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All Journal DIKSI Jurnal Siasat Bisnis Jurnal Perikanan dan Kelautan Trikonomika: Jurnal Ekonomi Journal of Economics, Business, & Accountancy Ventura Jurnal Kesehatan Andalas Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Media Ilmu Kesehatan Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri International Journal of Supply Chain Management B-Dent, Jurnal Kedokteran Gigi Universitas Baiturrahmah Jurnal Hilirisasi IPTEKS (JHI) Jurnal Samudra Ekonomi dan Bisnis Unnes Journal of Public Health JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Human Care Journal Jurnal Mantik Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informatika Ekonomi Bisnis Journal of Applied Engineering and Technological Science (JAETS) Community Engagement and Emergence Journal (CEEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management International Journal of Business, Humanities, Education and Social Sciences (IJBHES) AMAR (Andalas Management Review) Journal of Management and Entrepreneurship Research Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks JOURNAL LA MEDIHEALTICO Journal of Social Research Jurnal Manajemen Stratejik dan Simulasi Bisnis Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis Journal of Management and Innovation Entrepreneurship (JMIE) Management Analysis Journal Jurnal Perikanan dan Kelautan
Ratni Prima Lita
Universitas Andalas
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SYNERGY EFFECT OF INNOVATION AS AN ENABLER OF THE FIRM PERFORMANCE: SME’S CULINARY INDUSTRY Ma'ruf, Ma'ruf; Lita, Ratni Prima; Meuthia, Meuthia; Syafrida, M. Fajar
TRIKONOMIKA Vol 24 No 2 (2025): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v24i2.22858

Abstract

This study investigates the relationship between organizational innovation, marketing innovation, and product innovation with company performance in the food industry in West Sumatra Province, Indonesia. The population of this study consists of small food souvenir businesses operating in the region. Data were collected from 150 respondents using non-probability sampling techniques, precisely the purposive sampling method, and analyzed using the structural equation modelling method and SmartPLS 3.0 software. The study's results revealed that organizational innovation and product innovation did not positively and significantly impact company performance. However, marketing innovation positively and significantly impacted product innovation and company performance. However, marketing innovation did not moderate the relationship between product innovation and company performance in the food industry. The results imply that it is important for business actors to strengthen organizational and human resource development and product development through high-quality research and development that is more impactful on performance.
UPAYA MENINGKATKAN HALAL ADOPTION PADA TENUN SONGKET ETNIK LOKAL PANDAI SIKEK Resti Purnama Dewi; Ratni Prima Lita; Suziana; Meuthia; Dewi Yuliana Rahmi; Laura Amelia Triani
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.544

Abstract

The rapid transition of the global halal fashion industry may require a series of innovations and adaptations in the MSMEs sector. Therefore, technology adoption and organizational openness to change are the main challenges for stakeholders. This study was conducted to examine and analyze the effects of technology, organization, and an increasingly competitive environment on halal adoption in the MSME weaving sector. By using a purposive sampling technique with certain criteria, as many as 30 MSMEs owners or members were obtained to contribute and respond to the research questionnaire, and then those responses were analyzed through the Structural equation model technique with Smart-PLS software's latest version. Results stated that halal adoption in the MSMEs weaving sector is not affected by technological and organizational aspects, it is due to a lack of openness to accept the changes, then most of the actors also thought that halal adoption didn’t provide value-added. Therefore, the motivation for human resource development and technology utilization was also low. Halal adoption is significantly affected by environmental aspects. External pressures such as market demand and government regulations will force weaving MSME actors to adapt to the changes for business sustainability and maintaining national fashion cultural heritage.
Relationship model among sport event image, destination image, and tourist satisfaction of Tour de Singkarak in West Sumatera Ratni Prima Lita; Ma’ruf Ma’ruf
Journal of Economics, Business, and Accountancy Ventura Vol. 18 No. 1 (2015): April - July 2015
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v18i1.386

Abstract

Sport events Tour de Singkarak (TDS) can increase tourist arrivals to West Sumatera. At least at the time of execution, the majority of participants and team supporters (sports tourist) brings the families. Although there are claims about the arrival of tourists, it requires to see the impact of sports events TDS and comprehensive long-term basis to the West Sumatera image as a tourist destination (destination image) and its impact on tourist satisfaction. This study re-conceptualizes the interconnec-tedness among sport event image, tourist destination image, perception and the effect on tourists’ satisfaction. The investigation on this interconnection is expected to reveal empirically tested model. As an explanatory in nature, this study uses explanatory survey and cross sectional data. In total of 100 spectators of Tour de Singkarak in West Sumatera, they got involved in survey and they were taken by convenience sam-pling technique. Analysis of this data was done by using variance based structural equation modeling. It was found that sport event image and destination image signifi-cantly affect the satisfaction of spectators of Tour de Singkarak.
Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products Devi Yulia Rahmi; Yolanda Rozalia; Dessi Nelty Chan; Qisthina Anira; Ratni Prima Lita
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 2 (2017): August - November 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i2.1126

Abstract

The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecological knowledge on green purchase intention, and 5) the effect of green purchase intention on green purchase behavior. Explanatory research was done with a survey explanatory research methods and quantitative research, with  the population of consumers Bukittinggi with 150 respondents collected using accidental sampling with questionnaires,  analyzed by descriptive statistics and Structural Equation Model. It shows  ecological knowledge affects green purchase intention, but the green brand image, green awareness, and  green advertisement have no effect on the increase in the green purchase intention. Green purchase intention can increase in consumer green purchase behavior. It implies that the creative industry should continue to improve the quality and knowledge of the consumer, so the competitive advantage will be achieved.
INOVASI PRODUK RENDAH KALORI: PENGEMBANGAN UMKM D'ROOSE CAKE DENGAN PEMANIS ALAMI STEVIA DI KOTA PADANG Daimon Syukri; Rini Bahar; Ratni Prima Lita; Wellyalina Wellyalina; Novelina Novelina; Purnama Dini Hari; Rina Yenrina; Kesuma Sayuti; Tuty Anggraini; Aurelia Amaliyah Tarumiyo; Yasmin Azzahra
Jurnal Hilirisasi IPTEKS Vol. 8 No. 1 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i1.861

Abstract

The purpose of the service activity is to innovate D'Roose Cake products into functional cakes that can create opportunities and ace cards for D'Roose Cake businesses that can adjust the development and demand for healthy products that are currently trending in the market. The research conducted was qualitative by conducting a case study of innovative products using stevia. The implementation was carried out in three stages, first the preliminary stage where socialization and discussion with partners were carried out regarding the objectives, targets, and outcomes of the program. Second, the implementation stage, conducting research and modifications to existing product recipes, namely banana sponge cake. Third, the evaluation stage, at this stage an evaluation of public acceptance of the innovative product is carried out. The results of this activity increased production capacity through upgrading the baking equipment or oven. After upgrading the equipment, it can now produce 150 loaves of bread in ± 4 hours. Then the innovative products were tried to the market at the Car Free Day activity at Gor H. Agus Salim, getting a good consumer response. The conclusion of this activity is that UMKM D'Roose Cake is one of the cake and bakery industries that has a P-IRT distribution permit and is halal certified. The constraints faced by these MSMEs are limitations in production capacity. In response to this, efforts were made to develop the production of D'Roose Cake MSME products through increasing the capacity of production equipment and developing stevia-based products.
MENGUNGKAP "BLACK BOX" STRATEGI HIJAU: PERAN MEDIASI SENTIMEN INVESTOR DALAM MENGHUBUNGKAN STRATEGI KORPORASI DENGAN KINERJA PASAR SAHAM Elita Permanawati; Ratni Prima Lita
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 3 No. 4 (2026): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v3i4.4260

Abstract

Penelitian ini meninjau secara sistematis hubungan antara strategi keberlanjutan perusahaan dengan kinerja pasar saham. Meskipun keuangan berkelanjutan menjadi sangat penting, temuan empiris masih menunjukkan ketidakkonsistenan. Artikel ini mengusulkan model mediasi tunggal di mana Sentimen Investor bertindak sebagai mekanisme kritis yang menghubungkan Determinan Strategis Hijau—khususnya Green Capex, Managerial Overconfidence, dan Green Equity Financing—terhadap Kinerja Pasar dan Risiko Saham. Dengan menyintesis teori keuangan perilaku, teori pemangku kepentingan, dan teori eselon atas, penelitian ini mengungkap bagaimana psikologi pasar memfilter sinyal hijau korporasi yang sering kali menyebabkan distorsi valuasi. Kerangka kerja ini memberikan wawasan bagi investor dan regulator untuk memahami dampak tidak linier dari inisiatif hijau terhadap dinamika pasar. 
PENGEMBANGAN INOVASI PRODUKSI TENUN UNGGAN MENGGUNAKAN DESAIN MOTIF TENUN UNTUK MENINGKATKAN KAPASITAS PRODUKSI USAHA LANSEK MANIH DI KABUPATEN SIJUNJUNG Lita, Ratni Prima; Rahmadya, Budi; Komalasari, Sanda Patrisia; Elsandra, Yesi; Harits, Muhammad Dzakwan El; Khotimah, Husnul
Jurnal Hilirisasi IPTEKS Vol. 7 No. 3 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i3.816

Abstract

Unggan weaving is a superior product of Sijunjung Regency and is a priority in the Sijunjung Regency Industrial Development Plan. The aim of the activity is to develop the ability to design Unggan weaving motifs digitally and optimize Unggan weaving production. The method used is a training and mentoring method with quantitative measurement of the success of activities. The activity stages begin with the preparation stage and continue with the implementation stage, namely with motif design training and production assistance to increase product capacity. Every activity is monitored and evaluated to see the success of the activity. The result of the training activities was that 10 craftsmen were trained in designing. The activities carried out are able to increase the ability of entrepreneurs/craftsmen to design motifs digitally, so that the motifs created become more varied with attractive color combinations. The availability of new non-machine looms (ATBM) will increase production capacity. Activities are also able to increase production with the availability of yarn spinning equipment, which will streamline raw material acquisition costs and reduce dependence on raw material suppliers. This activity will continue until 2025 to 2026, so it could have an impact on partners' business performance. The obstacles faced by craftsmen are limited to getting used to designing digitally and needing further training and assistance. From the activities carried out, it can be concluded that craftsmen are able to design digitally and increase production capacity. Craftsmen are expected to use yarn spinning equipment and this could become a new business activity, namely providing yarn spun at CV. Lansek Manih at a cheaper price than yarn suppliers from Silungkang or Bukittinggi.
PELATIHAN INOVASI TENUN MELALUI DESAIN DIGITAL UNTUK PENINGKATAN KUALITAS TENUN PADA SONGKET BERKAH NAGARI SUNGAI JANIAH KABUPATEN SOLOK Lita, Ratni Prima; Komalasari, Sanda Patrisia; Rahmadya, Budi; Yanti, Yanti; Rahim, Rida; Suziana, Suziana; Besra, Eri; Triani, Laura Amelia; Rahayu, Rita; Verinita, Verinita; Fahmy, Rahmi; Pujani, Vera; Saldi, Wardah Awwalin; Meuthia, Meuthia; Khatimah, Husnul; Harits, Muhammad Dzakwan El; Syafira, Tama Aulia; Sari, Dellani Mutia; Hakimi, Nurul; Fanessa, Fanessa
Jurnal Hilirisasi IPTEKS Vol. 7 No. 3 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i3.817

Abstract

This community service activity aims to enhance the quality and innovation of Tenun Songket Berkah designs in Nagari Sungai Janiah, Solok Regency, through digital design training using Adobe Illustrator. The program was held on July 27, 2024, at the Tenun Songket Berkah micro-enterprise, employing various methods such as training, hands-on practice, and mentoring. The primary goal of this activity is to introduce digital design techniques that can develop traditional tenun motifs to be more innovative, modern, and appealing to both local and international markets. The implementation methods included intensive training on the use of Adobe Illustrator, practical sessions on creating digital-based tenun motifs, and ongoing mentoring to develop unique and creative designs. Participants were trained to optimize the use of this software to create complex and detailed motifs, which were then integrated into the production process. The results of the activity showed a significant improvement in the participants' ability to use Adobe Illustrator for designing tenun motifs, positively impacting the quality, variety, and added value of the products. A total of 10 new motifs were successfully created, marketed, and registered as Intellectual Property Rights (IPR), strengthening the position of the micro-enterprise in the market. In conclusion, this training proved effective in fostering innovation in the Tenun Songket Berkah industry, enhancing human resource skills, and expanding the market reach. It is recommended to continue with advanced training in product design and digital marketing to maintain and enhance the competitiveness of the products in the global market.
PENGEMBANGAN DESAIN, KUALITAS PRODUK DAN PEMASARAN BERBASIS DIGITALISASI DALAM MENINGKATKAN DAYA SAING PRODUK USAHA TENUN PADA MIYHA SONGKET KABUPATEN SIJUNJUNG Triani, Laura Amelia; Lita, Ratni Prima; Komalasari, Sanda i Patrisia; Yanti, Yanti; Rahim, Rida; Suziana, Suziana; Syafira, Tama Aulia; Sari, Dellani Mutia; Fanessa, Fanessa
Jurnal Hilirisasi IPTEKS Vol. 7 No. 4 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i4.838

Abstract

Miyha Songket's business is one of the business groups that produces Unggan weaving. However, this business is not yet optimal in design, product quality and social media marketing. The aim of this activity is to design motifs to be attractive in the eyes of consumers, design motifs digitally so that production is fast, improve product quality and optimize social media marketing to reach the target market. Activity methods are training, practice, discussion and business consultation methods. The training activities were carried out in 2 days consist of motif training and digital motif training. For consultation method carried in 6 months with 6 times consultations in order to make sure about social media development and evaluation of motif created by the craftsmen. There are three stages, namely the preparation, implementation and monitoring activity. The results of the training activities, there was an increase in ability to design motifs and the implementation of digital use in designing motifs. One of them is the presence of 2 craftsmen who are responsible for motif designs such as color combinations, contemporary designs and digital designs. Improving product quality is carried out by providing direction and business consultations to leaders and craftsmen. This is supported by the preparation of product SOPs to maintain products in accordance with specified quality standards. Other strengthening is also carried out through increased marketing through content creation on social media.
Optimalisasi Branding Produk Rendang Biyan di Kota Payakumbuh melalui Strategi Komunikasi Pemasaran Digital dalam Rangka Meningkatkan Komersialisasi Lita, Ratni Prima; Verinita, Verinita; Syukri, Daimon; Yuliviona, Reni; Mardiah, Fatma Poni; Khatimah, Husnul; Putri, Natasya; Dini, Kartika Cahya; Gema, Vendiro Mailevan; Safira, Alya Arsya
Jurnal Hilirisasi IPTEKS Vol. 8 No. 4 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i4.921

Abstract

Payakumbuh is a city in West Sumatra province, famous for its rendang. Rendang Biyan is a small business in Payakumbuh city that produces rendang with a distinctive, authentic taste. To market its products, Rendang Biyan uses Instagram as an effort to increase sales in the digital era. However, digital content management via Instagram has not strengthened branding and has not yielded maximum results, with a limited number of followers of around 336. Rendang Biyan also does not regularly update its products on Instagram. Given the problems faced by Rendang Biyan, it is necessary to conduct community service activities there. The method used is socialization and mentoring, focusing on optimizing Rendang Biyan's Instagram content to strengthen its branding in consumers' minds. The results of the mentoring show an increase in Instagram followers and strengthened branding through additional activities and interactions with visitors and followers. Members of the Rendang Biyan group enthusiastically attended this community service activity. Following this community service activity, the number of followers increased significantly from 336 to 393 in a relatively short period. While initial results show a positive increase, there are still efforts to improve the use of user-generated content, such as photos or videos uploaded by consumers while using the product. This will be maximized in the future to enhance Rendang Biyan's performance and enable it to compete in the national market.
Co-Authors 3Mareta Kemala Sari AA Sudharmawan, AA Abdi Setia Putra Abdul Aziz Agriqisty Agriqisty Ahmad Syafruddin Akhyudelpa, Yefrina Alfian, Henmaidi Alfit man Alfitman Alfitman Alfitman Alfitman Alhapen Ruslin Chandra Alizar Hasan Alvi Syukri Faisal Anak Agung Gede Sugianthara Asnimar Asnimar Astiena, Adila Kasni Astri Ayu Purwati Aurelia Amaliyah Tarumiyo Aziza Safira Farhan Bintang Rizky Abdullah Majo Saibah Budi Rahmadya Chandra, Dedy Daimon Syukri Danny Hidayat Debi Shintya Dewi Debi Shintya Dewi Dessi Nelty Chan Devi Yulia Rahmi Devi Yulia Rahmi Dewi Yuliana Rahmi Dewi, Debi Shintya Dini, Kartika Cahya Donard Games Elita Permanawati ERI BESRA, ERI Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Fatma Poni Mardiah Feta Maharni Fikri Alwi Gayatri, Satya Gema, Vendiro Mailevan Hafizni, Rihan Hakimi, Nurul Harits, Muhammad Dzakwan El Harmen, Elsa Luvia Hendra Lukito Henmaidi Henmaidi Herri Herri Hidayani, Sari Dewi Husnul Khatimah Husnul Khatimah Husnul Khotimah Ida Rahmah Burhan Ilham Surya Vendri Indri Juliyarsi Intan Kamala Aisyiah Isramirawati, Isramirawati John Edwar Laela Susdiani Laiza Faaghna Laura Amelia Triani Laura Syahrul Lenggogeni, Sari M Ma'ruf M. Fajar Syafrida M. Ma'ruf M. Ma'ruf Ma ruf, Ma ruf Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Ma’ruf Ma’ruf Marlan Daud Sihombing Marlina, Winny Alna Maruf Maruf Maruf Maruf Ma’ruf Ma’ruf Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia, Meuthia Muhammad Reynaldi Mulia Gusmai Muthiah Dwi Utami Nazaruddin, Erizal Nilda Tri Putri Novelina Nur Ari Sufiawan Nuraini Nuraini Prima Fithri Prima Yulianti Purnama Dini Hari Putri, Dina Agustin putri, natasya Qisthina Anira Rahayu, Rita Rahmaddian, Tosi Rahmat Eka Putra Ranny Fitriana Faisal Rendi Deva Andra Reni Yuliviona Resti Purnama Dewi Reynaldi, Muhammad Ria Ariany Rida Rahim Rihan Hafizni Rima Rofifah Putri Rima Semiarty Rina Yenrina Rini Bahar Rizki Ardiansyah Harahap Safira, Alya Arsya Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Surya Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Sayuti, Kesuma Shabrina Tamimi Siregar Sri Melia Sry Rachmawaty Suziana Suziana, Suziana Syafira, Tama Aulia Syafrida, M. Fajar syafrizal Syafrizal Syafrizal Tedi Hidayat Tessa Safitri Thomas Darwin Triani, Laura Amelia Tuty Anggraini Valeny Suryaningsih Vera Pujani Veri nita Verinita, Verinita Wellyalina, Wellyalina Weriantoni, Weriantoni Yanti Yanti Yasmin Azzahra Yefrina Akhyudelpa Yefrina Akhyudelpa Yesi Elsandra Yolanda Rozalia Yulia Hendri Yeni Yulia Henri Yeni Yunfajri Rahma Nofiasari Zia, Hanim Khalida