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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN IQTISHODUNA Jurnal Dinamika Akuntansi Jurnal Ekonomi Modernisasi PROFIT : Jurnal Administrasi Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal UNEJ e-Proceeding Jurnal Manajemen dan Kewirausahaan (JMDK) Ekonomi Bisnis Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen Indonesia JURNAL MANAJEMEN MOTIVASI Jurnal Dinamika Ekonomi dan Bisnis JRMSI - Jurnal Riset Manajemen Sains Indonesia SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) MABIS: Manajemen dan Bisnis eCo-Buss Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Manajemen Profitability BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Graha Pengabdian BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Pengabdian Masyarakat Asia Jurnal Ekuilnomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP International Journal of Business, Law, and Education International Journal of Economy, Education and Entrepreneurship (IJE3) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Applied Business, Taxation and Economics Reseach Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Parta: Jurnal Pengabdian Kepada Masyarakat ADPEBI International Journal of Business and Social Science International Journal of Humanities Education and Social Sciences Jurnal Ekonomi, Bisnis dan Manajemen International Journal of Accounting & Finance in Asia Pasific Asian Journal of Management Analytics International Journal of Economics and Management Research Economics and Business Journal Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Journal of Business Management and Economic Development IRA Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Adpebi International Journal of Multidisciplinary Sciences Journal of Social Work and Science Education International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Balance: Jurnal Ekonomi
Ely Siswanto
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Trust as a Mediating Variable of the Influence of Social Media Marketing and Content Quality on Purchase Decision (A Study on TikTok Users in Malang City) Nugraha, Diki Egie; Wilujeng, Ita Prihatining; Ely Siswanto
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/9k3cv383

Abstract

This study analyzes the influence of social media marketing and content quality on purchase decisions, with trust positioned as a mediating variable, among TikTok users in Malang City, Indonesia. The rapid growth of TikTok as a short-video–based social media platform has reshaped digital marketing strategies and consumer behavior, making it important to understand how marketing activities and content characteristics affect purchasing decisions. This research employs a quantitative approach using a survey method. Data were collected from 180 active TikTok users who have made purchases influenced by marketing content on the platform. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that social media marketing has a significant positive effect on purchase decisions and trust. Similarly, content quality significantly influences both purchase decisions and consumer trust. However, trust does not have a significant direct effect on purchase decisions and does not mediate the relationship between social media marketing, content quality, and purchase decisions. These results indicate that TikTok users’ purchasing behavior is primarily driven by direct marketing exposure and the quality of content rather than by trust-based considerations. This study contributes to the digital marketing literature by providing empirical evidence that challenges the mediating role of trust in short-video social media platforms. Practically, the findings offer valuable insights for marketers and business practitioners to focus on developing effective social media marketing strategies and high-quality content to enhance consumer purchase decisions in competitive digital environments.
The Influence of Celebrity Endorsers and Social Media Marketing on Purchase Decisions through Brand Image of Le Mineral Rohmah, Yaumi; Siswanto, Ely; Wilujeng, Ita Prihatining
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/v9ethj97

Abstract

The rapid growth of digital marketing has intensified the use of celebrity endorsers and social media platforms as strategic tools to influence consumer purchasing behavior. This study investigates the influence of celebrity endorsers and social media marketing on purchase decisions, with brand image examined as an intervening variable, focusing on consumers of Le Minerale bottled mineral water in Indonesia. The study is motivated by the consistent increase in Le Minerale’s Top Brand Index from 2021 to 2024, indicating the effectiveness of its marketing strategies amid intense competition in the fast-moving consumer goods (FMCG) industry. A quantitative research design was employed using purposive sampling, involving 180 respondents who had purchased Le Minerale products and actively used social media. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that celebrity endorsers and social media marketing have a positive and significant direct effect on purchase decisions and brand image. However, brand image does not significantly influence purchase decisions and fails to mediate the relationship between celebrity endorsers, social media marketing, and purchase decisions. These results suggest that consumers are more directly influenced by celebrity endorsements and social media exposure rather than by brand image formation. The study contributes to digital marketing literature by highlighting the limited mediating role of brand image in FMCG purchase decisions. Practically, the findings imply that firms should prioritize direct engagement strategies through credible celebrity endorsers and effective social media campaigns to stimulate consumer purchases in the digital era.
The Influence of Product Quality, Packaging, and Brand Image on Purchase Decisions: The Mediating Role of Perceived Value in MSME Bakery Context Wijaya, Ababil Karhoma; Wahyudi, Handri Dian; Siswanto, Ely; Munir, Misbahul; Yusof, Murni Binti
Journal of Social Work and Science Education Vol. 7 No. 1 (2026): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v7i1.1357

Abstract

Micro-small-medium enterprises (MSMEs) in the food sector often struggle to compete with established brands. This study examines how product quality, brand image, and packaging influence purchase decisions, with perceived value as a mediator, in the context of MSME bakery in Indonesia. Data from 100 consumers were analyzed using PLS-SEM in quantitative method. The results indicate that product quality, product packaging, and perceived value significantly and positively affect purchase decisions. Product quality and product packaging also exert significant effects on perceived value, whereas brand image does not. Mediation analysis reveals that perceived value mediates the relationship between product quality and purchase decision, as well as between product packaging and purchase decision, but not between brand image and purchase decision. These findings indicate that consumers prioritize tangible cues, such as product quality and packaging design over symbolic brand associations when evaluating bread MSME products. The study concludes that improving product quality and packaging is crucial for enhancing perceived value and driving purchasing behavior, while brand development remains a long-term strategic goal. Future research should involve multiple MSMEs and additional constructs such as customer satisfaction, brand trust, and price fairness to expand generalizability within Indonesia’s food industry context.
A Phenomenological Study of the Motivation of Freelance Writers in Malang City and Their Life Experience in Surviving Amidst Job and Career Uncertainty Ahmad Kevin Alfirdaus Arief; Sopiah; Ely Siswanto
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.18208

Abstract

This phenomenological study explores the motivations of individuals in undergoing a career as a freelance worker in the midst of work and career uncertainty that often characterizes a work environment that has novelty both in technology and in flexibility. This phenomenological study highlights participants' experiences in pursuing a career as a freelancer amidst the uncertainty that often characterizes today's work environment. Through a qualitative approach that explores the direct experiences and thoughts of the research subjects related to what drives them to stay on a freelance path that tends to have no uncertainty. The results show that freelancers' motivations to persist in such uncertain conditions are complex and varied. Some freelancers may be driven by the freedom and flexibility that freelance work brings, while others may seek professional recognition or personal achievement. While others may also be looking to pursue new opportunities and income streams while freelancers are able to work multiple jobs. The research also identified challenges faced by freelancers, including financial uncertainty, pressure to retain clients, and the sense of social isolation that may be felt. In addition, research subjects often highlighted the importance of social support, knowledge of the freelance work method itself, and building a strong professional network.
Peningkatan financial literacy dan financial well-being melalui advanced information systems dalam mewujudkan kemandirian finansial pada migran di Kota Tainan Taiwan Rizky Firmansyah; Dediek Tri Kurniawan; Ely Siswanto
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27796

Abstract

AbstrakTingginya pendapatan imigran di Taiwan tidak menjamin meningkatnya pemahaman literasi keuangan. Hal ini menjadi masalah karena banyaknya imigran Indonesia di Taiwan yang kesulitan mengelola keuangan. Kegiatan pengabdian ini bertujuan untuk mengedukasi Pekerja Migran Indonesia terkait implementasi penguatan kualitas sumber daya manusia di masa sekarang dan masa mendatang melalui peningkatan pengetahuan literasi keuangan. Metode yang digunakan dalam pengabdian ini adalah workshop yang menjelaskan mengenai program cerdas literasi keuangan dan program cerdas manajemen keuangan personal. Sasaran dari kegiatan ini adalah pekerja migran indonesia di Taiwan yang merupakan masyarakat produktif secara ekonomis namun memiliki pengetahuan terkait literasi keuangan yang kurang. Hasil kegiatan ini menunjukkan bahwa program pengabdian literasi keuangan dapat meningkatkan pemahaman keuangan para pekerja migran, sehingga para pekerja migran mampu mengelola keuangannya. Kata kunci: literasi keuangan; financial well-being; advanced information system; pekerja migran. AbstractThe high income of immigrants in Taiwan does not guarantee an increased understanding of financial literacy. This is a problem because many Indonesian immigrants in Taiwan have difficulty managing finances. This community service activity aims to educate Indonesian Migrant Workers regarding the implementation of strengthening the quality of human resources in the present and future through increasing financial literacy knowledge. The method used in this service is a workshop that explains the smart financial literacy program and the smart personal financial management program. The target of this activity is Indonesian migrant workers in Taiwan who are economically productive people but have insufficient knowledge related to financial literacy. The results of this activity show that the financial literacy service program can improve the financial understanding of migrant workers, so that migrant workers are able to manage their finances. Keywords: financial literacy; financial well-being; advanced information system; Migrant workers
Content Diagnosticity dan Vicarious Expression dalam Memediasi Pengaruh Source Dynamism terhadap Purchase Intention pada Live Streaming Affiliator Shafa' Annisa Puspasari; Ita Prihatining Wilujeng; Ely Siswanto
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2260

Abstract

Pada era transformasi digital, sejumlah marketplace telah menyediakan fitur live streaming sebagai strategi pemasaran inovatif. Kemunculan affiliator juga turut menambah keberagaman dalam live streaming pada marketplace. Tujuan penelitian ini yaitu untuk mengeksplorasi bagaimana source dynamism dalam affiliator live streaming berpengaruh terhadap purchase intention, dengan content diagnosticity dan vicarious expression sebagai mediasi. Untuk mengetahui pengaruh tersebut maka dilakukan survei mempergunakan kuesioner yang disebarkan pada 100 responden. Penentuan sampling di penelitian ini mempergunakan teknik purposive sampling, sehingga terdapat kriteria yang harus dipenuhi agar menjadi responden di penelitian ini. Adapun kriterianya ialah orang-orang yang pernah menonton affiliator live streaming pada salah satu platform marketplace dan memiliki niat pembelian melalui affiliator live streaming. Teknik analisis data dilaksanakan melalui Partial Least Square (PLS) mempergunakan softaware SmartPLS. Temuan penelitian memperlihatkan bahwasannya source dynamism berpengaruh baik secara langsung ataupun tidak langsung terhadap purchase intention yang dimediasi content diagnosticity. Namun, hubungan tidak langsung antara source dynamism terhadap purchase intention melalui vicarious expression serta hubungan  langsung vicarious expression terhadap purchase intention ditemukan tidak signifikan.  
Pengaruh Influencer Marketing dan Content Marketing Terhadap Purchase Intention Melalui Brand Awareness Studi Pada Instagram Pocari Sweat Fadhilah Nur Oktaviani; Ita Prihatining Wilujeng; Ely Siswanto
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2311

Abstract

Perkembangan teknologi yang kian pesat membawa pengaruh besar bagi kehidupan masyarakat saat ini. Salah satu platform jejaring sosial yang dipergunakan dalam mempromosikan produk secara efektif yaitu instagram. Studi ini bermaksud guna mengetahui pengaruh influencer marketing dan content marketing terhadap purchase intention melalui brand awareness. Data yang terhimpun berupa kuesioner yang disebar pada responden dengan jumlah sebanyak 101 responden. Penentuan sampling pada studi ini mengaplikasikan teknik purposive sampling dengan pertimbangan tertentu untuk bisa menjadi sampel pada studi ini. Adapun pertimbangannya ialah responden yang mengoperasikan plikasi Instagram dan mengetahui influencer Fadil Jaidi. Penelitian ini mempergunakan Partial Least Square (PLS) dengan software SmartPLS. Temuan ini mengindikasikan variabel influencer marketing berpengaruh secara positif dan signifikan terhadap brand awareness, tetapi tidak signifikan terhadap purchase intention. Pada content marketing memiliki pengaruh positif dan siginifikan terhadap brand awareness dan purchase intention. Kemudian pada variabel brand awareness berpengaruh positif tetapi tidak signifikan terhadap purchase intention. Selain itu brand awareness tidak menjadi mediator yang signifikan antar variabel.
Pengaruh Content Marketing dan eWOM di Media Sosial Terhadap Loyalitas Pelanggan Melalui Brand Engagement Pada Pengguna Shopee di Indonesia Enjelika Enjelika; Ita Prihatining Wilujeng; Ely Siswanto
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.2319

Abstract

Penelitian ini bermaksud guna menganalisis pengaruh content marketing dan Electronic Word of Mouth (eWOM) di media sosial terhadap loyalitas pelanggan dengan mediasi brand engagement pada pengguna Shopee di Indonesia. Shopee sebagai platform e-commerce terkemuka menunjukkan perkembangan pesat dalam menjangkau konsumen melalui strategi digital marketing. Penelitian ini mempergunakan pendekatan kuantitatif melalui teknik purposive sampling dan mengikutsertakan 100 responden yang pernah bertransaksi di Shopee. Data dianalisis menggunakan metode Partial Least Square (PLS) mempergunakan bantuan software SmartPLS. Temuan penelitian memperlihatkan bahwasannya baik content marketing maupun eWOM memiliki pengaruh langsung yang positif dan signifikan terhadap brand engagement dan loyalitas pelanggan. Selain itu, brand engagement juga terbukti berpengaruh signifikan terhadap loyalitas pelanggan dan memediasi hubungan antara eWOM dan loyalitas secara signifikan. Namun, pengaruh content marketing terhadap loyalitas melalui brand engagement tidak signifikan secara statistik. Penelitian ini menegaskan pentingnya menciptakan keterlibatan emosional konsumen melalui strategi konten dan ulasan pengguna untuk memperkuat loyalitas terhadap merek. Temuan ini memberikan implikasi praktis bagi pelaku bisnis digital, khususnya e-commerce, dalam menyusun strategi pemasaran yang berfokus pada pengalaman dan interaksi pelanggan.
The Influence Of Compensation And Benefits, Work Environment, And Employee Demographics On Employee Performance Mediated By Motivation In Paper Manufacturing Companies Rachman, Tutut Arif; Winarno, Agung; Siswanto, Ely
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.310

Abstract

This study aims to analyze the influence of compensation and benefits, work environment, and employee demographics on employee performance mediated by motivation in quantitative manufacturing companies using a survey method. The research population was all employees, with a sample of 104 employees selected using purposive sampling techniques. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The study's results indicate that compensation and benefits have a positive and significant impact on employee performance and motivation. The work environment has a positive and significant effect on motivation, but it does not have a direct effect on employee performance. Employee demographics have no significant effect on employee motivation or performance. Motivation has a positive and significant effect on employee performance and has been shown to mediate the relationship between compensation and benefits, as well as the work environment, on employee performance. This research provides practical implications for company management in improving employee performance through improved compensation systems, conducive work environments, and increased work motivation.
Effect of Content Marketing and Celebrity Endorser on Purchasing Decisions with Brand Trust as an Intervening Variable Budi Susilo, Tri Achmad; Rahma, Nida Adenia; Wilujeng, Ita Prihatining; Siswanto, Ely
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7744

Abstract

This study aims to analyze the influence of content marketing and celebrity endorsers on purchase decisions with brand trust as a mediating variable among Tomoro Coffee consumers at the Sidoarjo branch through the TikTok platform. A quantitative approach was used with purposive sampling involving 200 respondents from Generation Z who are active TikTok users and have purchased Tomoro Coffee. Data were analyzed using SmartPLS 4. The results show that content m|arketing and celebrity endorsers have a positive and significant effect on brand trust. However,both variables negatively and significantly affect purchase decisions when examined directly. Meanwhile, brand trust has a positive and significant impact on purchase decisions and is proven to mediate influence of content marketing and celebrity endorsers on purchase decisions. The findings highlight the importance of building strong brand trust through appropriate content strategies and celebrity endorsement to enhance consumer purchasing effectiveness
Co-Authors Achmad Murdiono Adi Setiawan Afwan Hariri Agung Winarno Agus Hermawan Agus Hermawan Ahmad Kevin Alfirdaus Arief Amry Mahdan Abrari Amry Mahdan Abrari Arief Putra, Muh Al Fatah Arifah Rahman, Amalia As Shoib, Abdullah Budi Eko Soetjipto Budi Susilo, Tri Achmad Budiani, Anna Caecaria, Dhimaz Sectio Cipto Wardoyo Damayanti, Vidya Daniswara, Daffa Ramamilendra Della Ayu Zonna Lia Devi, Shinta Prasetia Dewi Sinta Puspitasari Dimas Putri Mega Pratesa Dinni Kurnianti Djoko Dwi Kusumajanto, Djoko Dwi Dwitanti, Errica Dyah Arini Rudiningtyas Dynda Prista Enjelika Enjelika Ery Tri Djatmika RWW Fadhilah Nur Oktaviani Fadhilah Nur Oktaviani Fariham Masula Fima Bara Alrhafynza Firsty Larastiyana Susanto Fitriani, Nur Afika Fulgentius Danardana Murwani Gozi, Ahmad Halimatus Syadiah Hamdani, Umar Handri Dian Wahyudi Hapsari, Emilly Nur Haribowo, Siget Fitrianto Hariyanti, Novita Tri Hasanah, Raudhotul Miul Heri Pratikto Iklil Abdul Hamid Zuhri Indri Safitri, Indri Intan Larasati Ita Prihatining Wilujeng Juniar, Wita Ryani Kurniawan, Dediek Tri Lulu Nurul Istanti Misbahul Munir Muchamad Rizky Fauzi Mustika, Nilam Sari Naja Jessyka Maulani Putri Nida Adenia Rahma Nonny Aji Sunaryo Novita Astivasari Nugraha, Diki Egie Nurfadilah Karim P. P. S, Gladis Viona Pratama, Yuda Putra Prihatining Wilujeng, Ita Puji Handayati Putri, Naja Jessyka Maulani Qurrotul Aini, Nurul Rachman, Tutut Arif Rahma, Nida Adenia Rahmawati Dwika Pratiwi Rahmi Rahayu, Dita Raudhotul Miul Hasanah Rayie Tariaranie Wiraguna Riana Nurmalasari Rizal Agus Bimantara Rizky Firmansyah Rochim, Nazulah Mufarichah Rohmah, Yaumi Romadhoni, Satrio Ahmadtul Firdaus Rosa Dwiparameswari, Almanda Sanditriyoga Hasmoro Widagdo Shafa Annisa Puspasari Shafa' Annisa Puspasari Sopiah, Sopiah Sopiah, Sopiah Subagyo Subagyo Sudarmiatin Sunandes, Aris Tani, Lukas Gredyansyah Tiffani Vitarini Titis Shinta Dhewi, Titis Veninda Annisa Putri Waffiudin, Waffiudin Wardanu, Aditya Putra Wijaya, Ababil Karhoma Windarsari, Wiwin Riski Wiraguna, Rayie Tariaranie Wita Ryani Juniar Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Yusof, Murni Binti