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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi Islam IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Manajemen Strategi dan Aplikasi Bisnis Business Management Analysis Journal (BMAJ) JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Dinasti International Journal of Education Management and Social Science Jurnal Abdidas Jurnal Ilmiah Manajemen Ubhara GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) East Asian Journal of Multidisciplinary Research (EAJMR) JURNAL ECONOMINA International Journal of Advanced Multidisciplinary Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen dan Pemasaran Digital Jurnal Ilmiah Ekonomi dan Manajemen JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Islamic Economics and Finance Jurnal Riset Ilmiah Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Portofolio: Jurnal Manajemen dan Bisnis Greenation International Journal of Economics and Accounting Ulil Albab Optimal: Jurnal Ekonomi dan Manajemen KARMA
Nursal, M. Fadhli
Univeritas Bhayangkara Jakarta Raya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SKINCARE SOMETHINC DI KOTA BEKASI Icha Marcella; M. Fadhli Nursal; Dewi Sri Wulandari
JURNAL ECONOMINA Vol. 2 No. 10 (2023): JURNAL ECONOMINA, Oktober 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i10.903

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth dan Brand Ambassador Terhadap Keputusan Pembelian Melalui Minat Beli sebagai variabel intervening. Populasi penelitian ini adalah konsumen skincare Somethinc di Kota Bekasi. Dengan jenis penelitian kuantitatif dan metode pengumpulan data menggunakan kuesioner kepada 128 responden. Penelitian ini menggunakan metode pengambilan sampel non-probability sampling dengan teknik purposive sampling. Analisis data menggunakan structural equation model (SEM) – SmartPLS 3.0. Hasil penelitian menunjukkan bahwa 1) Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Minat Beli, 2) Brand Ambassador berpengaruh positif dan signifikan terhadap Minat Beli, 3) Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Keputusan Pembelian, 4) Brand Ambassador tidak berpengaruh terhadap Keputusan Pembelian, 5) Minat Beli berpengaruh positif dan signifikan terhadap Keputusan Pembelian, 6) Minat Beli secara signifikan berhasil memediasi Electronic Word of Mouth terhadap Keputusan Pembelian, 7) Minat Beli secara signifikan berhasil memediasi Brand Ambassador terhadap Keputusan Pembelian.
PERAN INFLUENCER DALAM KONTEN MARKETING DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MAYBELLINE Ilmi Nabilah; M. Fadhli Nursal; Dewi Sri Wulandari
JURNAL ECONOMINA Vol. 2 No. 10 (2023): JURNAL ECONOMINA, Oktober 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i10.904

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui peran influencer, konten marketing, dan persepsi harga terhadap keputusan pembelian produk Maybelline. Metode kuantitatif digunakan dalam penelitian ini, menggunakan rumus slovin dengan sampel 98 responden berdasarkan kriteria yang pernah membeli produk Maybelline. Berdasarkan hasil penelitian, dalam uji parsial (T) variabel influencer tidak berpengaruh terhadap keputusan pembelian dengan nilai t-hitung 3.923 > 1.66088 (t tabel) dengan nilai signifikan 0.00 < 0.05. variabel konten marketing berpengaruh terhadap keputusan pembelian dengan nilai t-hitung 1.993 > 1.66088 (t tabel) dengan nilai signifikan 0.049 > 0.05. variabel persepsi harga berpengaruh terhadap keputusan pembelian dengan nilai t-hitung 1.154 < 1.66088 (t tabel) dengan nilai signifikan 0.878 > 0.05. Selanjutnya dalam uji simultan (F) Variabel Influencer, Konten Marketing dan Persepsi Harga berpengaruh terhadap keputusan pembelian dengan nilai (f – hitung) 7.944 > 2.70 dengan nilai signifikan 0.00 < 0.05. Kemudian uji determinasi (R2) menghasilkan bahwa korelasi antar variabel Influencer (X1), Konten Marketing (X2) dan Persepsi Harga (X3) sebesar 49.8%.
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PERSEPSI RISIKO, DAN FITUR LAYANAN TERHADAP MINAT MENGGUNAKAN SHOPEEPAY DI KOTA BEKASI Indah Oktaviana; M. Fadhli Nursal; Dewi Sri Wulandari
JURNAL ECONOMINA Vol. 2 No. 10 (2023): JURNAL ECONOMINA, Oktober 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i10.905

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Persepsi Kemudahan Penggunaan, Persepsi Risiko, dan Fitur Layanan terhadap Minat Menggunakan ShopeePay di Kota Bekasi. Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah pengguna shopeepay di Kota Bekasi. Teknik penelitian ini menggunakan purposive sampling. Adapun jumlah sampel yang digunakan dalam penelitian ini adalah 112 responden. Analisis data yang digunakan adalah regresi linier berganda menggunakan software SPSS 25. Hasil penelitian ini menunjukkan bahwa variabel Persepsi Kemudahan Penggunaan, Persepsi Risiko dan Fitur Layanan secara signifikan memiliki hubungan dan berpengaruh secara parsial dan simultan terhadap variabel Minat Menggunakan ShopeePay.
PENGARUH ELECTRONIC WORD OF MOUTH, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SERUM HANASUI (Studi Pada Mahasiswa Universitas Bhayangkara Jakarta Raya) Rana Adilah; M. Fadhli Nursal; Dewi Sri Wulandari
JURNAL ECONOMINA Vol. 2 No. 10 (2023): JURNAL ECONOMINA, Oktober 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i10.906

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Electronic Word Of Mouth (X1), Harga (X2) dan Kualitas Produk (X3) terhadap Keputusan Pembelian (Y) Produk Serum Hanasui Pada Mahasiswa Universitas Bhayangkara Jakarta Raya. Jenis penelitian yang digunakan adalah kuantitatif dengan metode non-probability sampling dengan Teknik purposive sampling. Populasi dalam penelitian ini adalah Mahasiswa S1 Fakultas Ekonomi dan Bisnis prodi Manajemen Universitas Bhayangkara Jakarta Raya TA Ganjil 2022. Sampel dalam penelitian ini berjumlah 95 responden. Analisis data menggunakan analisis linear berganda dengan bantuan SPSS versi 25. Hasil penelitian dalam penelitian ini menunjukan bahwa variabel Electronic Word of Mouth, Harga dan Kualitas Produk berpengaruh positif dan signifikan secara parsial dan simultan terhadap Keputusan Pembelian Produk Serum Hanasui.
Sport Science Development And Sport Assistance Entrepreneurship Using The Easy Sport V1.0.1 Application Android Based On Village Volly Ball Club Sekarwangi, Cibadak District Juli Candra; Truly Wangsalegawa; Octo Iskandara; Suharjudin; Desy Tya Maya Ningrum; M. Fadhli Nursal; Era Ramadona; Lukman Hakim
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v4i2.2864

Abstract

Community Service Activities are carried out in Sekarwanggi Village for the Batu Asih Volley Ball Club in increasing the achievement abilities of volleyball athletes by using the Sport Science approach and increasing the economic capabilities of the people who are members of the Batu Asih Volley Ball club by using the Sport Entrepreneur approach. Community Service activities are carried out for five months, starting from May until September 2023. Initial activities in Community Service provide training to coaches and athletes in developing training programs by utilizing the use of Sport Science so that the Batu Asih Volly Ball club can create high-achieving athletes from from regional to national level. Then for the people who are members of the support for the development of the Batu Asih Volleyball Club, we also carry out activities to improve the economy by using Sport Entrepreneurship, so that sports activities can be packaged properly to improve the economy for the people in Sekarwanggi Village, Cibadak District. Then at the end of the PKM activity a volleyball match was held with the Batu Asih Cup II event, which was attended by 16 teams from the Cibadak sub-district which was held for four days.
Sistem Intelijen Bisnis Pada Jasa Ojek Online Achmad Fauzi; Fadhli Nursal; Agung Setiawan; Ayu Diah Puspita; Fany Lathifatul S; Sahira Salfaniz; Willy Jovadi Wijaya; Adam Surachman
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 3 (2023): Dinamika Business Intelijen di Era Digital
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The most common type of ordinary transportation is ojek, which is a motor vehicle available for use by ordinary people with a certain amount of money paid as a deposit against the services provided. The steps taken in this study are the collection of information or theories collected from the literature in the Google Scholar online journal articles related to this article. The results of this study will be a source for distributing problems that often cause conflicts that compare the old transportation provision model and the new model (technology-based). From the results above, it can be seen that changes in business information affect the growth of customer satisfaction. This is reflected in the meaning of business intelligence which is greater than the level of meaning used. And because this is also reflected in the coefficient of business determination
Peranan Mediasi Inovasi: Pengaruh Orientasi Kewirausahaan, Teknologi, Intensitas Persaingan Terhadap Kinerja Perempuan Muslim Pada UMKM Hasil Olah Melinjo di Menes Banten M. Fadhli Nursal; Maidani Maidani; Chistophorus Indra Wahyu Putra; Muhammad Richo Rianto; Dinda Nurdianah; Putri Amanda
Jurnal Ilmiah Ekonomi Islam Vol 9, No 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.11339

Abstract

This study analyzes the role of mediation of innovation in the influence of entrepreneurial orientation, technological orientation and intensity of competition on the performance of MSMEs by Muslim women who cultivate melinjo in the village of Menes Pandeglang, Banten. This research uses quantitative methods and statistical analysis tools in the form of smartpls 4.0. This study used a sampling technique in the form of quota sampling as many as 62 female entrepreneurs who processed melinjo. The results of this study found that there was an influence of entrepreneurial orientation and technology on innovation but different results on the intensity of competition. Other results explain that the influence of entrepreneurial orientation and innovation on performance but technology orientation and competition intensity have no effect on performance. The role of mediation has an effect on entrepreneurial orientation and technology on performance but has no effect on the intensity of competition. This research focuses on the role of women in improving the performance of MSMEs processed melinjo. In addition, the focus of this research is on the village of Menes, which is one of the villages in Pandegelang, Banten. The novelty in this study is that apart from the object of research, it is also a research model that has never been studied before.
Pengaruh Inovasi dan Media Sosial terhadap Kinerja UMKM Makanan Halal di Kota Bekasi Utara Neng Siti Komariah; M Fadhli Nursal; Muhammad Richo Rianto
Jurnal Ilmiah Ekonomi Islam Vol 8, No 2 (2022): JIEI : Vol. 8, No. 2, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i2.5957

Abstract

This study examines the relationship between innovation and social media in influencing the performance of halal food SMEs in North Bekasi City. This study uses a quantitative approach that is examined on halal food entrepreneurs in the city of North Bekasi. This study uses the SmartPls data analysis tool with a minimum sample of 100 halal food SMEs in the city of North Bekasi, but in practice from the questionnaires distributed as many as 145 questionnaires were received and only 115 questionnaires could be used in the study. The results of this study found that innovation had no effect on performance while social media had an effect on the performance of halal food SMEs in North Bekasi. This research focuses on the role of innovation and social media in influencing performance. The focus of research on halal food MSMEs is expected to be a new sector that is studied in many types of MSMEs. The city of North Bekasi with a large number of MSMEs and a scattered Muslim population makes the results of this study more useful for the wider community.
Determination of Marketing Performance: Display Media, Affiliate Marketing and Social Media (Literature Review) Nursal, M. Fadhli; Hadita, Hadita; Marundha, Amor; Komariah, Neng Siti
International Journal of Advanced Multidisciplinary Vol. 1 No. 2 (2022): International Journal of Advanced Multidisciplinary (July-September 2022)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.776 KB) | DOI: 10.38035/ijam.v1i2.41

Abstract

The Literature Review article on Marketing Performance Determination: Display Media, Affiliate Marketing and Social Media is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Media Display has an effect on Marketing Performance; 2) Affiliate Marketing has an effect on Marketing Performance; and 3) Social Media has an effect on Marketing Performance. Apart from these 3 exogenous variables that affect the endogenous variable of Marketing Performance, there are many other factors including Search Engine Advertising, Search Engine Optimization and E-mail Marketing variables.
E Edukasi Peningkatan Kualitas Hidup Dan Pembekalan Perencanaan Keuangan Untuk Masyarakat Desa Labuan Pandeglang - Banten Eri Bukhori, Fadhli Nursal
Jurnal Abdimas Ekonomi dan Bisnis Vol. 2 No. 1 (2022): JAMEB (Jurnal Abdimas Ekonomi dan Bisnis)
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the ways to improve the quality of life in the household is to be supported by good household financial management, and for that it is necessary to carry out household financial planning as early as possible. The purpose of this Community Service is to educate the improvement of the quality of life by providing financial planning to the people of Labuan Village, Pandeglang - Banten. The reason for the importance of this activity is that the majority of the villagers work as traders and their income is uncertain, coupled with their relatively low level of formal education. This condition, if not equipped with good financial literacy, has the potential to result in poor financial management for their household. The method implemented is to make observations and counseling, namely by systematically observing and recording the symptoms/phenomena being investigated, because it turns out that the surrounding community has a low quality of life and lacks an understanding of how to manage finances properly so that the financial goals they expect are achieved. The results of this financial planning briefing are expected that the people of Labuan Village will be able to practice how to manage household finances to be more organized, planned and wise for the sake of economic resilience, resulting in a better quality of life. Keywords: Education, Finance, Economic Resilience
Co-Authors ., Maidani Achmad Fauzi Achmad Fauzi Adam Surachman Adilah, Rana Agung Setiawan Aisyah Nurrizki Aisyah Nurrizki Alfito Surya Saputra Almira Ratih Renaningtyas Alya Sahara Alyaa Jacynda Amanda, Putri Amor Marundha Andre Segara Maha Putra Andrian Andrian Andrian Ari Sulistyowati Ayu Diah Puspita Ayu Firdayanti Belva Yulivio Estiawan Bukhari, Eri Cahyadi Husadha Chistophorus Indra Wahyu Putra Chistophorus Indra Wahyu Putra Dewi Sri Wulandari Dharmanto, Agus Dhian Tyas Untari Diani Fatimah Dinda Nurdianah DODY KURNIAWAN Era Ramadona Ery Teguh Prasetyo Fany Lathifatul S Fauzi Ahmad Muda Fauziyah, Jihan Fikri , Adi Wibowo Noor Firdauzy, Nurul Syah Nasyid Firdayanti, Ayu Franciscus Dwikotjo Sri Sumantyo Franciscus Dwikotjo Srisumantyo Gita Rezda Andiwa Hadita Hadita Hadita Hadita, Hadita Handayani, Milda Hapzi Ali Haris Yuniarto Haryudi Anas Haryudi Anas Haryudi Anas Heni Rohaeni Icha Marcella Ika Wijayanti Ilmi Nabilah Indah Oktaviana Indira Wardasyifa Jessica Edelina Widjaya Joni Warta Juli Candra Jumawan, Jumawan Juniar, Renata Kardina Indriana Meutia Kardinah Indrianna Meutia Kharisma Cahya Dewanty Komariah, Neng Siti lande, Alfonso Laurence, Michael Lukman Hakim Maidani, Maidani Marcella, Icha Marundha, Amor Marwan, Benaya Aushaf Razan Putra Mayki, Crist Doohan Ananda Muhammad Syah Naufaly Aziz Muis, Afifah Faiza Kamilah Mukhayati Salamah Mulyadi Mulyadi Nabilah, Ilmi Narpati, Bintang Neng Siti Komariah Neng Siti Komariah Neng Siti Komariah Neng Siti Komariah Neng Siti Komariah Nila Sari, Pratiwi Ningrum, Desy Tya Maya Novita Wahyu Setyawati Nurdianah, Dinda Octo Iskandara Oktaviana, Indah Pakpahan, Roganda Andreas Prasetyo, Ade Ilham Pratiwi Nila Sari Priatna , Wowon Putra, Chistophorus Indra Wahyu Putri Amanda Putri, Alya Kurnia Rana Adilah Raymond Peres Loi Rianto, Muhammad Richo Riska Yuliana Riyanto, Ridho Rizky Febrian Rorim Panday Rorim Panday Sahira Salfaniz Salamah, Mukhayati Salsabila Kania Nikita Saputra, Farhan Sari, Rini Nurmila Sihombing, Immanuel Pharosandika Siti Habibah Soehardi Soehardi Soehardi Soehardi Suharjudin Sumantyo, Franciscus Dwikotjo Sri Surya Ramadhan Truly Wangsalegawa Tyastuti Sri Lestari Untari, Dhian Tyas Wibowo, Wahyu Tri Widi Winarso Widi Winarso, Widi Widiarto Wijayaningsih, Rini Wijayanti, Murti Willy Jovadi Wijaya Wirata Yasa Kencana Wulandari, Dewi Sri Yuliani, Zulfah Yunita, Tyna