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Pemberdayaan UMKM Dengan Pelatihan Branding Dan Penguatan Pemasaran Produk Menggunakan Strategi Branding Di Kebraon Setiawan, Muhammad Ricky; Eko Purwanto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy in Indonesia. This is due to the existence of MSMEs jobs, poverty eradication, contributions to innovation and the GDP of Indonesia can be created. The era of the Industrial Revolution 4.0 concerning the development of MSMEs in Indonesia, the owners and or managers of the MSMEs are required to compete. The village in Kebraon became a suitable choice as a place to carry out service activities to the community, MSMEs perpetrators and the community around have branding problems products. To overcome these problems students planned programmes related to socialization about branding and logo consultation with MSMEs and the dissemination of brochures to MSMEs actors and the society in kebraon. The purpose of this community's dedication is to help develop and enhance branding and product logo knowledge to local MSMEs. The method used is with education, support to the perpetrators of MSMEs and the community around in Kebraon. The results of the activities that have been carried out through community dedication to MSMEs and local communities, contribute in improving the understanding and skills of small business operators. With the knowledge given, MSMEs can strengthen their product identity and improve branding management, build community brand awareness to products, open up opportunities for sustainable business growth.
Identitas Budaya dalam Era Digital Riski Dwi Putri; Eko Purwanto; Nazla Keyla; Rapih Nur Kharismatika; Kholifia Ainun Muthmainah
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 4 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i4.3380

Abstract

In the ever-evolving digital era, significant transformations are taking place in cultural identity. The digital environment has developed a more malleable and unrestricted setting, allowing individuals to express themselves freely. The relationship between culture and digital technology has changed the dynamics of cultural engagement, creativity, and the dissemination of cultural objects. However, these changes also introduce new obstacles, such as intercultural conflict and dehumanization, which can affect emotions and personal identity. In the realm of digitalization, the formation of cultural identity is influenced by factors such as liberal virtual spaces, the use of communication technologies for storytelling purposes, and communicative transformations and connections. Digital technology also facilitates the process of cultural assimilation between diverse cultures by promoting cross-cultural interactions through digital platforms. Digital media such as films, music and games play an important role in shaping cultural identity, while the maintenance of cultural identity in online communities is ensured through complex interactions between various elements. Many challenges arise in maintaining cultural identity in the digital era, including concerns regarding digital identity security and identity management in an ever-evolving environment. However, digital technology also offers opportunities to improve understanding of cultural identity through digital education and the protection of cultural heritage. In general, the digitalization process has influenced how individuals perceive, communicate, and respect their cultural identity. Although introducing new challenges, digital technologies simultaneously offer the possibility of strengthening and expanding cultural identities in an increasingly interconnected global society.
Co-Authors Adhe Permana Adhistya Agung Wijayanto Agustin Widyowati Aji Santoso Alit Hindri Yani Amma Fizka Zakiyatul Miskiya Apriani Adha Nasution Arni Damayanti Asra Trigana Lisva Atina, Vihi Ayundha Evanthi Budijono, Budijono Bunga Citra Lestari Daghista Putri Pawestri Dahlila Hidayani Deni Efizon Desyandri Desyandri Diana Novira Dicky Prastyo Dino Arya Sukma Dos Santos, Savio Nelinhos Dwi Rahmawati Egan Evanzha Amriel Eko Febrianda Eko Saputra Endah Ratnawati Erni Yuliani Ery Permana Yudha Esti Mardiana Evi Iskana Manurung Faisal Aji Syahputra Fajriah Khairunnisaa Febriana Nur Vitriani Ferdina, Cucun Setya Fika Fitriani Fioga Zahra Fernando Firman Adi Candra Firman Arifandi Firman Dwilaksono Rahardianto Fitriana Sinaga Fitrianis Yulanda1 Geliska Wahyuni Gulo, Hamer Dekari Gunawan Tanuwidjaja Hani Magfiroh Nur Ratmah Hany Arya Wardhany hasbi hasbi Herman Syahputra Tambunan Ida Muidah Ika Putri Pujianti, Ika Putri Pujianti Indah Wahyu Utami Intan Ratna Purba Ira Wikartika Irawan, Ridwan Dwi Irfandi Fahla Irma Pramudhita Iyus YL Tobing Julia Rastifa Dewi Kaca Dian Meila KHAIRUL ANWAR Khairunnisa Karimah Kholifia Ainun Muthmainah Kusrini Kusrini Laksono Trisnantoro Lovi Yona M Hasbi M Hasbi M. Hasbi M. Hasbi M.Hasbi M.Hasbi Masharin Mila Suryani Pohan Mira Kurnia Irde Mirza Shahreza Muhadjir Anwar Muhammad Arib Faishal Muhammad Fahmi Panwar Muhammad Fitra Muhammad Razi Ridha Nabila Arumdani Nabila Ghufraeni Rona Raharjo Nazla Keyla Novita Puspitasari Nurchim Nurchim Nurmalitasari Permatasari, Hanifah Prasetyohadi Prasetyohadi Prisusan Permata Hati Putri Laili Susanti Raden Mohamad Herdian Bhakti Rafi Rivaldi Akbar Ramos Gunawan Randis Wahyuni Ranggi Efendi Rapih Nur Kharismatika Ratna Melinda Putri Rifai, Fiqih Dwi Rifka Hendarini Putri Rika Vebriyanti Br Ginting Riski Dwi Putri Rizka Novtri Andini Rizki Sahrul Barokah Rizki Syawalia Siregar Ronika Butar butar Roy Astika Simatupang Sampe Harahap Sardion Simatupang Septian Aristianto Setiawan, Muhammad Ricky Setrayana, Abiyyu Siska Danawati Sri Ayu Elsi Maita Sri Nefrbina Bangun Sri Widata Sulastri Yenita Putri Tantry Widiyanarti Telaga Nabila Putri Riyanto Toto Hartono Tutus Setiawan Vallesa Archika Fany Vera Linda Uli Simanjuntak Wahyu Wijaya Widiyanto Witandri Yacobus Sunaryo Yudi Ferdian Situmeang Yunarto, Atung