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Pengaruh Kualitas Pelayan dan Kualitas Harga Terhadap kepuasan Pelanggan Small Street Coffe Rawalumbu Bekasi Salsabila Kania Nikita; M. Fadhli Nursal
Jurnal Ilmiah Akuntansi dan Manajemen Vol 18 No 1 (2022): Vol 18 No 1 (2022)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jiam.v18i1.988

Abstract

Penelitian ini bertujuan untuk mengetahui ada pengaruh Kualitas Pelayanan dan Kualitas Harga terhadap Kepuasan Pelanggan di Small Street Coffe. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini tidak diketahui. Teknik sampling dengan menggunakan Non-Probability Sampling dengan menggunakan teknik Purposive Sampling. Sampel dalam penelitian ini berjumlah 100 responden. Teknik Pengambilan data dengan cara menyebarkan kuesioner melalui Google Form. Pengujian hipotesis dalam penelitian ini menggunakan analisis Regresi Linier Berganda. Subjek penelitian yaitu konsumen Small Street Coffe. Hasil dari penelitian ini menunjukkan bahwa variabel Kualitas Pelayanan dan Kualitas Harga secara parsial dan simultan berpengaruh signifikan dan memiliki hubungan pengaruh positif terhadap variabel Kepuasan Pelanggan.
E EDUKASI PENINGKATAN KUALITAS HIDUP DAN PEMBEKALAN PERENCANAAN KEUANGAN UNTUK MASYARAKAT DESA LABUAN PANDEGLANG - BANTEN Eri Bukhari; Fadhli Nursal
Jurnal Abdimas Ekonomi dan Bisnis (JAmEB) Vol 2 No 1 (2022): JAMEB (Jurnal Abdimas Ekonomi dan Bisnis)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jameb.v2i1.1221

Abstract

One of the ways to improve the quality of life in the household is to be supported by good household financial management, and for that it is necessary to carry out household financial planning as early as possible. The purpose of this Community Service is to educate the improvement of the quality of life by providing financial planning to the people of Labuan Village, Pandeglang - Banten. The reason for the importance of this activity is that the majority of the villagers work as traders and their income is uncertain, coupled with their relatively low level of formal education. This condition, if not equipped with good financial literacy, has the potential to result in poor financial management for their household. The method implemented is to make observations and counseling, namely by systematically observing and recording the symptoms/phenomena being investigated, because it turns out that the surrounding community has a low quality of life and lacks an understanding of how to manage finances properly so that the financial goals they expect are achieved. The results of this financial planning briefing are expected that the people of Labuan Village will be able to practice how to manage household finances to be more organized, planned and wise for the sake of economic resilience, resulting in a better quality of life.Keywords: Education, Finance, Economic Resilience
The The Effect of Service Quality and Customer Satisfaction on Customer Loyalty Rorim Panday; Muhammad Fadhli Nursal
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 1 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v4i1.300

Abstract

This study aims to know how service quality and customer satisfaction affect McDonald's customer loyalty. The object of this research is McDonald's fast food Restaurant. This type of research is quantitative and analysis techniques using multiple linear regression. The sample of this study was 210 respondents who were selected by the convenience sampling method. The results of this study are that Service Quality and Customer Satisfaction partially and simultaneously have a positive and significant effect on Customer Loyalty. Therefore, McDonald supposes that customers consider fast service, so they should minimize customer queues, to provide better price quotes to customers, and Mc Donald should continue to improve the quality of its services.
PEMBEKALAN PERENCANAAN KEUANGAN BAGI ATLET ANGKAT BESI KLUB TEGAR BERIMAN Eri Bukhari; Bintang Narpati; Adi Wibowo Noor Fikri; M. Fadhli Nursal; Tyna Yunita
Jurnal Abdimas Ekonomi dan Bisnis (JAmEB) Vol 1 No 1 (2021): JAMEB (Jurnal Abdimas Ekonomi dan Bisnis)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.468 KB) | DOI: 10.31599/jameb.v1i1.655

Abstract

Financial planning is very important for individuals or families, especially in terms of regulating and managing existing finances. The purpose of this activity is to provide counseling to the weightlifting athletes of the 'Tegar Faith' club who are members of the PB PABSI. The reason for the importance of this activity is that the productive age for athletes is generally short, especially athletes who rely on physical activity in their activities, so that many athletes who retire at a relatively young age then experience financial difficulties. Talking about the retirement of an athlete, especially for the sport of Weightlifting, is almost certainly very short. Usually they are successful at the age of 17 to 25 years because at that age the athletes reach their golden age. It is conceivable if an athlete has passed his golden age, but cannot manage his finances properly. If this condition is not prepared from the start, it will have an impact on the economic security of the athlete's family if he is no longer an athlete. The method used is to make observations by systematically observing and recording the symptoms / phenomena being investigated, how phenomena that often occur among former athletes, then determining the theme of service, namely financial planning for athletes. The results of this financial planning briefing are expected by athletes The weightlifters, especially those who are members of the "True Faithful" club, can prepare their financial planning well, if at any time they are no longer athletes. Keywords         :           Financial Planning, Athletes, Economic Security
PELATIHAN MULTIMEDIA UNTUK KARYAWAN DAN ANGGOTA TNI DI PUSINFOLATHA wo2ntea Wowon Priatna; M. Fadhli Nursal; Tyastuti Sri Lestari; Joni Warta
Jurnal Abdimas Ekonomi dan Bisnis (JAmEB) Vol 1 No 2 (2021): JAMEB (Jurnal Abdimas Ekonomi dan Bisnis)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.564 KB) | DOI: 10.31599/jameb.v1i2.906

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The purpose of this multimedia is to improve the ability of training members and employees with abilities in the field of multimedia through. Multimedia uses several media to present information which is a combination of text, graphics, animation, images, video and sound such as making graphic designs, text, images, video, audio, animation. This implementation was carried out for 2 months starting from the training in July and August 2019 at the Pushinfolatha Computer Lab, TNI Headquarters, Cilangkap. The training participants are TNI members and PNS employees and 20 people. The training was carried out using practical methods in the Pusinfolatha computer lab with the material presented was making infographic-based presentations, making logos, posters, banners, banners and video editing. The implementation of this training was successful and all participants were able to follow the training material well, it can be seen from the work and evaluation results that the average score obtained by participants was above 90.
Pengaruh Inovasi dan Media Sosial terhadap Kinerja UMKM Makanan Halal di Kota Bekasi Utara Neng Siti Komariah; M Fadhli Nursal; Muhammad Richo Rianto
Jurnal Ilmiah Ekonomi Islam Vol 8, No 2 (2022): JIEI
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i2.5957

Abstract

This study examines the relationship between innovation and social media in influencing the performance of halal food SMEs in North Bekasi City. This study uses a quantitative approach that is examined on halal food entrepreneurs in the city of North Bekasi. This study uses the SmartPls data analysis tool with a minimum sample of 100 halal food SMEs in the city of North Bekasi, but in practice from the questionnaires distributed as many as 145 questionnaires were received and only 115 questionnaires could be used in the study. The results of this study found that innovation had no effect on performance while social media had an effect on the performance of halal food SMEs in North Bekasi. This research focuses on the role of innovation and social media in influencing performance. The focus of research on halal food MSMEs is expected to be a new sector that is studied in many types of MSMEs. The city of North Bekasi with a large number of MSMEs and a scattered Muslim population makes the results of this study more useful for the wider community.
The Influence of Market Orientation, Entrepreneurial Orientation, Knowledge Management and Learning Organization on Performance Mediated by Innovation in Culinary SME’s in Bekasi M Fadhli Nursal; Muhammad Richo Rianto; Eri Bukhari
East Asian Journal of Multidisciplinary Research Vol. 1 No. 8 (2022): September 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i8.1266

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This study aims to see the effect of innovation mediation that connects market orientation, entrepreneurial orientation, knowledge management and organization learning on the performance of MSMEs in the city of North Bekasi. This study uses a quantitative. The unit of analysis in this study is the Culinary SMEs in North Bekasi. This research was conducted on 231 respondents spread across northern Bekasi and used the SmartPLS 3.3.3 statistical tools. The results of this study further emphasize that innovation can mediate the relationship between market orientation and performance. In addition, entrepreneurial orientation also affects performance mediated by innovation and knowledge management affects performance mediated by innovation but organizational learning has no effect on performance mediated by innovation in UMKM culinery in North Bekasi.
Case of Millennial Generation: The Influence of Customer Satisfaction, Service Quality, and Price on Transjakarta Customer Loyalty in North Bekasi City Agus Dharmanto; Muhammad Richo Rianto; M Fadhli Nursal
East Asian Journal of Multidisciplinary Research Vol. 1 No. 11 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i11.2173

Abstract

This study is to measure the effect of customer satisfaction, service quality, and price on the loyalty of millennial generation trans Jakarta users in the city of North Bekasi. This study uses quantitative research methods where the millennial generation of trans-Jakarta users in the city of North Bekasi are the objects. This study uses a non-probability sampling technique and uses a sample of 100 respondents. The design used in this study is hypothesis testing using a structural equitation model (SEM) – SmartPLS 4.0. The results of this study indicate that customer satisfaction has an effect on customer loyalty of millennial generation trans Jakarta users in North Bekasi city, while service quality and price have no effect on customer loyalty of millennial generation trans Jakarta users in northern Bekasi city. This study has limited research objectives that are only carried out on millennial generation trans Jakarta users in North Bekasi. This is used as a suggestion for future researchers. The novelty in this study combines the variables of customer satisfaction, service quality, and price on the loyalty of millennial generation trans Jakarta users in the city of North Bekasi.
PENGARUH KESADARAN MEREK DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI MIE LEMONILO DI KOTA BEKASI Ayu Firdayanti; M. Fadhli Nursal; Dewi Sri Wulandari
JURNAL ECONOMINA Vol. 2 No. 9 (2023): JURNAL ECONOMINA, September 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i9.838

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh hubungan kesadaran merek (X1), variasi produk (X2) terhadap keputusan pembelian (Y) melalui minat beli (Z) mie lemonilo di kota Bekasi. Peneltian ini adalah kuantitatif dengan pengambilan data menggunakan teknik purposive sampling. Sampel pada penelitian ini berjumlah 128 responden. Hasil penelitian ini menunjukan bahwa variabel kesadaran merek berpengaruh positif dan signifiakn terhadap minat beli (HI), variasi produk berpengaruh positif dan signifikan terhadap minat beli (H2), kesadaran merek tidak berpengaruh terhadap keputusan pembelian(H3), variasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian(H4) minat beli berpengaruh positif dan signifikan terhadap keputusan pembelian (H5), kesadaran merek terbukti memediasi kesadaran merek terhadap keputusan pembelian (H6), minat beli terbukti memediasi variasi produk terhadap kepiutusan pembelian (H7)
PERAN SOCIAL MEDIA MARKETING, BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KOSMETIK MADAME GIE DI KAB. BEKASI Mukhayati Salamah; M. Fadhli Nursal; Dewi Sri Wulandari
JURNAL ECONOMINA Vol. 2 No. 10 (2023): JURNAL ECONOMINA, Oktober 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i10.894

Abstract

Penelitian ini bertujuan untuk mengetahui peran dari Social media marketing, Brand Image dan Kualitas Produk terhadap Keputusan Pembelian produk kosmetik Madame Gie. Jenis penelitian yang digunakan adalah kuantitatif dengan metode non-probability sampling dengan Teknik Accidental Sampling. Sampel dalam penelitian ini berjumlah 108 orang. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder. Data primer di dapat dari responden dengan cara pengisian lembar kuesioner melalui Google Form dan sumber data sekunder yaitu referensi penelitian-penelitian sebelumnya dengan topik terkait dan teori terdahulu yang dapat melalui buku, artikel dan jurnal. Untuk analisis data menggunakan Teknik analisis regresi linear berganda dan diuji menggunakan program SPSS versi 26. Hasil penelitian menunjukan bahwa variabel independen Social Media Marketing, Brand Image dan Kualitas Produk secara simultan memiliki pengaruh positif dan signifikan terhadap variabel dependen Keputusan Pembelian, variabel Social Media Marketing secara parsial memiliki pengaruh positif dan signifikan terhadap variabel Keputusan Pembelian, variabel Brand Image secara parsial memiliki pengaruh positif dan signifikan terhadap variabel Keputusan Pembelian, dan variabel Kualitas Produk secara parsial memiliki pengaruh positif dan signifikan terhadap variabel Keputusan Pembelian.
Co-Authors ., Maidani Achmad Fauzi Achmad Fauzi Adam Surachman Adilah, Rana Agung Setiawan Aisyah Nurrizki Aisyah Nurrizki Alfito Surya Saputra Almira Ratih Renaningtyas Alya Sahara Alyaa Jacynda Amanda, Putri Amor Marundha Andre Segara Maha Putra Andrian Andrian Andrian Ari Sulistyowati Ayu Diah Puspita Ayu Firdayanti Belva Yulivio Estiawan Bukhari, Eri Cahyadi Husadha Chistophorus Indra Wahyu Putra Chistophorus Indra Wahyu Putra Dewi Sri Wulandari Dharmanto, Agus Dhian Tyas Untari Diani Fatimah Dinda Nurdianah DODY KURNIAWAN Era Ramadona Ery Teguh Prasetyo Fany Lathifatul S Fauzi Ahmad Muda Fauziyah, Jihan Fikri , Adi Wibowo Noor Firdauzy, Nurul Syah Nasyid Firdayanti, Ayu Franciscus Dwikotjo Sri Sumantyo Franciscus Dwikotjo Srisumantyo Gita Rezda Andiwa Hadita Hadita Hadita Hadita, Hadita Handayani, Milda Hapzi Ali Haris Yuniarto Haryudi Anas Haryudi Anas Haryudi Anas Heni Rohaeni Icha Marcella Ika Wijayanti Ilmi Nabilah Indah Oktaviana Indira Wardasyifa Jessica Edelina Widjaya Joni Warta Juli Candra Jumawan, Jumawan Juniar, Renata Kardina Indriana Meutia Kardinah Indrianna Meutia Kharisma Cahya Dewanty Komariah, Neng Siti lande, Alfonso Laurence, Michael Lukman Hakim Maidani, Maidani Marcella, Icha Marundha, Amor Marwan, Benaya Aushaf Razan Putra Mayki, Crist Doohan Ananda Muhammad Syah Naufaly Aziz Muis, Afifah Faiza Kamilah Mukhayati Salamah Mulyadi Mulyadi Nabilah, Ilmi Narpati, Bintang Neng Siti Komariah Neng Siti Komariah Neng Siti Komariah Neng Siti Komariah Neng Siti Komariah Nila Sari, Pratiwi Ningrum, Desy Tya Maya Novita Wahyu Setyawati Nurdianah, Dinda Octo Iskandara Oktaviana, Indah Pakpahan, Roganda Andreas Prasetyo, Ade Ilham Pratiwi Nila Sari Priatna , Wowon Putra, Chistophorus Indra Wahyu Putri Amanda Putri, Alya Kurnia Rana Adilah Raymond Peres Loi Rianto, Muhammad Richo Riska Yuliana Riyanto, Ridho Rizky Febrian Rorim Panday Rorim Panday Sahira Salfaniz Salamah, Mukhayati Salsabila Kania Nikita Saputra, Farhan Sari, Rini Nurmila Sihombing, Immanuel Pharosandika Siti Habibah Soehardi Soehardi Soehardi Soehardi Suharjudin Sumantyo, Franciscus Dwikotjo Sri Surya Ramadhan Truly Wangsalegawa Tyastuti Sri Lestari Untari, Dhian Tyas Wibowo, Wahyu Tri Widi Winarso Widi Winarso, Widi Widiarto Wijayaningsih, Rini Wijayanti, Murti Willy Jovadi Wijaya Wirata Yasa Kencana Wulandari, Dewi Sri Yuliani, Zulfah Yunita, Tyna