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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Optimasi Sistem Industri Jurnas Nasional Teknologi dan Sistem Informasi Journal of Management and Business Review Management Analysis Journal Journal of Economic, Bussines and Accounting (COSTING) Al-Muzara'ah AFEBI Management and Business Review Jurnal Hilirisasi IPTEKS (JHI) JURNAL MAKRO MANAJEMEN Jurnal Ilmu Manajemen dan Akuntansi Terapan JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis International Journal of Economics Development Research (IJEDR) Jurnal Riset Entrepreneurship Jurnal Manajemen Universitas Bung Hatta Community Development Journal: Jurnal Pengabdian Masyarakat AMAR (Andalas Management Review) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Accounting and Finance Management (JAFM) ASEAN Marketing Journal Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Studies and Management Review Journal Publicuho Paradoks : Jurnal Ilmu Ekonomi Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Informatika Ekonomi Bisnis Riset Akuntansi dan Keuangan Indonesia JER The Indonesian Journal of Computer Science Kesmas: Jurnal Kesehatan Masyarakat Nasional (National Public Health Journal)
Vera Pujani
Universitas Andalas
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Analysis of Local Coffee Shop Marketing Agility and Customer Retention Amidst of Starbucks Boycott in Padang Danis Ganeru; Vera Pujani; Yulia Hendri Yeni
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4489

Abstract

This study aims to examine the segmentation, marketing agility, and customer retention of local coffee shop in Padang. The phenomena that discussed in this research are boycott movement of several brand particularly Starbucks and Fear of Failure. This research adopts a qualitative approach which aims to understand symptoms that do not require quantitative measurement. The data used in this research is derived from interview with the owner of local coffee shop in Padang with the total of 5 informant. The data analysis process is compiling data obtained from interviews and process it with Nvivo12. Boycott was found to have no influences towards Marketing Agility and Customer Retention of Local Coffee Shop in Padang. Nonetheless Fear of Failure was found to have influences towards Marketing Agility and Customer Retention of Local Coffee Shop in Padang.
Exploring Tourism Entrepreneurial Resilience for Minangkabau Women in the Disaster Preparedness Aini Zahra; Sari Lenggogeni; Vera Pujani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 4 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i4.4716

Abstract

This paper explores the resilience of Minangkabau women tourism entrepreneurs in facing disasters, identifies the factors that support their resilience, and the strategies used in disaster preparedness. The research method used is a qualitative approach with in-depth interviews and case studies of female tourism entrepreneurs in disaster-affected areas. The research method used is a qualitative approach with in-depth interviews and case studies of women tourism entrepreneurs in disaster-affected areas. The number of informants interviewed was 15 women entrepreneurs spread across West Sumatra, namely Solok, Padang, Padang Panjang, Bukittinggi, and Pesisir Selatan. The research results show that Minangkabau cultural values, such as the spirit of cooperation and the role of women in the family economy, are the main factors in their resilience. In addition, innovation in business, the use of digital technology, and community support contribute to the sustainability of their enterprises. This study emphasizes the importance of disaster preparedness in tourism business strategies and provides recommendations to enhance the resilience of women entrepreneurs in disaster-prone areas.
Analisis Faktor Pembentuk Knowledge Intertia pada Proses Produksi Tenun Annisa Nazif Bachtiar; Hafiz Rahman; Vera Pujani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.7105

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor pembentuk knowledge inertia dalam proses produksi tenun berbasis budaya di Sumatera Barat serta implikasinya terhadap capacity building pada tingkat individu maupun organisasi. Dengan menggunakan pendekatan kualitatif eksploratif-komparatif, penelitian ini melibatkan dua unit usaha, yaitu Tenun Kubang H. Ridwan By dan Songket Puti Ranik Djintan, yang dipilih melalui purposive sampling. Data dikumpulkan melalui wawancara mendalam, observasi, serta dokumentasi, dan dianalisis menggunakan perangkat lunak NVivo 15 Plus. Hasil penelitian menunjukkan bahwa adopsi teknologi pada Songket Puti Ranik Djintan mampu meningkatkan efisiensi produksi, kualitas, serta kesejahteraan pengrajin, sekaligus memperluas kapasitas adaptif organisasi. Selain itu, praktik knowledge transfer yang dijalankan oleh pemilik usaha berperan penting dalam membangun empowerment pengrajin, baik secara teknis, kreatif, maupun manajerial. Sebaliknya, pada Tenun Kubang H. Ridwan By masih ditemukan pola relasi kerja yang tradisional dan hirarkis, sehingga menimbulkan ketergantungan pengrajin terhadap pemilik dan menghambat perkembangan kapasitas individu. Studi ini menyimpulkan bahwa knowledge inertia dapat diminimalisasi melalui sinergi antara pengetahuan, teknologi, dan budaya, dengan menekankan pentingnya capacity building sebagai strategi adaptasi dan keberlanjutan usaha kreatif berbasis budaya.
PELATIHAN INOVASI TENUN MELALUI DESAIN DIGITAL UNTUK PENINGKATAN KUALITAS TENUN PADA SONGKET BERKAH NAGARI SUNGAI JANIAH KABUPATEN SOLOK Lita, Ratni Prima; Komalasari, Sanda Patrisia; Rahmadya, Budi; Yanti, Yanti; Rahim, Rida; Suziana, Suziana; Besra, Eri; Triani, Laura Amelia; Rahayu, Rita; Verinita, Verinita; Fahmy, Rahmi; Pujani, Vera; Saldi, Wardah Awwalin; Meuthia, Meuthia; Khatimah, Husnul; Harits, Muhammad Dzakwan El; Syafira, Tama Aulia; Sari, Dellani Mutia; Hakimi, Nurul; Fanessa, Fanessa
Jurnal Hilirisasi IPTEKS Vol. 7 No. 3 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i3.817

Abstract

This community service activity aims to enhance the quality and innovation of Tenun Songket Berkah designs in Nagari Sungai Janiah, Solok Regency, through digital design training using Adobe Illustrator. The program was held on July 27, 2024, at the Tenun Songket Berkah micro-enterprise, employing various methods such as training, hands-on practice, and mentoring. The primary goal of this activity is to introduce digital design techniques that can develop traditional tenun motifs to be more innovative, modern, and appealing to both local and international markets. The implementation methods included intensive training on the use of Adobe Illustrator, practical sessions on creating digital-based tenun motifs, and ongoing mentoring to develop unique and creative designs. Participants were trained to optimize the use of this software to create complex and detailed motifs, which were then integrated into the production process. The results of the activity showed a significant improvement in the participants' ability to use Adobe Illustrator for designing tenun motifs, positively impacting the quality, variety, and added value of the products. A total of 10 new motifs were successfully created, marketed, and registered as Intellectual Property Rights (IPR), strengthening the position of the micro-enterprise in the market. In conclusion, this training proved effective in fostering innovation in the Tenun Songket Berkah industry, enhancing human resource skills, and expanding the market reach. It is recommended to continue with advanced training in product design and digital marketing to maintain and enhance the competitiveness of the products in the global market.
DIVERSIFIKASI OLAHAN PISANG MELALUI PENGABDIAN MASYARAKAT: MEWUJUDKAN KEMANDIRIAN EKONOMI BERBASIS NAGARI DI DESA SAUREINU, SIPORA SELATAN Mairawita; Solfiyeni; Dewi Imelda Roesma; Mildawati; Vera Pujani; Taufik Rahman; Salsa Fauzania
Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat Vol. 4 No. 1 (2025): Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat
Publisher : Universitas Nusa Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31938/jai.v4i1.793

Abstract

Abstract Saureinu is a village located in the interior of Sipora Island, Mentawai Islands Regency. The majority of the village's population works as banana farmers. This community service activity aims to build the Saureinu Village community's capacity to manage banana potential into high-value products, support the village's economic independence, and strengthen the community-based economy. The methods used include a participatory approach with stages of potential and problem surveys, technical training on banana product diversification, and training in small business management and marketing through digital platforms. The results of this program show significant success in improving the skills of the Saureinu Village community in processing bananas into various innovative products with economic value. Products such as banana chips with multiple flavors, banana jam, nuggets, and frozen bananas ready to fry are the main results of the training and mentoring provided. These products have been successfully developed and marketed locally and through a wider distribution network, opening up new market opportunities for the community. In addition, this program positively impacts community income due to the sale of processed banana products. Participants also gain a deeper understanding of small business management, from raw material management to marketing strategies, including digital marketing relevant to current market needs. With the increase in skills and knowledge, the community is more confident in developing businesses based on local potential, which ultimately supports the creation of community-based economic independence. This program proves that processing local agricultural products can effectively improve community welfare in a sustainable manner. Keywords: Saureinu Village, marketing, banana products, small businesses Abstrak Saureinu merupakan salah satu desa yang terletak di pedalaman Pulau Sipora, Kabupaten Kepulauan Mentawai. Mayoritas penduduk desa ini berprofesi sebagai petani pisang. Kegiatan pengabdian kepada masyarakat ini bertujuan membangun kapasitas masyarakat Desa Saureinu dalam mengelola potensi pisang menjadi produk bernilai jual tinggi, mendukung kemandirian ekonomi nagari, serta memperkuat ekonomi berbasis komunitas. Metode yang digunakan meliputi pendekatan partisipatif dengan tahapan survei potensi dan permasalahan, pelatihan teknis diversifikasi produk pisang serta pelatihan manajemen usaha kecil dan pemasaran melalui platform digital. Hasil program ini menunjukkan keberhasilan signifikan dalam meningkatkan keterampilan masyarakat Desa Saureinu dalam mengolah pisang menjadi berbagai produk inovatif yang bernilai ekonomis. Produk-produk seperti keripik pisang aneka rasa, selai pisang, nugget dan pisang beku siap goreng menjadi hasil utama dari pelatihan dan pendampingan yang diberikan. Produk-produk tersebut tidak hanya berhasil dikembangkan, tetapi juga telah dipasarkan baik di tingkat lokal maupun melalui jaringan distribusi yang lebih luas, membuka peluang pasar baru bagi masyarakat. Selain itu, program ini memberikan dampak positif berupa peningkatan pendapatan masyarakat sebagai hasil dari penjualan produk olahan pisang. Peserta juga mendapatkan pemahaman yang lebih mendalam tentang manajemen usaha kecil, mulai dari pengelolaan bahan baku hingga strategi pemasaran, termasuk pemasaran digital yang relevan dengan kebutuhan pasar saat ini. Dengan adanya peningkatan keterampilan dan pengetahuan tersebut, masyarakat lebih percaya diri dalam mengembangkan usaha berbasis potensi lokal, yang pada akhirnya mendukung terciptanya kemandirian ekonomi berbasis komunitas. Program ini membuktikan bahwa pengolahan hasil pertanian lokal dapat menjadi solusi yang efektif untuk meningkatkan kesejahteraan masyarakat secara berkelanjutan. Kata Kunci:  Desa Saureinu, pemasaran, produk pisang, usaha kecil
Co-Authors Adini, Hasti Adli Fadhlan Adrisoni Ahda Vadjlul Iboo Aini Zahra Akmal Auliya Amri Alfitman Alfitman Alfitman Alfitman Alizar Hasan Amri, Akmal Auliya Anggi Puspita Mayasari Anggun Sophia Annisa Nazif Bachtiar Asy Syfa Suradi Attani, Muhammad Rizki Budi Rahmadya Danis Ganeru Danny Hidayat Dede Tri Wahyu Kotama Dewi Imelda Roesma Dodi Saputra Donard Games Eko Kurniawan Eko ERI BESRA, ERI Eryati Darwin Fadhilah Idris Fahmy, Rahmi Fajriani Fajriani Fanessa, Fanessa Febby Fernandrez Fernandrez, Febby Fiandra, Yudha Firdawati Firdawati Firdawati Firva Wulandari, Indah Ganeru, Danis Gesit Thabrani Gustina Hadiana Rossya Hafiz Rahman Hafiz Rahman, Hafiz Hafni Bachtiar Hafni Bachtiar Bachtiar Hakimi, Nurul Harif Amali Rivai Harits, Muhammad Dzakwan El Hendra Kusuma Hendra Lukito Hendriyeni, Yulia Husnul Khatimah Indah Firva Wulandari Iskandar Syah Iskandar Syah Kasman Karimi Lasti Yossi Hastini Ma'ruf Mairawita, Mairawita Masyhuri Hamidi, Masyhuri Mayasari, Anggi Puspita Ma’ruf Meuthia Meuthia Meuthia, Meuthia Mila Yunita Sari Mildawati Mildawati Mochamad Rizky Ilmawawn Mohamad Fany Alfarisi Moryanda, Rury Muhammad Azli Ritonga Muthia Roza Linda, Muthia Roza Nabila, Khaira Nanda Permana, Nanda Nisa, Hayatun Nurdiansyah Nurdiansyah Perengki Susanto Rahayu, Rita Rahmat Hidayat Rahmiati Rahmiati Rahmiati Rahmiati Ranti Mawardi Ratni Prima Lita Ravelby, Thesa Alif Refdinal Nazir Rida Rahim Rima Sermiaty Riza Yonita Rosa Merry Yusvita Rury Moryanda Ryswaldi, Ridho Saldi, Wardah Awwalin Salsa Fauzania Salut Muhidin Sanda Patrisia Komalasari Sari Lenggogeni Sari Lenggogeni Sari, Chintia Wulan Sari, Dellani Mutia Solfiyeni Solfiyeni Suhery, Suhery Suradi, Asy Syfa Suziana, Suziana Syafira, Tama Aulia Syafrizal Syafrizal Syukri Lukman Taufik Rahman Triani, Laura Amelia Utama Melisha Hidayat Vera Pertiwi Verinita, Verinita Verni Juita Yahya Marpaung Yanti Yanti Yazrina Yahya Yudha Fiandra Yulia Hendri Yeni Yulihasri Yuliyana, Yuliyana Zahra, Aini