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TECHNOLOGY READINESS INDEX DALAM PENGADOPSIAN SISTEM PEMBAYARAN QRISS Ni Putu Yeni Astiti; I Made Surya Prayoga; I Gusti Ayu Imbayani
Warmadewa Management and Business Journal (WMBJ) Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.5.1.2023.51-57

Abstract

This research was conducted at SMEs in Denpasar City by distributing questionnaires. The object of this research is SMEs actors in Denpasar City. Measuring the readiness of SMEs actors to adopt the Quik Response Code Indonesia Standard (QRIS) payment system uses the technology readiness index (TRI), which consists of four dimensions, namely: optimism, innovativeness, discomfort, and insecurity. The sample used in this study consisted of 98 SME actors in Denpasar City. The sample was determined by a simple random sampling techniqu e.This study found that the average score for the dimensions of optimism and discomfort was in the very high score category, while the other two dimensions, namely innovativeness, and insecurity were included in the high score category.
PENGARUH IDOL K-POP SEBAGAI BRAND AMBASSADOR, IKLAN, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK OLEH GENERASI Z PADA MARKETPLACE TOKOPEDIA Ni Made Adrina Vionita Putri; Ni Putu Yeni Astiti; Ni Made Indah Mentari
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.1.2025.57-70

Abstract

Tokopedia, as one of the largest marketplaces in Indonesia, is the main choice for generation z in fulfilling their shopping needs through online platforms. Generation z, known as digital consumers, is highly influenced by various factors in their purchasing decisions, including the influence of advertisements and celebrity figures. A rapidly growing phenomenon is the use of k-pop idols as brand ambassadors in product advertisements. The use of k-pop idols is not only intended to increase product popularity, but is also expected to form a strong brand image, which ultimately influences consumer purchasing decisions. This study aims to determine and analyze the influence of k-pop idols as brand ambassadors, advertisements and brand image on product purchasing decisions by generation z on the Tokopedia marketplace. The research population is generation z consumers domiciled in the city of Denpasar. The sample in this study was 112 respondents who were determined based on the purposive sampling method and using data analysis techniques, namely multiple linear regression analysis. The results of the study showed that brand ambassadors did not influence product purchasing decisions by generation z on the Tokopedia marketplace, while advertisements and brand image had a positive and significant effect on product purchasing decisions by generation z on the Tokopedia marketplace. Suggestions for further research include expanding the scope of the research by involving respondents from various generational groups, and conducting it over a longer period of time in order to provide a more in-depth picture of the factors that influence purchasing decisions in a broader context.
ANALISIS PRODUKTIVITAS KERJA KARYAWAN Adhika, I Nyoman Resa; Astiti, Ni Putu Yeni
IDEI: Jurnal Ekonomi & Bisnis Vol 6 No 1 (2025): JUNE 2025
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v6i1.287

Abstract

Produktivitas mengacu pada kemampuan untuk menggunakan sumber daya dan infrastruktur yang tersedia dengan benar untuk mencapai hasil terbaik. Produktivitas kerja, di sisi lain, mengacu pada kemampuan individu untuk menggunakan sumber daya dan variabel produksi secara efektif untuk menghasilkan jasa dan barang. Tujuan penelitian ini adalah untuk mengetahui pengaruh kenyamanan lingkungan fisik, kenyamanan lingkungan non fisik, dan stres kerja pada produktivitas kerja. Penelitian ini dilakukan di PT Satria Jaya berdasarkan sampel sebanyak 42 karyawan. Metode pengambilan sampel yang digunakan adalah metode sensus. Pengumpulan data dilakukan melalui kuesioner, wawancara, dan dokumentasi dengan menggunakan skala nominal. Teknik analisis data yang digunakan adalah analisis regresi berganda yang diolah dengan menggunakan software SPSS versi 26. Berdasarkan hasil analisis, penelitian ini menunjukkan bahwa kenyamanan lingkungan fisik berpengaruh positif dan signifikan pada produktivitas kerja. Kenyamanan lingkungan non fisik mempunyai pengaruh positif dan signifikan pada produktivitas kerja. Stres kerja mempunyai pengaruh negatif dan signifikan pada produktivitas kerja.Productivity refered to correctly using available resources and infrastructure to achieve the best results. On the other hand, labor productivity refered to an individual's ability to effectively use resources and production variables to produce goods and services. The goal was to improve the performance of employees within an organization. The purpose of this research was to determine the influence of physical environmental comfort, non-physical environmental comfort, and work stress on work productivity. This research was conducted at PT Satria Jaya based on a sample of 42 employees. The sampling method used was the census method. Data was collected through observation, interviews, and questionnaires using a nominal scale. The data analysis technique was multiple regression analysis processed using SPSS version 26 software. Based on the analysis results, this study showed that the comfort of the physical environment positively and significantly affected work productivity. The comfort of the non-physical environment positively and substantially impacted work productivity. Work stress had a negative and significant impact on work productivity.
PELATIHAN BRANDING DIGITAL MARKETING DAN PENYULUHAN PELAYANAN PELANGGAN SEBAGAI UPAYA PENINGKATAN KINERJA DAN DAYA SAING BUTIK MAUREEN+SOMETHINGWHITE Ni Putu Yeni Astiti; I Gusti Ayu Eka Nirmala Putri
PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA) Vol 5 No 1 (2026): PROSIDING SEMINAR NASIONAL PENGABDIAN MASYARAKAT (SENEMA)
Publisher : Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kinerja dan daya saing usaha melalui pelatihan strategi branding digital marketing serta penyuluhan pelayanan pelanggan pada Butik Maureen+somethingwhite. Sebelum pelaksanaan program, pemanfaatan media digital dalam aktivitas pemasaran belum dilakukan secara optimal, serta standar pelayanan pelanggan belum tersusun secara sistematis, sehingga berdampak pada rendahnya visibilitas merek dan belum optimalnya pengalaman pelanggan. Kegiatan pengabdian ini difokuskan pada dua program utama, yaitu pelatihan strategi branding digital marketing dan penyuluhan pelayanan pelanggan pada butik. Metode pelaksanaan kegiatan dilakukan melalui pendekatan partisipatif yang meliputi observasi, pelatihan, praktik langsung, pendampingan, dan evaluasi. Hasil pelaksanaan program menunjukkan adanya peningkatan pemahaman dan keterampilan karyawan dalam mengelola media digital, menyusun konten pemasaran yang efektif, serta menerapkan pelayanan pelanggan yang profesional, komunikatif, dan berorientasi pada kepuasan pelanggan. Implementasi program ini berkontribusi terhadap peningkatan visibilitas merek, kualitas layanan, serta penguatan potensi loyalitas pelanggan. Dengan demikian, integrasi antara strategi digital marketing dan pelayanan pelanggan terbukti mampu mendukung peningkatan daya saing usaha secara berkelanjutan.
Co-Authors A.A. Putu Nikkita Devi Agus Wahyudi Salasa Gama Alessandra Yuricha Alfonsia Klofilda Suryati Anak Agung Gede Sugianthara Anak Agung Putra Mahardika Anak Agung Putu Agung ANGGRAINI , Ni Putu Nita Artini, Ni Luh Putu Putri Asih, Ni Nyoman Seri Astari, Ni Made Putri Atika Yuniarti Bira, Ni Putu Rifani Budiani, Ni Putu Dewi Cahyadi, Komang Alex Fajar Cahyani, Ni Kadek Intan Dwi Cahyani, Ni Putu Diah Carina , Tiara Desak Nyoman Sri Pratiwi Dewa Gede Agung Aditya Putra Dewa Gede Agung Aditya Putra Dewi , Ni Luh Putu Cahya Dewi, Ni Luh Yulia Triana Diah Ayu Marta Budiawati Dwi Cahyani, Ni Kadek Intan Dwinata JS, I Putu Wahyu Dwipa, I Made Suryana Eka Mitariani, Ni Wayan Evitasari, Ni Kadek G. Oka Warmana G. Oka Warmana, G. Oka Gde Bagus Brahma Putra Gede Upadana Mahendra Wiyasa Gek Komang Putri Trijayanti Gissella Nurcahyani Suharto Gunari, Kadek Diah Gusti Ayu Kade Agung Sintya Prama Dewi Gusti Ayu Komang Mirah Ananda Hardayani, Ni Putu Ayu Savitri I Dewa Ayu Prajaniti Arimerta I Dewa Gede Agung Pandawana I Dewa Gede Palguna Widya I Dewa Made Arik Permana Putra I Gede Arya Lilacita I Gede Rihayana I Gst. Ngr Wiliada P.P I Gusti Agus Sedana Yoga I Gusti Ayu Dhian Wahyuni I Gusti Ayu Diah Listhya Artarini I Gusti Ayu Eka Nirmala Putri I Gusti Ayu Imbayani I Gusti Ayu Istri Prabhawati I Gusti Ngurah Bagus Gunadi I Gusti Putu Eka Rustiana Dewi I Kadek Dicky Pranayudha I Kadek Gelgel Deddy Setiawan I Kadek Tisna Muliantika I Ketut Indrayana I Ketut Wahyu Suputra I Komang Yudi Ferdiawan I Made Surya Prayoga I Made Surya Prayoga I Nengah Aristana I Nyoman Jayanegara I Nyoman Resa Adhika I Nyoman Resa Adhika I Nyoman Resa Adhika, I Nyoman Resa I Nyoman Teddy Saputra I Putu Bagus Ade Satyawan I Putu Eka Krisna Santika Wira Anantha I Putu Ngurah Rizky Andika I Putu Wahyu Dwinata JS I Wayan Sucipta Wibawa Ida Ayu Dinda Pryanka Maharani Ida Ayu Made Ari Widyawati Ida Bagus Panji Sedana Jantina, Ni Wayan JS, I Putu Wahyu Dwinata Jyotika Artha Sadiwi, Ni Putu Kadek Adi Pratama Hendra Kadek Agustini Dwi Putri Kadek Aritisna Widiantari Kadek Erika Wahyuni Kadek Ika Silvia Dewi Kadek Oki Setiawan Kadek Okta Mega Handayani Kadek Yobi Dharma Putra Kadek Yobi Dharma Putra Kadek Yuliari Kartika, Anak Agung Istri Meinda Khrisna, Putu Gede Indra Kiki Akbar Rizki Komang Ayu Diantini Krisnayanthi, Ni Made Dian Lestari, Made Mitha Lestari, Putu Eka Cindy Luh Buderini Luh Depi Julia Adnyani Luh Tina Resmayani M. Alfian Firmansyah Made Ari Sawitri Devi Made Dewani Putri Pertiwi Made Dina Garciana Made Edy Septian Santosa Made Febri Wiracahyani Made Ika Prastyadewi Made Pradnyan Permana Usadi Md Inneke Wirami Wirastuti Mentari, Ni Made Indah Mentari, Ni Made Indah Mentari Mifthahul Hidayah Monika Tamaka Nadira, Ni Made Ayu Ni Gusti Ayu Sri Ari Purnama Ni Kadek Alit Budiartini Ni Kadek Ayu Purwaningsih Ni Kadek Ayu Puspa Dewi Ni Kadek Dwi Pratiwi Ni Kadek Irien Asmarianti Ni Kadek Mellyna Dewi Ni Kadek Nonik Rasminingsih Ni Kadek Saras Jenita Ni Kadek Yuniparmini Ni Ketut Ayu Shantiani Ni Ketut Ricca Widya Dharma Putri Ni Ketut Suwantari Ni Komang Ayu Sapitri Ni Komang Ayu Suarningsih Ni Komang Ayu Sukmawati Ni Komang Ayu Trisnadewi Ni Komang Ayu Wintari Ni Komang Gita Wahyuni Ni Komang Lisnawati Ni Komang Srianingsih Ni Komang Tristiani Ni Luh Ayu Meilan Sulasmini Ni Luh Candra Dewi Ni Luh Dita Devi Antari Ni Luh Eka Febriyanti Ni Luh Gede Lora Pranciska Ni Luh Putu Kristina Dewi Ni Luh Putu Rita Yudihari Ni Luh Putu Rita Yudihari Ni Luh Putu Wiagustini Ni Made Adrina Vionita Putri Ni Made Anisa Wira Setia Prema Sundhari Ni Made Dwi Puspitasari Ni Made Dwi Puspitawati Ni Made Indah Mentari Ni Made Indah Mentari Ni Made Indah Mentari Ni Made Indah Mentari, Ni Made Ni Made Leli Gita Wiswana Ni Made Mia Yuwita Sari Ni Made Rai Sucita Wati Ni Made Wika Riandani Ni Nengah Arya Puspita Dewi Ni Noman Ari Novarini Ni Nyoman Ari Novarini Ni Nyoman Ayu Windasari Ni Nyoman Imas Pradnyanita Wistarini Ni Nyoman Suryani Ni Pande Kadek Lusyana Paramitha Astiti Ni Putu Anggariani Ni Putu Atika Putri Ni Putu Ayu Savitri Hardayani Ni Putu Ayu Savitri Hardayani Ni Putu Ayu Savitri Hardayani Ni Putu Diah Anggreni Ni Putu Diah Puspita Dewi Ni Putu Grivia Oktanaryanti Ni Putu Lisa Ernawatiningsih Ni Putu Meisa Dian Pratiwi Ni Putu Meliani Ni Putu Monyati Ni Putu Tasiya Purnama Dewi Ni Putu Winda Lestari Putri Ni Putu Yulik Paramitha Ni Putu Yuniari Ni Wayan Budiasih Ni Wayan Dessy Lindayanti Ni Wayan Eka Mitariani Ni Wayan Jantina Ni Wayan Okti Anggriani Ni Wayan Putri Indriyani Ni Wayan Rustiarini Ni Wayan Sulistiyani Niluh Komang Tri Devacandradewi Nopiyanti, Ni Made Noviana Dewi Setianingrum Nuho, Paula Noverita Sherenanda Ina Gawi Nyoman Yudha Astriayu Widyari Padmaningrum, Ni Made Pande Ni Luh Eka Dwi Payanti Prasasti, Andien Shelomitta Dewi Pratiwi, Ida Ayu Putu Eka Purnami, Kadek Diah Puspayanti, Ni Luh Ayu Putra , I Dewa Made Arik Permana Putra, Kadek Yobi Dharma Putri, Ni Putu Geopani Putu Agus Eka Rismawan Putu Agustini, Ni Luh Putu Aldi Wiguna Putu Aristya Evilia Cahyani Putu Candrika Febriyanti Putu Chintia Pramesti Putu Gede Indra Khrisna Putu Gede Indra Khrisna Putu Ira Tresna Yanti Putu Kepramareni Putu Melisa Dewi Jayanti Putu Ratih, Ida Ayu Putu Soniami Putu Wenny Saitri Raharja, Made Agung Ramadani, Ni Kadek Riska Ratihningih, Ni Kadek Sri Ratmiasih, Ni Putu Ari Resa, I Nyoman Resa Adhika Risa, Ni Luh Putu Rismayanti, Kadek Intan Rismayanti, Ni Putu Eka Sang Ayu Riska Dwiyantari Sedana, I Gede Wahyu Stanley Matius Danny Tarigant Sukmayani, Ni Putu Sulistiyani, Ni Wayan Suryanti, Ni Wayan Swari, Ni Made Ary Diana Pradnya Taupik Rusdi Tiara Carina Tri Widia Ningsih, Komang Trisnayanti, Ni Made Yeyen Tude Wahyu Wira Permana Usadi, Made Pradnyan Permana Utari, Ni Luh Marta Wibawa, Ida Bagus Artha Sada Widyantari, Ni Wayan Diah Nanda Wijayanti, Putu Yunita Wiracahyani, Made Febri Wulandari, Luh Ayu Trisna Yasa, I Komang Agus Merta Yemima Youriza Yemima Youriza Yudihari, Ni Luh Putu Rita Yuliani, Ni Putu