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Journal : Jurnal Ekonomi

Financial performance analysis before and after initial public offering in consumer cyclical and consumer non-cyclical sector companies on the indonesia stock exchange Tri Wiyono Kurnianto; Malini, Helma; Wendy, Wendy; Giriati, Giriati; Setiawan, Harry
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study aims to ascertain whether the financial performance of companies in the Consumer cyclical and Consumer non-cyclical sectors on the Indonesian stock exchange differs before and after their initial public offerings (IPOs). It is  quantitative research. The population of this study is the Consumer Cyclical and Consumer Non-Cyclical sector companies that made initial public offerings (IPO) in 2019 – 2021. The sample in this study amounted to 54 companies using purposive sampling technique. The variables used are Current Ratio (CR), Return on Investment (ROI), Return on Equity (ROE), Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), and Total Asset Turnover (TATO). Hypothesis testing uses paired sample t-test on normally distributed data and Wilcoxon signed ranks test on non-normally distributed data. The results obtained show that there are significant differences in CR, ROI, ROE, DAR, DER, and TATO between before and after the initial public offering (IPO).
Harnessing The Potential Of Storytelling On Social Media: A Game-Changer For Halal Tourism Marketing Strategies Harry Setiawan; Nur Afifah; Mustaruddin, Mustaruddin
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The rapid growth of the halal tourism market presents significant opportunities for destinations and service providers. However, to effectively capitalize on this potential, it is crucial to understand the factors influencing Muslim tourists' experiences and revisit intentions. This study aims to investigate the role of storytelling on social media as a moderating variable in the relationship between Muslim tourists' emotional experiences and their intention to revisit halal tourism destinations. A quantitative approach and structural equation modeling were employed to examine the impact of halal destination attributes and halal-friendly services on emotional experiences, as well as the moderating effect of storytelling on social media on the relationship between emotional experiences and revisit intentions. The analysis results demonstrate that halal destination attributes and halal-friendly services significantly influence Muslim tourists' emotional experiences. Furthermore, storytelling on social media significantly moderates the relationship between emotional experiences and revisit intentions, strengthening the impact of emotional experiences on post-visit behavioral intentions. These findings contribute to the advancement of tourism marketing and consumer behavior theories while providing practical implications for the halal tourism industry in designing effective marketing strategies through social media storytelling.