Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

7.18

P-Index

This Author published in this journals

Ely Siswanto

Universitas Negeri Malang

Author-ID : 2527754

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 70 Documents Claim Missing Document

Claim Missing Document

Articles

3 4 5 6 7

Peningkatan financial literacy dan financial well-being melalui advanced information systems dalam mewujudkan kemandirian finansial pada migran di Kota Tainan Taiwan Rizky Firmansyah; Dediek Tri Kurniawan; Ely Siswanto
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27796

AbstrakTingginya pendapatan imigran di Taiwan tidak menjamin meningkatnya pemahaman literasi keuangan. Hal ini menjadi masalah karena banyaknya imigran Indonesia di Taiwan yang kesulitan mengelola keuangan. Kegiatan pengabdian ini bertujuan untuk mengedukasi Pekerja Migran Indonesia terkait implementasi penguatan kualitas sumber daya manusia di masa sekarang dan masa mendatang melalui peningkatan pengetahuan literasi keuangan. Metode yang digunakan dalam pengabdian ini adalah workshop yang menjelaskan mengenai program cerdas literasi keuangan dan program cerdas manajemen keuangan personal. Sasaran dari kegiatan ini adalah pekerja migran indonesia di Taiwan yang merupakan masyarakat produktif secara ekonomis namun memiliki pengetahuan terkait literasi keuangan yang kurang. Hasil kegiatan ini menunjukkan bahwa program pengabdian literasi keuangan dapat meningkatkan pemahaman keuangan para pekerja migran, sehingga para pekerja migran mampu mengelola keuangannya. Kata kunci: literasi keuangan; financial well-being; advanced information system; pekerja migran. AbstractThe high income of immigrants in Taiwan does not guarantee an increased understanding of financial literacy. This is a problem because many Indonesian immigrants in Taiwan have difficulty managing finances. This community service activity aims to educate Indonesian Migrant Workers regarding the implementation of strengthening the quality of human resources in the present and future through increasing financial literacy knowledge. The method used in this service is a workshop that explains the smart financial literacy program and the smart personal financial management program. The target of this activity is Indonesian migrant workers in Taiwan who are economically productive people but have insufficient knowledge related to financial literacy. The results of this activity show that the financial literacy service program can improve the financial understanding of migrant workers, so that migrant workers are able to manage their finances. Keywords: financial literacy; financial well-being; advanced information system; Migrant workers

Content Diagnosticity dan Vicarious Expression dalam Memediasi Pengaruh Source Dynamism terhadap Purchase Intention pada Live Streaming Affiliator Shafa' Annisa Puspasari; Ita Prihatining Wilujeng; Ely Siswanto
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2260

Pada era transformasi digital, sejumlah marketplace telah menyediakan fitur live streaming sebagai strategi pemasaran inovatif. Kemunculan affiliator juga turut menambah keberagaman dalam live streaming pada marketplace. Tujuan penelitian ini yaitu untuk mengeksplorasi bagaimana source dynamism dalam affiliator live streaming berpengaruh terhadap purchase intention, dengan content diagnosticity dan vicarious expression sebagai mediasi. Untuk mengetahui pengaruh tersebut maka dilakukan survei mempergunakan kuesioner yang disebarkan pada 100 responden. Penentuan sampling di penelitian ini mempergunakan teknik purposive sampling, sehingga terdapat kriteria yang harus dipenuhi agar menjadi responden di penelitian ini. Adapun kriterianya ialah orang-orang yang pernah menonton affiliator live streaming pada salah satu platform marketplace dan memiliki niat pembelian melalui affiliator live streaming. Teknik analisis data dilaksanakan melalui Partial Least Square (PLS) mempergunakan softaware SmartPLS. Temuan penelitian memperlihatkan bahwasannya source dynamism berpengaruh baik secara langsung ataupun tidak langsung terhadap purchase intention yang dimediasi content diagnosticity. Namun, hubungan tidak langsung antara source dynamism terhadap purchase intention melalui vicarious expression serta hubungan langsung vicarious expression terhadap purchase intention ditemukan tidak signifikan.

Pengaruh Influencer Marketing dan Content Marketing Terhadap Purchase Intention Melalui Brand Awareness Studi Pada Instagram Pocari Sweat Fadhilah Nur Oktaviani; Ita Prihatining Wilujeng; Ely Siswanto
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2311

Perkembangan teknologi yang kian pesat membawa pengaruh besar bagi kehidupan masyarakat saat ini. Salah satu platform jejaring sosial yang dipergunakan dalam mempromosikan produk secara efektif yaitu instagram. Studi ini bermaksud guna mengetahui pengaruh influencer marketing dan content marketing terhadap purchase intention melalui brand awareness. Data yang terhimpun berupa kuesioner yang disebar pada responden dengan jumlah sebanyak 101 responden. Penentuan sampling pada studi ini mengaplikasikan teknik purposive sampling dengan pertimbangan tertentu untuk bisa menjadi sampel pada studi ini. Adapun pertimbangannya ialah responden yang mengoperasikan plikasi Instagram dan mengetahui influencer Fadil Jaidi. Penelitian ini mempergunakan Partial Least Square (PLS) dengan software SmartPLS. Temuan ini mengindikasikan variabel influencer marketing berpengaruh secara positif dan signifikan terhadap brand awareness, tetapi tidak signifikan terhadap purchase intention. Pada content marketing memiliki pengaruh positif dan siginifikan terhadap brand awareness dan purchase intention. Kemudian pada variabel brand awareness berpengaruh positif tetapi tidak signifikan terhadap purchase intention. Selain itu brand awareness tidak menjadi mediator yang signifikan antar variabel.

Pengaruh Content Marketing dan eWOM di Media Sosial Terhadap Loyalitas Pelanggan Melalui Brand Engagement Pada Pengguna Shopee di Indonesia Enjelika Enjelika; Ita Prihatining Wilujeng; Ely Siswanto
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.2319

Penelitian ini bermaksud guna menganalisis pengaruh content marketing dan Electronic Word of Mouth (eWOM) di media sosial terhadap loyalitas pelanggan dengan mediasi brand engagement pada pengguna Shopee di Indonesia. Shopee sebagai platform e-commerce terkemuka menunjukkan perkembangan pesat dalam menjangkau konsumen melalui strategi digital marketing. Penelitian ini mempergunakan pendekatan kuantitatif melalui teknik purposive sampling dan mengikutsertakan 100 responden yang pernah bertransaksi di Shopee. Data dianalisis menggunakan metode Partial Least Square (PLS) mempergunakan bantuan software SmartPLS. Temuan penelitian memperlihatkan bahwasannya baik content marketing maupun eWOM memiliki pengaruh langsung yang positif dan signifikan terhadap brand engagement dan loyalitas pelanggan. Selain itu, brand engagement juga terbukti berpengaruh signifikan terhadap loyalitas pelanggan dan memediasi hubungan antara eWOM dan loyalitas secara signifikan. Namun, pengaruh content marketing terhadap loyalitas melalui brand engagement tidak signifikan secara statistik. Penelitian ini menegaskan pentingnya menciptakan keterlibatan emosional konsumen melalui strategi konten dan ulasan pengguna untuk memperkuat loyalitas terhadap merek. Temuan ini memberikan implikasi praktis bagi pelaku bisnis digital, khususnya e-commerce, dalam menyusun strategi pemasaran yang berfokus pada pengalaman dan interaksi pelanggan.

Effect of Content Marketing and Celebrity Endorser on Purchasing Decisions with Brand Trust as an Intervening Variable Budi Susilo, Tri Achmad; Rahma, Nida Adenia; Wilujeng, Ita Prihatining; Siswanto, Ely
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7744

This study aims to analyze the influence of content marketing and celebrity endorsers on purchase decisions with brand trust as a mediating variable among Tomoro Coffee consumers at the Sidoarjo branch through the TikTok platform. A quantitative approach was used with purposive sampling involving 200 respondents from Generation Z who are active TikTok users and have purchased Tomoro Coffee. Data were analyzed using SmartPLS 4. The results show that content m|arketing and celebrity endorsers have a positive and significant effect on brand trust. However,both variables negatively and significantly affect purchase decisions when examined directly. Meanwhile, brand trust has a positive and significant impact on purchase decisions and is proven to mediate influence of content marketing and celebrity endorsers on purchase decisions. The findings highlight the importance of building strong brand trust through appropriate content strategies and celebrity endorsement to enhance consumer purchasing effectiveness

Analisis Strategi Perencanaan Pengembangan Income Generating Politeknik Elektronika Negeri Surabaya (PENS) Pasca Penetapan Badan Layanan Umum (BLU) Fariham Masula; Nida Adenia Rahma; Ely Siswanto
Jurnal Ekuilnomi Vol. 8 No. 2 (2026): Ekuilnomi Vol 8 (2), Mei 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/hk9zzf61

Penelitian ini menganalisis strategi dan kebutuhan sumber daya Politeknik Elektronika Negeri Surabaya (PENS) sebagai Badan Layanan Umum (BLU) menggunakan metode kualitatif dan analisis dokumen. Dengan teori Kurt Lewin dan John P. Kotter, penelitian ini mengidentifikasi langkah transformasi melalui pemanfaatan sumber daya sesuai Rencana Strategis Bisnis (RSB). Hasilnya merekomendasikan optimalisasi aset, digitalisasi, serta penyusunan Prosedur Operasional Estándar (POS) dan tarif layanan sebagai strategi inovatif. PENS juga disarankan memperhatikan lima aspek utama yakni fungsi layanan publik, keseimbangan akademik-bisnis, kepatuhan regulasi, sistem evaluasi, serta pelaksanaan bertahap dan terukur

THE IMPACT OF EMPLOYEE EMPOWERMENT AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE THROUGH WORK ENGAGEMENT AS A MEDIATING VARIABLE AT PT PABRIK KERTAS TJIWI KIMIA, TBK Achmad Nuril Huda; Budi Eko Soetjipto; Ely Siswanto
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22040524

This study aims to examine the impact of employee empowerment and organizational culture on employee performance through the mediating role of work engagement at PT Pabrik Kertas Tjiwi Kimia Tbk, a pulp and paper manufacturing company. This study uses an explanatory quantitative research approach. Primary data were collected using questionnaires from 257 permanent employees in the Stationery Division, selected through probability sampling techniques. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that employee empowerment does not have a significant direct effect on employee performance. On the other hand, organizational culture is proven to have a positive and significant direct effect on employee performance. Other findings show that both employee empowerment and organizational culture significantly enhance work engagement. Work engagement itself is proven to have the strongest direct effect on improving employee performance. Furthermore, the mediation analysis results confirm that work engagement significantly mediates the relationship between employee empowerment and employee performance, as well as the relationship between organizational culture and employee performance. Practically, these findings provide managerial insights for manufacturing companies to strengthen employee performance in supporting corporate sustainability through a supportive culture and high levels of work engagement.

Trust as a Mediating Variable of the Influence of Social Media Marketing and Content Quality on Purchase Decision (A Study on TikTok Users in Malang City) Diki Egie Nugraha; Ita Prihatining Wilujeng; Ely Siswanto
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/9k3cv383

This study analyzes the influence of social media marketing and content quality on purchase decisions, with trust positioned as a mediating variable, among TikTok users in Malang City, Indonesia. The rapid growth of TikTok as a short-video–based social media platform has reshaped digital marketing strategies and consumer behavior, making it important to understand how marketing activities and content characteristics affect purchasing decisions. This research employs a quantitative approach using a survey method. Data were collected from 180 active TikTok users who have made purchases influenced by marketing content on the platform. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that social media marketing has a significant positive effect on purchase decisions and trust. Similarly, content quality significantly influences both purchase decisions and consumer trust. However, trust does not have a significant direct effect on purchase decisions and does not mediate the relationship between social media marketing, content quality, and purchase decisions. These results indicate that TikTok users’ purchasing behavior is primarily driven by direct marketing exposure and the quality of content rather than by trust-based considerations. This study contributes to the digital marketing literature by providing empirical evidence that challenges the mediating role of trust in short-video social media platforms. Practically, the findings offer valuable insights for marketers and business practitioners to focus on developing effective social media marketing strategies and high-quality content to enhance consumer purchase decisions in competitive digital environments.

SINERGITY OF DESTINATION MARKETING AS DEVELOPMENT EFFORT OF THE MICE TOURISM SECTOR IN MAKASSAR CITY Muh Al Fatah Arief Putra; Agus Hermawan; Ely Siswanto
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 1 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i1.1341

This study aims to develop marketing synergies of MICE (meeting, incentive, conferences, exhibition) destinations in Makassar, especially through tourism branding strategies to achieve optimal development. Tourism Branding is identified as a strategic step to improve marketing in Makassar. This study uses qualitative approach for data collection techniques through interviews, observation, and documentation. The results show that the city of Makassar as a MICE destination faces the complexity of marketing that requires synergy between government, industry, and community. The government is designing an innovative marketing ecosystem with a focus on gastro tourism, and optimizing potential requires synergies through marketing information management, and a Quadruple Helix innovation model to increase competitiveness in the MICE tourism sector. The role of collaboration and partnership is very important in the development of MICE tourist destinations. The integration of Marketing Information Management in the Quadruple Helix innovation model strengthens Makassar's position as a competitive and sustainable MICE tourism destination in Indonesia. The sustainability of MICE tourism in Makassar is considered important and complex, especially in MICE. The need to maximize the management of marketing information systems by involving the Quadruple Helix innovation model in supporting sustainability efforts with full support from government, academia, industry, and community.

Analysis of Company Financial Performance Perum Jasa Tirta Yuli Agustina; Wita Ryani Juniar; Heri Pratikto; Ely Siswanto
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 3, No 3 (2020): October 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v3i3.947

The purpose of this study is to determine the financial performance of Perum Jasa Tirta I Malang-East Java for the period 2009-2018. This type of research used in this study is a description and the method used to measure financial performance is one of the methods of financial statement analysis. The financial statement analysis method involves several financial ratios namely liquidity ratios, leverage, activity and profitability and is measured based quantitatively data. The results showed that: Information on financial performance is needed in maintaining the company's existence; this is evident from the results Financial performance of Perum Jasa Tirta I, as seen from profitability ratios and leverage ratios, showed excellent performance even though profitability ratios and activity ratios are known to be in poor condition.

Co-Authors Achmad Murdiono Achmad Nuril Huda Adi Setiawan Afwan Hariri Agung Winarno Agus Hermawan Agus Hermawan Ahmad Kevin Alfirdaus Arief Amry Mahdan Abrari Amry Mahdan Abrari Arifah Rahman, Amalia As Shoib, Abdullah Budi Eko Soetjipto Budi Susilo, Tri Achmad Budiani, Anna Caecaria, Dhimaz Sectio Cipto Wardoyo Damayanti, Vidya Daniswara, Daffa Ramamilendra Della Ayu Zonna Lia Devi, Shinta Prasetia Dewi Sinta Puspitasari Diki Egie Nugraha Dimas Putri Mega Pratesa Dinni Kurnianti Djoko Dwi Kusumajanto, Djoko Dwi Dwitanti, Errica Dyah Arini Rudiningtyas Dynda Prista Enjelika Enjelika Ery Tri Djatmika RWW Fadhilah Nur Oktaviani Fadhilah Nur Oktaviani Fariham Masula Fima Bara Alrhafynza Firsty Larastiyana Susanto Fitriani, Nur Afika Fulgentius Danardana Murwani Gozi, Ahmad Halimatus Syadiah Hamdani, Umar Handri Dian Wahyudi Hapsari, Emilly Nur Haribowo, Siget Fitrianto Hariyanti, Novita Tri Hasanah, Raudhotul Miul Heri Pratikto Iklil Abdul Hamid Zuhri Indri Safitri, Indri Intan Larasati Ita Prihatining Wilujeng Ita Prihatining Wilujeng Kurniawan, Dediek Tri Lulu Nurul Istanti Misbahul Munir Muchamad Rizky Fauzi Muh Al Fatah Arief Putra Mustika, Nilam Sari Naja Jessyka Maulani Putri Nida Adenia Rahma Nonny Aji Sunaryo Novita Astivasari Nurfadilah Karim P. P. S, Gladis Viona Pratama, Yuda Putra Prihatining Wilujeng, Ita Puji Handayati Putri, Naja Jessyka Maulani Qurrotul Aini, Nurul Rahma, Nida Adenia Rahmawati Dwika Pratiwi Rahmi Rahayu, Dita Raudhotul Miul Hasanah Rayie Tariaranie Wiraguna Riana Nurmalasari Rizal Agus Bimantara Rizky Firmansyah Rochim, Nazulah Mufarichah Romadhoni, Satrio Ahmadtul Firdaus Rosa Dwiparameswari, Almanda Sanditriyoga Hasmoro Widagdo Shafa Annisa Puspasari Shafa' Annisa Puspasari Sopiah, Sopiah Sopiah, Sopiah Subagyo Subagyo Sudarmiatin Sunandes, Aris Tani, Lukas Gredyansyah Tiffani Vitarini Titis Shinta Dhewi, Titis Veninda Annisa Putri Waffiudin, Waffiudin Wardanu, Aditya Putra Wijaya, Ababil Karhoma Windarsari, Wiwin Riski Wiraguna, Rayie Tariaranie Wita Ryani Juniar Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki

Title

Found 70 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 70 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 70 Documents
Search