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All Journal Jurnal Pendidikan Karakter Cakrawala Pendidikan Jurnal Kependidikan: Penelitian Inovasi Pembelajaran DIKSI Litera Imaji: Jurnal Seni dan Pendidikan Seni Jurnal KOMUNIKA Jurnal INSANIA Jurnal Pendidikan Indonesia BAHASA DAN SASTRA Poetika: Jurnal Ilmu Sastra LingTera Jurnal Arbitrer KEMBARA ATAVISME JURNAL ILMIAH KAJIAN SASTRA Indonesian Language Education and Literature ELT Echo Indonesian Journal Of Civil Engineering Education Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra Ranah: Jurnal Kajian Bahasa JURNAL PENDIDIKAN TAMBUSAI Journal of Humanities and Social Studies JP-BSI (Jurnal Pendidikan Bahasa dan Sastra Indonesia) Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Jurnal Kadera Bahasa Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) JOLLT Journal of Languages and Language Teaching Jurnal Genre (Bahasa, Sastra, dan Pembelajarannya) Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal) Indonesian Journal of EFL and Linguistics Komunika: Jurnal Dakwah dan Komunikasi Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) INSANIA : Jurnal Pemikiran Alternatif Kependidikan Studies in English Language and Education International Journal of Scientific Multidisciplinary Research (IJSMR) International Journal of Multilingual Education and Applied Linguistics International Journal of Education, Vocational and Social Science Literature and Literacy Lingua : Journal of Linguistics and Language
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Journal : Jurnal KOMUNIKA

Bahasa dan Pembentukan Citra dalam Komunikasi Periklanan di Televisi Efendi, Anwar
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 2 No 2 (2008)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.91 KB) | DOI: 10.24090/komunika.v2i2.96

Abstract

Language in an advertisement has two functions. The first is language as a means of communication and thesecond is language as a means of forming social reality. The first function deals with its use as a source of information, whilethe second deals with its use as a creative art in engineering expected world or condition. As a source of information, thelanguage becomes a means of delivering true information about a certain product being advertised to people. It describesall the details of the product, such as the use, advantages, and ease. This is intended to make consumers know well aboutthe product and decide t buy it. As a means of forming social reality, the language in advertisement is used to create animage about the product for the consumers. This process of building image represents in making association between theproduct and life style, social class, and symbols of modernity.