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All Journal DIKSI Jurnal Siasat Bisnis Jurnal Perikanan dan Kelautan Trikonomika: Jurnal Ekonomi Journal of Economics, Business, & Accountancy Ventura Jurnal Kesehatan Andalas Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Media Ilmu Kesehatan Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri International Journal of Supply Chain Management B-Dent, Jurnal Kedokteran Gigi Universitas Baiturrahmah Jurnal Hilirisasi IPTEKS (JHI) Jurnal Samudra Ekonomi dan Bisnis Unnes Journal of Public Health JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Human Care Journal Jurnal Mantik Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informatika Ekonomi Bisnis Journal of Applied Engineering and Technological Science (JAETS) Community Engagement and Emergence Journal (CEEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat International Journal of Business Economics (IJBE) Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management International Journal of Business, Humanities, Education and Social Sciences (IJBHES) AMAR (Andalas Management Review) Journal of Management and Entrepreneurship Research Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks JOURNAL LA MEDIHEALTICO Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Social Research Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Manajemen dan Pemasaran Jasa Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan e-Jurnal Apresiasi Ekonomi Jurnal Informatika Ekonomi Bisnis Journal of Management and Innovation Entrepreneurship (JMIE) Management Analysis Journal Jurnal Perikanan dan Kelautan
Ratni Prima Lita
Departemen Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Andalas
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Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food? Ratni Prima Lita; Meuthia Meuthia; Devi Yulia Rahmi; M. Fajar Syafrida
Journal of Applied Engineering and Technological Science (JAETS) Vol. 6 No. 1 (2024): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v6i1.5852

Abstract

Studying social commerce and consumer behavior in Indonesia is crucial due to the country's rapid digital transformation and unique cultural landscape. This study aims to investigate the effects of social commerce on consumer trust and buying intentions in Indonesia’s local food sector. This study uses a quantitative approach through hypothesis testing. Data was collected using questionnaires and purposive sampling techniques. A survey of 240 respondents was conducted, and data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). Results indicated that social commerce significantly influences trust in sellers and buying intention, while social support was not significantly affected. Social support and trust significantly influence purchase intention. However, the effect of social commerce on social support and trust in sellers through social presence moderation is not proven. This study highlights the role of social commerce in building consumer trust, though its effects on social support remain inconclusive. This research is interesting for developing social commerce to attract buyers' interest in local Indonesian food
Marketing of Processed Fish Products and Influencing Factors Akhyudelpa, Yefrina; Lita, Ratni Prima; Yeni, Yulia Hendri
Jurnal Perikanan dan Kelautan Vol. 28 No. 1 (2023): February
Publisher : Fakultas Perikanan dan Kelautan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/

Abstract

The boundaries of the water’s Exclusive Economic Zone in West Sumatra Province are ± 186,500 km², and have the potential to produce as much as ± 340,930 tons/year in 2004. In 2007, there was a decrease in marine fish production to 187,092 tons. Three important elements of the market, namely (a) human will; (b) the desire to have; (c) the ability to shop. A group of people in pursuing the business of processing fresh fish, making semi-finished products, as well as finished products is the purpose of fish processors. The environment around the business that has a direct impact on business operations is the marketing environment. The big influence that also affects the marketing of fish to fishery business actors or micro, small and medium enterprises in the city of Padang is also caused by environmental factors used to In this study using a survey method that looks directly at each activity and conditions that exist in the research area related to problems that occur when marketing processed fish which is also an analysis of the factors that can affect fish consumption by consumers of Micro, Small and Medium Enterprises Micro, Small and Medium Enterprises.
Entrepreneurial Traits and Innovation as Predictors of Business Performance: A Study of Women-Owned Microenterprises in Rural Agam Regency Feta Maharni; Donard Games; Ratni Prima Lita
AMAR (Andalas Management Review) Vol. 9 No. 1 (2025)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.9.1.83-104.2025

Abstract

This study examines how entrepreneurial traits—risk-taking and need for achievement—influence the performance of rural women-owned microenterprises in Indonesia, with innovation as a mediating variable. Grounded in trait theory and McClelland’s Theory of Needs, it integrates psychological and behavioral perspectives to explore business outcomes in gendered, resource-limited settings. Data were collected from 227 female entrepreneurs in Agam Regency, West Sumatra, via structured questionnaires. PLS-SEM was used to analyze relationships among variables. Findings reveal that both traits positively affect innovation, which in turn enhances entrepreneurial performance. Risk-taking also has a direct impact on performance, while need for achievement operates indirectly through innovation. These results underscore the role of innovation as a key behavioral link between traits and outcomes. Notably, risk-takers may pursue performance through multiple strategies, while high achievers rely on innovation as a path to success. This study contributes to the entrepreneurship literature by contextualizing trait-performance links within rural female entrepreneurship. It offers practical insights for designing targeted programs that strengthen entrepreneurial motivation, innovation capacity, and market communication skills. The findings are relevant for policymakers and development practitioners promoting inclusive economic growth through women’s entrepreneurship.
Marketing of Processed Fish Products and Influencing Factors Akhyudelpa, Yefrina; Lita, Ratni Prima; Yeni, Yulia Hendri
Jurnal Perikanan dan Kelautan Vol. 28 No. 1 (2023): February
Publisher : Fakultas Perikanan dan Kelautan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/

Abstract

The boundaries of the water’s Exclusive Economic Zone in West Sumatra Province are ± 186,500 km², and have the potential to produce as much as ± 340,930 tons/year in 2004. In 2007, there was a decrease in marine fish production to 187,092 tons. Three important elements of the market, namely (a) human will; (b) the desire to have; (c) the ability to shop. A group of people in pursuing the business of processing fresh fish, making semi-finished products, as well as finished products is the purpose of fish processors. The environment around the business that has a direct impact on business operations is the marketing environment. The big influence that also affects the marketing of fish to fishery business actors or micro, small and medium enterprises in the city of Padang is also caused by environmental factors used to In this study using a survey method that looks directly at each activity and conditions that exist in the research area related to problems that occur when marketing processed fish which is also an analysis of the factors that can affect fish consumption by consumers of Micro, Small and Medium Enterprises Micro, Small and Medium Enterprises.
NILAI-NILAI KEMANUSIAAN DALAM CERITA ANAK MINANGKABAU Gayatri, Satya; Ariany, Ria; Lita, Ratni Prima; Isramirawati, Isramirawati
Diksi Vol. 29 No. 2: DIKSI SEPTEMBER 2021
Publisher : Fakultas Bahasa, Seni, dan Budaya, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/diksi.v29i2.43914

Abstract

(Title: Humanity Values in Minangkabau Children's Story). This article describes human values in oral stories for children from Minangkabau. This issue was raised because many traditional stories are neglected and underappreciated. The stories analyzed were 30 stories by considering the message of the story. The oral story data was obtained by recording and transcribing. Analyzing the story is done by reading it many times so that the news is received. The study results found that the story's message was to respect parents, especially mothers, the value of honesty was carried out under any conditions, to maintain a friendship in all forms of activity, and to restrain emotions in all actions. Keywords: humanitarian values, oral stories, Minangkabau children's stories, and huma­nita­rian values.
Generational Dynamics in Social Media: Harnessing Instagram for Value Co-Creation in Tourism Kemala Sari, Mareta; Prima Lita, Ratni Prima Lita; Lenggogeni, Sari; Ma’ruf Ma’ruf
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 20 No 1 (2025): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v20i1.27135

Abstract

This study analyzes how the influence of social media as a form of smart tourism technology (STT) affects the formation of value co-creation (VCC) in the home base accommodation industry.  Furthermore, to see whether gender and generation become control variables in the relationship between smart tourism technology and value co-creation, is the purpose of this study. This study was conducted with a quantitative descriptive method.  Conducted on 135 tourists in 17 home base accommodation destinations in West Sumatra, collecting data through official accounts of tourist destination managers. Partial least squares structural equation modeling and SPSS V.24 were used to analyze data and test hypotheses. The results found, where smart tourism technology has a positive and significant influence on value co-creation. Through social media, as a form of smart tourism technology, destination management organizations are able to involve tourists as co-producers in creating a sense of pleasure and an unforgettable experience. Gender does not moderate the effect of STT on VCC. The generation variable, is a moderating variable between STT and VCC. where generation strengthens the relationship between STT and VCC.
Enhancing MSMEs Business Performance Using Behavioral Intention and Use Social Media Marketing: The Moderating Role of Resistance to Change Rihan Hafizni; Ratni Prima Lita; Yulia Hendri Yeni; Syafrizal
Management Analysis Journal Vol. 13 No. 1 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.1918

Abstract

This study aims to enhancing msmes business performance using behavioral intention and use social media marketing with the moderating role of resistance to change. Social media marketing is a strategic factor in business performance. Behavioral intention and use social media marketing have received special attention in the context of use social media marketing due to its important role in enhancing business performance. This study used a survey method with 300 respondents. For analyzing  the data using Smart-PLS (Partial Least Square) for Structural Equation Modelling (SEM). The results show that behavioral intention positively affect on use social media marketing and use social media marketing positively affects on employee performance. Furthermore, resistance to change acts as a negatively moderation between the relation behavioral intention on use social media marketing them. This research provides further suggestions on how behavioral intention can improve use social media marketing and enhancing business performance in their working area.
THE INFLUENCE OF LIFESTYLE, PRICE, AND PRODUCT QUALITY ON PURCHASE DECISIONS AT THRIFT SHOPS IN PADANG Intan Christina Agtri Saragih; Ratni Prima Lita; Laura Amelia Triani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3786

Abstract

Fashion has become one of the emerging industries in Indonesia with the increasing purchasing power of the society, social media exposure, and globalization, which drives the society to make it a means of self-expression and lifestyle manifestation. Amid fast-fashion trends, thrift fashion appears as an alternative for sustainable and affordable clothing consumption and grows popular, especially among young groups. Although the ban on the import of second-hand clothing has been imposed, the thrift shop phenomenon continues to grow in many different cities, including Padang. This research analyzes the influence of lifestyle, perceived price, and product quality on consumer purchase decisions at thrift shops in Padang. A quantitative approach with a cross-sectional design was invoked. Data were collected through an online-based questionnaire with a 1-5 Likert scale distributed to 320 respondents, who were selected using the purposive sampling technique. The respondent criterion was consumers who previously purchased thrift products. Data analysis was carried out using the Structural Equation Modeling (SEM) technique with SmartPLS version 4.0 software. Results demonstrated that lifestyle, price, and product quality significantly and positively affected purchase decisions at thrift shops, confirming that thrift fashion consumptions were impacted by not only economic considerations but also lifestyle preferences and perceived quality, particularly among young groups, who were considered the latest trend-sensitive.
PREDICTING CONSUMER PURCHASE INTENTIONS AND EWOMS FOR LOCALLY PRODUCED FASHION PRODUCTS MADE FROM NATURAL DYES Ratni Prima Lita; Rini Rini; Ma'ruf Ma'ruf; Laura Amelia Triani; Husnul Khatimah; M. Fajar Syafrida
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3930

Abstract

The creative economy, especially related to the fashion subsector, becomes a critical contributor to Indonesia’s economic growth, and yet also comes along with fast-fashion issues, with their environmental and social impacts. As an alternative, sustainable fashion made on traditional textiles, e.g., Minangkabau woven fabrics and batik, dyed with tannin-based natural coloring agents from gambier, offers a significant potency. However, research on factors influencing consumer purchase intention for these products remains limited, particularly in West Sumatra, calling for the need to analyze how social influence and willingness to pay more impact purchase intention and how they drive eWOM. A quantitative approach with a purposive sampling technique was invoked, with data collected through an online survey of 160 respondents. Data were then analyzed using the SEM-PLS technique. Results demonstrated that social influence and willingness to pay more had a positive and significant effect on purchase intention. Additionally, purchase intention was found to mediate the formation of eWOM. These findings both corroborate the literature concerning sustainable consumer behaviors and afford practical implications for producers to apply social networking, fix a premium price as a symbol of quality and sustainability, educate consumers to elevate their loyalty, and broaden market reach through eWOM.
A Study about Customer Relationship Quality among Kopi Kenangan Consumers in Indonesia Ratni Prima Lita; Laura Amelia Triani; Husnul Khatimah
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 2 (2025): Desember 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i2.16400

Abstract

The coffee shop industry in Indonesia is growing rapidly due to the wide availability of coffee and high domestic demand. However, leading brand Kopi Kenangan faces strong competition from both local and international players, resulting in a decline in brand index and fluctuating sales. Building strong customer relationships through visual branding, especially the brand logo, becomes important. This study examines how brand logo benefits influence customer relationship quality, with brand stereotypes as a mediating variable. A quantitative approach with purposive sampling was applied to select 200 respondents who had purchased Kopi Kenangan products within the past three months. Data were collected through an online questionnaire and analyzed using the structural equation modelling technique. The results indicate that aesthetic and self-expressive benefits positively affect warmth and competence stereotypes. These stereotypes, in turn, significantly improve trust, satisfaction, and commitment, although the mediation effect is consistent only for aesthetic benefits. The findings suggest that companies should ensure consistent and visible logo use across marketing channels to strengthen brand stereotypes and enhance long-term customer relationships.
Co-Authors AA Sudharmawan, AA Abdi Setia Putra Abdul Aziz Ade Oktarizal Putra Ade Oktarizal Putra Agriqisty Agriqisty Ahmad Syafruddin Ahmad Syafruddin Akhyudelpa, Yefrina Alfian, Henmaidi Alfin Kurniawan Alfit man Alfitman Alfitman Alfitman Alfitman Alhapen Ruslin Chandra Alizar Hasan Alvi Syukri Faisal Anak Agung Gede Sugianthara Asnimar Asnimar Astiena, Adila Kasni Astri Ayu Purwati Aurelia Amaliyah Tarumiyo Aziza Safira Farhan Bima Satria Wahyudi Budi Rahmadya Chandra, Dedy Daimon Syukri Danny Hidayat Debi Shintya Dewi Debi Shintya Dewi Della Sugesti Pujangga Dessi Nelty Chan Desyetti Devi Yulia Rahmi Dewi Yuliana Rahmi Dewi, Debi Shintya Dini, Kartika Cahya Donard Games Elita Permanawati Eri Besra Eri Besra Eri Besra ERI BESRA, ERI Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Feta Maharni Fikri Alwi Gayatri, Satya Gema, Vendiro Mailevan Hafizni, Rihan Hakimi, Nurul Harits, Muhammad Dzakwan El Harmen, Elsa Luvia Hendra Lukito Henmaidi Henmaidi Herri Herri Hidayani, Sari Dewi Husnul Khatimah Husnul Khatimah Husnul Khatimah Husnul Khatimah Ida Rahmah Burhan Ilham Surya Vendri Indri Juliyarsi Intan Christina Agtri Saragih Intan Kamala Aisyiah Isramirawati, Isramirawati John Edwar Laela Susdiani Laiza Faaghna Laura Amelia Triani Laura Syahrul Lenggogeni, Sari Lisa Amiyati M Ma'ruf M. Fajar Syafrida M. Fajar Syafrida M. Fajar Syafrida M. Ma'ruf M. Ma'ruf Ma ruf, Ma ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Ma’ruf Ma’ruf Mareta Kemala Sari Marlan Daud Sihombing Marlina, Winny Alna Maruf Maruf Maruf Maruf Ma’ruf Ma’ruf Ma’ruf Ma’ruf Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia, Meuthia Muhammad Reynaldi Mulia Gusmai Muthiah Dwi Utami Nazaruddin, Erizal Nilda Tri Putri Novelina Nur Ari Sufiawan Nuraini Nuraini Prima Fithri Prima Yulianti Purnama Dini Hari Putri, Dina Agustin putri, natasya Qisthina Anira Rahayu, Rita Rahmaddian, Tosi Rahmat Eka Putra Ranny Fitriana Faisal Rendi Deva Andra Reni Yuliviona Resti Purnama Dewi Reynaldi, Muhammad Rida Rahim Rihan Hafizni Rima Rofifah Putri Rima Rofifah Putri Rima Semiarty Rina Yenrina Rini B Rini Bahar Rizki Ardiansyah Harahap Safira, Alya Arsya Saibah, Bintang Rizky Abdullah Majo Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Surya Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Sayuti, Kesuma Shabrina Tamimi Siregar Sri Melia Sry Rachmawaty Suziana Suziana Suziana, Suziana Syafira, Tama Aulia syafrizal Syafrizal Syafrizal Syafrizal Syafrizal Tedi Hidayat Tessa Safitri Thomas Darwin Triani, Laura Amelia Tuty Anggraini Valeny Suryaningsih Vera Pujani Veri nita Verinita, Verinita Verni Juita Wardah Awwalin Ikhsaniah Saldi Wellyalina, Wellyalina Weriantoni, Weriantoni Yanti Yanti Yanti Yanti Yasmin Azzahra Yaza Fitria Yefrina Akhyudelpa Yefrina Akhyudelpa Yefrina Akhyudelpa Yesi Elsandra Yolanda Rozalia Yulia Hendri Yeni Yulia Henri Yeni Yunfajri Rahma Nofiasari Zia, Hanim Khalida