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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Paradigma Jurnal EMT KITA Jurnal Mitra Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Jurnal AbdiMas Nusa Mandiri International Journal of Social and Management Studies (IJOSMAS) Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Abdimas Ekonomi dan Bisnis ProBisnis : Jurnal Manajemen Jurnal Manajemen Journal of Social And Economics Research Jurnal Visi Manajemen (JVM) Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Point Equilibrium Manajemen dan Akuntansi Jurnal Inovasi Bisnis Manajemen dan Akuntansi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Global Leadership Organizational Research in Management journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Nurhayaty, Ety
Universitas Bina Sarana Informatika
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IMPLEMENTASI DEA DALAM ANALISA EFISIENSI KINERJA DEPNAKERTRANS JAWA BARAT BERDASARKAN TINGKAT PENDIDIKAN Rosmita; Ety Nurhayaty; Dini Setyorini
Jurnal Mitra Manajemen Vol 4 No 3 (2020): Jurnal Mitra Manajemen Edisi Maret
Publisher : Kresna Bina Insan Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.325 KB) | DOI: 10.52160/ejmm.v4i3.333

Abstract

Depnakertrans Jawa Barat merupakan Instansi teknis yang melaksanakan sebagian urusan pemerintahan dan pembangunan di bidang ketenagakerjaan dan ketransmigrasian. Salah satu program dari depnakertrans adalah peningkatan kesempatan kerja dengan melakukan berbagai kegiatan. Tujuan dari penelitian ini adalah untuk mengetahui efesiensi kinerja depnakertrans dalam memberikan kesempatan kerja kepada penduduk Jawa Barat berdasarkan tingkat pendidikan mereka dengan metode Data Enfelopment Analisis (DEA). Hasil dari penelitian ini menunjukkan bahwa tidak semua tingkat pendidikan dapat dilakukan dengan efesien dalam penempatan kerja oleh depnakertran khusus nya untuk tingkat pendidikan SD ke bawah.
PELATIHAN PEMBUATAN BUSINESS PLAN DENGAN MENGGUNAKAN METODE BUSINESS MODEL CANVAS (BMC) PADA KOMUNITAS PEREMPUAN INDONESIA MAJU Eigis Yani Pramularso; Ety Nurhayaty; Isnurrini Hidayat Susilowati; Ratnawaty Marginingsih
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 2 (2022): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i2.8335

Abstract

ABSTRAKPermasalahan bisnis dapat terjadi muncul kapan saja. Terkadang hal yang dilupakan adalah melakukan bisnis langsung menjalankan usaha tanpa melalui tahapan yang benar sehingga bisnis yang dijalankan tidak mengalami perkembangan. Pengenalan perencanaan bisnis sekaligus pelatihan ini diterapkan pada mitra pengabdian masyarakat di komunitas Perempuan Indonesia Maju (PIM) Bogor yang menjadi wadah bagi anggotanya yang seluruhnya perempuan dan  telah memiliki bisnis dan berwirausaha dalam semua bidang. Setelah dilakukan pemetaan masalah, bahwa saat ini mereka langsung menjalankan usaha, hanya karena melihat potensi keuntungan sesaat dan tidak mempersiapkan bisnisnya dengan matang, bahkan banyak yang tidak direncanakan dengan rinci padahal dalam berbisnis dihadapkan dengan banyak risiko seperti masalah pasokan, masalah kualitas produk, masalah memperoleh dan mempertahankan pelanggan, sampai mendeteksi jenis pengeluaran dan pendapatan usaha. Pada akhirnya disepakatilah pada pengabdian masyarakat ini melakukan pelatihan terkait perencanaan bisnis berupa model BMC (Business Model Canvas) yang dianggap mudah dan sederhana untuk dipahami. Kegiatan Pengabdian Masyarakat ini dilakukan dengan metode ceramah yang isinya menjelaskan pentingnya perencanaan bisnis dan konsep Business Model Canvas. Berdasarkan tanggapan atas kuesioner yang dibagikan kepada peserta yang berjumlah 29 orang menunjukkan bahwa dari pelaksanaan kegiatan hasilnya 100 persen atau keseluruhan peserta setuju kegiatan pengabdian masyarakat ini dapat meningkatan wawasan, pengetahuan, keterampilan dan keahlian anggota komunitas dalam membuat rencana bisnis kedepannya. Kata kunci: pelatihan; perencanaan; bisnis; BMC. ABSTRACTBusiness problems can occur at any time. Sometimes the thing that is forgotten is doing business directly running a business without going through the correct stages so that the business being run does not experience development. This introduction to business planning as well as training was applied to community service partners in the Maju Indonesia Women's Community (PIM) Bogor, which became a forum for its members who were all women and already had businesses and entrepreneurship in all fields. After mapping the problem, that currently they are directly running the business, just because they saw the potential for temporary profits and did not prepare their business carefully, even many of them were not planned in detail even though in doing business they were faced with many risks such as supply problems, product quality problems, problems obtaining and retain customers, to detect the type of expenses and revenues of the business. In the end, it was agreed that this community service would conduct training related to business planning in the form of the BMC (Business Model Canvas) model which is considered easy and simple to understand. This Community Service activity is carried out using the lecture method, which explains the importance of business planning and the concept of the Business Model Canvas. Based on the responses to the questionnaire distributed to 29 participants, it shows that from the implementation of the activities the results are 100 percent or all participants agree that this community service activity can increase the insight, knowledge, skills and expertise of community members in making future business plans. Keywords: training; planning; business; BMC
Mediation Of Consumer Satisfaction On Product Quality And Quality Of Service To Customer Loyalty Hanamasa Restaurant In Jakarta Sri Rusiyati; Dede Suleman; Ida Zuniarti; Ety Nurhayaty; Aprilia Puspasari; Dede Mustomi; Joko Ariawan; Lukman Hakim
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): December 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.255

Abstract

This study aims to analyze the mediating effect of customer satisfaction on product quality and service quality variables on customer loyalty at Hanamasa restaurant in Jakarta. Sampling used purposive sampling method, the collected data was processed using SmartPLS 3.0 software. The results showed that customer satisfaction was not significant as a mediating variable on the effect of product quality on loyalty, while on the effect of service quality on loyalty, customer satisfaction became a significant mediating variable. The findings of this study also show that service quality has a significant impact on customer satisfaction, and customer satisfaction has a significant impact on loyalty
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN CHATIME DI KOTA DEPOK Dewisartika, Andryani; Nurhayaty, Ety
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i2.293

Abstract

In the current era of globalization, the beverage industry sector is experiencing rapid and significant growth in various regions including Depok City. Currently, one of the most popular and growing beverages in Depok City is bubble tea. Chatime is known as a pioneer in the bubble tea business. Chatime was founded in Taiwan in 2003. Chatime entered Indonesia in 2011 under the auspices of the Kawan Lama Group. The purpose of this study was to determine the effect of price and promotion on chatime purchasing decisions in Depok City. The method of analysis in this study uses a quantitative approach based on statistical data. The analysis method in this study uses several tests, namely starting from the validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression, t test, f test, and coefficient of determination test. The sampling method in this study was purposive sampling technique. The results of this study indicate that based on the t test, price and promotion have a positive and significant effect on purchasing decisions. Based on the results of the f test, Price and Promotion simultaneously have a positive and significant effect on Chatime Purchasing Decisions in Depok City. Based on the results of the simultaneous determination coefficient test, price and promotion have an influence of 70.5% on chatime purchasing decisions in Depok City, while the remaining 29.5% is influenced by other variables
PENGARUH BEBAN KERJA DAN STANDAR OPERASIONAL PROSEDUR TERHADAP KINERJA KARYAWAN PT DWI MULTI MAKMUR JAKARTA Apriana, Apriana; Nurhayaty, Ety
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i2.295

Abstract

Human resources have an important role in moving and advancing an organization or company. Every company always strives to encourage employees to be able to provide an achievement and meet the targets set by the company. With the achievement and fulfillment of targets, of course, it must be accompanied by supporting factors that can improve employee performance such as appropriate workloads and standardized operational procedures. For this reason, the company must maintain a balance between the two to produce optimal performance for PT Dwi Multi Makmur employees. The population of this study is all employees of PT Dwi Multi Makmur totaling 31 respondents, all of which are used as samples because they use total sampling. The analysis method in this study uses multiple linear analysis. The test tool uses SPSS version 26. The results showed that the workload variable had a significant effect on employee performance with a value of 0.039 < 0.05, while the standard operating procedure variable had a significant effect on employee performance with a significance value of 0.00 < 0.05. In the simultaneous test, workload and standard operating procedures had a positive effect on the performance of PT Dwi Multi Makmur's employees based on an Fcal value of 43.192
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MINIMARKET RAYA BOGOR PEKAYON Stianingrum, Nazah Anggun; Nurhayaty, Ety
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 2 (2024): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v4i2.316

Abstract

Companies in the retail sector are increasing and growing rapidly. One of the retail companies is the Bogor Pekayon Raya Minimarket, which sells a variety of basic necessities and remains the main choice of consumers. The behavior of consumers who will shop will certainly be influenced by price factors and product quality when making a purchase decision. The purpose of this study is to determine the influence of price and product quality on consumer purchase decisions at the Bogor Pekayon Raya Minimarket. The analysis method in this study uses primary data with the test stages carried out are validity test, reliability test, normality test, heterosexuality test, multicollinearity test, multiple linear regression test, t test, f test, determination coefficient test. The sampling method in this study is by simple random sampling technique, distributing questionnaires to 99 respondents using the Slovin formula. Testing tools using SPSS version 20. The results showed that the price had a positive and significant effect on the purchase decision with the results of the t-test, namely the t>-count value  of the table 3.735>1.660 and the significance of 0.000<0.05, while the product quality had a positive and significant effect on the t-test results, which was the t-test value of 8>ttable 8.203>1.660 and the significance of 0.000<0.05, while the result of the f>-test was 131>3.09 and the significance of 0.000<0.05. That there is a simultaneous influence of price and product quality on purchase decisions
Analisis Pengaruh Country of Origin dan Pengetahuan Produk Terhadap Niat Pembelian melalui Evaluasi Produk (Studi Kasus: Distributor Elektronik Maspion) Utomo, Sulistyo Budi; Nurhayaty, Ety; Harsono, Pramudi; Susilo, Edi
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1706

Abstract

This research analyzes the impact of Country of Origin (COO) and product knowledge on purchase intentions, with product evaluation as a mediator. A case study was conducted on Maspion brand electronic products with a sample of people selected through purposive sampling. Path analysis is used to test the hypothesis. The research results show that COO has a significant positive effect on purchase intention, while product knowledge has no significant effect on purchase intention. COO also has a significant positive effect on product evaluation, while product knowledge influences product evaluation. Product reviews themselves have a significant positive impact on purchase intention. Product reviews play an important mediating role in linking COO to purchase intention, as well as linking product knowledge to purchase intention. These results highlight the important role of the COO in influencing purchase decisions, as well as demonstrating the importance of product reviews as a mediating link in the influence of these factors. The implications of this study can be used to develop marketing and branding strategies for Maspion brand electronic products.
PENGARUH KOMPETENSI KERJA DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI TEKNISI RUSUN XX Abdul Zaki Asy Syifa; Ety Nurhayaty
Journal of Social and Economics Research Vol 6 No 1 (2024): JSER, June 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i1.499

Abstract

Teknisi Rusun XX merupakan badan pemerintah yang berfokus mengelola, menjaga, dan mengawasi rumah susun dan hal yang berkaitan dengan lingkungan rumah susun. Terdapat aduan kendala terkait responsif yang menjadi keluhan penghuni rusun kususnya bagian Teknisi Rusun XX terkait kinerja dalam berkerja. Penelitian ini bertujuan mengetahui pengaruh kompetensi kerja terhadap kinerja pegawai, pengaruh motivasi kerja terhadap kinerja pegawai, dan pengaruh secara simultan pengaruh kompetensi kerja dan motivasi kerja terhadap kinerja pegawai pada Teknisi Rusun XX. Menggunakan metode deskritif kuantitatif dengan alat uji regresi linier berganda hasilnya yaitu Y= 3,077 + 0,289 + 0,753 artinya setiap penambahan kompotensi kerja sebanyak 1% maka kinerja pegawai akan bertambah 3,077. Setiap penambahan motivasi kerja sebanyak 1% maka kinerja pegawai akan bertambah 0,289. Dapat dikatakan hasil menunjukan positif, sehingga dapat disimpulkan terdapat pengaruh positif dan signifikan kompetensi kerja terhadap kinerja pegawai, motivasi kerja terhadap kinerja pegawai, dan secara simultan kompetensi kerja dan motivasi kerja terhadap kinerja pegawai pada Rusun XX.
The Impact of Digital Marketing and Brand Articulation Capabilities on Marketing Performance of Small and Medium Enterprises: Case Study in West Lombok Province suleman, Dede; Ety Nurhayaty; Lukman Hakim; Helmy Ivan Taruna; Nurzalinar Joesah; Yuliana Saridewi Kusumastuti; Resti Yulistria
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2298

Abstract

This research investigates the influence of Digital Marketing and Brand Articulation Capabilities on SME Marketing Performance in West Lombok Province, Indonesia. The research results show that Digital Marketing has a positive and significant impact on the Marketing Performance of SMEs, and Brand Articulation Ability also plays an important role in improving their performance. In addition, this research reveals that Brand Articulation Ability acts as a mediating variable in the relationship between Digital Marketing and Marketing Performance. These findings have important implications for SME owners and marketing practitioners, highlighting the importance of investing in effective Digital Marketing and developing Brand Articulation Capabilities. The integration of a good Digital Marketing strategy and the ability to convey a clear brand message can help SMEs achieve success in an increasingly digital and competitive business era.
Leverage Social Media Marketing to Increase Tourism: A Case Study of Lombok, Indonesia Suleman, Dede; Styaningrum, Etik Dwi; Joesah, Nurzalinar; Nurhayaty, Ety; Yuliawati, Lilik; Sabil, Sabil
Dinasti International Journal of Management Science Vol. 6 No. 1 (2024): Dinasti International Journal of Management Science (September - October 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of internet technology has had a significant impact impact on various sectors, including tourism. Social media, in particular, has emerged as a powerful one networking tools that bridge social and economic activities globally. This research examine the role of social media marketing activities (SMMA) in shaping tourists' intentions to visit Lombok, Indonesia, a popular destination known for its stunning views and rich cultural heritage. This research identify the main elements of SMMA such as interaction, trends, electronic word of word of mouth (e-WOM), and customization, and their impact on brand image and tourist visit intentions. Through a quantitative approach with survey from domestic and international tourists, this research reveals that SMMA significantly improve Lombok brand image and influences tourist intentions positively. These? findings provide valuable insights for tourism stakeholders to develop effective marketing strategies by utilizing social media? attract more visitors and promote Lombok as a must-visit destination.  
Co-Authors Abdul Zaki Asy Syifa Ade Sri Mulyani Affifah, Zahratul Alfarizi, Muhammad Rifki Amelia, Restu Kartika Anisa Fathi Arsi Apriana Apriana Arinda Tria Destiani Arumi, Hanania Azzah, Aini Baharuddin Cahya dianti, Teti Dede Mustomi Dede Suleman Dedi Suharyadi Dewisartika, Andryani Dinar Riftiasari Dini Setyorini dwi wahyono Edi Susilo Eigis Yani Pramularso Enggar Widianingrum Etik Dwi Styaningrum Fanji Farman Faradiba, Sri Farah Aisyah Farah Aisyah Fasya Farradila Fauzi, Hanan Ganti Maito Hutapea Helmy Ivan Taruna Ibadurahman, Mas Daffa Ida Nur Aprilia Ida Zuniarti Ida Zuniarti Ilhami, Fajar Indah Suryani Indira Amalia Isnurrini Hidayat Susilowati Isnurrini Hidayat Susilowati Joko Ariawan Kasmanto Miharja Kinanthi Yuliasari Lila Dini Utami Lilik Yuliawati Lukman Hakim Lukman Hakim Nur Hidayati Nurzalinar Joesah Popon Rabia Adawia Pramudi Harsono Puji Yuniarti Purwandani, Indah Puspasari, Aprilia Putie Maharani Basa Ratnawaty Marginingsih Resti Yulistria Rini Martiwi Risma, Abelia Rizki, Mutiara Rosmita Rosmita Rosmita Roydawaty Bunga sabil sabil, sabil Sakinah, Dea Sari Cipta Ningrum Siti Masripah, Siti Sofyan Marwansyah Sri Rusiyati Sri Rusiyati Stianingrum, Nazah Anggun Styaningrum, Etik Dwi SUPRIATIN Syarifah Hidayatul Zahra Utomo, Sulistyo Budi Vina Octafia Andini Yuliana Saridewi Kusumastuti Yuliasari, Kinanthi