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Integration of Digital Marketing and Entrepreneurship in Building a Competitive Local Brand Ishak, Riani; Widyaningsih, Heni; Mansyur, Sulaiman; Samuddin, Syurwana Farwita; Setiawan, Alexander
West Science Journal Economic and Entrepreneurship Vol. 3 No. 02 (2025): West Science Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i02.1907

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This study explores the integration of Digital Marketing and Entrepreneurship in building competitive local brands within Indonesia's creative economy. Using a quantitative approach, data was collected from 110 respondents using a Likert scale survey, and analyzed through SPSS version 25. The research aimed to investigate how digital marketing strategies and entrepreneurial behavior contribute to brand competitiveness in the context of small and medium enterprises (SMEs). The results showed that both Digital Marketing and Entrepreneurship have a significant positive effect on Brand Competitiveness, with Digital Marketing having a slightly stronger impact. The model accounted for 65.9% of the variance in brand competitiveness, emphasizing the importance of leveraging digital tools alongside entrepreneurial strategies. The study highlights that integrating digital marketing with entrepreneurial innovation is key to strengthening local brands and enhancing their competitive advantage in Indonesia's rapidly growing creative economy.
The Effect of Engagement in Digital Health Challenges and Gamification Features of Applications on Increasing Physical Activity Among Millennials in Jakarta Widyaningsih, Heni; Arini, Rani Eka; Andiani, Paramita
West Science Social and Humanities Studies Vol. 3 No. 09 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i09.2227

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This study investigates the impact of participation in digital health challenges and the gamification features of mobile applications on increasing physical activity among millennials in Jakarta. With the rapid adoption of digital health platforms, gamification and interactive challenges have emerged as effective tools to encourage healthier lifestyles. A quantitative approach was employed using 150 respondents, selected from Jakarta millennials, who completed a structured questionnaire based on a five-point Likert scale. Data analysis was conducted using SPSS version 25, including validity and reliability testing, classical assumption tests, regression analysis, and hypothesis testing. The results indicate that both participation in digital health challenges and gamification features significantly and positively influence physical activity levels. Furthermore, simultaneous testing showed that both variables together exert a strong and significant effect. The findings highlight the importance of integrating gamified elements and health challenges in digital platforms to sustain motivation and promote long-term behavioral change. This research contributes to the literature on digital health interventions and provides practical recommendations for application developers, healthcare providers, and policymakers in promoting active lifestyles among millennials.
Hubungan Aktivitas Fisik dengan Kualitas Tidur Warga Remaja di Perumahan Dukuh Pinggir Kelurahan Kebon Melati Kecamatan Tanah Abang Faqih Arsyad Fathur; Tangkudung, Albert Wolter Aridan; Oktafiranda, Nadya Dwi; Widyaningsih, Heni; Yuliasih
Jurnal Segar Vol. 12 No. 2 (2024): Jurnal Segar, Volume 12 Nomor 2, Mei 2024
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui hubungan antara aktivitas fisik dengan kualitas tidur Remaja di perumahan Dukuh Pinggir. Penelitian ini merupakan penelitian korelasional menggunakan desain cross sectional. Populasi penelitian ini adalah remaja akhir di perumahan Dukuh Pinggir. Teknik pengambilan sampel dengan purposive sampling. Total sampel sebanyak 50 responden. Intrumen aktivitas fisik yang digunakan adalah Global Physical Activity Questionnaire dan instrumen kualitas tidur adalah Pittsburgh Quality Sleep Index. Analisis data menggunakan Chi Square (Kai Kuadrat). Hasil analisis chi square diperoleh nilai (value) = 7,39 dan Odd Ratio (OR) = 13,33. Dari hasil tersebut menunjukkan bahwa terdapat hubungan yang signifikan (tabel chi square taraf signifikansi 5% dan dk 1, diperoleh hasil 3,481) antara aktivitas fisik dengan kualitas tidur. Subyek yang aktif dalam beraktivitas fisik mempunyai peluang mendapatkan kualitas tidur yang baik 13,33 kali lebih tinggi dibandingkan subyek yang tidak aktif. Dapat ditarik kesimpulan bahwa remaja yang aktif dalam beraktivitas fisik berpeluang 13,33 kali lebih tinggi mendapatkan kualitas tidur yang baik dibandingkan remaja yang tidak aktif dalam beraktivitas. Aktivitas fisik yang dilakukan secara teratur memberikan manfaat baik secara akademis maupun nonakademis. Manfaat akademis adalah mencapai prestasi belajar optimal yang mendukung mahasiswa dalam menuntut ilmu di perguruan tinggi dan nonakademis adalah meningkatkannya kualitas tidur yang dapat berkontribusi terhadap kesehatan yang optimal.
STANDARISASI PELAYANAN FRONT OFFICE UNTUK MENINGKATKAN KEPUASAN TAMU DI HOTEL CAVINTON YOGYAKARTA Atmoko, T. Prasetyo Hadi; Widyaningsih, Heni
Jurnal Pariwisata Vol 10, No 2 (2023): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v10i2.15948

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ABSTRAK  Di Kota Yogyakarta, sebagai kota budaya dan pariwisata telah banyak berdiri hotel-hotel. Agar dapat bersaing dengan hotel lainnya, Cavinton Hotel menerapkan standarisasi yang disesuaikan dengan standar pelayanan pasca Covid-19 dalam melayani tamu untuk meningkatkan kepuasan tamu. Berdasarkan latar belakang dapat ditarik rumusan masalah bagaimana standarisasi kinerja front office di Hotel Cavinton Yogyakarta dan bagaimana kepuasan tamu di Hotel Cavinton Yogyakarta. Tujuan penelitian ini untuk mengetahui standarisasi kinerja front office di Hotel Cavinton Yogyakarta dan untuk mengetahui kepuasan tamu di Hotel Cavinton Yogyakarta. Metode penelitian yang digunakan dalam penulisan ini adalah metode deskriptif kualitatif. Metode Pengumpulan data dilakukan dengan observasi, dokumentasi, wawancara dan kajian Pustaka. Hasil penelitian ini yaitu Standar Operasional Prosedur di Hotel Cavinton Yogyakarta harus menjadi acuan dan pedoman bekerja bagi semua karyawan. Standar operasional prosedur FO disusun berdasarkan prosedur kerja dan kebutuhan FO departemen agar mendapatkan hasil kerja yang berkualitas. Tujuan dari kebijakan ini adalah memastikan bahwa semua tamu akan menerima pelayanan dengan hangat dan profesional selama menginap di Hotel Cavinton Yogyakarta. Dari ulasan di Traveloka, Ticket.com, Agoda, Pegi pegi.com sebagian besar ulasan tamu menjelaskan bahwa tamu puas dengan kualitas pelayanan khususnya keramah-tamahan yang diberikan oleh staff front office maupun departemen lain di Hotel Cavinton Yogyakarta. Staff front office yang dapat memberikan upgrade kamar mendapat apresiasi baik dari tamu. Dapat disimpulkan bahwa staff di Hotel Cavinton menerapkan SOP dengan baik sebagai acuan penerapan kualitas bekerja.  Selain itu, Kepuasan tamu terhadap pelayanan staff dapat ditunjukkan dengan tamu tersebut menginap Kembali di Cavinton Hotel Yogyakarta.  Kata Kunci: Standarisasi Pelayanan, Front Office, Kepuasan Tamu ABSTRACTIn the city of Yogyakarta, as a city of culture and tourism, many hotels have been established. To be able to compete with other hotels, Cavinton Hotel implements standards that are adjusted to post-Covid-19 service standards in serving guests to increase guest satisfaction. Based on this background, it can be drawn the formulation of the problem how to standardize front office performance at Cavinton Hotel Yogyakarta and how guest satisfaction at Hotel Cavinton Yogyakarta. The purpose of this study was to determine the standardization of front office performance at the Cavinton Hotel Yogyakarta and to determine guest satisfaction at the Cavinton Hotel Yogyakarta. The research method used in this writing is a qualitative descriptive method. Methods Data collection was carried out by observation, documentation, interviews, and literature review. The results of this study are that the Standard Operating Procedures at Cavinton Hotel Yogyakarta must be a reference and work guideline for all employees. Front Office standard operating procedures are prepared based on work procedures and the needs of departmental Front Office to obtain quality work results. The purpose of this policy is to ensure that all guests will receive warm and professional service while staying at Hotel Cavinton Yogyakarta. From the reviews on Traveloka, Ticket.com, Agoda,.com Pegi pegi.com, most of the guest reviews explained that guests were satisfied with the quality of service, especially the hospitality provided by the front office staff and other departments at Hotel Cavinton Yogyakarta. Front office staff who can provide room upgrades receive good appreciation from guests. It can be concluded that the staff at the Cavinton Hotel apply SOP well as a reference for implementing quality work. In addition, guest satisfaction with staff service can be shown by the guest staying back at Cavinton Hotel Yogyakarta.Keywords: Service Standardization, Front Office, Guest Satisfaction
The Influence of Economic Factors, Access to Health Services, and Social Support on Drug Abuse Prevention and Treatment Efforts in Urban Communities in East Java Aisyah, Siti; Widyaningsih, Heni; Harsono, Iwan; Anurogo, Dito; Andarmoyo, Sulistyo
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.575

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The dynamics of drug addiction prevention and treatment initiatives in East Java, Indonesia's metropolitan neighborhoods are examined in this study. The study uses structural equation modeling to examine the connections between economic circumstances, social support, health service accessibility, and efforts for drug misuse prevention and treatment, utilizing a sample of 140 people. Strong validity and reliability are demonstrated by the measurement methodology, confirming the effectiveness of the chosen indicators. The results of the structural model demonstrate complex relationships: social support emerges as a key component, although economic variables and health services show favorable links. The study's recommendations for multimodal interventions that tackle economic inequality, improve healthcare accessibility, and bolster community-based initiatives have consequences for both policy and practice. Despite its limitations, this study provides important new understandings of the intricate field of drug misuse intervention treatments and paves the way for more research.
Global Trends in Educational Program Evaluation: Bibliometric Analysis for Education Quality Improvement Judijanto, Loso; Widyaningsih, Heni; Subroto, Desty Endrawati; Arsyad, Muhammad; Novianto, Erik
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1268

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This study conducts a comprehensive bibliometric analysis to map global trends in educational program evaluation, focusing on research outputs, thematic evolution, and key scholarly networks from 2000 to 2024. Utilizing citation metrics, yearly publication graphs, and VOSviewer visualizations of keyword co-occurrences, the research identifies significant shifts in thematic focus, delineates interconnected research clusters, and highlights the influential contributions within the field. The analysis reveals a notable increase in publications related to educational evaluation during the early 2000s with a peak between 2010 and 2018, indicating heightened research interest coinciding with global educational reforms. Thematic clusters around "educational program," "quality management," and "leadership" underscore a multidisciplinary approach integrating educational theory with business management practices. This study underscores the field's adaptation to evolving educational needs and points towards emerging areas requiring further exploration, such as digital evaluation techniques and program-specific assessments.
The Influence of Sustainable Tourism Certification, Local Community Awareness, and Product Innovation on the Reputation of Destinations in Yogyakarta Akbarina, Farida; Widyaningsih, Heni; Sugito, Ery; Mardiah, Ainil; Fitrianingrum, Rini
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1362

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This study examines the influence of sustainable tourism certification, local community awareness, and product innovation on the destination reputation of Yogyakarta, Indonesia. Using a quantitative approach, data were collected from 270 respondents representing tourists, local residents, and tourism service providers, and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that all three factors significantly and positively impact Yogyakarta’s destination reputation. Sustainable tourism certification enhances the image of the destination, while local community awareness fosters support for sustainable practices. Additionally, product innovation contributes to the competitiveness and attractiveness of Yogyakarta by offering unique and sustainable tourism experiences. These findings highlight the importance of integrating sustainability, community engagement, and innovation to build and maintain a strong destination reputation. Practical implications for tourism stakeholders and policymakers in Yogyakarta are discussed.
Hubungan antara Kompetensi Kewirausahaan dan Kinerja Usaha Mikro dan Kecil di Sektor Pariwisata di Indonesia Widyaningsih, Heni; Fatchuroji, Acep; Uhai, Sabalius; Lusianawati, Hayu
Sanskara Ekonomi dan Kewirausahaan Vol. 2 No. 02 (2024): Sanskara Ekonomi dan Kewirausahaan (SEK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sek.v2i02.358

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Penelitian ini mengeksplorasi hubungan antara kompetensi kewirausahaan dan kinerja Usaha Mikro dan Kecil (UMK) di sektor pariwisata yang dinamis di Indonesia. Penelitian ini menggunakan desain penelitian kuantitatif, dengan menyurvei 150 UMK di berbagai sub-sektor. Confirmatory Factor Analysis (CFA) memvalidasi model pengukuran, menunjukkan muatan faktor yang kuat dan konsistensi internal yang tinggi. Pemodelan Persamaan Struktural dengan Kuadrat Terkecil Parsial (SEM-PLS) menjelaskan hubungan positif yang signifikan antara dimensi kompetensi kewirausahaan (inovasi, manajemen risiko, manajemen keuangan, jaringan) dan indikator kinerja UMK (pertumbuhan pendapatan, profitabilitas, pangsa pasar). Analisis moderasi menyoroti variasi sub-sektor, dengan bisnis akomodasi menunjukkan pola yang berbeda. Analisis mediasi menggarisbawahi peran manajemen keuangan dalam meningkatkan kinerja UMK. Studi ini menawarkan implikasi praktis bagi para pembuat kebijakan, pengusaha, dan pemangku kepentingan industri, dengan menekankan pada program dukungan yang disesuaikan dan intervensi strategis. Keterbatasan-keterbatasan yang ada diakui, dan jalan untuk penelitian di masa depan diusulkan.
EVALUATION OF SPORTS INFRASTRUCTURE MANAGEMENT AFTER THE IMPLEMENTATION OF NATIONAL SPORTS WEEK (PON) XX PAPUA 2021 Hidayat, Abdurrahim; Widyaningsih, Heni; Wasan, Aan
Gladi : Jurnal Ilmu Keolahragaan Vol. 15 No. 01 (2024): GLADI: JURNAL ILMU KEOLAHRAGAAN
Publisher : UNIVERSITAS NEGERI JAKARTA POSTGRADUATE OF PHYSICAL EDUCATION DEPARTMENTS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/GJIK.151.03

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Abstract This study evaluates the management of sports infrastructure facilities in this case the venue after the implementation of PON XX Papua seen from 7 aspect (1) Leadership; (2) Facilities Strategic and Operational Planning; (3) Customer Focus; (4) Assessment and Information Analyses; (5) Development and Management Human Resources; (6) Process Management; (7) Performance Result, the research methodology used the Facility Management Evaluation Program model. The population and samples in this study are officials or management staff as well as beneficiaries such as athletes and the community of ex-PON infrastructure facilities with purposive sampling techniques. Data collection techniques in this study by conducting interviews, observations and documentation studies. The results of this study show that the Management of Sports Infrastructure Facilities Management After the Implementation of PON XX carried out by the Youth Sports and Sports Office of Papua Province is very good. The existing policies to support the maintenance of the ex-PON venue have been very good and will continue to be evaluated and improved for more advanced sports in Papua Province. Keywords: Management; Sports infrastructure; Program Evaluation
METODE PENGOLAHAN CHICKEN MARYLAND PADA MENU A’LA CARTE WESTERN FOOD DI CRYSTAL LOTUS HOTEL YOGYAKARTA Andriana, Maria; Widyaningsih, Heni
JURNAL NUSANTARA Vol 6 No 1 (2023): EDISI 11 MAR 2023
Publisher : AKPARDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63986/nsn.v6i1.52

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The purpose of this study was to determine the method of processing and serving chicken Maryland on the A’la Carte menu at Crystal Lotus Hotel Yogyakarta. This study uses a qualitative, descriptive method, with data collection techniques usingthe method of observation, literature study, and documentation. The result of this study indicate that the merhod of processing chicken Maryland at Crystal Lotus uses a deep frying process in which the fried food ingerdients must be completely submerged into the hot oil evenly so that the food can be quickly cooked into the food ingredients. Presentation of the chicken meryland menu through the stages of preparing condiments and plating chicken Maryland with mix vegetable salad, mushroom sauce, and French fries.
Co-Authors - STMIK Nusa Mandiri Jakarta, Bambang Eka Purnama Aan Wasan Abd Halim Acep Fatchuroji Agung Robianto Ainil Mardiah Albert A. Tangkudung Albert W Aridan Tangkudung Albert W.A. Tangkudung Alexander Setiawan Andarmoyo, Sulistyo Andiani, Paramita Andriana, Maria Ani Wijayanti Annisa Grace Apriyanto, Tirto Ari Subarkah Arini, Rani Eka Atun Yulianto Bazzar Ari Mighra Chandra Citra Resita Desty Endrawati Subroto Dicky Reva Apriana Sanga Dwi Dinan Mitsalina Dito Anurogo Dito Anurogo, Dito Erik Novianto Ery Sugito Eva Julianti P Faqih Arsyad Fathur Farida Akbarina Fitrianingrum, Rini Hermanto Chaniago Hernawan Hery Krestanto Hery Krestanto Hidayat, Abdurrahim Ibrahim, Saipulloh Ihsan Budi Santoso Indah, Sri Ishak, Riani Iwan Harsono Iwan Setiawan Iwan setiawan Judijanto, Loso Julianti P, Eva Junaidi Junaidi Junaidi Loso Judijanto Lusianawati, Hayu Lutfi Hendriyati Mahyudi, Yafi Velyan Mansyur, Sulaiman Marani, Ika Novitaria Moch Asmawi Moch Asmawi, Moch Moh. Rasyid Ridho Mohammad Arief Fathurochman Muhammad Arsyad Muhammad Arsyad Mulyana Musa, Mustara Nadya Dwi Oktafiranda Novianto, Erik Novitasari , Eka Fitri Putri, Indi Winnadiawanda Putrianingsih, Shalza Rini Fitrianingrum Rizky Candra Sabalius Uhai Samuddin, Syurwana Farwita Siti Aisyah Siti Aisyah Subroto, Desty Endrawati Suci Wulandari Sulistyo Andarmoyo Ta'gan, Muh Amrul Tangkudung, Albert Wolter Aridan Tenggara, Kautsar Rafiqih Wahyu Erfandy Wahyuningtyas Puspitorini Widiastuti Wiradihardja, Sudradjat Wisnu Hadi Yasep Setiakarnawijaya Yuliana, Ela Yuliasih Yusmawati