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Ely Siswanto

Universitas Negeri Malang

Author-ID : 2527754

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Enhancing Competitive Advantage Through Marketing Strategies: A Multi-Site Study of Pakesang, Tanawan, Ummi Habibie Safitri, Indri; Hermawan, Agus; Siswanto, Ely
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 6 (2025): August 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i6.438

Marketing strategy is the key to achieving sustainable competitive advantage, both for goods and services companies. This study aims to determine the marketing strategy in increasing competitive advantage in local potential SMEs in Ternate City, a multi-site case study on SMEs: Pakesang, Tanawan, and Ummi Habibie. Using a qualitative approach with a multisite case study method, this research explores the variations and similarities of phenomena in three locations. Data analysis techniques include SWOT analysis with IFAS matrix, EFAS, and SWOT diagram, as well as QSPM analysis to determine strategy priorities. Results show that the three SMEs have implemented the STP strategy and marketing mix with a focus on local culture-based product excellence and personalized service. All three were in a favorable position in the SWOT analysis, allowing for the implementation of an aggressive growth strategy. Key recommendations include optimizing digital channels, modernizing production tools, product differentiation, and strengthening local supply chains. Synergy between SMEs and local governments is also recommended to strengthen the business ecosystem.

Reliability and Perceived Ease of Use Mediate Customer E-Trust Towards Customer E-Retention Fitriani, Nur Afika; Siswanto, Ely; Wilujeng, Ita Prihatining
Jurnal Ilmu Manajemen Profitability Vol. 9 No. 2 (2025): AGUSTUS 2025
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/9khs5y85

This study investigates the mediating role of reliability and perceived ease of use in shaping customer e-trust and its subsequent influence on customer e-retention within the TikTok Shop platform. Grounded in the Technology Acceptance Model (TAM), the research employs a quantitative explanatory approach with a purposive sampling method, involving 80 respondents from TikTok Shop consumers in Malang City. Data were collected using structured online questionnaires and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0. The findings reveal that both reliability and perceived ease of use exert a positive and significant effect on customer e-trust, underscoring the importance of consistent system performance and user-friendly features in strengthening customer confidence. Moreover, reliability demonstrates a direct and significant influence on customer e-retention, indicating that customers who perceive the platform as dependable are more likely to remain loyal. In contrast, perceived ease of use does not directly affect customer e-retention, suggesting that while ease of navigation and interaction enhance trust, they are insufficient on their own to secure long-term retention. Importantly, customer e-trust significantly mediates the relationship between both reliability and perceived ease of use toward customer e-retention, highlighting trust as a critical mechanism for sustaining loyalty. These findings contribute to the literature on digital consumer behavior and provide practical implications for e-commerce platforms to prioritize trust-building strategies through system reliability and ease of use.

The Effect of Entrepreneurial Orientation on Firm Performance: The Role of Networking Capability Arifah Rahman, Amalia; Heri Pratikto; Ely Siswanto
Brilliant International Journal Of Management And Tourism Vol. 2 No. 3 (2022): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i3.816

This study aims to determine the effect of entrepreneurial orientation on company performance. This research was also conducted to determine the role of network capabilities as mediators in the relationship between entrepreneurial orientation and company performance. This research is quantitative research with an explanatory research approach which was conducted on women entrepreneurs at the Entrepreneurs Association of Batu City. The sampling method used in this study is a saturated sample of 88 female entrepreneurs. The research data is primary data obtained through the distribution of online and offline questionnaires. The data analysis used is SEM-PLS assisted by SmartPLS 3.3.3 software. The results of this study indicate that entrepreneurial orientation has no significant effect on company performance. Entrepreneurial orientation has a positive and significant effect on network capabilities and marketing capabilities. Network capabilities and marketing capabilities have a positive and significant impact on company performance. This study also found that networking skills and marketing skills act as perfect mediators in the relationship between entrepreneurial orientation and company performance. In future research, it is necessary to consider adding samples and independent variables outside of the study

KINERJA PERUSAHAAN ASURANSI JIWA KONVENSIONAL DI INDONESIA PERIODE 2015-2018: ROA, PP, HI, VOC, LR, BO, RBC dan STRATEGI ALIANSI JOINT VENTURE Hasanah, Raudhotul Miul; Siswanto, Ely
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 10 No. 1 (2019): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (830.744 KB)

Penelitian ini mengangkat variabel terikat berupa profitabilitas (ROA); variabel bebas berupa 6 indikator keuangan perusahaan asuransi yaitu Pendapatan Premi (PP), Hasil Investasi (HI), Volume Of Capital (VOC), Loss Ratio (LR), Beban Operasional (BO) dan Risk Based Capital (RBC); dan satu variabel kontrol berupa strategi aliansi joint venture. Penelitian ini bertujuan untuk mengetahui: (1) Pengaruh pendapatan premi terhadap ROA. (2) Pengaruh hasil investasi terhadap ROA. (3) Pengaruh volume of capital terhadap ROA. (4) Pengaruh loss ratio terhadap ROA. (5) Pengaruh beban operasional terhadap ROA. (6) Pengaruh risk based capital terhadap ROA. (7) Pengaruh strategi aliansi joint venture terhadap ROA. (8) Pengaruh strategi aliansi joint venture dalam hubungan pendapatan premi, hasil investasi, volume of capital, loss ratio, beban operasional, dan risk based capital terhadap ROA. Populasi pada penelitian ini adalah perusahaan asuransi jiwa konvensional yang beroperasi di Indonesia selama periode 2015-2018. Dengan teknik sampling purposive sampling didapatkan 14 perusahaan yang memenuhi kriteria sampel. Teknik pengumpulan data menggunakan metode dokumentasi yaitu menggunakan data sekunder berupa laporan keuangan triwulanan perusahaan asuransi jiwa konvensional selama 15 periode. Teknik analisis data yang digunakan untuk menjawab hipotesis penelitian ini adalah uji asumsi klasik, analisis deskriptif dan anilisis regresi berganda. Hasil penelitian ini menunjukan bahwa: pendapatan premi dan volume of capital berpengaruh positif signifikan terhadap Return On Asstes; beban operasional berpengaruh negatif signifikan terhadap Return On Asstes; hasil investasi, loss ratio, risk based capital, dan strategi aliansi joint venture tidak berpengaruh signifkan terhadap Return On Asstes; dan strategi aliansi joint venture tidak mempengaruhi hubungan pendapatan premi, hasil investasi, volume of capital, loss ratio, beban operasional, risk based capital terhadap ROA.

Beyond the Basics: E-Marketing and Rebranding Strategies for MSME Advancement Lia, Della Ayu Zonna; Siswanto, Ely; Wahyudi, Handri Dian
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.2324

Purpose: MSMEs often struggle to establish a strong brand identity due to inconsistent product naming within their offerings. This lack of brand cohesion can hinder customer recognition and engagement. Consequently, consumers may have difficulty associating various products with a single manufacturer. To address this challenge, e-marketing and rebranding strategies can be implemented to create a unified and memorable brand image. By effectively employing these tactics, MSMEs can enhance brand awareness and foster customer loyalty, ultimately expanding their market reach and driving business success. Method: This article examines the branding challenges faced by MSMEs and introduces e-marketing and rebranding as effective solutions. It analyzes common obstacles, explains the strategies, and highlights their benefits for MSME success. Practical Applications: 1) Improved brand awareness, 2) Increased brand engagement; 3) Building a strong brand identity: 4) Increase customer loyalty; 5) Diversify sales. Conclusion: This article emphasizes the significance of branding for MSMEs and proposes e-marketing and rebranding as effective strategies to address common challenges. By adopting these approaches, MSMEs can enhance brand awareness, foster customer engagement, and cultivate loyalty, ultimately solidifying their market presence.

THE EFFECT OF INSTITUTIONAL IMAGES AND MOTIVATION ON REPURCHASE INTENTION (COLLABORATION INTENTION PARTNERSHIP) THROUGH CUSTOMER SATISFACTION IN UNIVERSITAS BRAWIJAYA Caecaria, Dhimaz Sectio; Hermawan, Agus; Siswanto, Ely
Profit: Jurnal Adminsitrasi Bisnis Vol. 16 No. 1 (2022): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

This study aims to examine more deeply how Institutional Images and motivation effected on collaboration intention/Repurchase Intention partnership through customer satisfaction in Universitas Brawijaya. This study uses descriptive explanatory quantitative approach which describes the relationship between variables and a population of 100 partner who repeat their collaboration. The sampling technique used Saturation Sampling which amounts to 100 collaboration partners. The results showed that direct and indirect how institutional images, motivation, and customer satisfaction had a significant influence on repurchase intentions. Eventually in this research found that Institutional images that direct significant influence to Repurchase intention is better than motivation to repurchase intention, and motivation that direct significant influence on customer satisfaction is better than Institutional images to customer satisfaction. Meanwhile in indirect influence is significant effected repurchase intention through customer satisfaction is better with motivation than institution images. This research can be a source of information or reference for policy in Universitas Brawijaya or collaboration partners so that they can continuously maintenance their partnership in mutually benefit if possible.

The Impact of Bank-Specific and Macro Economic Factors on Profitability in Small Banks Soesetio, Yuli; Waffiudin, Waffiudin; Rudiningtyas, Dyah Arini; Siswanto, Ely
Jurnal Dinamika Akuntansi Vol 14, No 1 (2022): March 2022
Publisher : Department of Accounting, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jda.v14i1.33532

Purpose: The objective of this study is to decide whether the profitability of small banks is shaped by bank-specific and macro economic factors including liquid ratio, loan to deposits ratio, deposit to assets ratio, capital adequacy ratio, firm size, GDP growth, and inflation.Method: The sample selected using purposive sampling technique as many as 77 units of analysis consisting of 42 banks in the BUKU 1 category and 35 banks in the BUKU 2 category registered with OJK since 2014-2019. After eliminated the outlier data, there were 413 observations as panel data. The analytical method used in this study is the regression panel fixed effect model and random effect model.Findings: The results indicate that liquidity and loan to deposit ratio positively affects small banks profitability in Indonesia. Meanwhile, size, deposit to asset ratio, capital adequacy ratio, and GDP growth negatively affects profitability. Nevertheless, inflation does not affect profitability. This study mention that small bank’s managers need to deal with and take notice to the bank operational well i.e liquidity and loan to deposit ratio.Novelty: This research investigates the outcome of bank-specific and macro economic factors on profitability in small banks period 2014-2019. The earlier research only check-out those variables solely and spotlight on distinctive samples and distinctive period. This study has implication for banking sector especially for small bank to pay more attention, strengthen, and maintain the exis- tence of their business through several ways, increasing and optimizing the level of equities owned to make assets increase and the cost of the funding structure becomes optimal.

SINERGITY OF DESTINATION MARKETING AS DEVELOPMENT EFFORT OF THE MICE TOURISM SECTOR IN MAKASSAR CITY Arief Putra, Muh Al Fatah; Agus Hermawan; Ely Siswanto
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 1 (2024): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i1.1341

This study aims to develop marketing synergies of MICE (meeting, incentive, conferences, exhibition) destinations in Makassar, especially through tourism branding strategies to achieve optimal development. Tourism Branding is identified as a strategic step to improve marketing in Makassar. This study uses qualitative approach for data collection techniques through interviews, observation, and documentation. The results show that the city of Makassar as a MICE destination faces the complexity of marketing that requires synergy between government, industry, and community. The government is designing an innovative marketing ecosystem with a focus on gastro tourism, and optimizing potential requires synergies through marketing information management, and a Quadruple Helix innovation model to increase competitiveness in the MICE tourism sector. The role of collaboration and partnership is very important in the development of MICE tourist destinations. The integration of Marketing Information Management in the Quadruple Helix innovation model strengthens Makassar's position as a competitive and sustainable MICE tourism destination in Indonesia. The sustainability of MICE tourism in Makassar is considered important and complex, especially in MICE. The need to maximize the management of marketing information systems by involving the Quadruple Helix innovation model in supporting sustainability efforts with full support from government, academia, industry, and community.

PHENOMENOLOGICAL STUDY: THE MEANING OF ENTREPRENEURSHIP FOR COMMERCIAL EDUCATION ALUMNUS FACULTY OF ECONOMICS AND BUSINESS STATE UNIVERSITAS NEGERI MALANG Dimas Putri Mega Pratesa; Cipto Wardoyo; Ely Siswanto
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i3.40

Seeing the important role of entrepreneurship in the Indonesian government's economy, universities in Indonesia have provided education on entrepreneurship for their students. It is intended that their students can become entrepreneurs after graduating from college. However, becoming an entrepreneur is not easy, because it requires strong motivation from within a person to start their own business. The decision to become an entrepreneur is also not popular because of the large responsibilities that must be borne by business owners. Therefore this study wants to see the meaning of entrepreneurship for an alumnus of Business Administration Education. This research was conducted using a qualitative phenomenological method. The results of this study state that several attitudes must be owned by an entrepreneur, challenges that must be faced by an entrepreneur, and the benefits of entrepreneurship. The subjects of this study were alumni of the Universitas Negeri Malang Faculty of Economics and Business Commerce Education who already have their businesses. This research is also expected to be able to provide additional contributions to material about entrepreneurship

THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY, INTELLECTUAL CAPITAL, AND CAPITAL STRUCTURE ON FIRM VALUE WITH PROFITABILITY AS INTERVENING VARIABLE (STUDY OF RAW MATERIAL AND MANUFACTURING PRODUCING SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHAN Amry Mahdan Abrari; Heri Pratikto; Ely Siswanto
International Journal of Economics and Management Research Vol. 1 No. 3 (2022): December: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v1i3.41

Firm value is the investor's perception of the company's success in managing the company's resources. Companies are required to think effectively and efficiently and excel in competition. To increase the value of the company, all companies must compete; this study aims to determine the direct and indirect effects of corporate social responsibility, intellectual capital, and capital structure on firm value through profitability in companies in the raw material-producing sector and the manufacturing industry on the Indonesia Stock Exchange for 2016- 2020. This study uses a quantitative descriptive, explanatory approach. The sampling population is companies that are members of the raw material producing and manufacturing sector companies. The sampling technique used was purposive sampling. Research samples were obtained from 16 companies. The type of data used is secondary data. The data analysis technique used path analysis with the help of SPSS version 25. The results showed that corporate social responsibility, intellectual capital, and capital structure had a positive and significant effect on profitability. Corporate social responsibility, intellectual capital, capital structure, and profitability positively and significantly impact firm value. Profitability can mediate the development of corporate social responsibility, intellectual capital, and capital structure on firm value. This study found that profitability can judge the effect of corporate social responsibility, intellectual capital, and capital structure on company value in companies listed on the Indonesia Stock Exchange in 2016-2022

Co-Authors Achmad Murdiono Adi Setiawan Afwan Hariri Agung Winarno Agus Hermawan Agus Hermawan Ahmad Kevin Alfirdaus Arief Amry Mahdan Abrari Amry Mahdan Abrari Arief Putra, Muh Al Fatah Arifah Rahman, Amalia As Shoib, Abdullah Budi Eko Soetjipto Budiani, Anna Caecaria, Dhimaz Sectio Cipto Wardoyo Damayanti, Vidya Daniswara, Daffa Ramamilendra Della Ayu Zonna Lia Devi, Shinta Prasetia Dewi Sinta Puspitasari Dimas Putri Mega Pratesa Dinni Kurnianti Djoko Dwi Kusumajanto, Djoko Dwi Dwitanti, Errica Dyah Arini Rudiningtyas Dynda Prista Ery Tri Djatmika RWW Fadhilah Nur Oktaviani Fima Bara Alrhafynza Firsty Larastiyana Susanto Fitriani, Nur Afika Fulgentius Danardana Murwani Gozi, Ahmad Halimatus Syadiah Hamdani, Umar Handri Dian Wahyudi Hapsari, Emilly Nur Haribowo, Siget Fitrianto Hariyanti, Novita Tri Hasanah, Raudhotul Miul Heri Pratikto Iklil Abdul Hamid Zuhri Indri Safitri, Indri Intan Larasati Ita Prihatining Wilujeng Juniar, Wita Ryani Kurniawan, Dediek Tri Lulu Nurul Istanti Misbahul Munir Muchamad Rizky Fauzi Mustika, Nilam Sari Naja Jessyka Maulani Putri Nonny Aji Sunaryo Novita Astivasari Nugraha, Diki Egie Nurfadilah Karim Oktaviani, Fadhilah Nur P. P. S, Gladis Viona Pratama, Yuda Putra Prihatining Wilujeng, Ita Puji Handayati Putri, Naja Jessyka Maulani Qurrotul Aini, Nurul Rahmawati Dwika Pratiwi Rahmi Rahayu, Dita Raudhotul Miul Hasanah Rayie Tariaranie Wiraguna Riana Nurmalasari Rizal Agus Bimantara Rizky Firmansyah Rochim, Nazulah Mufarichah Rohmah, Yaumi Romadhoni, Satrio Ahmadtul Firdaus Rosa Dwiparameswari, Almanda Sanditriyoga Hasmoro Widagdo Shafa Annisa Puspasari Shafa' Annisa Puspasari Sopiah, Sopiah Sopiah, Sopiah Subagyo Subagyo Sudarmiatin Sunandes, Aris Tani, Lukas Gredyansyah Tiffani Vitarini Titis Shinta Dhewi, Titis Veninda Annisa Putri Waffiudin, Waffiudin Wardanu, Aditya Putra Wijaya, Ababil Karhoma Windarsari, Wiwin Riski Wiraguna, Rayie Tariaranie Wita Ryani Juniar Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Yusof, Murni Binti

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