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All Journal DIKSI Jurnal Siasat Bisnis Jurnal Perikanan dan Kelautan Trikonomika: Jurnal Ekonomi Journal of Economics, Business, & Accountancy Ventura Jurnal Kesehatan Andalas Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Media Ilmu Kesehatan Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri International Journal of Supply Chain Management B-Dent, Jurnal Kedokteran Gigi Universitas Baiturrahmah Jurnal Hilirisasi IPTEKS (JHI) Jurnal Samudra Ekonomi dan Bisnis Unnes Journal of Public Health JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Human Care Journal Jurnal Mantik Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informatika Ekonomi Bisnis Journal of Applied Engineering and Technological Science (JAETS) Community Engagement and Emergence Journal (CEEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat International Journal of Business Economics (IJBE) Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management International Journal of Business, Humanities, Education and Social Sciences (IJBHES) AMAR (Andalas Management Review) Journal of Management and Entrepreneurship Research Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks JOURNAL LA MEDIHEALTICO Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Manajemen dan Pemasaran Jasa Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan e-Jurnal Apresiasi Ekonomi Jurnal Informatika Ekonomi Bisnis Journal of Management and Innovation Entrepreneurship (JMIE) Management Analysis Journal Jurnal Perikanan dan Kelautan
Ratni Prima Lita
Departemen Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Andalas
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Social Media Marketing and Business Performance: Analyzing The TOE Framework and Relational Capability Hafizni, Rihan; Lita, Ratni Prima; Yeni, Yulia Hendri; Syafrizal, Syafrizal
Journal of Applied Engineering and Technological Science (JAETS) Vol. 7 No. 1 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v7i1.7155

Abstract

The rapid growth of social media is presenting micro and small enterprises (MSEs) with new opportunities to expand the market reach, strengthen customer engagement, and enhance competitiveness. In Indonesia where MSEs dominate the business landscape, government initiatives strongly motivate digital adoption while the practical and strategic use of social media marketing (SMM) remains limited. Therefore, this study aimed to investigate the impact of SMM adoption on business performance by extending the Technology–Organization–Environment (TOE) framework with relational capability (RC) as a mediating construct. A quantitative design was adopted using Structural Equation Modeling (SEM) with Smart PLS 4 on survey data from 300 food-based MSEs in Central Java. The results confirmed that organizational and environmental factors significantly influenced behavioral intention and strongly predicted SMM usage. SMM was also found to have a positive impact on both RC and business performance, while RC served as a significant mediator between SMM and performance. This study contributed theoretically by integrating TOE and RC to explain digital adoption outcomes in resource-constrained contexts, and practically by outlining the need for digital upskilling and relationship-building strategies to maximize the performance benefits of SMM adoption.
The Paradox of Smart Tourism: Does Technology Empower or Discourage Experience Sharing Sari, Mareta Kemala; Lita, Ratni Prima; Lenggogeni, Sari; Ma'ruf, Ma'ruf
Journal of Applied Engineering and Technological Science (JAETS) Vol. 7 No. 1 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v7i1.7353

Abstract

This study aimed to develop a model for showing the process of sharing memorable experiences created at tourists destinations or digital tourism supported by smart tourism technology (STT). A survey was conducted on 136 tourists who stayed in home-based accommodations and shared experiences on Instagram, which were later reposted by the destination's official Instagram account. In this study, a quantitative method was used, and the questions were addressed using the SMART PLS 4.1.0.9 tool. Furthermore, data were collected using a purposive sampling method from 136 visitors in West Sumatra who had completed their stay, shared experiences in the form of photos or videos on social media, and had posts reposted by the destination’s official account. The results showed that tourists tended to place greater importance on the emotions evoked by travel experiences compared to those arising from interaction with smart tourism technology (STT) services when evaluating overall happiness. Both theoretical insights and practical applications were further discussed.
The Effect of Burnout on Turnover Intention with Job Satisfaction as an Intervening Variable Nuraini, Nuraini; Astiena, Adila Kasni; Lita, Ratni Prima
Journal La Medihealtico Vol. 6 No. 5 (2025): Journal La Medihealtico
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pharmaceutical personnel are a very important part of health services in hospitals. Based on a preliminary study at three private hospitals in Padang City, it was found that the turnover of pharmaceutical personnel reached 14.8-19.6% in the last three years. Severe burnout, low job satisfaction and increased turnover intention among pharmaceutical personnel which still receive little attention in the literature. The purpose of this study is to determine the effect of burnout on turnover intention mediated by job satisfaction in pharmaceutical personnel in five private hospital pharmaceutical installations in Padang City. The design of this study was cross-sectional by sampling using a questionnaire involving 118 respondents consisting of pharmacists and pharmaceutical technical personnel. The research data was analyzed using Structural Equation Modelling Partial Least Squares (SEM-PLS) and the results of the study were obtained. Job satisfaction significantly mediates the effect between burnout and turnover intention. Burnout and job satisfaction have a significant effect on turnover intention. Burnout has a significant effect on job satisfaction. Demographic factors do not have a significant effect on burnout and job satisfaction. Job satisfaction significantly mediates the influence between demographic factors and turnover intention. Burnout did not significantly mediate the influence between demographic factors and turnover intention. Based on the results of the study, burnout and job satisfaction affect turnover intention. Therefore, the hospital can determine a burnout management strategy and maintain good job satisfaction to prevent an increase in actual turnover.
UPAYA MENINGKATKAN HALAL ADOPTION PADA TENUN SONGKET ETNIK LOKAL PANDAI SIKEK Resti Purnama Dewi; Ratni Prima Lita; Suziana; Meuthia; Dewi Yuliana Rahmi; Laura Amelia Triani
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.544

Abstract

The rapid transition of the global halal fashion industry may require a series of innovations and adaptations in the MSMEs sector. Therefore, technology adoption and organizational openness to change are the main challenges for stakeholders. This study was conducted to examine and analyze the effects of technology, organization, and an increasingly competitive environment on halal adoption in the MSME weaving sector. By using a purposive sampling technique with certain criteria, as many as 30 MSMEs owners or members were obtained to contribute and respond to the research questionnaire, and then those responses were analyzed through the Structural equation model technique with Smart-PLS software's latest version. Results stated that halal adoption in the MSMEs weaving sector is not affected by technological and organizational aspects, it is due to a lack of openness to accept the changes, then most of the actors also thought that halal adoption didn’t provide value-added. Therefore, the motivation for human resource development and technology utilization was also low. Halal adoption is significantly affected by environmental aspects. External pressures such as market demand and government regulations will force weaving MSME actors to adapt to the changes for business sustainability and maintaining national fashion cultural heritage.
MEDIATING ROLE OF PRODUCT INNOVATION ON MARKET AND ENTREPRENEURIAL ORIENTATION TOWARD MARKETING PERFORMANCE IN PADANG'S CULINARY SMES Yefrina Akhyudelpa; Ratni Prima Lita; Yulia Hendri Yeni; Syafrizal Syafrizal
Jurnal Apresiasi Ekonomi Vol 14, No 2 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i2.1078

Abstract

This study analyzes the mediating role of product innovation in the influence of market orientation and entrepreneurial orientation on the marketing performance of culinary MSMEs in the Car Free Day (CFD) area of Padang during the digital era. Using a quantitative method with purposive sampling, data were collected from 100 respondents who actively utilize digital marketing platforms and have operated for at least six months. Data analysis was performed using PLS-SEM with SmartPLS 4. The findings reveal that market orientation and entrepreneurial orientation significantly drive product innovation (β= 0.374, p < 0.05 for both), which in turn acts as a robust mediator to enhance marketing performance (β= 0.266, p < 0.05). This confirms that strategic mindsets require tangible innovative outputs, such as "Instagrammable" packaging and digital-friendly menus, to effectively capture market share in high-density urban hubs. These results provide a practical roadmap for MSMEs to achieve competitive advantage through digital integration and aesthetic innovation. Keywords: Market Orientation, Entrepreneurial Orientation, Product Innovation, Marketing Performance, Digital Era, Culinary MSMEs.
The Continuous Intention of Electricity Mobile Apps: Evidence from Indonesia Ade Oktarizal Putra; Ratni Prima Lita; Eri Besra; M. Fajar Syafrida
International Journal of Business Economics (IJBE) Vol 7, No 1 (2025): SEPT 2025 - FEB 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v7i1.26499

Abstract

Purpose – The low number of active users of the Indonesian state-owned enterprises related to electricity compared to the total number of registered users indicates challenges in promoting sustainable use. This study analyzes the factors influencing continuous intention and use behavior by adopting the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, which has been expanded to include the variable of trust.Methodology – A quantitative approach, incorporating hypothesis testing techniques, was employed in this study. There were 370 samples, selected using purposive sampling, consisting of PLN Mobile users in West Sumatra who had used the PLN Mobile app within the past three months. Data was collected through an online questionnaire and analyzed using SmartPLS 4.0 software with structural equation modeling techniques.Findings – Hedonic motivation, price value, habit, trust, social influence, performance expectancy, effort expectancy, and facilitating factors all had a positive and significant impact on continuous intention. Habit and facilitating conditions also have a favorable and substantial impact on use behavior. Continuous intention mediates the relationship between trust and use behavior, having a favorable and significant effect on use behavior.Originality/Novelty – This study highlights the role of the UTAUT2 model and trust in influencing sustained intention and usage behavior among mobile application users at state-owned enterprises related to electricity.Implications – The findings of this study will help PLN, as an Indonesian state-owned enterprise related to electricity, understand the significant role of aspects in the UTAUT2 model and trust in shaping sustainable intention and usage behavior among PLN Mobile app users.
Pengaruh Kecepatan Inovasi Terhadap Daya Saing dengan Creative Destruction sebagai Mediasi pada Usaha Mikro Kecil Menengah (UMKM) Rendang di Provinsi Sumatera Barat Lisa Amiyati; Ratni Prima Lita; Ma'ruf
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jmassbi.7.1.31-45.2026

Abstract

In recent years, various countries have used a government- and academic-developed concept of competitiveness as a tool to measure the performance of companies, industries, regions, and governments. In Indonesia, MSMEs play an important role in economic growth and improving the welfare of the Indonesian people. One of the culinary businesses in West Sumatra Province is rendang. Rendang is a dish that must be served at every special occasion, such as Minangkabau traditional ceremonies, wedding parties, the welcoming of honored guests, and other events. This research aims to analyze the impact of innovation speed on competitiveness through creative destruction, as well as the impact of innovation speed and Creative destruction on competitiveness. There were 75 respondents—rendang MSMEs in West Sumatra—selected using purposive sampling, and data were collected via a Likert-scale questionnaire. The data analysis technique used was Structural Equation Modeling (SEM) with SmartPLS 4 software. The research results show that the speed of innovation has a positive and significant effect on creative destruction and competitiveness; creative destruction has a positive and significant effect on competitiveness; and Creative destruction significantly mediates the effect of the speed of innovation on competitiveness. Beberapa tahun terakhir ini, berbagai negara menggunakan konsep daya saing yang dikembangkan oleh pemerintah dan kalangan akademisi sebagai alat untuk mengukur kinerja suatu perusahaan, industri, wilayah, dan pemerintahan. Di Indonesia, UMKM berperan penting dalam pertumbuhan ekonomi dan peningkatan kesejahteraan masyarakat. Salah satu usaha kuliner di Provinsi Sumatera Barat adalah rendang. Rendang adalah hidangan yang harus disajikan dalam setiap acara spesial, seperti upacara adat Minangkabau, pesta pernikahan, menyambut tamu yang dihormati, dan acara lainnya. Penelitian ini bertujuan untuk menganalisis pengaruh kecepatan inovasi terhadap daya saing melalui creative destruction, serta pengaruh kecepatan inovasi dan creative destruction terhadap daya saing. Terdapat 75 responden, yaitu UMKM rendang di Sumatera Barat, dengan teknik purposive sampling dan pengumpulan data melalui kuesioner yang diukur menggunakan skala Likert. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan software SmartPLS 4. Hasil penelitian menunjukkan bahwa kecepatan inovasi memiliki pengaruh positif dan signifikan terhadap creative destruction; kecepatan inovasi memiliki pengaruh positif dan signifikan terhadap daya saing; serta creative destruction memiliki pengaruh positif dan signifikan terhadap daya saing. Creative destruction memediasi pengaruh kecepatan inovasi terhadap daya saing secara signifikan.
Pengaruh Social Media Marketing terhadap Brand Awareness, Consumer Brand Engagement, Brand Trust, dan Purchase Intention pada MR.DIY di Sumatera Barat Della Sugesti Pujangga; Ratni Prima Lita; Verinita Verinita
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.7.1.1-16.2026

Abstract

Peningkatan permintaan produk praktis, khususnya kategori homewares, membuka peluang yang menjanjikan bagi industri ritel perlengkapan rumah tangga. Namun, persaingan tidak hanya melibatkan merek lokal dan global, tetapi juga pelaku usaha e-commerce yang menjadi tantangan tersendiri. Di sisi lain, penetrasi media sosial mendorong perusahaan ritel memanfaatkan kanal digital untuk mengakselerasi pertumbuhan bisnis. Penelitian ini menguji pengaruh Social Media Marketing (SMM) terhadap Brand Awareness (BA), Consumer Brand Engagement (CBE), Brand Trust (BT), dan Purchase Intention (PI) pada pengguna yang pernah berinteraksi dengan akun MR.DIY di Sumatera Barat. Pendekatan kuantitatif diterapkan menggunakan PLS-SEM dengan sampel 125 responden dan 25 indikator yang diukur melalui kuesioner. Hasil penelitian menunjukkan bahwa seluruh hipotesis terdukung secara signifikan dan positif, kecuali pengaruh Consumer Brand Engagement terhadap Purchase Intention yang tidak signifikan. Temuan ini menegaskan bahwa keberhasilan pemasaran melalui media sosial tidak hanya ditentukan oleh tingkat eksposur, melainkan juga oleh kemampuannya membangun pengenalan merek, keterlibatan audiens, serta kepercayaan merek yang kuat, yang pada gilirannya berkontribusi positif terhadap peningkatan niat beli.
Relationship model among sport event image, destination image, and tourist satisfaction of Tour de Singkarak in West Sumatera Ratni Prima Lita; Ma’ruf Ma’ruf
Journal of Economics, Business, and Accountancy Ventura Vol. 18 No. 1 (2015): April - July 2015
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v18i1.386

Abstract

Sport events Tour de Singkarak (TDS) can increase tourist arrivals to West Sumatera. At least at the time of execution, the majority of participants and team supporters (sports tourist) brings the families. Although there are claims about the arrival of tourists, it requires to see the impact of sports events TDS and comprehensive long-term basis to the West Sumatera image as a tourist destination (destination image) and its impact on tourist satisfaction. This study re-conceptualizes the interconnec-tedness among sport event image, tourist destination image, perception and the effect on tourists’ satisfaction. The investigation on this interconnection is expected to reveal empirically tested model. As an explanatory in nature, this study uses explanatory survey and cross sectional data. In total of 100 spectators of Tour de Singkarak in West Sumatera, they got involved in survey and they were taken by convenience sam-pling technique. Analysis of this data was done by using variance based structural equation modeling. It was found that sport event image and destination image signifi-cantly affect the satisfaction of spectators of Tour de Singkarak.
Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products Devi Yulia Rahmi; Yolanda Rozalia; Dessi Nelty Chan; Qisthina Anira; Ratni Prima Lita
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 2 (2017): August - November 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i2.1126

Abstract

The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecological knowledge on green purchase intention, and 5) the effect of green purchase intention on green purchase behavior. Explanatory research was done with a survey explanatory research methods and quantitative research, with  the population of consumers Bukittinggi with 150 respondents collected using accidental sampling with questionnaires,  analyzed by descriptive statistics and Structural Equation Model. It shows  ecological knowledge affects green purchase intention, but the green brand image, green awareness, and  green advertisement have no effect on the increase in the green purchase intention. Green purchase intention can increase in consumer green purchase behavior. It implies that the creative industry should continue to improve the quality and knowledge of the consumer, so the competitive advantage will be achieved.
Co-Authors AA Sudharmawan, AA Abdi Setia Putra Abdul Aziz Ade Oktarizal Putra Ade Oktarizal Putra Agriqisty Agriqisty Ahmad Syafruddin Ahmad Syafruddin Akhyudelpa, Yefrina Alfian, Henmaidi Alfin Kurniawan Alfit man Alfitman Alfitman Alfitman Alfitman Alhapen Ruslin Chandra Alizar Hasan Alvi Syukri Faisal Anak Agung Gede Sugianthara Asnimar Asnimar Astiena, Adila Kasni Astri Ayu Purwati Aurelia Amaliyah Tarumiyo Aziza Safira Farhan Bima Satria Wahyudi Budi Rahmadya Chandra, Dedy Daimon Syukri Danny Hidayat Debi Shintya Dewi Debi Shintya Dewi Della Sugesti Pujangga Dessi Nelty Chan Desyetti Devi Yulia Rahmi Dewi Yuliana Rahmi Dewi, Debi Shintya Dini, Kartika Cahya Donard Games Elita Permanawati Eri Besra Eri Besra Eri Besra ERI BESRA, ERI Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Feta Maharni Fikri Alwi Gayatri, Satya Gema, Vendiro Mailevan Hafizni, Rihan Hakimi, Nurul Harits, Muhammad Dzakwan El Harmen, Elsa Luvia Hendra Lukito Henmaidi Henmaidi Herri Herri Hidayani, Sari Dewi Husnul Khatimah Husnul Khatimah Husnul Khatimah Husnul Khatimah Ida Rahmah Burhan Ilham Surya Vendri Indri Juliyarsi Intan Christina Agtri Saragih Intan Kamala Aisyiah Isramirawati, Isramirawati John Edwar Laela Susdiani Laiza Faaghna Laura Amelia Triani Laura Syahrul Lenggogeni, Sari Lisa Amiyati M Ma'ruf M. Fajar Syafrida M. Fajar Syafrida M. Fajar Syafrida M. Ma&#039;ruf M. Ma'ruf Ma ruf, Ma ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Ma’ruf Ma’ruf Mareta Kemala Sari Marlan Daud Sihombing Marlina, Winny Alna Maruf Maruf Maruf Maruf Ma’ruf Ma’ruf Ma’ruf Ma’ruf Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia, Meuthia Muhammad Reynaldi Mulia Gusmai Muthiah Dwi Utami Nazaruddin, Erizal Nilda Tri Putri Novelina Nur Ari Sufiawan Nuraini Nuraini Prima Fithri Prima Yulianti Purnama Dini Hari Putri, Dina Agustin putri, natasya Qisthina Anira Rahayu, Rita Rahmaddian, Tosi Rahmat Eka Putra Ranny Fitriana Faisal Rendi Deva Andra Reni Yuliviona Resti Purnama Dewi Reynaldi, Muhammad Rida Rahim Rihan Hafizni Rima Rofifah Putri Rima Rofifah Putri Rima Semiarty Rina Yenrina Rini B Rini Bahar Rizki Ardiansyah Harahap Safira, Alya Arsya Saibah, Bintang Rizky Abdullah Majo Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Surya Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Sayuti, Kesuma Shabrina Tamimi Siregar Sri Melia Sry Rachmawaty Suziana Suziana Suziana, Suziana Syafira, Tama Aulia syafrizal Syafrizal Syafrizal Syafrizal Syafrizal Tedi Hidayat Tessa Safitri Thomas Darwin Triani, Laura Amelia Tuty Anggraini Valeny Suryaningsih Vera Pujani Veri nita Verinita, Verinita Verni Juita Wardah Awwalin Ikhsaniah Saldi Wellyalina, Wellyalina Weriantoni, Weriantoni Yanti Yanti Yanti Yanti Yasmin Azzahra Yaza Fitria Yefrina Akhyudelpa Yefrina Akhyudelpa Yefrina Akhyudelpa Yesi Elsandra Yolanda Rozalia Yulia Hendri Yeni Yulia Henri Yeni Yunfajri Rahma Nofiasari Zia, Hanim Khalida