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Vera Pujani
Universitas Andalas
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Journal : AMAR (Andalas Management Review)

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Pengaruh Brand Awarenes, Brand Acosiation dan Perceived Quality Terhadap Keputusan Pembelian PC Tablet di Kota Padang Danny Hidayat; Vera Pujani
AMAR (Andalas Management Review) Vol 2 No 2 (2018)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.2.2.82-104.2018

Abstract

The objective of this research is to determine the effect of brand awareness, brand association and perceived quality on purchasing decisions for Tablet PCs in Padang City. This research is conducted in Padang and focusing on consumers using a Tablet PC as objects. The population in this research were all consumers who use Tablet PCs in Padang City. Population size is unknown. The sampling technique method was accidental sampling, with a sample of 96 people. The data analysis technique used is the Validity Test and Reliability Test, Multiple Linear Regression Analysis, T test, F test, Coefficient of Determination (R2) assisted by SPSS software. The results of this research indicate that brand awareness, brand association and perceived quality have a significant effect on purchasing decisions for tablet PCs in Padang City partially and simultaneously. Based on the results of the research, 66.9% of the decision to purchase a Tablet PC in Padang City can be explained by brand awareness, brand association and perceived quality, while the remaining 33.1% is explained by other variables not examined in this research.
Co-Authors Adini, Hasti Adrisoni Ahda Vadjlul Iboo Akmal Auliya Amri Alfitman Alfitman Alfitman Alfitman Alizar Hasan Amri, Akmal Auliya Anggi Puspita Mayasari Anggun Sophia Annisa Nazif Bachtiar Asy Syfa Suradi Attani, Muhammad Rizki Budi Rahmadya Danny Hidayat Dede Tri Wahyu Kotama Dewi Imelda Roesma Dodi Saputra Donard Games Eko Kurniawan Eko ERI BESRA, ERI Eryati Darwin Fadhilah Idris Fadhlan, Adli Fahmy, Rahmi Fajriani Fajriani Fanessa, Fanessa Fauzania, Salsa Febby Fernandrez Fernandrez, Febby Fiandra, Yudha Firdawati Firdawati Firva Wulandari, Indah Ganeru, Danis Gesit Thabrani Gustina Hadiana Rossya Hafiz Rahman Hafiz Rahman, Hafiz Hafni Bachtiar Hafni Bachtiar Bachtiar Hakimi, Nurul Harif Amali Rivai Harits, Muhammad Dzakwan El Hendra Kusuma Hendra Lukito Hendriyeni, Yulia Husnul Khatimah Iskandar Syah Iskandar Syah Karimi, Kasman Lasti Yossi Hastini Ma'ruf Mairawita Mairawita, Mairawita Marpaung, Yahya Masyhuri Hamidi, Masyhuri Mayasari, Anggi Puspita Ma’ruf Meuthia Meuthia Meuthia, Meuthia Mila Yunita Sari Mildawati Mildawati Mildawati Mochamad Rizky Ilmawawn Mohamad Fany Alfarisi Moryanda, Rury Muthia Roza Linda, Muthia Roza Nabila, Khaira Nanda Permana, Nanda Nisa, Hayatun Perengki Susanto Pertiwi, Vera Rahayu, Rita Rahmat Hidayat Rahmiati Rahmiati Rahmiati Rahmiati Ranti Mawardi Ratni Prima Lita Ravelby, Thesa Alif Refdinal Nazir Rida Rahim Rima Sermiaty Ritonga, Muhammad Azli Riza Yonita Rosa Merry Yusvita Rury Moryanda Ryswaldi, Ridho Saldi, Wardah Awwalin Salut Muhidin Sanda Patrisia Komalasari Sari Lenggogeni Sari, Chintia Wulan Sari, Dellani Mutia Solfiyeni Solfiyeni Suhery, Suhery Suradi, Asy Syfa Suziana, Suziana Syafira, Tama Aulia Syafrizal Syafrizal Syukri Lukman Taufik Rahman Triani, Laura Amelia Utama Melisha Hidayat Verinita, Verinita Verni Juita Yahya Marpaung Yanti Yanti Yazrina Yahya Yudha Fiandra Yulia Hendri Yeni Yulihasri Yuliyana, Yuliyana Zahra, Aini