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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Paradigma Jurnal EMT KITA Jurnal Mitra Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Jurnal AbdiMas Nusa Mandiri International Journal of Social and Management Studies (IJOSMAS) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Abdimas Ekonomi dan Bisnis ProBisnis : Jurnal Manajemen Jurnal Manajemen Journal of Social And Economics Research Jurnal Visi Manajemen (JVM) Jurnal Manajemen USNI Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) TOFEDU: The Future of Education Journal Jurnal Point Equilibrium Manajemen dan Akuntansi Jurnal Inovasi Bisnis Manajemen dan Akuntansi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Horizon: Indonesian Journal of Multidisciplinary Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Nurhayaty, Ety
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Memetakan Intervensi Pemasaran dalam Konsumsi Berkelanjutan, Pencegahan Limbah Makanan, dan Gaya Hidup Tanpa Sampah: Suatu Tinjauan Literatur Sistematis Nurhayaty, Ety; Siahaan, Febri Sari; Mulina, Rury
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5387

Abstract

This study aims to map the development of research on sustainable consumption and waste prevention in marketing literature, identify forms of marketing interventions that encourage food waste prevention and zero-waste lifestyles, and explain the mechanisms of the relationship between marketing interventions and sustainable consumption behavior. The study uses a systematic literature review design with journal article data sources obtained from the Scopus database and selected according to the PRISMA 2020 guidelines. The selection process resulted in 69 articles being reviewed from an initial 782 records. Data analysis techniques were conducted through descriptive analysis and thematic analysis. The findings indicate a shift in the literature’s focus from general discussions of green purchasing behavior toward a more specific emphasis on food waste reduction and low-waste lifestyles. The identified marketing interventions are no longer limited to green promotions but have expanded to include labeling, packaging design, portion control, visual cues, social media campaigns, digital nudges, brand experiences, apps, and digital platform support. The findings also indicate that the effects of marketing interventions operate indirectly through cognitive, affective, and normative mechanisms, consumer capabilities, segmentation, and system support. The contributions of this research lie in mapping the evolution of the literature, developing a typology of marketing interventions, and creating a conceptual synthesis model of sustainable consumption behavior.
Memetakan Intervensi Pemasaran dalam Konsumsi Berkelanjutan, Pencegahan Limbah Makanan, dan Gaya Hidup Tanpa Sampah: Suatu Tinjauan Literatur Sistematis Ety Nurhayaty; Febri Sari Siahaan; Rury Mulina
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5387

Abstract

This study aims to map the development of research on sustainable consumption and waste prevention in marketing literature, identify forms of marketing interventions that encourage food waste prevention and zero-waste lifestyles, and explain the mechanisms of the relationship between marketing interventions and sustainable consumption behavior. The study uses a systematic literature review design with journal article data sources obtained from the Scopus database and selected according to the PRISMA 2020 guidelines. The selection process resulted in 69 articles being reviewed from an initial 782 records. Data analysis techniques were conducted through descriptive analysis and thematic analysis. The findings indicate a shift in the literature’s focus from general discussions of green purchasing behavior toward a more specific emphasis on food waste reduction and low-waste lifestyles. The identified marketing interventions are no longer limited to green promotions but have expanded to include labeling, packaging design, portion control, visual cues, social media campaigns, digital nudges, brand experiences, apps, and digital platform support. The findings also indicate that the effects of marketing interventions operate indirectly through cognitive, affective, and normative mechanisms, consumer capabilities, segmentation, and system support. The contributions of this research lie in mapping the evolution of the literature, developing a typology of marketing interventions, and creating a conceptual synthesis model of sustainable consumption behavior.
Pengaruh Lingkungan Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Wahana Makmur Sejati Muhammad Rifki Alfarizi; Ety Nurhayaty
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1314

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja dan disiplin kerja terhadap kinerja karyawan pada PT Wahana Makmur Sejati. Metode yang digunakan adalah pendekatan kuantitatif asosiatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 40 responden. Analisis data dilakukan menggunakan SPSS versi 25 dengan uji validitas, reliabilitas, regresi linier berganda, serta uji T dan F. Hasil penelitian menunjukkan bahwa lingkungan kerja dan disiplin kerja berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap kinerja karyawan. Lingkungan kerja memberikan kontribusi sebesar 48%, dan disiplin kerja sebesar 43% terhadap kinerja karyawan, dengan nilai koefisien determinasi simultan sebesar 91,2%. Temuan ini mengindikasikan pentingnya pengelolaan lingkungan kerja dan kedisiplinan dalam meningkatkan produktivitas karyawan.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasaan Pelanggan Ekspedisi J&T Cargo Di Jakarta Mas Daffa Ibadurahman; Ety Nurhayaty
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1334

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan pada jasa ekspedisi J&T Cargo di Jakarta. Pendekatan yang digunakan adalah metode kuantitatif dengan desain penelitian asosiatif kausal. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden dan dianalisis menggunakan uji regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial harga berpengaruh signifikan terhadap kepuasan pelanggan sebesar 22,1% dan kualitas pelayanan sebesar 24,8%. Secara simultan, keduanya memberikan kontribusi sebesar 48,3% terhadap kepuasan pelanggan. Temuan ini mengindikasikan bahwa strategi harga dan pelayanan yang tepat dapat meningkatkan kepuasan pelanggan secara signifikan pada layanan pengiriman.
Pengaruh Keselamatan Kerja Dan Kompensasi Terhadap Produktivitas Kerja Karyawan PT Nusantara Indah Kemilau Jakarta Timur Fajar Ilhami; Ety Nurhayaty
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1430

Abstract

Produktivitas kerja karyawan sangat dipengaruhi oleh lingkungan kerja yang aman dan sistem kompensasi yang adil. Di PT Nusantara Indah Kemilau Jakarta Timur, ditemukan penurunan produktivitas yang disebabkan oleh kecelakaan kerja serta ketidakpuasan terhadap kompensasi. Penelitian ini bertujuan untuk mengetahui pengaruh keselamatan kerja dan kompensasi terhadap produktivitas kerja karyawan secara parsial maupun simultan. Metode penelitian menggunakan pendekatan kuantitatif asosiatif kausal. Sampel yang digunakan adalah seluruh karyawan tetap sebanyak 60 orang (total sampling). Teknik analisis data menggunakan uji validitas, reliabilitas, regresi linier berganda, uji t, uji F, dan koefisien determinasi dengan bantuan SPSS versi 25. Hasil uji t menunjukkan bahwa keselamatan kerja berpengaruh secara signifikan terhadap produktivitas kerja (thitung = 3,134 > ttabel = 2,002), begitu juga kompensasi (thitung = 2,849 > ttabel = 2,002). Hasil uji F menunjukkan pengaruh simultan yang signifikan antara keselamatan kerja dan kompensasi terhadap produktivitas kerja (Fhitung = 14,145 > Ftabel = 3,16). Koefisien determinasi (R²) sebesar 0,330 menunjukkan bahwa 33% variabel produktivitas kerja dipengaruhi oleh keselamatan kerja dan kompensasi. Dengan demikian, peningkatan kedua faktor tersebut sangat penting dalam menunjang produktivitas karyawan.
Pengaruh Digital Marketing Dan Harga Terhadap Keputusan Pembelian Konsumen Pada Kopi Kenangan RC Veteran Jakarta Selatan Naufal Hendriansyah; Ety Nurhayaty
Jurnal Manajemen Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemenusni.v12i1.745

Abstract

The purpose of this study is to examine the partial and simultaneous effects of price and digital marketing on consumer purchasing decisions at Kopi Kenangan RC Veteran in South Jakarta. Multiple linear regression analysis was used as a quantitative tool in this study. Purposive sampling, which is based on Hair's formula, was the method used. 115 customers of Kopi Kenangan RC Veteran in South Jakarta participated in the survey. Questionnaires and a review of the literature were used to gather data. The Method of Successive Intervals (MSI) was used to convert ordinal data into interval data before statistical testing. Additionally, statistical analysis tests utilising the SPSS software. The study's findings show that price and digital marketing, both partially and concurrently, significantly and favourably influence customers' decisions to buy at Kopi Kenangan RC Veteran in South Jakarta.
Co-Authors Abdul Zaki Asy Syifa Abelia Risma Ade Sri Mulyani Amelia, Restu Kartika Anisa Fathi Arsi Apriana Apriana Arinda Tria Destiani Arumi, Hanania Azzah, Aini Baharuddin Cahya dianti, Teti Dea Sakinah Dede Mustomi Dede Suleman Dewisartika, Andryani Dinar Riftiasari Dini Setyorini dwi wahyono Dwiyanti, Fifi Edi Susilo Eigis Yani Pramularso Enggar Widianingrum Etik Dwi Styaningrum Eulin Karlina Fajar Ilhami Fanji Farman Faradiba, Sri Farah Aisyah Farah Aisyah Fasya Farradila Fauzi, Hanan Febri Sari Siahaan Ganti Maito Hutapea Helmy Ivan Taruna Ida Nur Aprilia Ida Zuniarti Ida Zuniarti, Ida Indah Suryani Indira Amalia Isnurrini Hidayat Susilowati Joko Ariawan Kasmanto Miharja Kinanthi Yuliasari Lila Dini Utami Lilik Yuliawati Lukman Hakim Lukman Hakim Mas Daffa Ibadurahman Milanda, Dzaky Muhammad Rifki Alfarizi Mulina, Rury Naufal Hendriansyah Ningsih, Lilis Dewi Ratna Nur Hidayati Nurzalinar Joesah Popon Rabia Adawia Pramudi Harsono Purwandani, Indah Puspasari, Aprilia Putie Maharani Basa Ratnawaty Marginingsih Resti Yulistria Rini Martiwi Rizki, Mutiara Rosmita Rosmita Rosmita Roydawaty Bunga Rury Mulina sabil sabil, sabil Sari Cipta Ningrum Siti Masripah Sofyan Marwansyah Sri Rusiyati Stianingrum, Nazah Anggun Styaningrum, Etik Dwi Sulistyo Budi Utomo SUPRIATIN Syarifah Hidayatul Zahra Vina Octafia Andini Yuliana Saridewi Kusumastuti Yuliasari, Kinanthi Yuniarti, Puji Zahratul Affifah