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Vera Pujani
Universitas Andalas
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Journal : International Journal of Economics Development Research (IJEDR)

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Harnessing Innovation: Exploring the Impact of Market Orientation and Firm Resources on Performance in West Sumatra's Event and Party Services Sari, Chintia Wulan; Yeni, Yulia Hendri; Pujani, Vera
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6286

Abstract

Marriage holds a sacred significance in Minangkabau culture, representing the pinnacle of the life cycle, where customs transcend mere entertainment to embody profound philosophical and cultural values. Despite the substantial opportunities for party service businesses in West Sumatra, the performance of firms in this sector often falls short of expectations. Observations reveal recurring issues, including vendor delays and dissatisfaction with service quality in areas such as decoration, photography, videography, and catering. These problems are primarily attributed to inadequate resource management and poor strategic decision-making. This study employs explanatory research with a quantitative approach, utilizing hypothesis testing to examine the relationships among market orientation, firm resources, innovation, and firm performance. The validity and reliability of the questionnaire instrument were confirmed to ensure accurate data analysis. The findings demonstrate that, within the context of party service businesses in West Sumatra, both market orientation and firm resources significantly impact innovation and firm performance directly; however, innovation does not serve as an effective mediator in this relationship.
Co-Authors Adini, Hasti Adrisoni Ahda Vadjlul Iboo Akmal Auliya Amri Alfitman Alfitman Alfitman Alfitman Alizar Hasan Amri, Akmal Auliya Anggi Puspita Mayasari Anggun Sophia Annisa Nazif Bachtiar Asy Syfa Suradi Attani, Muhammad Rizki Budi Rahmadya Danny Hidayat Dede Tri Wahyu Kotama Dewi Imelda Roesma Dodi Saputra Donard Games Eko Kurniawan Eko ERI BESRA, ERI Eryati Darwin Fadhilah Idris Fadhlan, Adli Fahmy, Rahmi Fajriani Fajriani Fanessa, Fanessa Fauzania, Salsa Febby Fernandrez Fernandrez, Febby Fiandra, Yudha Firdawati Firdawati Firva Wulandari, Indah Ganeru, Danis Gesit Thabrani Gustina Hadiana Rossya Hafiz Rahman Hafiz Rahman, Hafiz Hafni Bachtiar Hafni Bachtiar Bachtiar Hakimi, Nurul Harif Amali Rivai Harits, Muhammad Dzakwan El Hendra Kusuma Hendra Lukito Hendriyeni, Yulia Husnul Khatimah Iskandar Syah Iskandar Syah Karimi, Kasman Lasti Yossi Hastini Ma'ruf Mairawita Mairawita, Mairawita Marpaung, Yahya Masyhuri Hamidi, Masyhuri Mayasari, Anggi Puspita Ma’ruf Meuthia Meuthia Meuthia, Meuthia Mila Yunita Sari Mildawati Mildawati Mildawati Mochamad Rizky Ilmawawn Mohamad Fany Alfarisi Moryanda, Rury Muthia Roza Linda, Muthia Roza Nabila, Khaira Nanda Permana, Nanda Nisa, Hayatun Perengki Susanto Pertiwi, Vera Rahayu, Rita Rahmat Hidayat Rahmiati Rahmiati Rahmiati Rahmiati Ranti Mawardi Ratni Prima Lita Ravelby, Thesa Alif Refdinal Nazir Rida Rahim Rima Sermiaty Ritonga, Muhammad Azli Riza Yonita Rosa Merry Yusvita Rury Moryanda Ryswaldi, Ridho Saldi, Wardah Awwalin Salut Muhidin Sanda Patrisia Komalasari Sari Lenggogeni Sari, Chintia Wulan Sari, Dellani Mutia Solfiyeni Solfiyeni Suhery, Suhery Suradi, Asy Syfa Suziana, Suziana Syafira, Tama Aulia Syafrizal Syafrizal Syukri Lukman Taufik Rahman Triani, Laura Amelia Utama Melisha Hidayat Verinita, Verinita Verni Juita Yahya Marpaung Yanti Yanti Yazrina Yahya Yudha Fiandra Yulia Hendri Yeni Yulihasri Yuliyana, Yuliyana Zahra, Aini