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Digital Transformation Strategy to Enhance Consumer Trust in Apple Cider Vinegar Products through Quality, Legality, and Digital Education Renaldo, Nicholas; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Panjaitan, Harry Patuan; Purnama, Intan; Jahrizal, Jahrizal; Yovita, Indri; Veronica, Kristy; Musa, Sulaiman; Wahid, Nabila
Interconnection: An Economic Perspective Horizon Vol. 2 No. 2 (2024): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v2i2.121

Abstract

The increasing popularity of Apple Cider Vinegar (ACV) as a health supplement has created opportunities for Micro, Small, and Medium Enterprises (MSMEs) in the health product market. However, issues such as exaggerated health claims, inconsistent product quality, lack of regulatory certifications, and insufficient consumer education have contributed to declining trust among digital consumers. This study explores how digital transformation can enhance consumer trust in ACV products through a qualitative approach involving in-depth interviews with ACV producers and digital content analysis. The findings reveal that many producers lack standardization in quality control, face challenges in obtaining legal certification (BPOM, halal), and underutilize digital platforms for health education. As a solution, the study proposes a strategic framework based on a digitally adapted Business Model Canvas, which integrates transparent product labeling, educational digital content, and trust signals such as verified reviews and interactive consumer engagement. This digital strategy not only strengthens brand credibility but also addresses health risks associated with improper ACV use, promoting safer and more informed consumption. The research contributes to the literature on digital business strategies for functional health products and provides a practical roadmap for MSMEs to build consumer trust through quality, legality, and education.
Development of IoT-Based Accounting System for Automatic Environmental Data Monitoring Susanti, Wilda; Renaldo, Nicholas; Chandra, Teddy; Tendra, Gusrio; Veronica, Kristy; Ramadhani, Ramadhani; Ramdani, Ramdani; Panjaitan, Harry Patuan; Junaedi, Achmad Tavip; Purnama, Intan
Interconnection: An Economic Perspective Horizon Vol. 2 No. 2 (2024): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v2i2.122

Abstract

This study aims to develop an IoT-based accounting system called Smart Eco Ledger to automatically monitor and record environmental data for use in environmental accounting reports. The system integrates sensors (e.g., temperature, humidity, COâ‚‚), a microcontroller (ESP32), cloud storage (Firebase), and a user-friendly web dashboard. It enables real-time monitoring, automatic data logging, and simple report generation for environmental performance tracking. The results showed that the system works accurately, with high user satisfaction scores in usability testing. This innovation bridges the gap between environmental monitoring and accounting practices by eliminating manual input and increasing data reliability. The novelty of this research lies in the integration of IoT technology with environmental accounting in real-time, supported by cloud systems and interfaces accessible to accounting professionals. Although testing was limited to indoor conditions and a small sample size, the system shows potential for wider adoption. Future research may include sensor expansion, blockchain integration, mobile access, and AI-based forecasting. The Smart Eco Ledger contributes to sustainable accounting practices and demonstrates a practical solution for organizations committed to environmental responsibility and digital transformation.
Service Quality, Product Quality, Price, Promotion, and Location on Customer Satisfaction and Loyalty in CV. Restu Akmal, Eri; Panjaitan, Harry Patuan; Ginting, Yanti Mayasari
Journal of Applied Business and Technology Vol. 4 No. 1 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i1.118

Abstract

This study aims to analyze the effect of service quality, product quality, price, promotion, and location on CV Restu's customer satisfaction and loyalty. This research is quantitative research by distributing questionnaires to respondents. The population in this study is CV Restu's customers whose numbers cannot be known with certainty. The sample selection method in this study used the incidental sampling method. Determination of the number of samples in the study using the formula Roscoe theory so that the sample in this study amounted to 70 respondents. Data analysis using Structural Equation Modeling (SEM) using SmartPLS 3.0. application. The results of this study indicate that service quality has no significant effect on customer satisfaction, product quality has no significant effect on customer satisfaction, the price has no significant effect on customer satisfaction, the promotion has no significant effect on customer satisfaction, location has no significant effect on customer satisfaction, service quality has no effect significant effect on customer loyalty, product quality has no significant effect on customer loyalty, the price has a significant effect on customer loyalty, the promotion has no significant effect on customer loyalty, location has no significant effect on customer loyalty and customer satisfaction has no significant effect on customer loyalty.
Leadership Style, Motivation, and Work Environment on Job Satisfaction and Employee Performance at the Environment and Hygiene Department of Pekanbaru City Wahyudi, Langgeng; Panjaitan, Harry Patuan; Junaedi, Achmad Tavip
Journal of Applied Business and Technology Vol. 4 No. 1 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i1.119

Abstract

This study aims to analyze the influence of leadership style, motivation, and work environment on job satisfaction and employee performance at the Pekanbaru City Environment and Hygiene Service. This research is quantitative research by distributing questionnaires to respondents. The sample selection method in this study used the census method so the sample in this study amounted to 58 respondents. Data analysis using Structural Equation Modeling (SEM) using the SmartPLS 3 application. The results of this study indicate that leadership style has no significant effect on job satisfaction, leadership style has no significant effect on performance, the work environment has a positive and significant effect on job satisfaction, and the work environment has no significant effect on job satisfaction. significant effect on performance, motivation has no significant effect on job satisfaction, motivation has a positive and significant effect on performance, and job satisfaction has a positive and significant effect on employee performance.
THE EFFECT OF PRICE, DIGITAL MARKETING, AND SERVICE QUALITY ON CONSUMER SATISFACTION AND LOYALTY AT CV. EKA PRIMA PEKANBARU Jessen Liyanto; Silvia Sari Sitompul; Fitri Yani; Harry Patuan Panjaitan
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 3 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i3.4733

Abstract

This study aims to determine and analyze the effect of price, digital marketing and service quality on consumer satisfaction and loyalty at CV. Eka Prima Pekanbaru. The population of this study includes all consumers of CV Eka Prima Pekanbaru. The sample size was calculated using Roscoe Technique whereby 100 respondents were obtained. The data collection method used a questionnaire and hypothesis testing used full model structural equation modeling (SEM) analysis with SmartPLS. The results of this study indicate that price, digital marketing, and service quality have significant effect on consumer satisfaction and loyalty at CV Eka Prima Pekanbaru. Penelitian ini bertujuan untuk menentukan dan menganalisa pengaruh dari harga, digital marketing, dan kualitas pelayanan terhadap kepuasan konsumen dan loyalitas pada CV. Eka Prima Pekanbaru. Populasi dari penelitian ini mencakup seluruh konsumen pada CV. Eka Prima Pekanbaru. Ukuran sampel dihitung menggunakan Teknik Roscoe sehingga didapatkan total 100 responden. Pengumpulan data menggunakan kuesioner dan pengujian hipotesis menggunakan Analisis Structural Equation Modeling (SEM) dengan SmartPLS. Hasil penelitian menunjukkan bahwa harga, digital marketing, dan kualitas pelayanan memiliki pengaruh signifikan terhadap kepuasan konsumen dan loyalitas pada CV. Eka Prima Pekanbaru.
ESG and Capital Structure: A Moderation Analysis of Firm Size Yenny Wati; Achmad Tavip Junaedi; Harry Patuan Panjaitan; Nyoto Nyoto; Astri Ayu Purwati
Jurnal Proaksi Vol. 12 No. 1 (2025): Januari - Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v12i1.6823

Abstract

Main Purpose - This study aims to determine the effect of ESG practices on a firm's capital structure, using firm size as a moderating variable.Method - This study utilizes moderated regression analysis conducted with Eviews. The research sample included businesses listed on the Indonesia Stock Exchange's IDXESGL index between 2020 and 2023.Main Findings - Companies with higher ESG scores typically have lower debt-to-asset and debt-to-equity ratios. Firm size can influence the relationship between ESG and capital structure. The relationship between ESG and capital structure has piqued the interest of investors and other stakeholders that can influence corporate decisions regarding debt and equity composition.Theory and Practical Implications - Companies increasingly recognize that sustainable business practices are not only ethically responsible but also financially profitable. Research can provide more precise policy suggestions to assist businesses in embracing strong ESG practices and enhancing their access to funding.Novelty - This study examines companies listed in Indonesia's ESG index, making the research findings more relevant to the local context, with firm size as a moderating variable.
A Social Accounting Perspective for Institutional Transformation and Resource Management in the AI-Based Financial Sector Nicholas Renaldo; Teddy Chandra; Achmad Tavip Junaedi; Harry Patuan Panjaitan; Jahrizal Jahrizal
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 12 No. 2 (2025): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.12.2.2025.230-238

Abstract

The primary purpose of this research is to explore the role of social accounting in managing institutional arrangements and resource allocation in the AI-based financial sector. The study follows a descriptive-exploratory design, aiming to investigate and describe the various aspects of AI adoption in the financial sector. The research will also examine how social accounting frameworks can be adapted to assess the broader impacts of AI. The findings suggest that while AI has the potential to enhance efficiency, innovation, and competitiveness within the financial sector, its adoption raises significant challenges. Financial institutions must undergo institutional restructuring to align with regulatory expectations and ensure transparent, ethical AI practices. Financial institutions must adapt their governance models to incorporate AI technologies while ensuring transparency, accountability, and ethical compliance. Future research should expand the scope of this study by including a larger and more diverse sample of financial institutions globally.
The Role of Spiritual Intelligence Moderation in Improving Organizational Commitment and Employee Performance at Ministry of Religion Regional Office Poniman Poniman; Evelyn Wijaya; Harry Patuan Panjaitan
Journal of Applied Business and Technology Vol. 7 No. 2 (2026): Jounal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/5tad1f87

Abstract

In carrying out government and development activities, the position and role of civil servants are crucial. Civil servants are elements of the state apparatus that carry out elements of government and development in an effort to achieve organization goals. This research aims to analyze impact on islamic leadership and organization culture to organizational commitment and employee performance with spiritual intelligence as moderating variable. Research population were all employees at Ministry of Religion Regional Office of Riau Province with total sample as 150 respondents with cencus method. Data analysis used Structural Equation Modeling (SEM) with SMARTPLS 4.0.0. Research result show that organization culture has impact on organizational commitment and employee performance, islamic leadership has impact on employee performance but has not impact on organizational commitment. Organizational commitment has not impact on employee performance. Spiritual intelligence strengthen impact on organization culture to organizational commitment and employee performance. Spiritual intelligence weaken impact on islamic leadership to organizational commitment and employee performance. To maximize individual potential and enhance overall organizational results, spiritual intelligence development should be incorporated into training and culture.
Exploring the Meaning of Employee Loyalty through the Lens of Organizational Behavior: A Phenomenological Study in Digital Start-up Firms Intan Purnama; Nicholas Renaldo; Harry Patuan Panjaitan; Achmad Tavip Junaedi; Suhardjo Suhardjo; Kristy Veronica
Journal of Applied Business and Technology Vol. 6 No. 1 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i1.226

Abstract

This study explores the lived experiences of employee loyalty within digital start-up firms from the perspective of organizational behavior. In an era where employee retention and engagement are critical, especially in dynamic digital start-up environments, understanding how loyalty is formed and interpreted by individuals becomes vital. Using a qualitative phenomenological approach, in-depth interviews were conducted with employees from various Indonesian digital start-ups to uncover the underlying meanings and personal interpretations of loyalty. The findings reveal that employee loyalty is perceived as a complex, evolving construct influenced by emotional attachment, shared values, autonomy, and mutual commitment. Loyalty was not merely transactional or tenure-based, but rather closely linked to personal growth, identity, and value alignment, especially among Millennial and Gen Z employees. This study contributes to organizational behavior literature by offering a nuanced view of loyalty that transcends traditional models, emphasizing the importance of intrinsic motivation and purpose-driven work in fostering long-term commitment. The results also offer practical implications for digital start-up leaders to cultivate environments that support psychological engagement, employee well-being, and sustainable loyalty.
Stakeholders’ Perspectives on Banking Support and Digital Accounting Adoption in the Palm Oil Industry Harry Patuan Panjaitan; Nicholas Renaldo; Achmad Tavip Junaedi; Nyoto Nyoto; Jahrizal Jahrizal; M Dalil; Dodi Sofyan Arief; Fifi Puspita; Rebecca La Volla Nyoto; Kristy Veronica
Luxury: Landscape of Business Administration Vol. 3 No. 2 (2025): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v3i2.135

Abstract

This study aims to investigate how stakeholders, including palm oil enterprises, smallholder cooperatives, banking institutions, and regulators, perceive the role of banking support in facilitating or hindering the adoption of digital accounting systems. This study employs a qualitative exploratory design to capture the diverse perspectives of stakeholders on the role of banking support in facilitating digital accounting adoption within the palm oil industry. A purposive sampling strategy will be employed to ensure participants possess direct experience with either banking support or digital accounting adoption. Data will be analyzed using thematic analysis. Interview transcripts, focus group notes, and documents will be coded inductively and deductively, guided by the research questions. The findings reveal that banks are not merely providers of financial capital but also act as institutional gatekeepers that shape reporting practices and encourage digital transformation. Larger enterprises view digital accounting as a strategic tool for efficiency and compliance, while smallholders often see it as a burdensome requirement.
Co-Authors Achmad Tavip Junaedi Ahmad Zulkarnain Estu Akmal, Eri Amirudin M Amin Amries Rusli Tanjung Andi Andi Andi Andi Andi Andi Wardana Anraini, Wenfi Ansorimal Anthony Anthony Anton Anton Aprilia, Bord Nandre Arifin Arifin Arih Dwi Prihastomo Armawi Fauzi Nasution Asmara Hendra Komara Astri Ayu Purwati Bambang Rianto Rustam Cecilia, Cecilia Chandra, Jennifer Chandra, Stefani Dadi Komardi Dadi Komardi Daud Alfinas Della Chairini Ibrahim Devi Gusriani Dian Putri Kusuma Wardani Diana Gazali Dodi Sofyan Arief Dominicus Josephus Swanto Dominicus Josephus Swanto Tjahjana Elisabet Nofriauani Saragih Elsa Lasrya Ermina Rusilawati Evelyn Wijaya Fadrul, Fadrul Febriyanto Febriyanto Fifi Puspita Fitri Yani Fitri Yani Fransisca, Luciana Fyter Tanjaya Ginting, Yanti Mayasari Grece Valency Gusrio Tendra Handayani, Nani Hidayat Syahputra Hosan Hosan Hutahuruk, Marice Br Ika Wulandari Indri Yovita Intan Purnama Intan Purnama Jahrizal Jaswar Koto Jessen Liyanto Juniar Vina Kevin Kevin Koto, Jaswar Kristy Veronica Kudri, Wan Muhamad Layla Hafni Lidia Gustiani Lubis, Wahyu May Chrisfin Luciana Fransisca Lumenta, Marshel Yordan M Dalil M. Dalil Mairia Mairia Marice Br Hutahuruk Marice Br Hutahuruk Marlim, Yulvia Nora Martina Rapolo Lumbantoruan Megawati Pakpahan melani putri Merinayati Panjaitan Mimelientesa Irman Muhammad Awal Muhammad Pringgo Prayetno Muhammad Ridwan Musa, Sulaiman Nabila Wahid Nicholas Renaldo Novita Yulia Putri Nur Istiana Nuriman M. Nur Nyoto Nyoto Nyoto, Nyoto Olivia Dimaranty Onny Setyawan Peri Akri Poniman Poniman Pratomo Aji Saputro Prayetno, Muhammad Pringgo Pujiono Eddy Purnama, Intan Putri, Novita Yulia Rahma Widi Rahmad Hidayat Ramadhani Ramadhani Ramdani Ramdani Rangga Rahmadian Yuliendi Rebecca La Volla Nyoto Rizaldi Putra Roni Putra Adi Rosa Linda Roza Sri Susanti Rusilawati, Ermina Sari Sari, Olivia Sheerad Sahid Sitompul, Silvia Sari Sri Indrastuti Sudarno Sudarno Sudarno Suhardjo Suhardjo Suhardjo Suharti Suharti Suharti Suharti Sulaiman Musa Surya Safari SD Suyono Suyono Suyono Syahriza, Denisa Syukri Hadi Tandy Sevendy Teddy Chandra Teddy Chandra Tengku Arief Lukman Umar Faruq Vanesa Vanesa Veronica, Kristy Vinson, Vinson Wahid, Nabila Wahyu Joni Kurniawan Wahyudi, Langgeng Wiariningsih, Oktaviani Wijaya, Evelyn Wijaya, Febriana Wendy Wilda Susanti Wilson Tang Wily Andresen Win Handoko Winardi Winardi Yasti Sari Yenny Wati Yenny Wati Yumniati Agustina Yuni Friska Yusnita Octafilia Th. A. Y. I Yusrizal