavior, this study investigates the effect of social media marketing on consumer trust and consumer purchase intention in order to buy online food in West Sumatera, Indonesia. This study also examines the impact of consumer trust as mediating variable between social media marketing and consumer purchase intention. 210 participants were involved by distributing online questionnaires. Data were analyzed using Structural Equation Modelling through SmartPLS 3.0. The result of this study shows the significant influence of social media marketing on consumer trust and consumer purchase intention, also consumer trust significantly influences consumer purchase intention. Consumer trust partially mediated the relationship between social media marketing and consumer purchase intention. Finally, this study contributes to encouraging social media marketing usage for local food businesses in Indonesia. The theoretical and practical implications will provide valuable insight for further study in the food industry related to online consumer purchase intention.
Enhancing MSMEs Business Performance Using Behavioral Intention and Use Social Media Marketing: The Moderating Role of Resistance to Change Rihan Hafizni; Ratni Prima Lita; Yulia Hendri Yeni; Syafrizal
Management Analysis Journal Vol. 13 No. 1 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.1918

Abstract

This study aims to enhancing msmes business performance using behavioral intention and use social media marketing with the moderating role of resistance to change. Social media marketing is a strategic factor in business performance. Behavioral intention and use social media marketing have received special attention in the context of use social media marketing due to its important role in enhancing business performance. This study used a survey method with 300 respondents. For analyzing  the data using Smart-PLS (Partial Least Square) for Structural Equation Modelling (SEM). The results show that behavioral intention positively affect on use social media marketing and use social media marketing positively affects on employee performance. Furthermore, resistance to change acts as a negatively moderation between the relation behavioral intention on use social media marketing them. This research provides further suggestions on how behavioral intention can improve use social media marketing and enhancing business performance in their working area.
A Study about Customer Relationship Quality among Kopi Kenangan Consumers in Indonesia Ratni Prima Lita; Laura Amelia Triani; Husnul Khatimah
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16400

Abstract

The coffee shop industry in Indonesia is growing rapidly due to the wide availability of coffee and high domestic demand. However, leading brand Kopi Kenangan faces strong competition from both local and international players, resulting in a decline in brand index and fluctuating sales. Building strong customer relationships through visual branding, especially the brand logo, becomes important. This study examines how brand logo benefits influence customer relationship quality, with brand stereotypes as a mediating variable. A quantitative approach with purposive sampling was applied to select 200 respondents who had purchased Kopi Kenangan products within the past three months. Data were collected through an online questionnaire and analyzed using the structural equation modelling technique. The results indicate that aesthetic and self-expressive benefits positively affect warmth and competence stereotypes. These stereotypes, in turn, significantly improve trust, satisfaction, and commitment, although the mediation effect is consistent only for aesthetic benefits. The findings suggest that companies should ensure consistent and visible logo use across marketing channels to strengthen brand stereotypes and enhance long-term customer relationships.
Social Media Marketing and Business Performance: Analyzing The TOE Framework and Relational Capability Hafizni, Rihan; Lita, Ratni Prima; Yeni, Yulia Hendri; Syafrizal, Syafrizal
Journal of Applied Engineering and Technological Science (JAETS) Vol. 7 No. 1 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v7i1.7155

Abstract

The rapid growth of social media is presenting micro and small enterprises (MSEs) with new opportunities to expand the market reach, strengthen customer engagement, and enhance competitiveness. In Indonesia where MSEs dominate the business landscape, government initiatives strongly motivate digital adoption while the practical and strategic use of social media marketing (SMM) remains limited. Therefore, this study aimed to investigate the impact of SMM adoption on business performance by extending the Technology–Organization–Environment (TOE) framework with relational capability (RC) as a mediating construct. A quantitative design was adopted using Structural Equation Modeling (SEM) with Smart PLS 4 on survey data from 300 food-based MSEs in Central Java. The results confirmed that organizational and environmental factors significantly influenced behavioral intention and strongly predicted SMM usage. SMM was also found to have a positive impact on both RC and business performance, while RC served as a significant mediator between SMM and performance. This study contributed theoretically by integrating TOE and RC to explain digital adoption outcomes in resource-constrained contexts, and practically by outlining the need for digital upskilling and relationship-building strategies to maximize the performance benefits of SMM adoption.
The Paradox of Smart Tourism: Does Technology Empower or Discourage Experience Sharing Sari, Mareta Kemala; Lita, Ratni Prima; Lenggogeni, Sari; Ma'ruf, Ma'ruf
Journal of Applied Engineering and Technological Science (JAETS) Vol. 7 No. 1 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v7i1.7353

Abstract

This study aimed to develop a model for showing the process of sharing memorable experiences created at tourists destinations or digital tourism supported by smart tourism technology (STT). A survey was conducted on 136 tourists who stayed in home-based accommodations and shared experiences on Instagram, which were later reposted by the destination's official Instagram account. In this study, a quantitative method was used, and the questions were addressed using the SMART PLS 4.1.0.9 tool. Furthermore, data were collected using a purposive sampling method from 136 visitors in West Sumatra who had completed their stay, shared experiences in the form of photos or videos on social media, and had posts reposted by the destination’s official account. The results showed that tourists tended to place greater importance on the emotions evoked by travel experiences compared to those arising from interaction with smart tourism technology (STT) services when evaluating overall happiness. Both theoretical insights and practical applications were further discussed.
The Effect of Burnout on Turnover Intention with Job Satisfaction as an Intervening Variable Nuraini, Nuraini; Astiena, Adila Kasni; Lita, Ratni Prima
Journal La Medihealtico Vol. 6 No. 5 (2025): Journal La Medihealtico
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pharmaceutical personnel are a very important part of health services in hospitals. Based on a preliminary study at three private hospitals in Padang City, it was found that the turnover of pharmaceutical personnel reached 14.8-19.6% in the last three years. Severe burnout, low job satisfaction and increased turnover intention among pharmaceutical personnel which still receive little attention in the literature. The purpose of this study is to determine the effect of burnout on turnover intention mediated by job satisfaction in pharmaceutical personnel in five private hospital pharmaceutical installations in Padang City. The design of this study was cross-sectional by sampling using a questionnaire involving 118 respondents consisting of pharmacists and pharmaceutical technical personnel. The research data was analyzed using Structural Equation Modelling Partial Least Squares (SEM-PLS) and the results of the study were obtained. Job satisfaction significantly mediates the effect between burnout and turnover intention. Burnout and job satisfaction have a significant effect on turnover intention. Burnout has a significant effect on job satisfaction. Demographic factors do not have a significant effect on burnout and job satisfaction. Job satisfaction significantly mediates the influence between demographic factors and turnover intention. Burnout did not significantly mediate the influence between demographic factors and turnover intention. Based on the results of the study, burnout and job satisfaction affect turnover intention. Therefore, the hospital can determine a burnout management strategy and maintain good job satisfaction to prevent an increase in actual turnover.
The Continuous Intention of Electricity Mobile Apps: Evidence from Indonesia Putra, Ade Oktarizal; Lita, Ratni Prima; Besra, Eri; Syafrida, M. Fajar
International Journal of Business Economics (IJBE) Vol 7, No 1 (2025): SEPT 2025 - MARCH 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v7i1.26499

Abstract

Purpose – The low number of active users of the Indonesian state-owned enterprises related to electricity compared to the total number of registered users indicates challenges in promoting sustainable use. This study analyzes the factors influencing continuous intention and use behavior by adopting the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, which has been expanded to include the variable of trust.Methodology – A quantitative approach, incorporating hypothesis testing techniques, was employed in this study. There were 370 samples, selected using purposive sampling, consisting of PLN Mobile users in West Sumatra who had used the PLN Mobile app within the past three months. Data was collected through an online questionnaire and analyzed using SmartPLS 4.0 software with structural equation modeling techniques.Findings – Hedonic motivation, price value, habit, trust, social influence, performance expectancy, effort expectancy, and facilitating factors all had a positive and significant impact on continuous intention. Habit and facilitating conditions also have a favorable and substantial impact on use behavior. Continuous intention mediates the relationship between trust and use behavior, having a favorable and significant effect on use behavior.Originality/Novelty – This study highlights the role of the UTAUT2 model and trust in influencing sustained intention and usage behavior among mobile application users at state-owned enterprises related to electricity.Implications – The findings of this study will help PLN, as an Indonesian state-owned enterprise related to electricity, understand the significant role of aspects in the UTAUT2 model and trust in shaping sustainable intention and usage behavior among PLN Mobile app users.
SYNERGY EFFECT OF INNOVATION AS AN ENABLER OF THE FIRM PERFORMANCE: SME’S CULINARY INDUSTRY Ma'ruf, Ma'ruf; Lita, Ratni Prima; Meuthia, Meuthia; Syafrida, M. Fajar
TRIKONOMIKA Vol 24 No 2 (2025): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v24i2.22858

Abstract

This study investigates the relationship between organizational innovation, marketing innovation, and product innovation with company performance in the food industry in West Sumatra Province, Indonesia. The population of this study consists of small food souvenir businesses operating in the region. Data were collected from 150 respondents using non-probability sampling techniques, precisely the purposive sampling method, and analyzed using the structural equation modelling method and SmartPLS 3.0 software. The study's results revealed that organizational innovation and product innovation did not positively and significantly impact company performance. However, marketing innovation positively and significantly impacted product innovation and company performance. However, marketing innovation did not moderate the relationship between product innovation and company performance in the food industry. The results imply that it is important for business actors to strengthen organizational and human resource development and product development through high-quality research and development that is more impactful on performance.
Co-Authors 3Mareta Kemala Sari AA Sudharmawan, AA Abdi Setia Putra Abdul Aziz Agriqisty Agriqisty Ahmad Syafruddin Akhyudelpa, Yefrina Alfian, Henmaidi Alfit man Alfitman Alfitman Alfitman Alfitman Alhapen Ruslin Chandra Alizar Hasan Alvi Syukri Faisal Alwi, Fikri Amiyati, Lisa Anak Agung Gede Sugianthara Anira, Qisthina Asnimar Asnimar Astiena, Adila Kasni Astri Ayu Purwati Bintang Rizky Abdullah Majo Saibah Budi Rahmadya Chan, Dessi Nelty Chandra, Dedy Danny Hidayat Debi Shintya Dewi Debi Shintya Dewi Dessi Nelty Chan Devi Yulia Rahmi Dewi Yuliana Rahmi Dewi, Debi Shintya Donard Games ERI BESRA, ERI Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Feta Maharni Gayatri, Satya Hafizni, Rihan Hakimi, Nurul Harits, Muhammad Dzakwan El Harmen, Elsa Luvia Hendra Lukito Henmaidi Henmaidi Herri Herri Hidayani, Sari Dewi Husnul Khatimah Husnul Khatimah Ida Rahmah Burhan Ilham Surya Vendri Indri Juliyarsi Intan Kamala Aisyiah Isramirawati, Isramirawati John Edwar Laela Susdiani Laiza Faaghna Laura Amelia Triani Laura Syahrul Lenggogeni, Sari M Ma'ruf M. Fajar Syafrida M. Ma'ruf M. Ma'ruf Ma ruf, Ma ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Ma’ruf Ma’ruf Marlan Daud Sihombing Marlina, Winny Alna Maruf Maruf Ma’ruf, Ma’ruf Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia, Meuthia Muhammad Reynaldi Mulia Gusmai Muthiah Dwi Utami Nazaruddin, Erizal Nilda Tri Putri Nur Ari Sufiawan Nuraini Nuraini Prima Fithri Prima Yulianti Pujangga, Della Sugesti Putra, Ade Oktarizal Putri, Dina Agustin Qisthina Anira Rahayu, Rita Rahmaddian, Tosi Rahmat Eka Putra Ranny Fitriana Faisal Rendi Deva Andra Resti Purnama Dewi Reynaldi, Muhammad Ria Ariany Rida Rahim Rihan Hafizni Rima Rofifah Putri Rima Semiarty Rizki Ardiansyah Harahap Rozalia, Yolanda Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Surya Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Shabrina Tamimi Siregar Sri Melia Sry Rachmawaty Suziana Suziana, Suziana Syafira, Tama Aulia Syafrida, M. Fajar syafrizal Syafrizal Syafrizal Tedi Hidayat Tessa Safitri Thomas Darwin Triani, Laura Amelia Valeny Suryaningsih Vera Pujani Veri nita Verinita, Verinita Weriantoni, Weriantoni Yanti Yanti Yefrina Akhyudelpa Yefrina Akhyudelpa Yesi Elsandra Yolanda Rozalia Yulia Hendri Yeni Yulia Henri Yeni Yunfajri Rahma Nofiasari Zia, Hanim Khalida