Claim Missing Document
Check
Articles

KAJIAN PEMASARAN RELASIONAL BAYAM JEPANG (HORENSO) ORGANIK DI INAGREEN FARM, DILEMA ANTARA HARAPAN DAN KENYATAAN Elly Rasmikayati; Endah Djuwendah; Bobby Rachmat Saefudin; Nur Syamsiyah; Amallia Ridhatillah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.364 KB) | DOI: 10.25157/ma.v6i1.3222

Abstract

The high demand trend of organic vegetable consumers has triggered an increase in demand from modern retail for organic horenso products at InaGreen Farm, which acts as a supplier of organic horenso for modern retail. However, the high demand was not optimally fulfilled due to various obstacles. The purpose of this paper is: 1) to find out the marketing implementation of InaGreen Farm with modern retail partners and partners, and; 2) know the obstacles faced in order to be able to provide recommendations to InaGreen Farm in the implementation of marketing of organic horenso products with partners and modern retailers. The research design used is qualitative descriptive method. The informants involved in this study were selected using purposive sampling technique. The results showed that: 1) marketing implementation between InaGreen Farm and partners and modern retailers did not run well because there were still things like opportunistic behavior or breach of agreement committed by InaGreen Farm in relational marketing that was intertwined, by not meeting the demand optimally from modern retailers; and 2) the obstacle faced by InaGreen Farm in establishing relational marketing with partners and modern retailers is the low organic horenso production at InaGreen Farm due to the lack of production area owned, there is no written agreement or agreement with partners in running a cooperative relationship.
POTENSI EKOWISATA BERBASIS SUMBERDAYA LOKAL DI KAWASAN WADUK JATIGEDE KABUPATEN SUMEDANG Endah Djuwendah; Hepi Hapsari; Yosini Deliana; Opan S Suartapradja
Paspalum: Jurnal Ilmiah Pertanian Vol 5, No 2 (2017)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (680.336 KB) | DOI: 10.35138/paspalum.v5i2.6

Abstract

Kawasan waduk merupakan perpaduan daerah dataran tinggi dan perairan. Kegiatan wisata di kawasan waduk adalah bagian dari ekowisata yang mengetengahkan keindahan alam, aktivitas, dan atraksi tertentu sebagai daya tariknya. Penelitian ini  bertujuan  untuk mengidentifikasi  potensi ekowisata Waduk Jatigede  dan rencana pengelolaan ekowisata waduk Jatigede berbasis sumberdaya lokal. Penelitian menggunakan metode deskriptif kualitatif. Lokasi penelitian adalah di Kecamatan Wado, Darmaraja, dan Jatigede. Informan penelitian adalah anggota masyarakat dan stakeholder di tingkat desa dan kecamatan. Hasil penelitian  menunjukkan bahwa Waduk Jatigede Sumedang memiliki  sumberdaya lokal  yang potensial untuk dikembangkan sebagai ekowisata. Beberapa  atraksi wisata, diantaranya wisata tirta, wana wisata, wisata seni budaya, agrowisata, wisata olahraga, bumi perkemahan dan wisata ziarah. Sebagai implikasinya, diperlukan kebijakan pengembangan ekowisata  berbasis sumberdaya lokal. Penulis mendorong keterlibatan masyarakat secara penuh dalam perencanaan dan pengelolaanya  ekowisata tersebut agar sesuai dengan kebutuhan dan budaya masyarakat setempat. 
ANALISIS POTENSIALITAS EKONOMI DAN KETIMPANGAN WILAYAH DI KABUPATEN SUMEDANG Endah Djuwendah
Paspalum: Jurnal Ilmiah Pertanian Vol 4, No 1 (2016)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (663.629 KB) | DOI: 10.35138/paspalum.v4i1.20

Abstract

economic development. In addition, high income inequality also shows the heterogeneity between regions, as seen in Bekasi regency with a rapid growth rate. This research purposes were  to identify  the sector which is a base in the region growth, the economic structure change in each district, and  measure the level of regional inequality in Sumedang regency. This research design was descriptive qualitative and methods chosen was survey  with an analytical unit of 26 districts in Sumedang regency and its object are regional income (GDP), populations and the GDP is based upon the labor fields of each district during 2008-2012. The analysis tool used is Location Quotient, Classical Shift Share, and Williamson Index.The research results showed that The  region with a growth rate and higher competitiveness of other regions were  Jatinangor, Cimalaka, North Sumedang, , Sumedang south, Cimanggung, Paseh, Tanjungsari and Pamulihan. Four sectors have growth that is slower than the average growth of all sectors were agriculture, mining/quarrying, manufacturing and services.  Total Change  growth and the highest shift to agriculture occurred in the District Buahdua, mining / quarrying in District Paseh, the manufacturing sector in Sumedang District of northern sector of electricity, gas, water and buildings in the District Jatinangor sector trade, hotels and restaurants in the District of Sumedang Utara, transport, communications, finance, leasing, and services companies in the District of South Sumedang and services sectors in the District Jatinangor. Changes in total with the highest positive values contained in five sub-districts Jatinangor, North Sumedang, Cimanggung, South Sumedang and Tanjungsari. There was a transformation of the economic structure of Sumedang from the primary sector to the secondary and tertiary sectors. Potential sectors that become leading sector, made a great contribution because it has advantages kompetitif and comparative , be able to specialize in rural areas was  agriculture while urban areas was manufacturing, trade, hotels and restaurant and the services. Inequality of income distribution Sumedang  was relatively low (0,2-0,5) and the regional disparity in Sumedang including moderate with relatively stable inequality index value of 0.44.
ANALISIS RISIKO USAHATANI BUNGA KRISAN POTONG (Chrysanthenum indicum L) (Studi kasus di PT Alam Indah Bunga Nusantara) Jannet Aszury Astaningrum; Endah Djuwendah
Paspalum: Jurnal Ilmiah Pertanian Vol 3, No 1 (2015)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (702.406 KB) | DOI: 10.35138/paspalum.v3i1.7

Abstract

Horticulture is one of the sub-sectors in agriculture that have the potential to be developed asit has a high economic value. One of the featured plants that have good prospects for development in Indonesia is the chrysanthemum. In the process of cultivation of chrysanthemums, required skills and intensive treatment of the chrysanthemum. therefore at high risk of cultivation process. PT Alam Indah Bunga Nusantara is one of the companies engaged in the agribusiness plants located in West Java. The purpose of this research was to determine factors that will influence the risk in chrysanthemum cut flower farm, to determine the extent of risk management which conducted in PT Alam Indah Bunga Nusantara, and know the strategies to improve risk conducted in PT Alam Indah Bunga Nusantara. The study design used was a qualitative design using FMEA analysis (Failure Mode and Effect Analysis). Engineering research is tostudy the case. The result was the risks faced in PT Alam Indah Bunga Nusantara is the weather and the climate change problem that occurs is uncertain. In addition, pests and diseases is also a risk that must be covered by the company. This can lead to a lot of things that could detrimental to the company in the business of chrysanthemums. In addition to natural factors, uncertainty in consumer tastes is a cause of risk faced by PT Alam Indah Bunga Nusantara. The new effort conducted by PT Alam Indah Bunga Nusantara in improving the quality of human resources in the company is to conduct junior secondary education program. The strategy must do for PT Alam Indah Bunga Nusantara for improve the risk is repair the greenhouse to be more optimized than previous, adding a thermostat in the greenhouse. 
Persepsi Pengunjung Terhadap Keberadaan Wana Wisata Puncak Damar dalam Pelestarian Hutan Intan Okta Mulyana; Endah Djuwendah
Paspalum: Jurnal Ilmiah Pertanian Vol 6, No 2 (2018)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (683.616 KB) | DOI: 10.35138/paspalum.v6i2.89

Abstract

This research to identify the characteristics of visitors and analyze the perception of visitors to management of Wana Wisata Damar Peak in forest conservation. Visitor perseption in review of service, infrastructure, environment (physical, social, and culture), and forest conservation. The research location in Pakualam Village, Darmaraja Subdistrict, Sumedang Regency, West Java Province from late june to erly july 2017. Research design is a quantitative design using survey method. Data collegtiorn using interviews, observation, and literature study. The selection of sample using simple random sampling, with the number of respondents as many as 100 people. Research result indicated that most ofvisitors came from Sumedang, male gender, aged between 20 – 29 years old, with high school education as a student and have income less than Rp 1.000.000, the purpose of visiting in general for a vacation because this place is attractive  and cheap entry fees, most visitors budgeted for the cost of recreation per mont less than Rp 200.000. Almost half of the visitors came with friends using their own vehicles, doing a one-time visit and interested to visid again. Visitor perception to management of Damar Peak in the forest conservation is still not good because the manager and the community is still lacking in the effort of forest conservation.
MANAJEMEN RISIKOUSAHATANI JAMUR TIRAM PUTIH (PLEROTUS ASTREOTUS) DALAM UPAYA MEMPERTAHANKAN PENDAPATAN PETANI Endah Djuwendah; Eka Septiarini
Paspalum: Jurnal Ilmiah Pertanian Vol 4, No 2 (2016)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (482.794 KB) | DOI: 10.35138/paspalum.v4i2.26

Abstract

Horticulture is one of the subsectors of agriculture that has great prospects for development, it is associated with the number of horticultural varieties that have high economic value if properly cultivated.White oyster mushroom (Pleurotus astreatus) is one of the prospective horticulture commodities to be cultivated. Characteristics of white oyster mushroom both taste and nutritional content of the main attraction that drives demand.However, the development of farming oyster mushroom farming exposed to various risks. The purpose of this are  to identify the risks of farming oyster mushroom, describe farmer's perception of the risk and risk management of oyster mushroom farm. The research location in the village of Kertawangi, Cisarua district at West Bandung Regency. The research method used was survei. The primary data obtained through interviews with 39 farmers oyster mushroom, while secondary data obtained from the study of literature both from the mass media, research reports and related articles. The results showed that the risk of oyster mushroom farm in the village of Kertawangi Cisarua subdistrict consists of the production risk by 54 percent, the risk of 6- 7 percent and marketing and financial risk by 39 percent.Farmers about risk perception is all that is likely to prejudice the business, production and income instability, farmers believe the risks can be prevented or mitigated with good risk management practices and correct. Risk management is done by way of production diversification, marketing risks are managed dengana collecting market information and financial risks anticipated with supply of cash and credit from various financial institutions.
STRATEGI PENGEMBANGAN KENTANG (Solanum tuberosum L.) PADA KELOMPOK TANI PALINTANG JAYA, DESA CIPANJALU KECAMATAN CILENGKRANG, KABUPATEN BANDUNG Milda Selvia; Endah Djuwendah
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 6, No 1 (2019): Januari 2019
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.699 KB) | DOI: 10.25157/jimag.v6i1.1424

Abstract

Kelompok Tani Palintang Jaya merupakan satu-satunya kelompok tani yang mengikuti kegiatan diklat yang diselenggarakan oleh Balai Besar Pelatihan Pertanian Lembang (BBPP-Lembang), dimana dalam proses pengembangan usahatani kentang, kelompok tani tersebut masih mengalami kendala. Salah satu kendala yang dihadapinya adalah produktivitas usahatani kentang yang belum optimal. Penelitian ini bertujuan untuk mengetahui pendapatan yang diterima petani, menganalisis lingkungan internal dan eksternal, serta merumuskan alternatif dan prioritas strategi yang dapat dilakukan oleh Kelompok Tani Palintang Jaya. Faktor utama lingkungan internal dan eksternal diidentifikasi dengan menggunakan matriks IFE dan EFE. Hasil dari matriks IFE dan EFE digunakan untuk dasar penyusunan alternatif strategi dengan alat analisis matriks IE dan matriks SWOT. Hasil penelitian menunjukkan bahwa pendapatan usahatani bibit kentang dan usahatani kentang konsumsi menguntungkan untuk dijalankan. Matriks IFE menunjukkan bahwa terdapat delapan faktor kekuatan dan enam faktor kelemahan. Matriks EFE menunjukkan bahwa terdapat delapan faktor peluang dan empat faktor ancaman. Berdasarkan matriks IE, kelompok tani tersebut berada pada posisi menjaga dan mempertahankan (sel V). Berdasarkan analisis SWOT maka dihasilkan 6 alternatif strategi. Prioritas strategi yang dapat direkomendasikan untuk diterapkan terlebih dahulu oleh Kelompok Tani Palintang Jaya adalah meningkatkan kemampuan anggota dalam budidaya bibit kentang.
DAMPAK EKOWISATA DAN AGROWISATAV (EKO-AGROWISATA) TERHADAP SOSIAL EKONOMI MASYARAKAT DI DESA CIBUNTU (Studi Kasus di Desa Cibuntu, Kecamatan Pasawahan Kabupaten Kuningan, Jawa Barat) Chania Alfatianda; Endah Djuwendah
Jurnal Ilmiah Mahasiswa Agroinfo Galuh Vol 3, No 3 (2017): Mei 2017
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1116.754 KB) | DOI: 10.25157/jimag.v3i3.803

Abstract

Ekowisata merupakan salah satu jenis pariwisata yang ada di Indonesia. Ekowisata adalah suatu kegiatan wisata yang memanfaatkan alam dan masyarakat sebagai objek wisata. Kabupaten Kuningan merupakan salah satu Kabupaten di Jawa Barat yang memiliki objek wisata salah satunya ekowisata dan agrowisata (Eko-agrowisata) Desa Cibuntu Kecamatan Pasawahan. Ekoagrowisata Desa Cibuntu menyajikan berbagai produk wisata seperti wisata alam Taman Nasional Gunung Ciremai (TNGC) , wisata Curug (Air Terjun), wisata mata air alami, situs purbakala,dan wisata budaya. Adanya Eko-agrowisata di Desa Cibuntu merupakan hal baru bagi masyarakat setempat yang akan berdampak pada kehidupan sehari-hari.Dampak tersebut dapat berupa dampak positif atau dampak negatif. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis keragaan eko-agrowisata dan profil masyarakat, mengidentifikasi dan menganalisis partisipasi masyarakat dan lembaga lainnya dalam pengelolaan eko-agrowisata serta mengetahui dan menganalisis dampak ekoagrowisataterhadap keadaan sosial dan ekonomi masyarakat di Desa Cibuntu KecamatanPasawahan Kabupaten Kuningan. Penelitian menggunakan metode desktiptif kualitatif dengan teknis studi kasus. Teknis pengumpulan data dilakukan melalui observasi, wawancara mendalam (deep interview), triangulasi dan studi kepustakaan. Hasil penelitian menunjukan bahwa Eko-agrowisata berdampak positif terhadap kondisi sosial dan ekonomi masyarakat. Dalam kondisi sosial dampak tersebut terlihat dari adanya perubahan kualitas masyarakat dalam berbagai kegiatan sosial seperti gotong-royong menjaga kebersihan, menjaga keamanan, membangun fasilitas umum, kegiatan sosial kemasyarakatan, penyelenggaraan upacara kebudayaan dan kondisi fisik desa. Sedangkan dampak ekonomi terlihat adanya kenaikan pendapatan dan tersedianya lapangan pekerjaan baru bagi masyarakat.Kata kunci : Ekowisata, agrowisata, dampak, masyarakat, sosial, ekonomi
ANALISIS STRATEGI FINANCIAL TECHNOLOGY PEER-TO-PEER LENDING PT CROWDE MEMBANGUN BANGSA SEBAGAI PERMODALAN PERTANIAN DIGITAL Ignatia Rahmadani Putri Palupi; Agriani Hermita Sadeli; Tuti Karyani; Endah Djuwendah
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 18, No 1 (2021): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v18i1.46970

Abstract

Capital is one of the most important factors in conducting a business. These days, farmers are still struggling to access loans as their capital from financial institutions due to complex requirements to fulfill and wholesalers that are not profitable for farmers. The solution to this problem is the utilization of financial technology with a Peer-to-Peer Lending system.  PT CROWDE Membangun Bangsa is one of the start-ups that conducted a Peer-to-Peer Lending system in Indonesia. This study aimed to identify the strategy that the company uses to distribute digital capital to farmers by using SOAR analysis. SOAR analysis focuses on the strength and results the company wants to achieve and creates a strategy to increase farmers’ productivity and company profits. The results of this study were strategies the company can apply to increase farmer’s productivity by creating a program with farmers to adjust the agriculture practices theoretically and practically, empower farmers to do the post-harvest process, and increase partnership with other institutions to supply agriculture inputs and human resources such as agronomist.
Deskripsi Kegiatan Disertai Identifikasi Potensi dan Kendala Kelompok Tani dalam Usahatani Mangga (Studi Kasus di Kelompok Tani Datar Indah dan Samoja) Elly Rasmikayati; Endah Djuwendah; Gema Wibawa Mukti; Bobby Rachmat Saefudin; Fitriana Wati
Agri Wiralodra Vol. 13 No. 1 (2021): Agri Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/agriwiralodra.v13i1.15

Abstract

Kelompok tani merupakan sebuah lembaga yang memiliki fungsi untuk memfasilitasi petani dalam melakukan kegiatan agribisnis dari hulu hingga hilir. Namun pada kenyataannya, harapan mengenai fungsi kelompok tani belum sepenuhnya terwujud. Penelitian ini bertujuan untuk: 1) Mendeskripsikan kegiatan kelompok tani dalam menjalankan fungsinya pada usahatani mangga di Kecamatan Sedong; dan 2) Mengidentifikasi apa saja potensi dan kendala yang dihadapi oleh kelompok tani dalam kegiatan usahatani mangga. Penelitian ini dilakukan di dua kelompok tani yang berbeda di Kecamatan Sedong, Kabupaten Cirebon yaitu Kelompok Tani Datar Indah dan Kelompok Tani Samoja dengan total responden sebanyak 45 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis data primer dan sekunder. Hasil penelitian menunjukkan, pada kelompok tani Datar Indah dalam satu tahun terdapat 15 kegiatan yang dilakukan bersama, terdiri dari pertemuan anggota, penyuluhan, dan penyaluran bantuan. Namun sebanyak 70% anggota hanya mengikuti kegiatan sebanyak 6-10 kali dalam satu tahun. Sedangkan kelompok tani Samoja mengadakan kegiatan yang sama dengan poktan Datar Indah dengan jumlah rata-rata 10 kali dalam satu tahun di mana hampir 60% anggotanya mengikuti sebanyak 4-6 kali dalam satu tahun. Sementara itu, potensi yang dimiliki oleh kedua kelompok tani adalah peningkatan daya tawar petani, mempercepat pemecahan masalah, dan pengenalan teknologi baru. Sedangkan kendala yang dialami oleh kelompok tani berupa kurangnya motivasi petani, kurangnya kesadaran akan peran kelompok tani, kesibukan petani, dan kurangnya tenaga penyuluh.
Co-Authors A. -, Yusup, A. Achmad Septio Agriani H Sadeli Agriani Hermita Sadeli Aisyah Nabilah Akbar Adiputra Irawan Algiffary, Naufal Amallia Ridhatillah Anadilla Fahyra Riawan Anjelia, Serly Annisa Fitri ANWAR MUJADDID Astrini, Carmelita Aziza, Nadya Nur Azizah, Khaerunnisa Ismi Bintang Pinndito Bobby Rachmat Saefudin Bobby Rachmat Saefudin Carmelita Astrini Chania Alfatianda D, Yosini D, Yosini Desy Indra Yani Dhany Esperanza Diah Suci Wahyuni Diffa Nida Haniyah Dini Rochdiani E Supriadi R Eddy Renaldy Eka Purna Yudha Eka Septiarini Eliana Wulandari Elly Rasmikayati Erna Rachmawati Ernah Ernah Ernah, Ernah Ery Supriyadi R. Eti Suminartika Fadillah, Futri Fauza Fatimah, Sri Fatimah, Sri Febriani, Alifia Fitriana Wati Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Ghifari, Faris Gugun Arioditha Gunardi Yudawinata H. -, Hapsari, H. Hapsari, H. - Hasbiansyah, O. Hepi Hapsari Hesty Nurul Utami Ignatia Rahmadani Putri Palupi Ima Marlina Indrawibawa, Diky Intan Okta Mulyana Irfan Firmansyah Irfan Firmansyah, Irfan Jannet Aszury Astaningrum Junawinata, M. Gunardi Karl Andhika Mahaputra KARTIWA, NUR ANNISA RIZKITA Kusumarahman, Kintami Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Laili Rahayuwati Levina Maharani Lucyana T Lucyana Trimo Lucyana Trimo, Lucyana M. Gunardi Judawinata Mahra Arari Heryanto Marlina, Ima Milda Selvia Milda Selvia Muhammad Arief Budiman Muhammad Fadli Nadya Nur Aziza Naufal Algiffary Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah O Hasbiansyah Omar, Natasha Margaretha Wiryawan Opan S Suartapradja Pardede, Legenda Samuel Permadi, Nida Fathi Putra, Harry Wiyono Putri, Andiani Aulia Qanti, Sara Ratna R, E Supriadi R. Az-Zahra S Rahmadiani, Riyanti Rahmah, Ulya Rahman, Naufal Raihan Fikri Rohmansyah Rakotonjanahary Joachim Audry Ramadhanti, Azahra Putri Rani Andriani Budi Kusumo Rayhan Ahmad Giffary Resa Ana Dina S, Tuhpawana P S, Tuhpawana P Sadeli, Agriani H Septio, Achmad Serly Anjelia Shintiya Devi Siregar Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Supriyadi, E Sutisna Sutisna Syifa Herliani T, Lucyana T, Lucyana Tomy Perdana Trisna Insan Noor Tuhpawana P S Tuti Karyani Ulya Rahmah Vanya Almeira Rizkika Wati, Fitriana Yayat Sukayat Yayat Sukayat Yosini D Yosini Deliana Yudhanto Dewo G Yusup, A. - Zainal Arifin Zumi Saidah