Article Per Year (5 Year)
p-Index From 2021 - 2026
6.685
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Ilmiah Manajemen "E M O R" Jurnal BALIRESO SEIKO : Journal of Management & Business Journal on Education YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Sosio Sains Jurnal Ekonomika Jurnal Ilmu Manajemen Profitability Journal Informatic, Education and Management (JIEM) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen dan Organisasi Review (MANOR) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Ekonomika INVOICE : JURNAL ILMU AKUNTANSI Tata Kelola Journal of Management Sains (JMS) Journal of Accounting and Finance (JAF) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Center of Economic Students Journal (CSEJ) Jurnal Social Society Celebes Journal of Community Services Jurnal Balireso: Jurnal Pengabdian pada Masyarakat
Kamase, Jeni
Universitas Muslim Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 62 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 62 Documents
Search

 3   4   5   6   7 
Strategi Digital Marketing dan Citra Destinasi terhadap Minat Berkunjung Wisatawan di Kawasan Wisata Pantai Bira Kabupaten Bulukumba Muh.Agung Achmad Gani; Akhriansayah Achmad Gani; Jeni Kamase; Achmad Gani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10245

Abstract

Jenis penelitian pasa dasarnya merupakan cara ilmiah untuk mendapatkan data dengan tujuan dan kegunaan tertentu, untuk mencapai tujuan tersebut diperlukan suatu metode yang relevan dengan tujuan yang ingin dicapai. Jenis Penelitian ini menggunakan jenis penelitian kualitatif dengan tipe diskriptif yang berfokus kepada strategi digital marketing dan citra destinasi terhadap minat kunjungan wisatawan pantai Bira di Kabupaten BulukumbaTransformasi digital telah mengubah pola perilaku wisatawan dalam menentukan pilihan destinasi wisata. Keputusan berkunjung tidak lagi hanya dipengaruhi oleh daya tarik fisik destinasi, tetapi juga oleh efektivitas strategi pemasaran digital serta persepsi wisatawan terhadap citra destinasi. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing dan citra destinasi terhadap minat berkunjung wisatawan di kawasan wisata Pantai Bira, Kabupaten Bulukumba. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 120 responden wisatawan. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap minat berkunjung wisatawan. Citra destinasi juga terbukti memiliki pengaruh positif dan signifikan terhadap minat berkunjung. Secara simultan, kedua variabel tersebut berkontribusi signifikan dalam meningkatkan minat kunjungan wisatawan dengan nilai koefisien determinasi sebesar 0,61. Kebaruan penelitian ini terletak pada integrasi variabel digital marketing dan citra destinasi dalam konteks destinasi wisata bahari lokal yang belum banyak diteliti secara empiris, khususnya di wilayah Indonesia Timur. Temuan ini menegaskan pentingnya penguatan promosi digital dan pengelolaan citra destinasi sebagai strategi peningkatan daya saing pariwisata daerah.
ANALYSIS OF INTERNAL CAPABILITIES BASED ON RESOURCE-BASED VIEW (RBV) AND VALUE CHAIN IN MAINTAINING THE EXISTENCE OF TRANSPORTATION SERVICE BUSINESS: CASE STUDY OF PT BLUE BIRD TBK Jeni Kamase; Ackhriansyah Ahmad Gani; Muthia Indah Permatasari; Andi Muh Adib Asharil; Muh. Farhan Firman
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.410

Abstract

Digital disruption in the land transportation industry requires conventional business players to optimize internal capabilities to survive amid the penetration of app-based services (ride-sharing). This study aims to analyze the internal strategy of PT Blue Bird Tbk. in identifying core competencies and formulating strategies to maintain a competitive advantage. The approach used is the Resource-Based View (RBV) with the VRIO framework (Value, Rarity, Inimitability, Organization) and Value Chain Analysis. The research method uses descriptive qualitative with secondary data collection through annual reports, corporate sustainability reports, and previous scientific literature reviews. The results of the Value Chain analysis show that Blue Bird creates superior value added in operational activities (standardization of independent fleet maintenance) and human resource management (driver training and welfare systems). Furthermore, the VRIO analysis reveals that brand equity regarding safety and comfort aspects, exclusive lounge networks (such as in airports and star-rated hotels), and driver service culture are strategic resources that meet the criteria for a sustainable competitive advantage. The identified internal weakness is the high operational overhead costs of the physical fleet compared to digital asset-light competitors. This study suggests strengthening digital ecosystem integration (super-apps) and diversifying into last-mile logistics services to reduce internal inefficiencies.
Co-Authors A. Muflihunna, A. Abd. Malik Abdullah, M Ikhsan Akbar Achmad Gani Achmad Gani Achmad Gani, Pratiwi Juniar Ackhriansyah Ahmad Gani Afriliandi, Aris Ahmad, Akstar Roskiana Akhriansayah Achmad Gani Akmar, Muh. Alamsyah Aminuddin Aminuddin Amir Mahmud Amir Mahmud Amiruddin Amiruddin Anas Djamareng Andi Baso Toto Andi Irmawati Yusuf Andi Muh Adib Asharil Andi Muhammad Sahrul Andi Nurfiana Haz Aryati Arfah Asmar, Andi Hamdayana Asriani Suhaenah Bahar Sinring Baharuddin, Megawaty Ceskakusumadewi Basalamah, Salim Basri Modding Beddu, Hartina Chalid, Lukman Dahlia Baharuddin Djamareng, Anas Dwi Adeningsih Saputri Elhuria Evi Nurhidayat Fadliah Nasaruddin Fitriana Fitriana Fitriani Mandung Gani, Ackhriansyah Ahmad Gani, Agung Achmad Gani, Agung Ahmad Ghani, Amirul Haqeem Abd Hamzah, Fyrdha Faradyba Harti Widiastuti Hasbi Hasbi Hasbi, A.M. Huriati, Huriati Husain, Amiruddin Idris, Zakiun Ilham Labbase Indah Lestari, Indah Irham Hasyim Jabar, La Jamal Bijang Juliyanty Sidik Tjan Julungan Sinaga Junaid, Asriani karunia, Erick Laekkeng, Mursalim M. Mapparenta Madani, Paramitha Makmur, Wahyudi Maskur Maskur Maskur Maskur Maskur Maskur Maskur Moh Zulkifli Murfat Muh Nur Muh. Akmar Muh. Arif Muh. Farhan Firman Muh.Agung Achmad Gani Muhammad Akhsan Tenrisau Muhammad Nasir Muhammad Nasir Muhammad Riadi Muhammad Sajidan Muhammad Tafsir Muhlis Hakim Multazam Multazam Mursalim Laekkeng Mursalim Laekkeng Muthia Indah Permatasari Nirwana Dunda Nirwana Sampara Nurafni Baturante Nurdin, Nirwan Nurhayati Asis Nurwanah, Nurwanah Plyriadi, Annas Pratiwi Juniar A. G Prihatin, Etik Rahayu, Sri Annisa Rahmawati, Rahmawati Rahmi Rais Razak, Rais Ramlawati Ramlawati Ramlawati Ratih Suwanti Ratna Dewi Reskiani Reskiani Rismala, Rismala Roslina Alam Rutfiah Mangun Sahariati Sahariati Sajidan, Muhammad Salim Basalamah Salmiah Syurya Santoso, Arya Dwi Sappara, Sudirman Serlin serang Serlin Serang Shafitri, Windi Shalahuddin St. Asma Ul Husna Syah St.Sukmawati S. Suaib, Suaib Sukmawati Sukmawati Sukmawati Surachmanuddin Surachmanuddin Suriyanti Suriyanti Suriyanti Suriyanti Suriyanti Suryanti Suryanti Syahran Syahran Syahran, Syahran Syahrir Mallongi Syahrir Pawerangi Syamsu Nujum Taufan, Rezky Ratnasari Tenriwaru, T. Virsa Handayani Werang, Nikolaus Likuwatan Yoga Yuniadi Zaenal, Achmad Zulkarnaen Zainal Abidin Zainuddin Rahman