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All Journal Jurnal Keuangan dan Perbankan Jurnal Manajemen Indonesia Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi Jurnal Proaksi Journal of Applied Business and Technology Reflection: Education and Pedagogical Insights PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Luxury: Landscape of Business Administration Interconnection: An Economic Perspective Horizon JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Harry Patuan Panjaitan
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH BAURAN PEMASARAN 7P TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN SALON ORCHID CABANG SUKAJADI PEKANBARU Andi, Andi; Suyono, Suyono; Sudarno, Sudarno; Panjaitan, Harry Patuan; Syahriza, Denisa
Procuratio : Jurnal Ilmiah Manajemen Vol 11 No 3 (2023): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v11i3.4112

Abstract

The marketing mix is ​​a set of tools used by marketers to shape the characteristics of the services offered to customers in order to achieve customer satisfaction and customer loyalty. This study aims to determine the effect of the 7P marketing mix (Product, Price, Promotion, Place, People, Process, Physical Evidence) on customer satisfaction and customer loyalty at Orchid Salon, Sukajadi Pekanbaru Branch. The population in this study were customers of the Orchid Salon Sukajadi Pekanbaru Branch, with a total sample of 180 people. For data analysis in this study include; descriptive analysis of respondents' perceptions of research variables, and analysis Structural Equation Model (SEM) namely Measurement Model Test analysis, Goodness of Fit Test analysis, Normality analysis, Validity Test analysis and Reliability Test, and Hypothesis Testing analysis, using the SEM AMOS 24 application. The results of this study show the effect of Product, Promotion, People, on satisfaction customer influence is not unidirectional or negative. Effect of Price, Place, Process on Customer Satisfaction has a positive effect on customer satisfaction but there is no relationship. The effect of physical evidence on customer satisfaction has a significant effect. The influence of Product, Price, Place, Physical Evidence on customers is not unidirectional or negative. The Effect of Promotion, People, Process, Customer Satisfaction on Customer Loyalty has a positive effect on customer satisfaction but there is no relationship. Bauran pemasaran merupakan seperangkat alat yang digunakan pemasar untuk membentuk karakteristik jasa yang ditawarkan kepada pelanggan guna untuk meraih kepuasan pelanggan dan loyalitas pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran 7P (Produk, Harga, Promosi, Tempat, Orang, Proses, Bukti Fisik) terhadap kepuasan pelanggan dan loyalitas pelanggan.pada Salon Orchid Cabang Sukajadi Pekanbaru. Populasi pada penelitian ini adalah pelanggan Orchid Salon Cabang Sukajadi Pekanbaru jumlah sampel sebanyak 180 orang. Untuk analisis data dalam penelitian ini meliputi; analisis deskriptif persepsi responden terhadap variabel penelitian, dan analisis Structural Equation Model (SEM) yaitu analisis Uji Measurement Model, analisis Uji Goodness of Fit, analisis normalitas, analisis Uji Validitas dan Uji Reliabilitas, dan analisis Pengujian Hipotesis, dengan menggunakan aplikasi SEM AMOS 24. Hasil penelitian ini menunjukkan pengaruh Produk, Promosi, Orang, terhadap kepuasan pelanggan berpengaruh tidak searah atau negatif. Pengaruh Harga, Tempat, Proses terhadap Kepuasan Pelanggan berpengaruh positif terhadap kepuasan pelanggan tetapi tidak ada hubungan. Pengaruh Bukti Fisik terhadap kepuasan pelanggan berpengaruh signifikan. Pengaruh Produk, Harga, Tempat, Bukti Fisik terhadap pelanggan tidak searah atau negatif. Pengaruh Promosi, Orang, Proses, Kepuasan Pelanggan terhadap Loyalitas Pelanggan berpengaruh positif terhadap kepuasan pelanggan tetapi tidak ada hubungan.
Digital Transformation Strategy to Enhance Consumer Trust in Apple Cider Vinegar Products through Quality, Legality, and Digital Education Renaldo, Nicholas; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Panjaitan, Harry Patuan; Purnama, Intan; Jahrizal, Jahrizal; Yovita, Indri; Veronica, Kristy; Musa, Sulaiman; Wahid, Nabila
Interconnection: An Economic Perspective Horizon Vol. 2 No. 2 (2024): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v2i2.121

Abstract

The increasing popularity of Apple Cider Vinegar (ACV) as a health supplement has created opportunities for Micro, Small, and Medium Enterprises (MSMEs) in the health product market. However, issues such as exaggerated health claims, inconsistent product quality, lack of regulatory certifications, and insufficient consumer education have contributed to declining trust among digital consumers. This study explores how digital transformation can enhance consumer trust in ACV products through a qualitative approach involving in-depth interviews with ACV producers and digital content analysis. The findings reveal that many producers lack standardization in quality control, face challenges in obtaining legal certification (BPOM, halal), and underutilize digital platforms for health education. As a solution, the study proposes a strategic framework based on a digitally adapted Business Model Canvas, which integrates transparent product labeling, educational digital content, and trust signals such as verified reviews and interactive consumer engagement. This digital strategy not only strengthens brand credibility but also addresses health risks associated with improper ACV use, promoting safer and more informed consumption. The research contributes to the literature on digital business strategies for functional health products and provides a practical roadmap for MSMEs to build consumer trust through quality, legality, and education.
Development of IoT-Based Accounting System for Automatic Environmental Data Monitoring Susanti, Wilda; Renaldo, Nicholas; Chandra, Teddy; Tendra, Gusrio; Veronica, Kristy; Ramadhani, Ramadhani; Ramdani, Ramdani; Panjaitan, Harry Patuan; Junaedi, Achmad Tavip; Purnama, Intan
Interconnection: An Economic Perspective Horizon Vol. 2 No. 2 (2024): Interconnection: An Economic Perspective Horizon
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/interconnection.v2i2.122

Abstract

This study aims to develop an IoT-based accounting system called Smart Eco Ledger to automatically monitor and record environmental data for use in environmental accounting reports. The system integrates sensors (e.g., temperature, humidity, CO₂), a microcontroller (ESP32), cloud storage (Firebase), and a user-friendly web dashboard. It enables real-time monitoring, automatic data logging, and simple report generation for environmental performance tracking. The results showed that the system works accurately, with high user satisfaction scores in usability testing. This innovation bridges the gap between environmental monitoring and accounting practices by eliminating manual input and increasing data reliability. The novelty of this research lies in the integration of IoT technology with environmental accounting in real-time, supported by cloud systems and interfaces accessible to accounting professionals. Although testing was limited to indoor conditions and a small sample size, the system shows potential for wider adoption. Future research may include sensor expansion, blockchain integration, mobile access, and AI-based forecasting. The Smart Eco Ledger contributes to sustainable accounting practices and demonstrates a practical solution for organizations committed to environmental responsibility and digital transformation.
Service Quality, Product Quality, Price, Promotion, and Location on Customer Satisfaction and Loyalty in CV. Restu Akmal, Eri; Panjaitan, Harry Patuan; Ginting, Yanti Mayasari
Journal of Applied Business and Technology Vol. 4 No. 1 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i1.118

Abstract

This study aims to analyze the effect of service quality, product quality, price, promotion, and location on CV Restu's customer satisfaction and loyalty. This research is quantitative research by distributing questionnaires to respondents. The population in this study is CV Restu's customers whose numbers cannot be known with certainty. The sample selection method in this study used the incidental sampling method. Determination of the number of samples in the study using the formula Roscoe theory so that the sample in this study amounted to 70 respondents. Data analysis using Structural Equation Modeling (SEM) using SmartPLS 3.0. application. The results of this study indicate that service quality has no significant effect on customer satisfaction, product quality has no significant effect on customer satisfaction, the price has no significant effect on customer satisfaction, the promotion has no significant effect on customer satisfaction, location has no significant effect on customer satisfaction, service quality has no effect significant effect on customer loyalty, product quality has no significant effect on customer loyalty, the price has a significant effect on customer loyalty, the promotion has no significant effect on customer loyalty, location has no significant effect on customer loyalty and customer satisfaction has no significant effect on customer loyalty.
Leadership Style, Motivation, and Work Environment on Job Satisfaction and Employee Performance at the Environment and Hygiene Department of Pekanbaru City Wahyudi, Langgeng; Panjaitan, Harry Patuan; Junaedi, Achmad Tavip
Journal of Applied Business and Technology Vol. 4 No. 1 (2023): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v4i1.119

Abstract

This study aims to analyze the influence of leadership style, motivation, and work environment on job satisfaction and employee performance at the Pekanbaru City Environment and Hygiene Service. This research is quantitative research by distributing questionnaires to respondents. The sample selection method in this study used the census method so the sample in this study amounted to 58 respondents. Data analysis using Structural Equation Modeling (SEM) using the SmartPLS 3 application. The results of this study indicate that leadership style has no significant effect on job satisfaction, leadership style has no significant effect on performance, the work environment has a positive and significant effect on job satisfaction, and the work environment has no significant effect on job satisfaction. significant effect on performance, motivation has no significant effect on job satisfaction, motivation has a positive and significant effect on performance, and job satisfaction has a positive and significant effect on employee performance.
THE EFFECT OF PRICE, DIGITAL MARKETING, AND SERVICE QUALITY ON CONSUMER SATISFACTION AND LOYALTY AT CV. EKA PRIMA PEKANBARU Jessen Liyanto; Silvia Sari Sitompul; Fitri Yani; Harry Patuan Panjaitan
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 3 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i3.4733

Abstract

This study aims to determine and analyze the effect of price, digital marketing and service quality on consumer satisfaction and loyalty at CV. Eka Prima Pekanbaru. The population of this study includes all consumers of CV Eka Prima Pekanbaru. The sample size was calculated using Roscoe Technique whereby 100 respondents were obtained. The data collection method used a questionnaire and hypothesis testing used full model structural equation modeling (SEM) analysis with SmartPLS. The results of this study indicate that price, digital marketing, and service quality have significant effect on consumer satisfaction and loyalty at CV Eka Prima Pekanbaru. Penelitian ini bertujuan untuk menentukan dan menganalisa pengaruh dari harga, digital marketing, dan kualitas pelayanan terhadap kepuasan konsumen dan loyalitas pada CV. Eka Prima Pekanbaru. Populasi dari penelitian ini mencakup seluruh konsumen pada CV. Eka Prima Pekanbaru. Ukuran sampel dihitung menggunakan Teknik Roscoe sehingga didapatkan total 100 responden. Pengumpulan data menggunakan kuesioner dan pengujian hipotesis menggunakan Analisis Structural Equation Modeling (SEM) dengan SmartPLS. Hasil penelitian menunjukkan bahwa harga, digital marketing, dan kualitas pelayanan memiliki pengaruh signifikan terhadap kepuasan konsumen dan loyalitas pada CV. Eka Prima Pekanbaru.
ESG and Capital Structure: A Moderation Analysis of Firm Size Yenny Wati; Achmad Tavip Junaedi; Harry Patuan Panjaitan; Nyoto Nyoto; Astri Ayu Purwati
Jurnal Proaksi Vol. 12 No. 1 (2025): Januari - Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v12i1.6823

Abstract

Main Purpose - This study aims to determine the effect of ESG practices on a firm's capital structure, using firm size as a moderating variable.Method - This study utilizes moderated regression analysis conducted with Eviews. The research sample included businesses listed on the Indonesia Stock Exchange's IDXESGL index between 2020 and 2023.Main Findings - Companies with higher ESG scores typically have lower debt-to-asset and debt-to-equity ratios. Firm size can influence the relationship between ESG and capital structure. The relationship between ESG and capital structure has piqued the interest of investors and other stakeholders that can influence corporate decisions regarding debt and equity composition.Theory and Practical Implications - Companies increasingly recognize that sustainable business practices are not only ethically responsible but also financially profitable. Research can provide more precise policy suggestions to assist businesses in embracing strong ESG practices and enhancing their access to funding.Novelty - This study examines companies listed in Indonesia's ESG index, making the research findings more relevant to the local context, with firm size as a moderating variable.
THE EFFECTS OF ACCOUNTING CONSERVATISM, EARNINGS PERSISTENCE, INCOME SMOOTHING, INSTITUTIONAL OWNERSHIP, AND COMPANY SIZE ON EARNINGS QUALITY Suharti, Suharti; Vanesa, Vanesa; Panjaitan, Harry Patuan; Yusrizal, Yusrizal; Th. A. Y. I, Yusnita Octafilia; Friska, Yuni; Adi, Roni Putra
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol 10 No 2 (2025): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/kurs.v10i2.5706

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Konservatisme Akuntansi, Persistensi Laba, Perataan Laba, Kepemilikan Institusional, dan Ukuran Perusahaan terhadap Kualitas Laba pada perusahaan transportasi dan logistik yang terdaftar di Bursa Efek Indonesia selama periode 2019-2023. Penelitian ini menggunakan data sekunder, dan teknik pengambilan sampel yang digunakan adalah Purposive Sampling, menghasilkan ukuran sampel sebanyak 22 perusahaan. Metode analisis penelitian meliputi analisis deskriptif dan berbagai jenis evaluasi menggunakan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa Konservatisme Akuntansi berpengaruh negatif signifikan terhadap Kualitas Laba, Persistensi Laba tidak berpengaruh terhadap Kualitas Laba, Perataan Laba berpengaruh negatif signifikan terhadap Kualitas Laba, Kepemilikan Institusional tidak berpengaruh terhadap Kualitas Laba, dan Ukuran Perusahaan tidak berpengaruh terhadap Kualitas Laba. This Research Purposed to determine the effect of Accounting Conservatism, Earning Persistence, Income Smoothing, Institutional Ownership, and Company Size on Earning Quality in transportation and logistics companies listed on the Indonesia Stock Exchange during the period 2019-2023. This study utilizes secondary data, and the sampling technique employed is Purposive Sampling, resulting in a sample size of 22 companies. The research analysis method includes descriptive analysis and various types of evaluations using the SmartPLS software. The results indicate that Accounting Conservatism has a negative significant effect on Earning Quality, Earning Persistence has no effect on Earning Quality, Income Smoothing has a negative significant effect on Earning Quality, Institutional Ownership has no effect on Earning Quality, and Company Size has no effect on Earning Quality.
Stakeholders’ Perspectives on Banking Support and Digital Accounting Adoption in the Palm Oil Industry Panjaitan, Harry Patuan; Renaldo, Nicholas; Junaedi, Achmad Tavip; Nyoto, Nyoto; Jahrizal, Jahrizal; Dalil, M; Arief, Dodi Sofyan; Puspita, Fifi; Nyoto, Rebecca La Volla; Veronica, Kristy
Luxury: Landscape of Business Administration Vol. 3 No. 2 (2025): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v3i2.135

Abstract

This study aims to investigate how stakeholders, including palm oil enterprises, smallholder cooperatives, banking institutions, and regulators, perceive the role of banking support in facilitating or hindering the adoption of digital accounting systems. This study employs a qualitative exploratory design to capture the diverse perspectives of stakeholders on the role of banking support in facilitating digital accounting adoption within the palm oil industry. A purposive sampling strategy will be employed to ensure participants possess direct experience with either banking support or digital accounting adoption. Data will be analyzed using thematic analysis. Interview transcripts, focus group notes, and documents will be coded inductively and deductively, guided by the research questions. The findings reveal that banks are not merely providers of financial capital but also act as institutional gatekeepers that shape reporting practices and encourage digital transformation. Larger enterprises view digital accounting as a strategic tool for efficiency and compliance, while smallholders often see it as a burdensome requirement.
Smart Processing Machines and Business Efficiency in Goat Milk Agro-Enterprises Junaedi, Achmad Tavip; Panjaitan, Harry Patuan; Renaldo, Nicholas; Nyoto, Nyoto; Jahrizal, Jahrizal; Dalil, M; Koto, Jaswar; Musa, Sulaiman; Wahid, Nabila; Veronica, Kristy; Faruq, Umar
Luxury: Landscape of Business Administration Vol. 3 No. 2 (2025): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v3i2.137

Abstract

The increasing demand for functional and health-oriented dairy products has positioned goat milk agro-enterprises as a promising business sector, particularly in emerging economies. Despite this potential, many goat milk businesses face persistent challenges related to production inefficiency, high operational costs, and limited scalability. This study aims to examine the impact of smart processing machines on business efficiency in goat milk agro-enterprises. Using a quantitative approach, data were collected from small and medium-sized goat milk processing enterprises and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that smart processing machine adoption has a positive and significant effect on business efficiency, including cost efficiency, productivity, and operational effectiveness. The findings indicate that smart processing machines function not merely as technological tools but as strategic business resources that enhance operational performance and competitiveness. This study contributes to the business and agribusiness literature by providing empirical evidence at the production-machine level and highlighting the strategic value of smart manufacturing technologies in small-scale agro-enterprises. The findings offer practical insights for business owners, policymakers, and technology developers in promoting sustainable and efficient goat milk processing businesses.
Co-Authors Achmad Tavip Junaedi Adi, Roni Putra Akmal, Eri Amries Rusli Tanjung Andi Andi Andi Andi Andi Andi Wardana Anraini, Wenfi Ansorimal Anthony Anthony Aprilia, Bord Nandre Arifin Arifin Armawi Fauzi Nasution Asmara Hendra Komara Astri Ayu Purwati Bambang Rianto Rustam Cecilia, Cecilia Chandra, Jennifer Chandra, Stefani Dadi Komardi Dadi Komardi Dalil, M Daud Alfinas Della Chairini Ibrahim Devi Gusriani Dian Putri Kusuma Wardani Diana Gazali Dodi Sofyan Arief, Dodi Sofyan Dominicus Josephus Swanto Tjahjana Elsa Lasrya Fadrul, Fadrul Febriyanto Febriyanto Fifi Puspita Fitri Yani Fitri Yani Fransisca, Luciana Friska, Yuni Fyter Tanjaya Ginting, Yanti Mayasari Grece Valency Gusrio Tendra Handayani, Nani Hosan Hosan Hutahuruk, Marice Br Indri Yovita Intan Purnama Jahrizal Jessen Liyanto Juniar Vina Kevin Kevin Koto, Jaswar Kudri, Wan Muhamad Layla Hafni Lidia Gustiani Lubis, Wahyu May Chrisfin Lumenta, Marshel Yordan Mairia Mairia Marice Br Hutahuruk Martina Rapolo Lumbantoruan Megawati Pakpahan melani putri Merinayati Panjaitan Mimelientesa Irman Muhammad Awal Muhammad Ridwan Musa, Sulaiman Nicholas Renaldo Novita Yulia Putri Nur Istiana Nuriman M. Nur Nyoto Nyoto Nyoto, Nyoto Nyoto, Rebecca La Volla Olivia Dimaranty Peri Akri Pratomo Aji Saputro Prayetno, Muhammad Pringgo Purnama, Intan Putri, Novita Yulia Rahmad Hidayat Ramadhani Ramadhani Ramdani Ramdani Rizaldi Putra Rosa Linda Rusilawati, Ermina Sari Sari, Olivia Sheerad Sahid Silvia Sari Sitompul Sitompul, Silvia Sari Sri Indrastuti Sudarno Sudarno Sudarno Suhardjo Suhardjo Suhardjo Suharti Surya Safari SD Susanti, Roza Sri Suyono Suyono Suyono Syahriza, Denisa Tandy Sevendy Teddy Chandra Tengku Arief Lukman Th. A. Y. I, Yusnita Octafilia Umar Faruq Vanesa, Vanesa Veronica, Kristy Vinson, Vinson Wahid, Nabila Wahyudi, Langgeng Wiariningsih, Oktaviani Wijaya, Evelyn Wijaya, Febriana Wendy Wilda Susanti Win Handoko Winardi Winardi Yenny Wati Yusrizal Yusrizal