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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Paradigma Jurnal EMT KITA Jurnal Mitra Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Jurnal AbdiMas Nusa Mandiri International Journal of Social and Management Studies (IJOSMAS) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Abdimas Ekonomi dan Bisnis ProBisnis : Jurnal Manajemen Jurnal Manajemen Journal of Social And Economics Research Jurnal Visi Manajemen (JVM) Jurnal Manajemen USNI Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) TOFEDU: The Future of Education Journal Jurnal Point Equilibrium Manajemen dan Akuntansi Jurnal Inovasi Bisnis Manajemen dan Akuntansi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Horizon: Indonesian Journal of Multidisciplinary Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Nurhayaty, Ety
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Kepuasan terhadap Loyalitas Pendengar RRI Pro 1 Fm 91.2 Mhz Jakarta Ida Nur Aprilia; Ety Nurhayaty
Global Leadership Organizational Research in Management Vol. 2 No. 4 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i4.1772

Abstract

In the era of increasingly strict media digitalisation, it encourages the birth of various new media, especially those related to advances in the information technology sector which provide alternative access. Service quality is very important for companies, with the quality of service provided can affect satisfaction and will have an impact on long-term loyalty to RRI PRO 1 Jakarta listeners. The purpose of this study was to determine the effect of service quality and satisfaction on the loyalty of RRI PRO 1 Jakarta listeners. The analysis method in this study uses several test stages ranging from validity test, reliability test, normality test, multicolinerity test, heteroscedasticity test, linearity test, multiple linear regression, t test, f test, determination test. The sampling method in this study was purposive sampling technique. The results showed that the service quality variable had a positive and significant effect on listener loyalty with a value of 0.028> 0.05, while the satisfaction variable had a significant effect on loyalty with a value of 0.012> 0.05 while in the simultaneous hypothesis test, service quality and satisfaction had a positive effect on the loyalty of RRI PRO 1 Jakarta listeners obtained an F value of 7.535.
Pengaruh Beban Kerja dan Disiplin Kerja Terhadap Turnover Intention Guru dan Karyawan pada Unit Sekolah di Yayasan Masjid Al Ikhlas Arinda Tria Destiani; Ety Nurhayaty
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5563

Abstract

Al Ikhlas Mosque Foundation has a Turnover intention percentage value above 10% in several years during the period 2019 to 2023. Meanwhile, based on the prariset, it was found that the workload variable was the most selected variable and followed by the work discipline variable with a percentage value of only 20% in the period 2020 to 2023. The purpose of this study is to determine the effect of workload and work discipline on Turnover intention of teachers and employees in the school unit at the Al Ikhlas Mosque Foundation (YMAI), Jakarta. This study uses a quantitative descriptive method with data collection techniques in the form of documentation, and a questionnaire in the form of a Likert scale. The population used was 95 respondents and in withdrawing samples using saturated samples. Furthermore, the data were tested for validity and reliability and carried out normality tests, Heteroscedasticity tests, multicollinearity tests.  Data analysis was carried out using multiple linear regression equation tests with the results Y = -0.456 + 0.254X1 + 0.667X2 which shows that workload and work discipline affect Turnover intention. Furthermore, partially workload affects Turnover intention by 63.2% and work discipline affects turnover intention by 7.47%. Meanwhile, simultaneously workload and work discipline affect turnover intention by 75.8%.
ANALYSIS OF CONSUMER CHOICE FACTORS IN CHOOSING DIGITAL PHOTO GRAPHICS IN THE MIDST OF A PANDEMIC IN LOMBOK: EXPLORING DISAPPEARING DECISIONS Ety Nurhayaty; Dede Suleman; Etik Dwi Styaningrum; Roydawaty Bunga; Aprilia Puspasari; Supriatin; Enggar widianingrum
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 5 (2023): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i5.90

Abstract

This study aims to determine the factors that shape consumer purchasing decisions on Digital Photo Graphics. Variables that are assumed to form consumer loyalty are price, product, service, place, promotion, presentation and reputation. Researchers used quantitative descriptive research. The population in this study are consumers who shop at Digital Photo Graphics in 2020. The sample in this study is consumers who meet the criteria set by the researchers with a total of 83 people. The analytical method used in this study is explanatory factor analysis (EFA) with the help of the SPSS application. The results of this study indicate that 5 factors are formed, namely Excellent Service Factors (1), Store Convenience Factors (2), Accessibility Factors (3), Product Performance Factors (4), Promotion Factors (5). The Excellent Service factor has the highest variance value, which is 46%. Steps that can be taken by Digital Photo Graphics are increasing up-selling, making company uniforms, providing personal service, making terms and conditions, cutting dense trees, directing parking to be neater, making product quality consistent, allocating funds for research & development, active on social media and giving discounts to loyal customers.
Pengaruh Electronic Word Of Mouth (e-WOM) dan Harga Terhadap Keputusan Pembelian Sunscreen Facetology Pada Marketplace Shopee Fauzi, Hanan; Nurhayaty, Ety
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i2.143

Abstract

The beauty industry in Indonesia continues to grow, particularly in sunscreen products favored by consumers through marketplace platforms such as Shopee. This study aims to analyze the influence of electronic word of mouth (e-WOM) and price on the purchasing decisions of Facetology Sunscreen products. This research employs a quantitative approach using multiple linear regression analysis. The population of this study includes Facetology Sunscreen consumers on the Shopee Marketplace, with a sample of 96 respondents selected through purposive sampling techniques. Partial tests show that e-WOM (X1) has a significant effect on purchasing decisions (Y), with a t-value of 2.195, and price (X2) also significantly influences purchasing decisions (Y), with a t-value of 2.211. Simultaneously, both variables have a significant effect on purchasing decisions (Y), as indicated by an F-value of 7.002. It can be concluded that e-WOM (X1) and price (X2) significantly influence purchasing decisions, highlighting that positive reviews and competitive pricing are key factors driving consumers to choose Facetology Sunscreen products.  
Pengaruh Reward Dan Punishment Terhadap Kinerja Karyawan Pada PT Millennium Pharmacon International, Tbk Vina Octafia Andini; Ety Nurhayaty
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i2.152

Abstract

Employee performance is one of the most important factors for the progress of the company. Companies are required to be able to manage and organize their resources effectively and efficiently. Whether or not a company develops can be determined by the performance of the company's employees. Good employee performance can make the company more advanced. One of them is the provision of rewards and punishments is one of the factors that help improve employee performance to be better. The purpose of this study was to determine and analyze the effect of Reward and Punishment variables on Employee Performance. The method used is Quantitative Statistics using saturated sampling of 48 people. The questionnaire is the main instrument for collecting primary data. The research analysis uses multiple linear regression assisted by SPSS version 25.0. The results of the research analysis show that rewards partially have a positive and significant effect on employee performance, punishments partially have a positive and significant effect on employee performance, and rewards and punishments simultaneously have a positive and significant effect on employee performance at PT Millennium Pharmacon International, Tbk
Pengaruh Fasilitas Kerja dan Lingkungan Kerja Non Fisik Terhadap Kinerja Karyawan PT Xylo Solusi Indonesia Cahya dianti, Teti; Ety Nurhayaty
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i2.155

Abstract

This study aims to examine the partial and simultaneous effects of work facilities and non-physical work environment on performance. The research was conducted at PT Xylo Solusi Indonesia. This study uses a descriptive quantitative research approach. The research applied a saturated sampling method, where all 32 employees were taken as the sample, and data analysis was conducted using SPSS version 25. The results of this study show that work facilities have a positive and significant effect on performance, while the non-physical work environment has a positive but insignificant effect on employee performance. Meanwhile, both work facilities and the non-physical work environment simultaneously have a positive and significant effect on performance. These findings provide insights for stakeholders to evaluate and improve business strategies within the company.
Pengaruh Kualitas Pelayanan dan Promosi Terhadap Keputusan Pembelian pada Minimarket Alfamart Sahid Sudirman, Jakarta Pusat Azzah, Aini; Ety Nurhayaty
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 2 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i2.161

Abstract

Competition in the retail business in Indonesia is getting tougher. To stay competitive, retail businesses must ensure that they always provide good service to remain the choice of consumers. This study aims to analyze whether service quality and promotion have an influence on consumer purchasing decisions at Minimarket Alfamart Sahid Sudirman. This research uses quantitative methods. The population in this study were consumers of Alfamart Sahid Sudirman, the research sample consisted of 100 respondents selected using random sampling technique. Data collection was carried out using a questionnaire, while data analysis was carried out using multiple linear regression methods assisted by SPSS version 26.Based on the results of this study that service quality partially has a positive and significant effect on purchasing decisions, promotion partially has a positive and significant effect on purchasing decisions. Service quality and promotion simultaneously influence purchasing decisions at Alfamart Sahid Sudirman Minimarket, Central Jakarta. Thus, it can be concluded that service quality and promotion have a significant influence, both partially and simultaneously on consumer purchasing decisions at Minimarket Alfamart Sahid Sudriman, Central Jakarta
Pengaruh Pengembangan Karir dan Worklife balance terhadap Kepuasan Kerja Pada Karyawan Produksi Departemen Speaker PT X Sari Cipta Ningrum; Ety Nurhayaty
Jurnal Visi Manajemen Vol. 11 No. 3 (2025): September : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i3.769

Abstract

Job satisfaction is a crucial indicator in achieving optimal employee performance. Satisfied employees tend to be more productive and perform better in their roles. Various factors affect job satisfaction, including career development and work-life balance. Career development provides direction and motivation for employees to reach higher career levels, enhancing their sense of achievement and attachment to their work. Meanwhile, work-life balance plays an essential role in maintaining a balance between work responsibilities and personal life. A good balance helps prevent stress, burnout, and improves overall employee well-being. This study aims to examine the impact of career development and work-life balance on job satisfaction among production employees in the Speaker Department at PT X. The research used a quantitative method with a causal associative approach. Total sampling was applied, involving 71 respondents from the department. Data were collected through direct observation and questionnaires focusing on employees' perceptions of career development and their work-life balance. The collected data were analyzed using SPSS version 23 with various statistical tests, including validity, reliability, classical assumption tests, multiple linear regression, t-tests, f-tests, and the coefficient of determination. The results showed that both career development and work-life balance positively and significantly influence job satisfaction, both partially and simultaneously. These two factors collectively impact the job satisfaction levels of employees in the company. These findings offer strategic insights for human resource management, which can be used to design better policies that support employee satisfaction and performance.
Pengaruh Brand Ambassador dan Fear of Missing Out (FOMO) terhadap Pembelian Impulsif Produk Neogen di Kalangan Gen Z. Amelia, Restu Kartika; Nurhayaty, Ety
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi dan media sosial telah membawa perubahan besar terhadap pola konsumsi masyarakat, khususnya generasi Z. Salah satu tren yang semakin marak adalah meningkatnya pembelian impulsif terhadap produk kecantikan, termasuk skincare Neogen. Strategi pemasaran menggunakan Brand Ambassador dan munculnya fenomena Fear of Missing Out (FOMO) dinilai berperan dalam mendorong perilaku konsumtif Gen Z. Penelitian ini bertujuan untuk mengetahui pengaruh Brand Ambassador dan FOMO terhadap pembelian impulsif produk Neogen. Metode yang digunakan adalah kuantitatif asosiatif dengan pengumpulan data melalui kuesioner secara online menggunakan teknik purposive sampling pada 100 responden. Analisis data dilakukan dengan SPSS versi 27 melalui uji validitas, reliabilitas, regresi linier berganda, uji t, uji F, dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa Brand Ambassador berpengaruh positif dan signifikan terhadap pembelian impulsif dengan nilai koefisien regresi sebesar 0,401, nilai thitung 4,214 > ttabel 1,98472, serta nilai signifikansi 0,000 < 0,05. FOMO juga berpengaruh positif dan signifikan dengan nilai koefisien regresi sebesar 0,328, nilai thitung 3,831 > ttabel 1,98472, serta nilai signifikansi 0,000 < 0,05. Secara simultan, kedua variabel berpengaruh positif dan signifikan dengan Fhitung 72,716 > Ftabel 3,09. Nilai R² sebesar 0,600 menunjukkan bahwa 60% pembelian impulsif dijelaskan oleh kedua variabel tersebut, sisanya dipengaruhi oleh faktor lain.
Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Berrybenkan secara Online pada Konsumen Gen Z Arumi, Hanania; Nurhayaty, Ety
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan industri fashion berbasis digital di Indonesia semakin meningkat, salah satunya ditunjukkan oleh kehadiran merek lokal seperti Berrybenka. Di tengah persaingan yang ketat, perusahaan dituntut untuk membangun citra merek yang kuat serta menjaga kualitas produk guna memengaruhi keputusan pembelian konsumen, khususnya Generasi Z yang menjadi target utama pasar saat ini. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh brand image dan kualitas produk terhadap keputusan pembelian konsumen Berrybenka. Metode yang digunakan kuantitaif asosiatif dengan pengumpulan data kuesioner secara online menggunakan teknik Purposive Sampling pada 100 responden. Data diolah menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa Brand Image berpengaruh positif signifikan secara parsial terhadap keputusan pembelian dengan nilai signifikan (0,000<0,05) dengan nilai Thitung>Ttabel (5,701>1,984). Kualitas Produk berpengaruh positif signifikan secara parsial dengan nilai signifikan (0,001<0,05) dan nilai Thitung>Ttabel (3,537>1,984). Secara simultan, variabel Brand Image dan Kualitas Produk berpengaruh positif signifikan dengan nilai Fhitung> Ftabel (60,779>3,090) dan nilai signifikan (0,000<0,05). Nilai R2 sebesar 55,6% mampu menjelaskan total variasi dari keputusan pembelian, sementara sisanya dipengaruhi oleh faktor lain yang tidak diteliti.
Co-Authors Abdul Zaki Asy Syifa Abelia Risma Ade Sri Mulyani Amelia, Restu Kartika Anisa Fathi Arsi Apriana Apriana Arinda Tria Destiani Arumi, Hanania Azzah, Aini Baharuddin Cahya dianti, Teti Dea Sakinah Dede Mustomi Dede Suleman Dewisartika, Andryani Dinar Riftiasari Dini Setyorini dwi wahyono Dwiyanti, Fifi Edi Susilo Eigis Yani Pramularso Enggar Widianingrum Etik Dwi Styaningrum Eulin Karlina Fajar Ilhami Fanji Farman Faradiba, Sri Farah Aisyah Farah Aisyah Fasya Farradila Fauzi, Hanan Febri Sari Siahaan Ganti Maito Hutapea Helmy Ivan Taruna Ida Nur Aprilia Ida Zuniarti Ida Zuniarti, Ida Indah Suryani Indira Amalia Isnurrini Hidayat Susilowati Joko Ariawan Kasmanto Miharja Kinanthi Yuliasari Lila Dini Utami Lilik Yuliawati Lukman Hakim Lukman Hakim Mas Daffa Ibadurahman Milanda, Dzaky Muhammad Rifki Alfarizi Mulina, Rury Naufal Hendriansyah Ningsih, Lilis Dewi Ratna Nur Hidayati Nurzalinar Joesah Popon Rabia Adawia Pramudi Harsono Purwandani, Indah Puspasari, Aprilia Putie Maharani Basa Ratnawaty Marginingsih Resti Yulistria Rini Martiwi Rizki, Mutiara Rosmita Rosmita Rosmita Roydawaty Bunga Rury Mulina sabil sabil, sabil Sari Cipta Ningrum Siti Masripah Sofyan Marwansyah Sri Rusiyati Stianingrum, Nazah Anggun Styaningrum, Etik Dwi Sulistyo Budi Utomo SUPRIATIN Syarifah Hidayatul Zahra Vina Octafia Andini Yuliana Saridewi Kusumastuti Yuliasari, Kinanthi Yuniarti, Puji Zahratul Affifah