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All Journal DIKSI Jurnal Siasat Bisnis Jurnal Perikanan dan Kelautan Trikonomika: Jurnal Ekonomi Journal of Economics, Business, & Accountancy Ventura Jurnal Kesehatan Andalas Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Media Ilmu Kesehatan Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri International Journal of Supply Chain Management B-Dent, Jurnal Kedokteran Gigi Universitas Baiturrahmah Jurnal Hilirisasi IPTEKS (JHI) Jurnal Samudra Ekonomi dan Bisnis Unnes Journal of Public Health JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Human Care Journal Jurnal Mantik Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Informatika Ekonomi Bisnis Journal of Applied Engineering and Technological Science (JAETS) Community Engagement and Emergence Journal (CEEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management International Journal of Business, Humanities, Education and Social Sciences (IJBHES) AMAR (Andalas Management Review) Journal of Management and Entrepreneurship Research Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks JOURNAL LA MEDIHEALTICO Journal of Social Research Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Manajemen dan Pemasaran Jasa Journal Publicuho Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis Management Analysis Journal Jurnal Perikanan dan Kelautan
Ratni Prima Lita
Universitas Andalas
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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Does Social Presence on Social Commerce Platform Attract Buying Intention of Indonesian Local Food? Ratni Prima Lita; Meuthia Meuthia; Devi Yulia Rahmi; M. Fajar Syafrida
Journal of Applied Engineering and Technological Science (JAETS) Vol. 6 No. 1 (2024): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v6i1.5852

Abstract

Studying social commerce and consumer behavior in Indonesia is crucial due to the country's rapid digital transformation and unique cultural landscape. This study aims to investigate the effects of social commerce on consumer trust and buying intentions in Indonesia’s local food sector. This study uses a quantitative approach through hypothesis testing. Data was collected using questionnaires and purposive sampling techniques. A survey of 240 respondents was conducted, and data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). Results indicated that social commerce significantly influences trust in sellers and buying intention, while social support was not significantly affected. Social support and trust significantly influence purchase intention. However, the effect of social commerce on social support and trust in sellers through social presence moderation is not proven. This study highlights the role of social commerce in building consumer trust, though its effects on social support remain inconclusive. This research is interesting for developing social commerce to attract buyers' interest in local Indonesian food
Awareness of Consumer: Consumer Purchase Intention and Purchase Behavior towards Halal Products Rahmi, Devi Yulia; Alwi, Fikri; Lita, Ratni Prima; Mardiah, Fatma Poni
Journal of Management and Entrepreneurship Research Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.1-60

Abstract

Objective: The study aims to examine the effect of halal awareness, halal logo, religiosity, and price on consumers' intention to buy food products with a halal logo. This study also examines the effect of purchase intention on consumer purchase behaviour of food products with the halal logo Research Design & Methods: This study uses a quantitative method with 200 respondents who consume food products with the halal logo in West Sumatra. Data were analyzed using the PLS-SEM (Partial Least Square-Structural Equational Modeling) method. Findings: The results of the study show that the halal logo, religiosity, and price are significant for purchase intention. No significant effect was found on halal awareness and attitude towards purchase intention. Moreover, the study's results show that purchase intention significantly affects purchase behaviour. Implications and Recommendations: This research implies that consumers of food products labelled halal consider the halal logo on a product before consuming it, so food producers must try to sell products that have a halal logo Contribution & Value Added: This study addresses the existing literature by modifying the research model regarding the purchase behaviour of halal products. In practical, companies in the halal food industry should focus on maintaining and enhancing product quality, obtaining halal certification, and establishing a trusted halal label to foster consumer purchase intention and behavior.
Marketing of Processed Fish Products and Influencing Factors Akhyudelpa, Yefrina; Lita, Ratni Prima; Yeni, Yulia Hendri
Jurnal Perikanan dan Kelautan Vol. 28 No. 1 (2023): February
Publisher : Fakultas Perikanan dan Kelautan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/

Abstract

The boundaries of the water’s Exclusive Economic Zone in West Sumatra Province are ± 186,500 km², and have the potential to produce as much as ± 340,930 tons/year in 2004. In 2007, there was a decrease in marine fish production to 187,092 tons. Three important elements of the market, namely (a) human will; (b) the desire to have; (c) the ability to shop. A group of people in pursuing the business of processing fresh fish, making semi-finished products, as well as finished products is the purpose of fish processors. The environment around the business that has a direct impact on business operations is the marketing environment. The big influence that also affects the marketing of fish to fishery business actors or micro, small and medium enterprises in the city of Padang is also caused by environmental factors used to In this study using a survey method that looks directly at each activity and conditions that exist in the research area related to problems that occur when marketing processed fish which is also an analysis of the factors that can affect fish consumption by consumers of Micro, Small and Medium Enterprises Micro, Small and Medium Enterprises.
Entrepreneurial Traits and Innovation as Predictors of Business Performance: A Study of Women-Owned Microenterprises in Rural Agam Regency Feta Maharni; Donard Games; Ratni Prima Lita
AMAR (Andalas Management Review) Vol. 9 No. 1 (2025)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.9.1.83-104.2025

Abstract

This study examines how entrepreneurial traits—risk-taking and need for achievement—influence the performance of rural women-owned microenterprises in Indonesia, with innovation as a mediating variable. Grounded in trait theory and McClelland’s Theory of Needs, it integrates psychological and behavioral perspectives to explore business outcomes in gendered, resource-limited settings. Data were collected from 227 female entrepreneurs in Agam Regency, West Sumatra, via structured questionnaires. PLS-SEM was used to analyze relationships among variables. Findings reveal that both traits positively affect innovation, which in turn enhances entrepreneurial performance. Risk-taking also has a direct impact on performance, while need for achievement operates indirectly through innovation. These results underscore the role of innovation as a key behavioral link between traits and outcomes. Notably, risk-takers may pursue performance through multiple strategies, while high achievers rely on innovation as a path to success. This study contributes to the entrepreneurship literature by contextualizing trait-performance links within rural female entrepreneurship. It offers practical insights for designing targeted programs that strengthen entrepreneurial motivation, innovation capacity, and market communication skills. The findings are relevant for policymakers and development practitioners promoting inclusive economic growth through women’s entrepreneurship.
Marketing of Processed Fish Products and Influencing Factors Akhyudelpa, Yefrina; Lita, Ratni Prima; Yeni, Yulia Hendri
Jurnal Perikanan dan Kelautan Vol. 28 No. 1 (2023): February
Publisher : Fakultas Perikanan dan Kelautan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/

Abstract

The boundaries of the water’s Exclusive Economic Zone in West Sumatra Province are ± 186,500 km², and have the potential to produce as much as ± 340,930 tons/year in 2004. In 2007, there was a decrease in marine fish production to 187,092 tons. Three important elements of the market, namely (a) human will; (b) the desire to have; (c) the ability to shop. A group of people in pursuing the business of processing fresh fish, making semi-finished products, as well as finished products is the purpose of fish processors. The environment around the business that has a direct impact on business operations is the marketing environment. The big influence that also affects the marketing of fish to fishery business actors or micro, small and medium enterprises in the city of Padang is also caused by environmental factors used to In this study using a survey method that looks directly at each activity and conditions that exist in the research area related to problems that occur when marketing processed fish which is also an analysis of the factors that can affect fish consumption by consumers of Micro, Small and Medium Enterprises Micro, Small and Medium Enterprises.
NILAI-NILAI KEMANUSIAAN DALAM CERITA ANAK MINANGKABAU Gayatri, Satya; Ariany, Ria; Lita, Ratni Prima; Isramirawati, Isramirawati
Diksi Vol. 29 No. 2: DIKSI SEPTEMBER 2021
Publisher : Fakultas Bahasa, Seni, dan Budaya, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/diksi.v29i2.43914

Abstract

(Title: Humanity Values in Minangkabau Children's Story). This article describes human values in oral stories for children from Minangkabau. This issue was raised because many traditional stories are neglected and underappreciated. The stories analyzed were 30 stories by considering the message of the story. The oral story data was obtained by recording and transcribing. Analyzing the story is done by reading it many times so that the news is received. The study results found that the story's message was to respect parents, especially mothers, the value of honesty was carried out under any conditions, to maintain a friendship in all forms of activity, and to restrain emotions in all actions. Keywords: humanitarian values, oral stories, Minangkabau children's stories, and huma­nita­rian values.
Habit, Trust, dan Continuous Intention sebagai Determinasi Use Behavior pada Pengguna PLN Mobile di Sumatera Barat Putra, Ade Oktarizal; Lita, Ratni Prima; Besra, Eri
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 6 No. 2 (2025): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.6.2.1-14.2025

Abstract

Transformasi digital dalam pelayanan publik telah mendorong pengembangan aplikasi PLN Mobile untuk meningkatkan kepuasan pelanggan. Namun, rendahnya tingkat pengguna aktif menyoroti kebutuhan untuk mengeksplorasi faktor-faktor yang mempengaruhi penggunaan aplikasi yang berkelanjutan. Penelitian ini bertujuan untuk menguji pengaruh kebiasaan dan kepercayaan yang dirasakan terhadap intensi berkelanjutan, dan pengaruh kebiasaan dan intensi berkelanjutan terhadap perilaku penggunaan. Pendekatan penelitian kuantitatif dengan metode penelitian eksplanatori digunakan, dengan melibatkan 160 pengguna PLN Mobile di Sumatera Barat. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS 3.0. Hasil penelitian menunjukkan bahwa semua hubungan yang dihipotesiskan signifikan secara statistik. Habit dan Trust secara positif mempengaruhi Continuous Intention, dan baik Trust dan Continuous Intention secara signifikan mempengaruhi perilaku penggunaan. Nilai R-Square yang sebesar 0,73 untuk intensi berkelanjutan dan 0,69 untuk user behavior penggunaan menunjukkan prediktabilitas model yang kuat. Temuan ini menegaskan pentingnya menumbuhkan Habit dan Trust pengguna untuk mendukung adopsi layanan digital yang berkelanjutan. Studi ini memberikan kontribusi implikasi praktis untuk mengembangkan strategi digital yang berpusat pada pelanggan dan menyarankan variabel perluasan untuk penelitian di masa depan dalam konteks teknologi layanan publik.
Pengaruh Social Media Marketing terhadap Brand Awareness, Consumer Brand Engagement, Brand Trust, dan Purchase Intention pada MR.DIY di Sumatera Barat Pujangga, Della Sugesti; Lita, Ratni Prima; Verinita, Verinita
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 7 No. 1 (2026): Jurnal Manajemen Stratejik dan Simulasi Bisnis (Issue in Progress)
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.7.1.1-16.2026

Abstract

Peningkatan permintaan produk praktis, khususnya kategori homewares, membuka peluang yang menjanjikan bagi industri ritel perlengkapan rumah tangga. Namun, persaingan tidak hanya melibatkan merek lokal dan global, tetapi juga pelaku usaha e-commerce yang menjadi tantangan tersendiri. Di sisi lain, penetrasi media sosial mendorong perusahaan ritel memanfaatkan kanal digital untuk mengakselerasi pertumbuhan bisnis. Penelitian ini menguji pengaruh Social Media Marketing (SMM) terhadap Brand Awareness (BA), Consumer Brand Engagement (CBE), Brand Trust (BT), dan Purchase Intention (PI) pada pengguna yang pernah berinteraksi dengan akun MR.DIY di Sumatera Barat. Pendekatan kuantitatif diterapkan menggunakan PLS-SEM dengan sampel 125 responden dan 25 indikator yang diukur melalui kuesioner. Hasil penelitian menunjukkan bahwa seluruh hipotesis terdukung secara signifikan dan positif, kecuali pengaruh Consumer Brand Engagement terhadap Purchase Intention yang tidak signifikan. Temuan ini menegaskan bahwa keberhasilan pemasaran melalui media sosial tidak hanya ditentukan oleh tingkat eksposur, melainkan juga oleh kemampuannya membangun pengenalan merek, keterlibatan audiens, serta kepercayaan merek yang kuat, yang pada gilirannya berkontribusi positif terhadap peningkatan niat beli.
Relationship model among sport event image, destination image, and tourist satisfaction of Tour de Singkarak in West Sumatera Prima Lita, Ratni; Ma’ruf, Ma’ruf
Journal of Economics, Business, and Accountancy Ventura Vol. 18 No. 1 (2015): April - July 2015
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v18i1.386

Abstract

Sport events Tour de Singkarak (TDS) can increase tourist arrivals to West Sumatera. At least at the time of execution, the majority of participants and team supporters (sports tourist) brings the families. Although there are claims about the arrival of tourists, it requires to see the impact of sports events TDS and comprehensive long-term basis to the West Sumatera image as a tourist destination (destination image) and its impact on tourist satisfaction. This study re-conceptualizes the interconnec-tedness among sport event image, tourist destination image, perception and the effect on tourists’ satisfaction. The investigation on this interconnection is expected to reveal empirically tested model. As an explanatory in nature, this study uses explanatory survey and cross sectional data. In total of 100 spectators of Tour de Singkarak in West Sumatera, they got involved in survey and they were taken by convenience sam-pling technique. Analysis of this data was done by using variance based structural equation modeling. It was found that sport event image and destination image signifi-cantly affect the satisfaction of spectators of Tour de Singkarak.
Green Brand Image Relation Model, Green Awareness, Green Advertisement, and Ecological Knowledge as Competitive Advantage in Improving Green Purchase Intention and Green Purchase Behavior on Creative Industry Products Rahmi, Devi Yulia; Rozalia, Yolanda; Chan, Dessi Nelty; Anira, Qisthina; Lita, Ratni Prima
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 2 (2017): August - November 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i2.1126

Abstract

The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecological knowledge on green purchase intention, and 5) the effect of green purchase intention on green purchase behavior. Explanatory research was done with a survey explanatory research methods and quantitative research, with  the population of consumers Bukittinggi with 150 respondents collected using accidental sampling with questionnaires,  analyzed by descriptive statistics and Structural Equation Model. It shows  ecological knowledge affects green purchase intention, but the green brand image, green awareness, and  green advertisement have no effect on the increase in the green purchase intention. Green purchase intention can increase in consumer green purchase behavior. It implies that the creative industry should continue to improve the quality and knowledge of the consumer, so the competitive advantage will be achieved.
Co-Authors 3Mareta Kemala Sari AA Sudharmawan, AA Abdi Setia Putra Abdul Aziz Agriqisty Agriqisty Ahmad Syafruddin Akhyudelpa, Yefrina Alfian, Henmaidi Alfit man Alfitman Alfitman Alfitman Alfitman Alhapen Ruslin Chandra Alizar Hasan Alvi Syukri Faisal Alwi, Fikri Amiyati, Lisa Anak Agung Gede Sugianthara Anira, Qisthina Asnimar Asnimar Astiena, Adila Kasni Astri Ayu Purwati Bintang Rizky Abdullah Majo Saibah Budi Rahmadya Chan, Dessi Nelty Chandra, Dedy Danny Hidayat Debi Shintya Dewi Debi Shintya Dewi Dessi Nelty Chan Devi Yulia Rahmi Dewi Yuliana Rahmi Dewi, Debi Shintya Donard Games ERI BESRA, ERI Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Feta Maharni Gayatri, Satya Hafizni, Rihan Hakimi, Nurul Harits, Muhammad Dzakwan El Harmen, Elsa Luvia Hendra Lukito Henmaidi Henmaidi Herri Herri Hidayani, Sari Dewi Husnul Khatimah Husnul Khatimah Ida Rahmah Burhan Ilham Surya Vendri Indri Juliyarsi Intan Kamala Aisyiah Isramirawati, Isramirawati John Edwar Laela Susdiani Laiza Faaghna Laura Amelia Triani Laura Syahrul Lenggogeni, Sari M Ma'ruf M. Fajar Syafrida M. Ma'ruf M. Ma'ruf Ma ruf, Ma ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Ma’ruf Ma’ruf Marlan Daud Sihombing Marlina, Winny Alna Maruf Maruf Ma’ruf, Ma’ruf Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia, Meuthia Muhammad Reynaldi Mulia Gusmai Muthiah Dwi Utami Nazaruddin, Erizal Nilda Tri Putri Nur Ari Sufiawan Nuraini Nuraini Prima Fithri Prima Yulianti Pujangga, Della Sugesti Putra, Ade Oktarizal Putri, Dina Agustin Qisthina Anira Rahayu, Rita Rahmaddian, Tosi Rahmat Eka Putra Ranny Fitriana Faisal Rendi Deva Andra Resti Purnama Dewi Reynaldi, Muhammad Ria Ariany Rida Rahim Rihan Hafizni Rima Rofifah Putri Rima Semiarty Rizki Ardiansyah Harahap Rozalia, Yolanda Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Surya Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Shabrina Tamimi Siregar Sri Melia Sry Rachmawaty Suziana Suziana, Suziana Syafira, Tama Aulia Syafrida, M. Fajar syafrizal Syafrizal Syafrizal Tedi Hidayat Tessa Safitri Thomas Darwin Triani, Laura Amelia Valeny Suryaningsih Vera Pujani Veri nita Verinita, Verinita Weriantoni, Weriantoni Yanti Yanti Yefrina Akhyudelpa Yefrina Akhyudelpa Yesi Elsandra Yolanda Rozalia Yulia Hendri Yeni Yulia Henri Yeni Yunfajri Rahma Nofiasari Zia, Hanim Khalida