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PENGARUH HARGA TERHADAP KEPUASAN PELANGGAN AYAM GEPREK GO PREEX DI RANTAU RASAU Kurnia Wati; M. Arif Musthofa; Alisyah Pitri
Swakarya: Jurnal Penelitian Sosial dan Pengabdian Masyarakat Vol. 3 No. 1 (2025): Swakarya: Jurnal Penelitian Sosial dan Pengabdian Masyarakat
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

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Abstract

Penelitian ini dilaksanakan dengan tujuan untuk mengetahui dan menganalisis seberapa besar pengaruh variabel harga terhadap tingkat kepuasan pelanggan pada Ayam Geprek Go Preex yang berlokasi di Rantau Rasau. Harga merupakan salah satu faktor penting yang dapat memengaruhi persepsi dan keputusan pelanggan dalam melakukan pembelian, sehingga perlu diteliti lebih lanjut hubungannya terhadap kepuasan pelanggan. Kepuasan pelanggan sendiri merupakan indikator keberhasilan suatu usaha dalam mempertahankan loyalitas konsumen dan meningkatkan kualitas layanan yang ditawarkan. Dalam penelitian ini, peneliti menggunakan pendekatan kuantitatif dengan yang bertujuan untuk menguji hubungan antara dua variabel, yaitu harga (X) dan kepuasan pelanggan (Y). Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 71 responden yang merupakan pelanggan Ayam Geprek Go Preex di Rantau Rasau. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling, yaitu teknik pengambilan sampel berdasarkan kriteria tertentu yang telah ditentukan oleh peneliti agar data yang diperoleh relevan dengan tujuan penelitian. Hasil penelitian ini menujukkan bahwa: Harga (X) berpengaruh positif signifikan terhadap kepuasan pelanggan ayam geprek go preex (Y) dengan nilai t-hitung sebesar 11,808 > t-tabel 1.666 dengan nilai signifikan sebesar 0.000< 0.50. Pengaruh harga terhadap kepuasan pelanggan ayam geprek go preex sebesar 66,9% sedangkan sisanya 33,1 % dipengaruhi oleh variabel lain.
Model Pemberdayaan Ekonomi Santri Berbasis Digital Entrepreneurship melalui Pelatihan TikTok Seller di Lingkungan Pesantren M Ario Akbar; M Arif Musthofa; Al-Munip
SiNORA Vol. 1 No. 2 (2025)
Publisher : CV. AKIRA JAVA BULU

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Abstract

This study aims to analyze the model of santri economic empowerment through digital entrepreneurship training based on the TikTok Seller platform within the pesantren environment. The initiative is motivated by the importance of enhancing the entrepreneurial competencies of santri in responding to the increasingly competitive digital economy era. The research employs a Participatory Action Research (PAR) approach, involving santri as active participants in all stages of the program, including training, mentoring, and the practical implementation of online selling through TikTok Seller accounts. Data were collected through observation, interviews, and documentation, and analyzed using a descriptive qualitative method. The findings indicate that the training successfully improved the santris’ digital literacy, managerial abilities, and economic independence. Furthermore, the program fostered the development of an entrepreneurial ecosystem within the pesantren that is adaptive to technological advancement. The resulting empowerment model consists of three key stages: digital literacy, marketing content management, and online business practices grounded in Islamic values. Therefore, the TikTok Seller training proved to be an effective strategy for santri economic empowerment through digital entrepreneurship, aligning with contemporary socioeconomic demands
Peningkatan Kompetensi Keuangan Syariah Santri melalui Program Pelatihan Manajemen Keuangan dan Simpan Pinjam Heni Kurnia Wati; M. Arif Musthofa; Al-Munip
SiNORA Vol. 1 No. 2 (2025)
Publisher : CV. AKIRA JAVA BULU

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Abstract

Financial management based on Sharia principles is a crucial aspect in shaping the competence, ethics, and character of santri in facing modern economic challenges. This study aims to evaluate the effectiveness of the Sharia-based financial management and savings-loan training program at Pondok Pesantren Warisan Rasulullah 4 in enhancing santri’s financial literacy and skills. The research employed a quantitative descriptive method with a pre- and post-training approach involving 50 santri over three days. Data were collected through financial literacy questionnaires, practical observation, and documentation of training activities. The results indicate a significant improvement in competencies, with 88% of santri correctly answering the financial literacy questionnaire, 82% successfully preparing simple financial reports, and 85% able to manage savings and loan transactions according to profit-sharing principles. These findings confirm that a combination of theoretical and practical methods is effective in developing ethical and Sharia-compliant financial skills, while also supporting the development of economic independence within the pesantren and empowering santri as agents of change in the community.
Strategi Pemasaran Islami Dalam Meningkatkan Pendapatan Toko Kue Awana Cupcake Pandan Jaya Kecamatan Geragai Rahma, Siti; Musthofa, M Arif; Fatimah, Siti
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.14688

Abstract

The problems in this study are: First, How is the Islamic Marketing Strategy in Increasing Awana Cupcake Revenue. Second, What are the obstacles faced by Awana Cupcake in increasing revenue. This type of research is using qualitative research with a descriptive approach. The type of data collected in this study consists of primary data and secondary data. This research was conducted at Awana Cupcake Pandan Jaya, Geragai District. Data collection techniques are carried out through observation and interviews as well as documentation methods that have to do with the title. The data analysis technique used is qualitative and descriptive analysis. Based on the results of the discussion and analysis, the conclusions are obtained: first, How the marketing strategy in increasing Awana Cupcake's income is focused on its products, where the products offered by Awana Cupcake cake shops are in demand by many people. Second, What are the obstacles faced by awana cupcake in increasing the revenue of awana cupcake cake shop, the solution is to create a distinctive characteristic unit and different flavors and affordable prices.
Enhancing Islamic Teacher Education through CIPP-Based Curriculum Evaluation Musthofa, M Arif; Kuswanto, Kuswanto; Hazmi, Arif Al
Journal Evaluation in Education (JEE) Vol 7 No 2 (2026): April
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jee.v7i2.1952

Abstract

Purpose of the study: This study aims to critically analyze and validate the applicability of the CIPP (Context, Input, Process, Product) evaluation model within the framework of Islamic education. Specifically, it seeks to test, verify, and deepen theoretical understanding of the CIPP model by examining its relevance, strengths, and limitations when applied to a religiosity-based educational context. Methodology: Using a qualitative descriptive-evaluative design, data were collected through observations and semi-structured interviews with 15 participants the Director of KMI, 3 supervisors, 6 teachers, and 5 students selected via purposive sampling. Data were analyzed thematically based on the four CIPP components. Main Findings: The religiosity-based curriculum fundamentally contrasts with the liberal-humanistic paradigm, which places humans as the ultimate center and measure of all things while neglecting spiritual and divine values. From the perspective of Islamic education, such a humanistic-liberal model is inherently incompatible, as it disregards the transcendental relationship between humans and their Creator. Novelty/Originality of this study: This study presents a novel contribution by revealing that the conventional application of the CIPP evaluation model, though comprehensive in managerial and procedural aspects, remains insufficient to address the complex realities of educational practice particularly within the realm of Islamic education. The model’s limitation lies in its inability to capture the spiritual (ilahiyah) dimensions that are essential to a religiosity-based curriculum. To overcome this gap, the study proposes an integrative framework termed MHI, which stands for Management, Humanitarian, and Ilahiyah components.