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Ely Siswanto

Universitas Negeri Malang

Author-ID : 2527754

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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The Influence of Digital Marketing and Consumer Behavior on Purchase Decisions at Mega Akbar Regency Housing Naja Jessyka Maulani Putri; Ely Siswanto; Ita Prihatining Wilujeng
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4304

In today's digital era, marketing strategies in the property industry have undergone significant changes. Digital marketing has become a primary tool for developers to reach potential buyers more easily and widely. However, besides digital marketing strategies, consumer behavior also plays a crucial role in determining home purchase decisions. Buying property is a major decision influenced by various factors, such as psychological, social, economic, and personal experiences. This study aims to determine the extent of the influence of digital marketing and consumer behavior on home purchase decisions at Mega Akbar Regency Housing. Using a quantitative method, this research involves 70 respondents who have completed a questionnaire. The collected data is then analyzed using various statistical tests, including multiple linear regression, correlation, and significance tests with the help of SPSS. The results indicate that digital marketing and consumer behavior significantly influence purchase decisions. However, consumer behavior has a more dominant influence compared to digital marketing. This means that while digital marketing strategies are highly effective in attracting potential buyers' attention, psychological factors, recommendations from others, and how consumers search for and compare information play a more decisive role in their final decision to purchase a home.

Financial Skill in Enhancing Financial Resilience: A Bibliometric Analysis (2010-2025) Sunandes, Aris; Handayati, Puji; Siswanto, Ely
Asian Journal of Management Analytics Vol. 4 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i2.14297

Small and medium enterprises (SMEs) are one of the key components that support a nation's economic resilience during a crisis, as they are able to survive by leveraging all their financial capabilities. This research aims to identify trend issues regarding the financial capacity of SMEs in facing financial resilience. A bibliometric analysis method is used to explore literature trends related to financial skills and financial resilience. A quantitative approach is applied with the assistance of VOSviewer tools for network visualization, co-occurrence analysis, and trend mapping. Financial resilience research has shifted from traditional approaches to a holistic paradigm that integrates digital, behavioral, and cultural aspects, emphasizing the need for a multidisciplinary approach. The analysis indicates a transition from static financial literacy models to dynamic frameworks influenced by technology and behavior. The rapid growth of digital finance topics reflects a transformative phase requiring agile policy and research responses. Further research should explore the relationships between emerging clusters to develop a more comprehensive financial resilience model in the digital era.

PENGEMBANGAN UMKM DESA DENGAN KONSEP DIGITAL ECONOMY DALAM UPAYA PENINGKATAN PENDAPATAN MASYARAKAT DI DESA JATISARI, MALANG Wijaya, Ababil Karhoma; Wahyudi, Handri Dian; Siswanto, Ely; Munir, Misbahul; Rochim, Nazulah Mufarichah
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 3 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i3.14412

Desa Jatisari, yang terletak di Kecamatan Pakisaji, Kabupaten Malang, merupakan desa mitra Universitas Negeri Malang. Letaknya yang strategis dengan kondisi alam yang mendukung menjadikan desa ini cocok untuk kegiatan pertanian karena curah hujan yang tinggi serta ketersediaan air dari sungai dan sumber mata air alami. Sebagian besar penduduknya bekerja di sektor pertanian, sementara yang lain bergerak di bidang perdagangan, jasa, dan industri kecil. UMKM (Usaha Mikro, Kecil, dan Menengah) di desa ini memiliki potensi besar, dengan produk-produk seperti keripik buah, kopi bubuk, minuman herbal tradisional, kerajinan bambu, batik tulis, kue rumahan, produk olahan susu, dan telur asin. Namun, potensi ini belum tergarap secara maksimal karena lemahnya manajemen usaha dan strategi pemasaran. Salah satu solusi yang diusulkan adalah penerapan konsep ekonomi digital, yang memanfaatkan teknologi digital untuk meningkatkan efisiensi manajemen dan memperluas jangkauan pasar UMKM melalui e-commerce. Program pelatihan manajemen UMKM berbasis digital ini bertujuan untuk membantu para pelaku usaha lokal meningkatkan daya saing mereka di pasar yang lebih luas. Luaran dari program ini berupa foto produk untuk pemasaran digital dan panduan untuk mengaktifkan pemasaran digital mereka.

UNCOVERING THE POWER OF E-WOM: HOW GADGETIN YOUTUBE CONTENT GENERATES PURCHASE INTENTION THROUGH QUALITY AND CREDIBLE INFORMATION Qurrotul Aini, Nurul; Prihatining Wilujeng, Ita; Siswanto, Ely
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 5 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i5.2672

The study was conducted to assess the influence of information quality and information credibility on purchase intention, with e-WOM adoption serving as an intermediate variable. The participants in this study are comprised of GadgetIN viewers on YouTube. A sample of 165 participants was determined using the Daniel & Terrel formula and selected through purposive sampling techniques. This research falls into the category of explanatory studies, employing a quantitative approach and utilizing a Likert scale questionnaire as a tool for data collection. Statistical analysis was executed by evaluating the outer model to appraise the disseminated questionnaire’s validity and reliability, also the inner model to evaluate the model and test the hypothesis. With the assistance of the SmartPLS 4.0 application, the study found that information quality (Q) and information credibility (C) have a positive significant effect on e-WOM adoption (A). However, information quality and information credibility have not a positive significant effect on purchase intention (P). Their impact on purchase intention becomes meaningful only when filtered through the e-WOM adoption. Accordingly, this study highlights e-WOM adoption as a crucial variable that effectively shapes consumers' purchase intention.

Pengaruh Seo dan Content Marketing terhadap Brand Awareness Melalui Customer Engagement (Studi pada Brand Iqos) Gozi, Ahmad; Ita Prihatining Wilujeng; Ely Siswanto
Journal of Management and Bussines (JOMB) Vol. 7 No. 3 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/rrm3kh81

This study aims to examine the impact of Search Engine Optimization (SEO) and content marketing on brand awareness, with customer engagement serving as a mediating variable, focusing on the IQOS brand in Indonesia. SEO and content marketing are two integral components of digital marketing, both designed to enhance brand visibility and foster consumer interaction. Data for this study were collected digitally through questionnaires distributed to active IQOS consumers who participate in the digital space and represent specific demographic segments. The relationships between variables were analyzed in two stages using Structural Equation Modeling with Partial Least Squares (SEM-PLS), both for path analysis and to measure the direct and indirect effects among variables. The findings indicate a positive and significant influence of both SEO and content marketing on customer engagement, which in turn significantly contributes to brand awareness. These results reinforce the importance of optimizing content through SEO to increase market visibility and brand recognition for IQOS. Practically, the findings suggest that SEO and content marketing should be strategically integrated into digital marketing efforts to maximize their effectiveness. Keywords: Search Engine Optimization (SEO), Content Marketing, Brand Awareness

THE INFLUENCE OF PRICE AND PRODUCT INNOVATION ON THE PURCHASE INTENTION OF WULING ELECTRIC CARS WITH BRAND IMAGE AS AN INTERVENING VARIABLE: A STUDY ON PROSPECTIVE ELECTRIC CAR CONSUMERS IN EAST JAVA Rahmi Rahayu, Dita; Pratikto, Heri; Siswanto, Ely
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.207

This research aims to examine the influence of price and product innovation on the purchase intention of Wuling electric cars through brand image among prospective Wuling electric car consumers in East Java. This study adopts a descriptive and explanatory research design with a quantitative approach. Structural Equation Modeling-Partial Least Squares (SEM-PLS) is used for data analysis. Survey questionnaires are collected through both online means using Google Forms and offline methods through the distribution of printed questionnaires. The sample size for this study comprises 217 prospective Wuling electric car consumers in East Java. The findings indicate that price and product innovation have a positive and significant impact on brand image. Moreover, brand image, price, and product innovation have a positive and significant effect on purchase intention, with brand image mediating the relationship between price, product innovation, and purchase intention. These results highlight the crucial role of brand image in mediating the effects of price, product innovation, and purchase intention among prospective Wuling electric car consumers. The implications of this research suggest that companies should continuously develop their brand image to enhance the sales of Wuling electric cars. Additionally, the study's findings can contribute to the advancement of marketing management knowledge

THE EFFECT OF WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE THROUGH WORK STRESS AND WORKLOAD Dwitanti, Errica; Murwani, F. Danardana; Siswanto, Ely
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.211

This study aims to investigate the effect of work-life balance on employee performance through work stress and workload at PT. Bank Negara Indonesia (Persero), Tbk. Brawijaya Branch Office. Work-life balance is a balance between the demands of work and personal life owned by employees. Work stress refers to the level of pressure and stress experienced by employees due to heavy work demands, while the workload is the workload faced by employees in carrying out their work tasks. The research method used is a survey with a questionnaire distributed to employees at the Brawijaya Branch Office. The data collected was then analyzed using statistical techniques to identify the relationship between the variables studied. The results showed that work-life balance has a positive effect on employee performance at PT. Bank Negara Indonesia (Persero), Tbk. Brawijaya Branch Office. In addition, work stress and workload have also proven to have a significant effect on employee performance, where high work stress and workload tend to reduce employee performance. In further analysis, this study also found that work-life balance functions as a mediator between work stress and workload and employee performance. That is, a good work-life balance can help reduce the level of work stress and workload experienced by employees, which in turn increases their performance. This research provides a further understanding of the importance of work-life balance in improving employee performance in the work environment of PT. Bank Negara Indonesia (Persero), Tbk. Brawijaya Branch Office. The implications of this finding can help management to implement policies and programs that support a balanced work-life balance to improve employee welfare and productivity. However, keep in mind that other factors can also affect employee performance and could be an area of further research

Enhancing Competitive Advantage Through Marketing Strategies: A Multi-Site Study of Pakesang, Tanawan, Ummi Habibie Safitri, Indri; Hermawan, Agus; Siswanto, Ely
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 6 (2025): August 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i6.438

Marketing strategy is the key to achieving sustainable competitive advantage, both for goods and services companies. This study aims to determine the marketing strategy in increasing competitive advantage in local potential SMEs in Ternate City, a multi-site case study on SMEs: Pakesang, Tanawan, and Ummi Habibie. Using a qualitative approach with a multisite case study method, this research explores the variations and similarities of phenomena in three locations. Data analysis techniques include SWOT analysis with IFAS matrix, EFAS, and SWOT diagram, as well as QSPM analysis to determine strategy priorities. Results show that the three SMEs have implemented the STP strategy and marketing mix with a focus on local culture-based product excellence and personalized service. All three were in a favorable position in the SWOT analysis, allowing for the implementation of an aggressive growth strategy. Key recommendations include optimizing digital channels, modernizing production tools, product differentiation, and strengthening local supply chains. Synergy between SMEs and local governments is also recommended to strengthen the business ecosystem.

Reliability and Perceived Ease of Use Mediate Customer E-Trust Towards Customer E-Retention Fitriani, Nur Afika; Siswanto, Ely; Wilujeng, Ita Prihatining
Jurnal Ilmu Manajemen Profitability Vol. 9 No. 2 (2025): AGUSTUS 2025
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/9khs5y85

This study investigates the mediating role of reliability and perceived ease of use in shaping customer e-trust and its subsequent influence on customer e-retention within the TikTok Shop platform. Grounded in the Technology Acceptance Model (TAM), the research employs a quantitative explanatory approach with a purposive sampling method, involving 80 respondents from TikTok Shop consumers in Malang City. Data were collected using structured online questionnaires and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0. The findings reveal that both reliability and perceived ease of use exert a positive and significant effect on customer e-trust, underscoring the importance of consistent system performance and user-friendly features in strengthening customer confidence. Moreover, reliability demonstrates a direct and significant influence on customer e-retention, indicating that customers who perceive the platform as dependable are more likely to remain loyal. In contrast, perceived ease of use does not directly affect customer e-retention, suggesting that while ease of navigation and interaction enhance trust, they are insufficient on their own to secure long-term retention. Importantly, customer e-trust significantly mediates the relationship between both reliability and perceived ease of use toward customer e-retention, highlighting trust as a critical mechanism for sustaining loyalty. These findings contribute to the literature on digital consumer behavior and provide practical implications for e-commerce platforms to prioritize trust-building strategies through system reliability and ease of use.

The Effect of Entrepreneurial Orientation on Firm Performance: The Role of Networking Capability Arifah Rahman, Amalia; Heri Pratikto; Ely Siswanto
Brilliant International Journal Of Management And Tourism Vol. 2 No. 3 (2022): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i3.816

This study aims to determine the effect of entrepreneurial orientation on company performance. This research was also conducted to determine the role of network capabilities as mediators in the relationship between entrepreneurial orientation and company performance. This research is quantitative research with an explanatory research approach which was conducted on women entrepreneurs at the Entrepreneurs Association of Batu City. The sampling method used in this study is a saturated sample of 88 female entrepreneurs. The research data is primary data obtained through the distribution of online and offline questionnaires. The data analysis used is SEM-PLS assisted by SmartPLS 3.3.3 software. The results of this study indicate that entrepreneurial orientation has no significant effect on company performance. Entrepreneurial orientation has a positive and significant effect on network capabilities and marketing capabilities. Network capabilities and marketing capabilities have a positive and significant impact on company performance. This study also found that networking skills and marketing skills act as perfect mediators in the relationship between entrepreneurial orientation and company performance. In future research, it is necessary to consider adding samples and independent variables outside of the study

Co-Authors Achmad Murdiono Adi Setiawan Afwan Hariri Agung Winarno Agus Hermawan Agus Hermawan Ahmad Kevin Alfirdaus Arief Amry Mahdan Abrari Amry Mahdan Abrari Arief Putra, Muh Al Fatah Arifah Rahman, Amalia As Shoib, Abdullah Budi Eko Soetjipto Budi Susilo, Tri Achmad Budiani, Anna Caecaria, Dhimaz Sectio Cipto Wardoyo Damayanti, Vidya Daniswara, Daffa Ramamilendra Della Ayu Zonna Lia Devi, Shinta Prasetia Dewi Sinta Puspitasari Dimas Putri Mega Pratesa Dinni Kurnianti Djoko Dwi Kusumajanto, Djoko Dwi Dwitanti, Errica Dyah Arini Rudiningtyas Dynda Prista Enjelika Enjelika Ery Tri Djatmika RWW Fadhilah Nur Oktaviani Fadhilah Nur Oktaviani Fariham Masula Fima Bara Alrhafynza Firsty Larastiyana Susanto Fitriani, Nur Afika Fulgentius Danardana Murwani Gozi, Ahmad Halimatus Syadiah Hamdani, Umar Handri Dian Wahyudi Hapsari, Emilly Nur Haribowo, Siget Fitrianto Hariyanti, Novita Tri Hasanah, Raudhotul Miul Heri Pratikto Iklil Abdul Hamid Zuhri Indri Safitri, Indri Intan Larasati Ita Prihatining Wilujeng Juniar, Wita Ryani Kurniawan, Dediek Tri Lulu Nurul Istanti Misbahul Munir Muchamad Rizky Fauzi Mustika, Nilam Sari Naja Jessyka Maulani Putri Nida Adenia Rahma Nonny Aji Sunaryo Novita Astivasari Nugraha, Diki Egie Nurfadilah Karim P. P. S, Gladis Viona Pratama, Yuda Putra Prihatining Wilujeng, Ita Puji Handayati Putri, Naja Jessyka Maulani Qurrotul Aini, Nurul Rachman, Tutut Arif Rahma, Nida Adenia Rahmawati Dwika Pratiwi Rahmi Rahayu, Dita Raudhotul Miul Hasanah Rayie Tariaranie Wiraguna Riana Nurmalasari Rizal Agus Bimantara Rizky Firmansyah Rochim, Nazulah Mufarichah Rohmah, Yaumi Romadhoni, Satrio Ahmadtul Firdaus Rosa Dwiparameswari, Almanda Sanditriyoga Hasmoro Widagdo Shafa Annisa Puspasari Shafa' Annisa Puspasari Sopiah, Sopiah Sopiah, Sopiah Subagyo Subagyo Sudarmiatin Sunandes, Aris Tani, Lukas Gredyansyah Tiffani Vitarini Titis Shinta Dhewi, Titis Veninda Annisa Putri Waffiudin, Waffiudin Wardanu, Aditya Putra Wijaya, Ababil Karhoma Windarsari, Wiwin Riski Wiraguna, Rayie Tariaranie Wita Ryani Juniar Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Yusof, Murni Binti

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