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ANALISIS KEPUASAN PENGUNJUNG BERKUNJUNG KE AGROWISATA DENGAN KONSEP EDUFARMING DI PT. JENDELA ALAM PARONGPONG KABUPATEN BANDUNG BARAT Gugun Arioditha; Endah Djuwendah
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 1, No 1 (2016): Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (885.034 KB) | DOI: 10.24198/agricore.v1i1.22688

Abstract

Kepuasan pengunjung merupakan salah satu faktor penting yang mendukung perkembanganagrowisata, karena keberlangsungannya ditentukan oleh nilai kepuasan pengunjung yang datangmenikmati wisata tersebut. Tujuan penelitian ini adalah untuk mengetahui karakteristik pengunjungdan tingkat kepuasan pengunjung agrowisata PT. Jendela Alam yang menerapkan konsep edufarming.Hasil penelitian menunjukkan bahwa pengunjung agrowisata PT. Jendela Alam sebagian besar (70persen) berjenis kelamin perempuan berstatus sudah menikah dan berumur antara 30-39 tahun.Tingkat pendidikannya sarjana strata satu (67 persen) dan berprofesi sebagai guru. Informasi tentangobyek wisata pertama kali sebagian besar melalui teman. Umumnya tujuan berkunjung adalah untukstudy tour (47 persen). Alasan pengunjung datang karena program dianggap menarik ( 46 persen).Seluruh pengujung berminat datang kembali ke PT. Jendela Alam. Tingkat kepuasan pengunjungterhadap lokasi, ketersediaan sarana dan prasarana, produk dan pelayanan petugas termasuk kedalamkategori puas.Kata kunci : Analisis kepuasan, kepuasan, pengunjung, kepuasan pengunjung, agrowisata
STRATEGI PENGEMBANGAN KENTANG (Solanum tuberosum L.) PADA KELOMPOK TANI PALINTANG JAYA, DESA CIPANJALU KECAMATAN CILENGKRANG, KABUPATEN BANDUNG Milda Selvia; Endah Djuwendah
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 3, No 2 (2018): Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.702 KB) | DOI: 10.24198/agricore.v3i2.20791

Abstract

ABSTRAKKelompok Tani Palintang Jaya merupakan satu-satunya kelompok tani yang mengikuti kegiatan diklat yang diselenggarakan oleh Balai Besar Pelatihan Pertanian Lembang (BBPP-Lembang). Salah satu kendala yang dihadapi oleh Kelompok Tani Palintang Jaya adalah produktivitas kentang yang belum optimal. Penelitian ini bertujuan untuk mengetahui pendapatan yang diterima petani, menganalisis lingkungan internal dan eksternal, serta merumuskan alternatif dan prioritas strategi yang dapat dilakukan oleh Kelompok Tani Palintang Jaya. Faktor-faktor utama lingkungan internal dan eksternal diidentifikasi dengan menggunakan matriks IFE dan EFE. Hasil dari matriks IFE dan EFE digunakan untuk dasar penyusunan alternatif strategi dengan alat analisis matriks IE dan matriks SWOT. Hasil penelitian menunjukkan bahwa pendapatan usahatani bibit kentang dan usahatani kentang konsumsi menguntungkan untuk dijalankan. Berdasarkan matriks IE, kelompok tani tersebut berada pada posisi menjaga dan mempertahankan (sel V). Berdasarkan analisis SWOT maka dihasilkan 6 alternatif strategi. Prioritas strategi yang dapat direkomendasikan untuk diterapkan terlebih dahulu oleh Kelompok Tani Palintang Jaya adalah meningkatkan kemampuan anggota dalam budidaya bibit kentang.Kata Kunci : Pendapatan, Strategi, Pengembangan, Usahatani, KentangABSTRACTPalintang Jaya Farmers Group is the only farmer group that participates in the training activities organized by the Lembang Agricultural Training Center (BBPP-Lembang). One of the obstacles faced by the Palintang Jaya Farmers Group is that potato productivity is not optimal. This study aims to determine the income received by farmers, analyze the internal and external environment, and formulate alternatives and priority strategies that can be done by the Palintang Jaya Farmers Group. The main factors of the internal and external environment are identified using the IFE and EFE matrices. The results of the IFE and EFE matrices are used for the basis of the preparation of alternative strategies with IE matrix and SWOT matrix analysis tools. The results showed that potato seed farming income and potato farming consumption were profitable to run. Based on the IE matrix, the farmer group is in a position to maintain and maintain (cell V). Based on the SWOT analysis, 6 alternative strategies were produced. The strategic priority that can be recommended to be implemented in advance by the Palintang Jaya Farmers Group is to increase the ability of members to cultivate potato seeds.Keywords: Income, Strategy, Development, Farming, Potatoes
IDENTIFIKASI FAKTOR-FAKTOR KEPUTUSAN KONSUMEN DALAM MEMBELI KOPI ARABIKA MANGLAYANG KARLINA DI WARUNG KOPI KIWARI Kuswarini Kusno; Muhammad Fadli; Tuti Karyani; Endah Djuwendah
Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Vol 4, No 2 (2019): Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian
Publisher : Departemen Sosial Ekonomi Faperta Unpad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agricore.v4i2.26147

Abstract

Kiwari Farmers adalah suatu kelompok tani yang memproduksi kopi arabika yang diberi nama Manglayang Karlina dan dipasarkan di Warung Kopi Kiwari yang terletak di Jalan Palapa No.55, Padasuka, Cimenyan, Bandung, Jawa Barat. Maraknya kedai kopi di daerah Bandung menyebabkan persaingan bisnis semakin ketat sehingga terjadi fluktuasi dalam omzet penjualan kopi di Warung Kopi Kiwari. Salah satu upaya untuk mempertahankan eksistensinya, warung Kopi Kiwari perlu mengetahui bagaimana perilaku konsumennya. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi konsumen dalam keputusan pembelian kopi Manglayang Karlina di warung Kopi Kiwari. Desain penelitian ini adalah desain kualitatif dengan teknik penelitian survey terhadap 50 responden. Pemilihan responden dilakukan dengan menggunakan teknik purposive sampling. Data dianalisis secara deskriptif dengan menggunakan tabel frekuensi. Dari 11 faktor diperoleh 10 faktor yang mempengaruhi konsumen dalam membeli kopi arabika Manglayang Karlina, yaitu faktor budaya, sosial, psikologis, produk, harga, tempat, promosi, orang, proses dan faktor bukti fisik. Disarankan Warung Kopi Kiwari memberikan informasi mengenai manfaat kopi dan suatu konten menarik melalui media sosial yang sudah dimilikinya. Konten menarik dapat berupa informasi pemanfaatan ampas kopi  untuk pengharum ruangan.Kata kunci: kedai kopi, keputusan pembelian, perilaku konsumen
PERILAKU PETANI MUDA DALAM AGRIBISNIS HORTIKULTURA DI KABUPATEN BANDUNG BARAT Rani Andriani Budi Kusumo; Gema Wibawa Mukti; Endah Djuwendah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.037 KB) | DOI: 10.25157/ma.v6i1.2623

Abstract

Horticultural commodities are considered to have promising business opportunities. This has attracted the interest of young people to try in agriculture, both in the on farm and off farm sectors. This study aimed  to describe the behavior of young farmers in doing  horticultural agribusiness in  Bandung Barat Regency. This research was conducted with a quantitative approach. Respondents in this study were 120 people and were farmers under the age of 40 with randomly selected. Data were analyzed using descriptive statistics. The results showed in general the behavior of young farmers in running horticultural agribusiness was not different from the previous generation. But the prominent character of young farmers in running horticultural agribusiness is the ability of farmers to find information and be responsive to change by taking innovative steps. To run a business, farmers are required not only to be experts in the production process, but also to have managerial skills in a results-oriented business.
DAMPAK POLA TANAM KOPI TERHADAP PENDAPATAN PETANI (SUATU KASUS DI DESA PULOSARI, KECAMATAN PANGALENGAN, BANDUNG) Tuti Karyani; Karl Andhika Mahaputra; Endah Djuwendah; Kuswarini Kusno
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.203 KB) | DOI: 10.25157/ma.v6i1.2742

Abstract

Coffee is a plantation commodity that is favored by farmers in Pulosari Village who were initially used to farming vegetables. However, along with the intensification of socialization and the existence of Perhutani's policy through the PHBM concept, public awareness has increased that growing vegetables in a certain slope can damage the soil structure and be counter-productive with environmental conservation. This awareness can be seen from farmers who have dared to switch to monoculture coffee farming, although in fact there are farmers who still farm coffee with polyculture cropping patterns. The research method used was a survey, using different test analysis techniques and descriptive analysis. Thus the purpose of this study was to analyze the impact of monoculture and polyculture cropping patterns on farmers' income and the factors affecting the selection of cropping patterns by coffee farmers. The results of this study show that monoculture coffee farm income is higher than polyculture coffee farming, but when calculated with vegetable crops as intercropping, overall farm income is higher with coffee with intercropping plants even though the costs and risks are also high. The factors that influence the selection of monoculture coffee planting patterns are because the price of coffee is stable, easier to maintain and complies with Perhutani regulations. As for farmers who choose polyculture cropping patterns with vegetables because farmers are already skilled at farming vegetables and the harvest time is faster than coffee.
KAJIAN STRATEGI PENGEMBANGAN AGROWISATA TAMAN HERBAL INSANI DI KECAMATAN BOJONGSARI KOTA DEPOK Endah Djuwendah; Gunardi Yudawinata; Yayat Sukayat; Bintang Pinndito
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.647 KB) | DOI: 10.25157/ma.v6i2.3377

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Indonesia is an agricultural country that relies on the agricultural sector. But the interest of the younger generation to work in this sector is diminishing. One alternative to overcome this is to develop the agricultural sector that is integrated with the tourism sector (agro-tourism). Taman Herbal Insani (THI) is an agrotourism that has the concept of quality and affordable herbal tourism education tour. The purpose of  research is to determine the potential attractiveness of THI agro-tourism and determine the THI agro-tourism development strategy. The research design used was descriptive qualitative with a case study approach. Data analysis uses analytical hierarchy process.  The results of this research show that the attraction of THI agro-tourism is diverse and has the potential to be developed : (1) natural attractions such as  landscapes of various types of medicinal plants and animals, cultural attractions in the form of gazebos with Sundanese cultural nuances, various traditional games and artificial attractions, namely swimming pools, spots photo selfie, playgrounds, fish ponds, camping ground. (2) Amenities in the form of learning opportunities to know the technical cultivation and processing of medicinal plants, swimming, camping, traditional fun games, family gatherings, selfie photos, buying plant seeds and herbal medicines, (3) accessibility to locations is very good asphalt roads through transportation modes general, (4) supporting facilities in the form of the availability of clean water infrastructure, electricity networks and the internet. The strategy for developing THI are done through improving the quality of management in the form of improving the quality of excellent services for tourists, maintaining and adding facilities and infrastructure, building a positive and informative image in promotion on social media and community empowerment by building official community management and development of herbal plants in the community
PERSEPSI PENGUNJUNG TERHADAP DESA WISATA LEBAKMUNCANG (Suatu Kasus Desa Wisata Lebakmuncang, Kecamatan Ciwidey, Kabupaten Bandung) Shintiya Devi Siregar; Endah Djuwendah; Elly Rasmikayati; Sulistyodewi Nur Wiyono
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v6i2.3266

Abstract

Lebakmuncang Tourism Village is a village that has natural potential, cultural potential, and  human resources potential to be developed into tourist attractions. However, in the development of this tourist village has a fluctuating number of visitors. The research to analyzes visitor's perceptions of the attractiveness of Lebakmuncang Tourism Village. Visitors' perceptions are viewed from the concept of 4A tourism namely Attractiveness, Amenity, Accessibility, and Ancilliary. This research was conducted in the Lebakmuncang Tourism Village, Ciwidey District, Bandung Regency, West Java. The research design used a descriptive quantitative design with survey methods. Data collection uses interviews, questionnaires, observations, and literature study. The sample selection of visitors uses purposive sampling with the Slovin formula and produces 50 respondents. The results showed that the visitor's perception of the attractiveness of the Lebakmuncang Tourism Village was considered very good on Attraction and Ancillary and good on Amenity and Accessibility.
PERBEDAAN KARAKTERISTIK PETANI DAN USAHATANI MANGGA DI KECAMATAN PANYINGKIRAN, KABUPATEN MAJALENGKA DAN KECAMATAN JAPARA, KABUPATEN KUNINGAN Elly Rasmikayati; Akbar Adiputra Irawan; Bobby Rachmat Saefudin; Nur Syamsiyah; Endah Djuwendah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5540

Abstract

West Java Province is a productive area and has the potential for developing mango agribusiness. Majalengka and Kuningan districts are mango production centers which differ in the amount of mango production produced. The objectives of this study were: to analyzing the differences about characteristics of farmers and mango farming in Panyingkiran and Japara Districts. This research is a quantitative study using secondary data. The research method used is the method of survey results. Sampling was 130 mango farmers in Panyingkiran District and 130 mango farmers in Japara District. This research uses descriptive analysis, Independent sample T-test and Mann Whitney U-test. The results of this study indicate the characteristics of farmers and mango farming between Panyingkiran and Japara Districts have significant differences in term of the age of the farmer, the gender of the farmer, the education level of the farmer, the main job or the farmer's side job, the experience of farming mango farmers, the farmer's income from farming or other than farming. mango and mango farmer land tenure consisting of the total area of land and the number of mango trees.
KETERKAITAN ANTAR SUBSISTEM AGRIBISNIS JAGUNG HIBRIDA DI KECAMATAN MAJA Syifa Herliani; Zumi Saidah; Trisna Insan Noor; Endah Djuwendah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4718

Abstract

Corn is one of the crops that can be developed as an agro-industrial product because the competitiveness of corn is quite good and the selling value of corn is sufficient to increase the economic value of corn. Majalengka Regency is one of the largest maize production centers in Indonesia. Maja District is the largest producer of maize in Majalengka Regency. This research was conducted in Cihaur Village and Nunuk Baru Village, Maja District, Majalengka Regency. From the hybrid corn agribusiness sub-system, there are still problems that cause weaknesses and threats to the hybrid corn agribusiness subsystem, but it has the strength and opportunity for the development of hybrid corn agribusiness. For that, it is necessary to conduct a study to see the relationship between the hybrid corn agribusiness subsystem in Maja District. This study uses a qualitative descriptive analysis. Based on the research of the hybrid corn agribusiness subsystem, the five agribusiness subsystems are not related and their existence is still partial. For that we need a party that manages from upstream to downstream subsystems so that the subsystems are interrelated.
KAJIAN PEMASARAN RELASIONAL BAYAM JEPANG (HORENSO) ORGANIK DI INAGREEN FARM, DILEMA ANTARA HARAPAN DAN KENYATAAN Elly Rasmikayati; Endah Djuwendah; Bobby Rachmat Saefudin; Nur Syamsiyah; Amallia Ridhatillah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.364 KB) | DOI: 10.25157/ma.v6i1.3222

Abstract

The high demand trend of organic vegetable consumers has triggered an increase in demand from modern retail for organic horenso products at InaGreen Farm, which acts as a supplier of organic horenso for modern retail. However, the high demand was not optimally fulfilled due to various obstacles. The purpose of this paper is: 1) to find out the marketing implementation of InaGreen Farm with modern retail partners and partners, and; 2) know the obstacles faced in order to be able to provide recommendations to InaGreen Farm in the implementation of marketing of organic horenso products with partners and modern retailers. The research design used is qualitative descriptive method. The informants involved in this study were selected using purposive sampling technique. The results showed that: 1) marketing implementation between InaGreen Farm and partners and modern retailers did not run well because there were still things like opportunistic behavior or breach of agreement committed by InaGreen Farm in relational marketing that was intertwined, by not meeting the demand optimally from modern retailers; and 2) the obstacle faced by InaGreen Farm in establishing relational marketing with partners and modern retailers is the low organic horenso production at InaGreen Farm due to the lack of production area owned, there is no written agreement or agreement with partners in running a cooperative relationship.
Co-Authors A. -, Yusup, A. Achmad Septio Agriani H Sadeli Agriani Hermita Sadeli Aisyah Nabilah Akbar Adiputra Irawan Algiffary, Naufal Amallia Ridhatillah Anadilla Fahyra Riawan Anjelia, Serly Annisa Fitri ANWAR MUJADDID Anwari, Mohammad Daffa Astrini, Carmelita Aziza, Nadya Nur Azizah, Khaerunnisa Ismi Bintang Pinndito Bobby Rachmat Saefudin Bobby Rachmat Saefudin Carmelita Astrini Chania Alfatianda D, Yosini D, Yosini Desy Indra Yani Dhany Esperanza Diah Suci Wahyuni Diffa Nida Haniyah Dini Rochdiani E Supriadi R Eddy Renaldy Ega Putri Salsabila Eka Purna Yudha Eka Septiarini Eliana Wulandari Elly Rasmikayati Erna Rachmawati Ernah Ernah Ery Supriyadi R. Eti Suminartika Fadillah, Futri Fauza Fatimah, Sri Fatimah, Sri Febriani, Alifia Fitriana Wati Gema Wibawa Mukti Ghifari, Faris Gugun Arioditha Gunardi Yudawinata H. -, Hapsari, H. Hapsari, H. - Hasbiansyah, O. Hepi Hapsari Hesty Nurul Utami Ignatia Rahmadani Putri Palupi Ima Marlina Indrawibawa, Diky Intan Okta Mulyana Irfan Firmansyah Irfan Firmansyah, Irfan Iwan Setiawan Jannet Aszury Astaningrum Junawinata, M. Gunardi Karl Andhika Mahaputra KARTIWA, NUR ANNISA RIZKITA Kusumarahman, Kintami Kuswarini Kusno Kuswarini Kusno Kuswarini Kusno Laili Rahayuwati Levina Maharani Lucyana T Lucyana Trimo Lucyana Trimo Lucyana Trimo, Lucyana M. Gunardi Judawinata Mahra Arari Heryanto Mantika M Warahmah Marlina, Ima Milda Selvia Milda Selvia Mohammad Daffa Anwari Muhammad Arief Budiman Nadya Nur Aziza Naufal Algiffary Nirwikara Widhiwidhana Prasetyanto Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurul Risti Mutiarasari O Hasbiansyah Omar, Natasha Margaretha Wiryawan Opan S Suartapradja Pandi Pardian Pardede, Legenda Samuel Permadi, Nida Fathi Putra, Harry Wiyono Putri, Andiani Aulia R, E Supriadi R. Az-Zahra S Rahmadiani, Riyanti Rahmah, Ulya Rahman, Naufal Raihan Fikri Rohmansyah Rakotonjanahary Joachim Audry Ramadhanti, Azahra Putri Rani Andriani Budi Kusumo Rayhan Ahmad Giffary Resa Ana Dina S Suhartini S, Tuhpawana P S, Tuhpawana P Sadeli, Agriani H Sara Ratna Qanti Septio, Achmad Serly Anjelia Shintiya Devi Siregar Sri Fatimah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Supriyadi, E Sutisna Sutisna Syifa Herliani T, Lucyana T, Lucyana Tomy Perdana Trisna Insan Noor Tuhpawana P S Tuti Karyani Tuti Karyani Ulya Rahmah Ulya Rahmah Vanya Almeira Rizkika Warahmah, Mantika M Wati, Fitriana Yayat Sukayat Yayat Sukayat Yosini D Yosini Deliana Yudhanto Dewo G Yusup, A. - Zainal Arifin Zaki Khanjar Zein, Nufika Shilhan Zumi Saidah