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Vera Pujani
Universitas Andalas
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Journal : JURNAL MAKRO MANAJEMEN

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Influence of Self-Efficacy, and Perceived Ease Of Use, Perceived Usefulness Behavioral Intention To Purchase Online In Tokopedia With Perceived Risk, As Variable Mediation Rosa Merry Yusvita; Vera - Pujani
Makro : Jurnal Manajemen Dan Kewirausahaan Vol 5, No 1 (2020): MAKRO Jurnal Manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1090.503 KB) | DOI: 10.53712/jmm.v5i1.806

Abstract

Abstract:  This study aims to determine the effect of self-efficacy, and Perceived Ease of Use, Perceived Usefulness Against Behavioral Intention in TOKOPEDIA Online Purchase Transactions with Perceived Risk, as a mediating variable (Study in Padang City Communities) ". This research is explanatory with quantitative methods. The sampling technique used in this study was purposive sampling for customers who had shopped at the Tokopedia site, with a sample of 135 respondents. this research uses Partial Least Square with SmartPLS 3.0 program. The Results Showed that Self -efficacy, Perceived Ease of Use, Perceived Usefulness TOKOPEDIA Against Behavioral Intention in Online Purchase Transactions with Perceived Risk, as a mediating variable Self-efficacy Self-efficacy influences behavior towards positivity and significance,then Perceived Ease of Use Perceived Risk, as a mediating variable The implication of this research is to Increase Self-efficacy, Perceived Ease of Use, Perceived Usefulness will Increase Online TOKOPEDIA Behavioral Intention on Purchase Transactions with Perceived Risk, as a mediating variable.
Co-Authors Adini, Hasti Adrisoni Ahda Vadjlul Iboo Akmal Auliya Amri Alfitman Alfitman Alfitman Alfitman Alizar Hasan Amri, Akmal Auliya Anggi Puspita Mayasari Anggun Sophia Annisa Nazif Bachtiar Asy Syfa Suradi Attani, Muhammad Rizki Budi Rahmadya Danny Hidayat Dede Tri Wahyu Kotama Dewi Imelda Roesma Dodi Saputra Donard Games Eko Kurniawan Eko ERI BESRA, ERI Eryati Darwin Fadhilah Idris Fadhlan, Adli Fahmy, Rahmi Fajriani Fajriani Fanessa, Fanessa Fauzania, Salsa Febby Fernandrez Fernandrez, Febby Fiandra, Yudha Firdawati Firdawati Firva Wulandari, Indah Ganeru, Danis Gesit Thabrani Gustina Hadiana Rossya Hafiz Rahman Hafiz Rahman, Hafiz Hafni Bachtiar Hafni Bachtiar Bachtiar Hakimi, Nurul Harif Amali Rivai Harits, Muhammad Dzakwan El Hendra Kusuma Hendra Lukito Hendriyeni, Yulia Husnul Khatimah Iskandar Syah Iskandar Syah Karimi, Kasman Lasti Yossi Hastini Ma'ruf Mairawita Mairawita, Mairawita Marpaung, Yahya Masyhuri Hamidi, Masyhuri Mayasari, Anggi Puspita Ma’ruf Meuthia Meuthia Meuthia, Meuthia Mila Yunita Sari Mildawati Mildawati Mildawati Mochamad Rizky Ilmawawn Mohamad Fany Alfarisi Moryanda, Rury Muthia Roza Linda, Muthia Roza Nabila, Khaira Nanda Permana, Nanda Nisa, Hayatun Perengki Susanto Pertiwi, Vera Rahayu, Rita Rahmat Hidayat Rahmiati Rahmiati Rahmiati Rahmiati Ranti Mawardi Ratni Prima Lita Ravelby, Thesa Alif Refdinal Nazir Rida Rahim Rima Sermiaty Ritonga, Muhammad Azli Riza Yonita Rosa Merry Yusvita Rury Moryanda Ryswaldi, Ridho Saldi, Wardah Awwalin Salut Muhidin Sanda Patrisia Komalasari Sari Lenggogeni Sari, Chintia Wulan Sari, Dellani Mutia Solfiyeni Solfiyeni Suhery, Suhery Suradi, Asy Syfa Suziana, Suziana Syafira, Tama Aulia Syafrizal Syafrizal Syukri Lukman Taufik Rahman Triani, Laura Amelia Utama Melisha Hidayat Verinita, Verinita Verni Juita Yahya Marpaung Yanti Yanti Yazrina Yahya Yudha Fiandra Yulia Hendri Yeni Yulihasri Yuliyana, Yuliyana Zahra, Aini