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All Journal 'ADALAH SALAM: Jurnal Sosial dan Budaya Syar-i STAATSRECHT: Indonesian Constitutional Law Journal Al-Mashlahah: Jurnal Hukum Islam dan Pranata Sosial Al-Risalah : Jurnal Studi Agama dan Pemikiran Islam Rayah Al Islam : Jurnal Ilmu Islam Didaktik : Jurnal Ilmiah PGSD STKIP Subang Al Qisthas : Jurnal Hukum dan Politik STAATSRECHT: Indonesian Constitutional Law Journal JOURNAL of LEGAL RESEARCH Jurnal Abdimas Bina Bangsa Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Jurnal Riset Rumpun Agama dan Filsafat Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Metta: Jurnal Penelitian Multidisiplin Ilmu Journal of Islamic Studies Amandemen: Jurnal Ilmu Pertahanan, Politik dan Hukum Indonesia Karakter: Jurnal Riset Ilmu Pendidikan Islam Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Al-Risalah Jurnal Studi Agama dan Pemikiran Islam Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Mizan: Journal of Islamic Law
Rohmah, Siti Ngainnur
Institut Agama Islam Al-Zaytun Indonesia (IAI AL-AZIS), Indramayu
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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ANALISIS KUALITAS PELAYANAN BARBERSHOP TERHADAP LOYALITAS PELANGGAN DI MA’HAD AL-ZAYTUN DALAM PERSPEKTIF HUKUM EKONOMI SYARIAH Studi Pada Siswa Kelas 12 Rijal Ma’had Al-Zaytun Abi Qisthon; Siti Ngainnur Rohmah; Ahmad Asrof Fitri
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 03 (2025): Volume 11 No. 03 September 2025 In Build
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i03.7862

Abstract

This study aims to describe the quality of service provided by barbershops in Ma'had Al Zaytun according to customer perceptions, analyze the effect of service quality on customer loyalty, and explain the relationship between service quality and customer loyalty in the perspective of Sharia Economic Law. The research applied an explanatory sequential mixed method design, in which researchers first conducted a quantitative approach by distributing questionnaires by simple random sampling to 180 12th grade Rijal students from a total population of 328, based on the Slovin formula (5% margin error). After the quantitative analysis was deemed inadequate, the qualitative phase continued in the form of in-depth interviews with managers and barberman to deepen the understanding of quantitative data. Simple linear regression statistical analysis showed that service quality contributed 89.5% to customer loyalty (R² = 0.895), with a very strong correlation of 94.6% (r = 0.946). In addition, most respondents expressed satisfaction with the aspects of cleanliness, comfort of the place, and friendliness of the barberman, although there were complaints related to the discrepancy of the cut results and the lack of professional barberman training. From the perspective of Sharia Economic Law, the service practices at Ma'had Al Zaytun Barbershop reflect the principles of trustworthiness, justice, and maslahah, but professionalism still needs to be improved as part of the service contract (Ijarah bil 'amal). The results of this study make an important contribution to the development of Islamic services that are aligned with sharia principles, oriented towards customer satisfaction, and have the potential to build sustainable loyalty. Keywords: service quality; customer loyalty; Sharia Economic Law; barbershop;
Co-Authors Abdur Rahim Abdur Rahim Abdur Rahim, Abdur Abi Qisthon Abidin, Ibnu Abu Tamrin Ahmad Asrof Fitri Ahmad Fachrur Akmal, Najmuddin Al Fikri, Muhamad Mufid Al Munawar, Kholil Alfad, Jihaddul Alfi Satria Ali Aminulloh Ali Sodikin Almaarif, Azhar Amalia Andini Aminulloh, Ali Andini, Amalia Anggi Safitri Anida Atulloh Hanifa Annisa Azzahra, Annisa Annisa Fitri Annisa Fitri, Annisa Arrasyid, Muhammad Ikhwan Asep Mahbub Junaedi Aulia Madaniah Azis Rijal Muklis Azizah, Jihadini Nur Azzahra Auliadin Badriyono Badriyono Barra Ma’rifah, Brilliant Budi Prastya Nugroho Budiyanto Budiyanto Dadan Mardani Dewanti, Tri Mustika Diding Sariding Difa Farid Al-Fajri Ebta Yulianto Erik Yudistira Fadilah Al-Madani Fadillah, Muhammad Haikal Fath, Imam Nur Sidiq Al Firdaus Al Kamil Fitri Rachmiati Sunarya Fitri, Anisa Fitria Al Munawar Fitriani Hakim Gunawan Pujiyanto Guntur Budi Prasetyo Hadid, Umar Haekal, Muhammad Haeru Risman Haq, Isa Anshori Al Hastuti, Yusriana Maida Haya, Nasywa Aqilah Ibnu Salam Al-Mawarid Ikmal, Muhammad Imam Fatkhan Mubin Imam Prawoto Imas Nur Jamillah Imas Nurjamillah Indah Hafizhah Isa Anshori Al Haq Islami, Bilat Nur Iwan Iwan Jannah, Miyatu Al Jihadini Nur Azizah Junaedi, Asep Mahbub Kamil, Ihsan Khisma Dina Khalisa M. Isa Asyrofuddin Marsudi Marsudi Mufidah Mufidah Mufidah Mufidah Mufidah Mufidah Mufidah Mufidah Muhamad Ramdan Muhamad, Fiqri Rizaldi Muhammad Abdul Jabar Muhammad Isa Asyrofuddin Muhammad Latief Munawir Sajali Nabilah, Khansa Silmi Nana Turyana Naufal Ghaly Rozani Nisa, Ikhfi Khoirun Nugroho, Budi Prastya Nur Anisa Al Maulida Nurhasan Nurhasan Nurmadhani, Wilda Nurrohman Nurrohman Pamungkas Alukman Nulhakim Paujiah, Syifa Prawoto, Imam Puji Puji Pungki Harmoko Putri, Amelia Fajri Ramlan Harun Rasyid Ashidiq Refly Setiawan Rijal, Ahlan Khoir Syah Risman, Haeru Roiddin, Farhan Sabililah, Sabi Sabrina, Ulla Sajali, Munawir Sakinah, Shakira Nurul Sapitri, Gina Setiawan, Rizal Ahmaludin Shabna Dafita Sidiq, kholaif Aulia SOBIRIN Soleha, Anisatul Sriyoto Suanda Suanda Sugimin Sujarwo Sujarwo Sukamto Sukasna Sukasna Suwito Suwito Syafri Rajabullah Taufiqurachman Taufiqurachman Teguh Rahayu Wiyono Thoriq Azhar Zulkarnain Tofa Fidyansyah Waryanto Waryanto Widiastuti, Nining Wildan Taska Wiyono, Teguh Rahayu Yadi Supriyatna Yunus, Nur Rohim Yusriana Maida Hastuti Zahra Putri Alhaqni