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Ely Siswanto

Universitas Negeri Malang

Author-ID : 2527754

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Does Reference Group Moderate the Relationship between Behavioral Bias and Investment Decisions? Rosa Dwiparameswari, Almanda; Siswanto, Ely
Jurnal Dinamika Ekonomi dan Bisnis Vol 22, No 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v22i2.7980

In the process of making investment decisions, investors are required to consider several factors in order to avoid loss. The irrational decisions often made by investors have been associated with the influence of some psychological and emotional factors. Therefore, this research aimed to analyze the influence of overconfidence and loss aversion on investment decisions as well as the moderating effect of reference groups. The sample was 102 State University students in Malang City, Indonesia, and data obtained were analyzed using the Partial Least Square method. The results showed that overconfidence and loss aversion had a negative and significant influence on investment decisions. Moreover, the reference group moderated the influence of overconfidence and loss aversion bias on investment decisions. Young investors tend to have behavioral biases when investing, and these biases are exacerbated when they join a community. Early investment education is needed for young investors to improve investment literacy and improve their investment decision-making

Pengelolaan Desa Wisata Dengan Konsep Green Economy Dalam Upaya Peningkatan Pendapatan Masyarakat Desa Jatisari Wiraguna, Rayie Tariaranie; Siswanto, Ely; Wahyudi, Handri Dian; Lia, Della Ayu Zonna
Parta: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/parta.v5i1.5454

Tujuan dilakukan kegiatan pengabdian ini adalah untuk memberikan edukasi kepada masyarakat khususnya Desa Jatisari untuk mengelola lingkungan melalui penerapan konsep green economy. Dalam kegiatan pengabdian yang dilakukan, tim pelaksana fokus pada edukasi mengolah limbah plastik agar dapat mengurangi timbunan sampah plastik dan dapat menjadi salah satu sumber [endapatan baru bagi masyarakat Desa Jatisari. Pengabdian ini menggunakan metode Model Participatory Rural Appraisal (PRA), Model Participatory Technology Development, Model Community Development dan Edukatif. Dengan kegiatan pengabdian ini, masyarakat mendapatkan insight baru untuk mendapatkan sumber pendapatan baru. Olahan kreasi limbah plastik dapat diperjualbelikan secara umum khususnya dapat dijual ke beberapa Rumah Bank Sampah yang ada di Kota Malang.

From Green Marketing to Enhance Green Purchase Intention: The Act of Green Advertisement, Green Brand Loyalty, and Green Brand Innovativeness Della Ayu Zonna Lia; Ely Siswanto; Rayie Tariaranie Wiraguna; Handri Dian Wahyudi
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.13922

The present study aims to investigate the effects of Green Marketing (GM) strategies, such as Green Advertisement (GA), Green Brand Loyalty (GBL), and Green Brand Innovativeness (GBI), on consumer purchase intention. Additionally, it investigates the moderating effects of these strategies on these relationships and looks at how GM and Green Purchase Intention (GPI) are related. These findings build on previous research on the relationship between GM and GPI. The unresearched combined effects of GM on customer purchase intentions as well as the moderating functions of GA, GBL, and GBI in these connections are among the research gaps. The current study examines the relationship between GM antecedents and GPI using a cross-sectional approach and a quantitative research methodology. Quantitative research methods are useful when analyzing relationships between variables and extending findings across populations is the goal. Based on prior research on GM and behavior, the study's research methodology used a survey questionnaire. Google Forms will be used to distribute an online survey to Indonesian consumers of green products, which served as the data collection tool for this study.

Trust as a Mediating Variable of the Influence of Social Media Marketing and Content Quality on Purchase Decision (A Study on TikTok Users in Malang City) Nugraha, Diki Egie; Wilujeng, Ita Prihatining; Ely Siswanto
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/9k3cv383

This study analyzes the influence of social media marketing and content quality on purchase decisions, with trust positioned as a mediating variable, among TikTok users in Malang City, Indonesia. The rapid growth of TikTok as a short-video–based social media platform has reshaped digital marketing strategies and consumer behavior, making it important to understand how marketing activities and content characteristics affect purchasing decisions. This research employs a quantitative approach using a survey method. Data were collected from 180 active TikTok users who have made purchases influenced by marketing content on the platform. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that social media marketing has a significant positive effect on purchase decisions and trust. Similarly, content quality significantly influences both purchase decisions and consumer trust. However, trust does not have a significant direct effect on purchase decisions and does not mediate the relationship between social media marketing, content quality, and purchase decisions. These results indicate that TikTok users’ purchasing behavior is primarily driven by direct marketing exposure and the quality of content rather than by trust-based considerations. This study contributes to the digital marketing literature by providing empirical evidence that challenges the mediating role of trust in short-video social media platforms. Practically, the findings offer valuable insights for marketers and business practitioners to focus on developing effective social media marketing strategies and high-quality content to enhance consumer purchase decisions in competitive digital environments.

The Influence of Celebrity Endorsers and Social Media Marketing on Purchase Decisions through Brand Image of Le Mineral Rohmah, Yaumi; Siswanto, Ely; Wilujeng, Ita Prihatining
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/v9ethj97

The rapid growth of digital marketing has intensified the use of celebrity endorsers and social media platforms as strategic tools to influence consumer purchasing behavior. This study investigates the influence of celebrity endorsers and social media marketing on purchase decisions, with brand image examined as an intervening variable, focusing on consumers of Le Minerale bottled mineral water in Indonesia. The study is motivated by the consistent increase in Le Minerale’s Top Brand Index from 2021 to 2024, indicating the effectiveness of its marketing strategies amid intense competition in the fast-moving consumer goods (FMCG) industry. A quantitative research design was employed using purposive sampling, involving 180 respondents who had purchased Le Minerale products and actively used social media. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that celebrity endorsers and social media marketing have a positive and significant direct effect on purchase decisions and brand image. However, brand image does not significantly influence purchase decisions and fails to mediate the relationship between celebrity endorsers, social media marketing, and purchase decisions. These results suggest that consumers are more directly influenced by celebrity endorsements and social media exposure rather than by brand image formation. The study contributes to digital marketing literature by highlighting the limited mediating role of brand image in FMCG purchase decisions. Practically, the findings imply that firms should prioritize direct engagement strategies through credible celebrity endorsers and effective social media campaigns to stimulate consumer purchases in the digital era.

The Influence of Product Quality, Packaging, and Brand Image on Purchase Decisions: The Mediating Role of Perceived Value in MSME Bakery Context Wijaya, Ababil Karhoma; Wahyudi, Handri Dian; Siswanto, Ely; Munir, Misbahul; Yusof, Murni Binti
Journal of Social Work and Science Education Vol. 7 No. 1 (2026): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v7i1.1357

Micro-small-medium enterprises (MSMEs) in the food sector often struggle to compete with established brands. This study examines how product quality, brand image, and packaging influence purchase decisions, with perceived value as a mediator, in the context of MSME bakery in Indonesia. Data from 100 consumers were analyzed using PLS-SEM in quantitative method. The results indicate that product quality, product packaging, and perceived value significantly and positively affect purchase decisions. Product quality and product packaging also exert significant effects on perceived value, whereas brand image does not. Mediation analysis reveals that perceived value mediates the relationship between product quality and purchase decision, as well as between product packaging and purchase decision, but not between brand image and purchase decision. These findings indicate that consumers prioritize tangible cues, such as product quality and packaging design over symbolic brand associations when evaluating bread MSME products. The study concludes that improving product quality and packaging is crucial for enhancing perceived value and driving purchasing behavior, while brand development remains a long-term strategic goal. Future research should involve multiple MSMEs and additional constructs such as customer satisfaction, brand trust, and price fairness to expand generalizability within Indonesia’s food industry context.

A Phenomenological Study of the Motivation of Freelance Writers in Malang City and Their Life Experience in Surviving Amidst Job and Career Uncertainty Ahmad Kevin Alfirdaus Arief; Sopiah; Ely Siswanto
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.18208

This phenomenological study explores the motivations of individuals in undergoing a career as a freelance worker in the midst of work and career uncertainty that often characterizes a work environment that has novelty both in technology and in flexibility. This phenomenological study highlights participants' experiences in pursuing a career as a freelancer amidst the uncertainty that often characterizes today's work environment. Through a qualitative approach that explores the direct experiences and thoughts of the research subjects related to what drives them to stay on a freelance path that tends to have no uncertainty. The results show that freelancers' motivations to persist in such uncertain conditions are complex and varied. Some freelancers may be driven by the freedom and flexibility that freelance work brings, while others may seek professional recognition or personal achievement. While others may also be looking to pursue new opportunities and income streams while freelancers are able to work multiple jobs. The research also identified challenges faced by freelancers, including financial uncertainty, pressure to retain clients, and the sense of social isolation that may be felt. In addition, research subjects often highlighted the importance of social support, knowledge of the freelance work method itself, and building a strong professional network.

Peningkatan financial literacy dan financial well-being melalui advanced information systems dalam mewujudkan kemandirian finansial pada migran di Kota Tainan Taiwan Rizky Firmansyah; Dediek Tri Kurniawan; Ely Siswanto
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27796

AbstrakTingginya pendapatan imigran di Taiwan tidak menjamin meningkatnya pemahaman literasi keuangan. Hal ini menjadi masalah karena banyaknya imigran Indonesia di Taiwan yang kesulitan mengelola keuangan. Kegiatan pengabdian ini bertujuan untuk mengedukasi Pekerja Migran Indonesia terkait implementasi penguatan kualitas sumber daya manusia di masa sekarang dan masa mendatang melalui peningkatan pengetahuan literasi keuangan. Metode yang digunakan dalam pengabdian ini adalah workshop yang menjelaskan mengenai program cerdas literasi keuangan dan program cerdas manajemen keuangan personal. Sasaran dari kegiatan ini adalah pekerja migran indonesia di Taiwan yang merupakan masyarakat produktif secara ekonomis namun memiliki pengetahuan terkait literasi keuangan yang kurang. Hasil kegiatan ini menunjukkan bahwa program pengabdian literasi keuangan dapat meningkatkan pemahaman keuangan para pekerja migran, sehingga para pekerja migran mampu mengelola keuangannya. Kata kunci: literasi keuangan; financial well-being; advanced information system; pekerja migran. AbstractThe high income of immigrants in Taiwan does not guarantee an increased understanding of financial literacy. This is a problem because many Indonesian immigrants in Taiwan have difficulty managing finances. This community service activity aims to educate Indonesian Migrant Workers regarding the implementation of strengthening the quality of human resources in the present and future through increasing financial literacy knowledge. The method used in this service is a workshop that explains the smart financial literacy program and the smart personal financial management program. The target of this activity is Indonesian migrant workers in Taiwan who are economically productive people but have insufficient knowledge related to financial literacy. The results of this activity show that the financial literacy service program can improve the financial understanding of migrant workers, so that migrant workers are able to manage their finances. Keywords: financial literacy; financial well-being; advanced information system; Migrant workers

Co-Authors Achmad Murdiono Adi Setiawan Afwan Hariri Agung Winarno Agus Hermawan Agus Hermawan Ahmad Kevin Alfirdaus Arief Amry Mahdan Abrari Amry Mahdan Abrari Arief Putra, Muh Al Fatah Arifah Rahman, Amalia As Shoib, Abdullah Budi Eko Soetjipto Budiani, Anna Caecaria, Dhimaz Sectio Cipto Wardoyo Damayanti, Vidya Daniswara, Daffa Ramamilendra Della Ayu Zonna Lia Devi, Shinta Prasetia Dewi Sinta Puspitasari Dimas Putri Mega Pratesa Dinni Kurnianti Djoko Dwi Kusumajanto, Djoko Dwi Dwitanti, Errica Dyah Arini Rudiningtyas Dynda Prista Ery Tri Djatmika RWW Fadhilah Nur Oktaviani Fima Bara Alrhafynza Firsty Larastiyana Susanto Fitriani, Nur Afika Fulgentius Danardana Murwani Gozi, Ahmad Halimatus Syadiah Hamdani, Umar Handri Dian Wahyudi Hapsari, Emilly Nur Haribowo, Siget Fitrianto Hariyanti, Novita Tri Hasanah, Raudhotul Miul Heri Pratikto Iklil Abdul Hamid Zuhri Indri Safitri, Indri Intan Larasati Ita Prihatining Wilujeng Juniar, Wita Ryani Kurniawan, Dediek Tri Lulu Nurul Istanti Misbahul Munir Muchamad Rizky Fauzi Mustika, Nilam Sari Naja Jessyka Maulani Putri Nonny Aji Sunaryo Novita Astivasari Nugraha, Diki Egie Nurfadilah Karim Oktaviani, Fadhilah Nur P. P. S, Gladis Viona Pratama, Yuda Putra Prihatining Wilujeng, Ita Puji Handayati Putri, Naja Jessyka Maulani Qurrotul Aini, Nurul Rahmawati Dwika Pratiwi Rahmi Rahayu, Dita Raudhotul Miul Hasanah Rayie Tariaranie Wiraguna Riana Nurmalasari Rizal Agus Bimantara Rizky Firmansyah Rochim, Nazulah Mufarichah Rohmah, Yaumi Romadhoni, Satrio Ahmadtul Firdaus Rosa Dwiparameswari, Almanda Sanditriyoga Hasmoro Widagdo Shafa Annisa Puspasari Shafa' Annisa Puspasari Sopiah, Sopiah Sopiah, Sopiah Subagyo Subagyo Sudarmiatin Sunandes, Aris Tani, Lukas Gredyansyah Tiffani Vitarini Titis Shinta Dhewi, Titis Veninda Annisa Putri Waffiudin, Waffiudin Wardanu, Aditya Putra Wijaya, Ababil Karhoma Windarsari, Wiwin Riski Wiraguna, Rayie Tariaranie Wita Ryani Juniar Yuli Agustina, Yuli Yuli Soesetio Yulian Muzakki Yusof, Murni Binti

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