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STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK KERIPIK PISANG 'MERASA' DI KABUPATEN TANJUNG JABUNG TIMUR Marsya, Andi; Arif Musthofa, M.; Nurjali, Nurjali; Wandi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1261

Abstract

This research is motivated by the high level of competition among entrepreneurs, especially traders, in attracting consumer attention in order to increase sales. One solution that can be applied is an effective and efficient marketing strategy. This marketing strategy focuses on four main elements known as the marketing mix, namely product, pricing, distribution policy, and promotion. The marketing mix has an important role in ensuring the survival of a business. However, in practice, marketing strategies are often still based on conventional economic principles. Therefore, this study aims to analyze the application of marketing strategies in increasing sales. This study uses a qualitative method with a type of field research. Primary data were obtained through interviews with business owners, employees, and prospective business successors, namely the children of the owner of the banana chips business "Merasa." Meanwhile, secondary data were obtained from various relevant written reference sources. Data collection methods used in this study include interviews, observations, and documentation. The results of data analysis show that marketing strategies in increasing sales can be seen from three main aspects, namely: product strategies that focus on quality and innovation, pricing strategies that set competitive prices, and promotional strategies carried out to expand market reach. Thus, the right and targeted marketing strategy can be the main key in increasing sales and supporting the sustainability of the "Merasa" banana chips business.
MEKANISME JASA KUPON PERAWATAN BERKALA DALAM MENINGKATKAN KEPUASAN PELANGGAN TUNAS DWIPA MATRA, MUARA SABAK BARAT: KAJIAN DALAM PERSPEKTIF ISLAM Aulia, Noerfirdha; Arif Musthofa, M.; Kuswanto; Wandi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1274

Abstract

Tunas Dwipa Matra continues to innovate to improve competitiveness and customer satisfaction through the implementation of effective strategies. One of the strategic steps introduced is the Periodic Maintenance Coupon (KPB) program. KPB is an exclusive service in the form of service claims aimed at new motorcycle buyers as a form of appreciation and an effort to maintain long-term relationships with customers. In this program, new motorcycle buyers get facilities in the form of four periodic maintenance services as part of the vehicle purchase package. In the implementation of the first KPB, customers receive benefits in the form of free service accompanied by the provision of engine oil at no additional cost. This provides a double benefit, namely optimal engine maintenance as well as reduced maintenance costs for customers. Meanwhile, in the second, third, and fourth KPBs, customers are still entitled to free service even without additional engine oil. Thus, this program not only helps customers in maintaining their vehicles in prime condition but also encourages them to carry out routine maintenance. This KPB program is designed with a clear goal, namely to provide added value to customers and build their loyalty to Tunas Dwipa Matra products and services. By providing consistent and useful services, the company hopes to create a mutually beneficial relationship between the company and customers, while improving the brand image in the eyes of consumers. This strategy is expected to strengthen Tunas Dwipa Matra’s position as one of the best automotive service providers in the market.
THE ROLE OF GOVERNMENT ASSISTANCE IN ENHANCING MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) PRODUCTIVITY Pramuditya, Nia; Arif Musthofa, M.; Kadarsih, Sri; Fatimah, Siti
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1620

Abstract

This study discusses three main problems, namely the role of MSME assistance in increasing the productivity of aid recipients, the process of distributing MSME assistance carried out by the Cooperatives and MSMEs Office, and the obstacles faced in distributing the assistance. This study uses a qualitative approach with primary and secondary data obtained through observation, interviews, and documentation. The study was conducted on 15 business actors who received MSME assistance in Geragai District. The results showed that 80% (13 business actors) experienced business development, while 20% (2 business actors) showed no development. The results of the analysis concluded that the role of MSME assistance was very helpful in increasing income, product quality, production capacity, profit and loss, and business performance of aid recipients. The aid distribution process was carried out according to the rules stated in the Decree (SK), involving the village and sub-district, and collecting aid recipients at the sub-district office. The main obstacle faced was inactive NIK data, so cooperation with the Dukcapil Office was needed to activate the data online. In addition, village and sub-district officials are expected to be more careful in sending data so that all aid recipients can be contacted properly.
A QUANTITATIVE ASSESSMENT OF THE PRICE INFLUENCE ON CONSUMER PURCHASE DECISIONS FOR ELECTRONIC GOODS Azilah, Eva; Arif Musthofa, M.; Yatima, Khusnul; Wandi; Nisa Munamah, Anatun
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1621

Abstract

As time goes by, human integrity is increasing and becoming more varied. One of the needs is electronic goods. However, to get this, of course there is an exchange rate that must be paid to get an item. Price is one of the factors that influences consumer decisions, because price is also sometimes a consideration for many people. It is not uncommon for valuable electronic items to be set at high prices because sometimes they look at the quality and usefulness of the item. This research aims to determine the effect of price on consumer decisions when purchasing electronic goods at the French Jaya Muara Sabak Barat store. This type of research is quantitative, the population is 134 people, the sample was determined using purposive sampling, namely the sample was determined using the Slovin method, the sample size was 100 people. The data analysis technique uses simple linear regression analysis using the spps 25 program. The results of this research state that the prices offered by the France Jaya Store have a significant influence on consumer decisions when purchasing electronic goods at the France Jaya Store. The coefficient of determination value which is the result of r square is 0.839. These results show that 83.9% of the influence of the price variable (x) on consumer decisions (y). Meanwhile, the remaining 16.1% of the price value is influenced by other variables that are not yet in this research.
SKILLS AS A DETERMINING FACTOR OF WAGE LEVELS IN THE CONSTRUCTION SECTOR Mawadda, Nur; Arif Musthofa, M.; Nurjali; Wandi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1622

Abstract

This study aims to analyze the effect of skills on the wage level of construction workers in Rano Village. This study uses a quantitative approach with a population of 75 construction workers. The sample determination was carried out using the Purposive Sampling technique, while the number of samples was calculated using the Slovin formula, so that 63 respondents were obtained. Data collection was analyzed through a simple linear regression technique using SPSS version 25 software to ensure the validity of the results. The results of the study indicate that skills have a significant effect on the wage level of construction workers. This is indicated by the coefficient of determination (R Square) of 0.595 or 59.5%, which indicates that skills explain 59.5% of the variation in wage levels. The remaining 40.5% is explained by other factors outside the scope of this study, such as work experience, education level, and labor market conditions. This study provides important insights into the importance of improving skills as an effort to improve the welfare of construction workers. These findings are expected to be a reference for policy makers and related parties in designing more effective training and skills development programs in the region.
Praktik Keharusan Menyumbang dalam Hajatan Pernikahan Perspektif Hukum Islam di Desa Pematang Rahim Kecamatan Mendahara Ulu A Syamsi; Musthofa, M. Arif; Dewi, Hasna; Wulandari, Triyana; Pitri, Alisyah
Arus Jurnal Sosial dan Humaniora Vol 5 No 2: Agustus (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i2.1311

Abstract

Penelitian ini membahas praktik keharusan menyumbang dalam hajatan pernikahan yang terjadi di Desa Pematang Rahim, Kecamatan Mendahara Ulu, Kabupaten Tanjung Jabung Timur, dan meninjaunya dari perspektif hukum Islam. Tradisi menyumbang dalam acara pernikahan yang awalnya dilakukan secara sukarela sebagai bentuk gotong royong dan solidaritas sosial, mengalami pergeseran makna menjadi suatu kewajiban sosial yang tidak tertulis. Warga desa merasa harus memberikan sumbangan, baik saat menghadiri maupun ketika tidak dapat menghadiri undangan hajatan, dengan harapan akan mendapatkan timbal balik di kemudian hari. Kewajiban sosial ini diperkuat oleh adanya praktik pencatatan amplop sumbangan oleh penyelenggara hajatan serta sanksi sosial bagi mereka yang tidak menyumbang. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data diperoleh melalui observasi, wawancara mendalam dengan tokoh masyarakat, tokoh agama, tokoh adat, ketua RT, serta warga yang menyelenggarakan dan mengikuti tradisi hajatan. Selain itu, studi kepustakaan juga digunakan untuk memperkuat analisis. Hasil penelitian menunjukkan bahwa praktik menyumbang dalam hajatan pernikahan di Desa Pematang Rahim merupakan tradisi yang telah mengakar dan menjadi bagian dari norma sosial masyarakat setempat. Dalam perspektif hukum Islam, tradisi ini dapat dikategorikan sebagai 'urf shahih (adat yang sah) jika dilakukan secara ikhlas dan tanpa paksaan, karena mengandung nilai solidaritas dan saling membantu. Namun, apabila pelaksanaannya disertai tekanan sosial atau paksaan, maka tradisi tersebut bertentangan dengan prinsip syariah dan dapat dianggap sebagai tindakan ghashab (pengambilan secara paksa).Penelitian ini merekomendasikan perlunya edukasi kepada masyarakat untuk menjaga nilai-nilai keikhlasan dalam tradisi menyumbang serta membatasi unsur paksaan agar tetap sesuai dengan ajaran Islam yang menekankan kebebasan dan ketulusan dalam memberi.
Tinjauan Hukum Islam terhadap Pemberian Layanan Ambulans Gratis oleh PAC Partai Gerindra Mendahara Ulu Samsir; Musthofa, M. Arif; Okva Marwendi, Reza; Sunarti, Zeni; Nilfatri
Arus Jurnal Sosial dan Humaniora Vol 5 No 2: Agustus (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i2.1314

Abstract

Di Kabupaten Tanjung Jabung Timur, salah satu organisasi non pemerintah yang telah memberikan pelayanan ambulans gratis kepada masyarakat adalah dari PAC Partai Gerindra Mendahara Ulu, di mana dalam program kerjanya memberikan kesejahteraan dan kesehatan masyarakat. Pelayanan ambulans gratis yang dilakukan oleh PAC Partai Gerindra Mendahara Ulu adalah pelayanan sosial yang bergerak di bidang kesehatan. Jenis penelitian ini adalah penelitian kualitatif dengan pendekatan kualitatif deskriptif. Sumber data yang digunakan terdiri sumber data primer dan sumber data sekunder. Prosedur pengumpulan data melalui observasi, wawancara dan dokumentasi. Teknik analisis data melalui editing, rekonstruksi dan sistematika data. Kesimpulan yang diperoleh dari hasil penelitian adalah: pertama, pelaksanaan pemberian layanan ambulans gratis oleh PAC Partai Gerindra Mendahara Ulu untuk melayani dan membantu masyarakat yang jauh dengan akses puskesmas atau rumah sakit maupun daerah-daerah yang rawan kesehatan. Bentuk kegiatannya dengan mobil keliling (ambulans) yang digunakan untuk melayani pengobatan, konsultasi, antar jemput jenazah serta penyuluhan kesehatan secara gratis. Kedua, tinjauan hukum Islam terhadap pemberian layanan ambulans gratis oleh PAC Partai Gerindra Mendahara Ulu berdasarkan metode yang digunakan, dapat dijelaskan bahwa program layanan ambulans gratis yang dikelola oleh PAC Partai Gerindra Mendahara Ulu sudah sejalan dengan hukum Islam melalui teori maslahah. Hal ini terlihat sudah sesuai dengan teori kemashlahatan di mana dalam implementasinya tidak ada unsur-unsur yang bertentangan dengan syariat Islam dan justru sangat membantu dalam meringankan beban masyarakat yang tertimpa musibah berupa sakit atau kemalangan. Di dalamnya terdapat unsur saling tolong menolong (ta’awun) dan saling berbagi.
Efektivitas Program Rumah Restorative Justice Desa dalam Pencegahan dan Penanganan Konflik Sosial Perspektif Hukum Islam (Studi Kasus di Desa Pematang Rahim Kecamatan Mendahara Ulu) Syafi’i, Muhammad; Musthofa, M. Arif; Okva Marwendi, Reza; M Yusuf; Nilfatri
Arus Jurnal Sosial dan Humaniora Vol 5 No 2: Agustus (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i2.1322

Abstract

Penelitian ini bertujuan untuk mengkaji efektivitas Program Rumah Restorative Justice dalam mencegah dan menangani konflik sosial di Desa Pematang Rahim Kecamatan Mendahara Ulu serta menelaah kesesuaiannya dengan perspektif hukum Islam. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa program ini efektif dalam menurunkan angka konflik hingga 87% selama periode 2018–2024, dengan tingkat keberhasilan mediasi 90% dan kepuasan masyarakat mencapai 82%. Integrasi nilai hukum Islam seperti prinsip ishlah (perdamaian), ‘adl (keadilan), syura (musyawarah), dan tasamuh (toleransi) menjadi landasan utama pelaksanaan program. Meski terdapat beberapa kendala seperti keterbatasan mediator dan anggaran, program ini terbukti mampu memulihkan hubungan sosial dan memperkuat kohesi masyarakat. Penelitian ini merekomendasikan peningkatan kapasitas sumber daya manusia dan dukungan anggaran agar program lebih optimal. Dengan demikian, Program Rumah Restorative Justice merupakan model penyelesaian konflik sosial yang efektif dan sesuai dengan prinsip-prinsip hukum Islam.
Tinjauan Hukum Islam terhadap Praktik Jual Beli Karung Bekas di Toko Bilqis Jaya Desa Pematang Rahim Kecamatan Mendahara Ulu Jamiah; Musthofa, M Arif; Wulandari, Triyana; Sunarti, Zeni; Kartika Devi, Erwina; Alisyah; Nilfatri
Arus Jurnal Sosial dan Humaniora Vol 5 No 2: Agustus (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i2.1333

Abstract

Penelitian ini menganalisis praktik jual beli karung bekas di Toko Bilqis Jaya Desa Pematang Rahim dalam perspektif hukum Islam, dengan fokus pada thaharah dan pemanfaatan karung bekas untuk produk pangan. Menggunakan metode kualitatif dengan pendekatan normatif-empiris, hasil penelitian menunjukkan bahwa proses pembersihan karung bekas di toko tersebut belum memenuhi standar thaharah, terutama pada karung bekas pupuk dan bahan kimia. Meskipun akad jual beli sah, penggunaan karung bekas untuk produk pangan membutuhkan pembersihan lebih lanjut. Pemanfaatan karung bekas untuk produk pangan harus memperhatikan jenis karung, tingkat kontaminasi, dan efektivitas pembersihan. Karung bekas yang terkontaminasi bahan kimia atau pestisida sebaiknya tidak digunakan untuk produk pangan. Penelitian ini merekomendasikan peningkatan proses pembersihan, transparansi informasi, pemilahan karung berdasarkan risiko kontaminasi, dan penggunaan pelindung tambahan untuk mencegah kontaminasi produk pangan.
Tinjauan Hukum Islam terhadap Jual Beli Ternak Madu di Desa Pematang Rahim Acca, Ambo; Abidin, Zaenal; Sunarti, Zeni; Musthofa, M. Arif; Marwendi, Reza Okva
Arus Jurnal Sosial dan Humaniora Vol 5 No 2: Agustus (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i2.1341

Abstract

Penelitian ini bertujuan untuk menganalisis praktik jual beli madu ternak di Desa Pematang RahimDesa Pematang Rahim Kecamatan Mendahara Ulu, serta tinjauan hukum Islam terhadap praktik tersebut. Fokus penelitian ini adalah untuk mengidentifikasi praktek-praktek yang diterapkan dalam jual beli madu ternak, serta menilai apakah praktik tersebut sesuai dengan prinsip-prinsip hukum Islam, yang menekankan kejujuran, keadilan, dan transparansi dalam transaksi perdagangan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, yang melibatkan wawancara dengan peternak madu, pedagang, dan tokoh agama setempat. Hasil penelitian menunjukkan adanya perbedaan antara praktik jual beli madu ternak yang dilakukan di Desa Pematang Rahimdengan prinsip hukum Islam, terutama terkait dengan praktik pencampuran madu ternak dengan air gula tanpa sepengetahuan pembeli, yang mengandung unsur gharar (ketidakjelasan) dan penipuan. Penulis merekomendasikan perlunya edukasi kepada masyarakat untuk menjalankan transaksi jual beli yang lebih transparan dan sesuai dengan prinsip-prinsip hukum Islam.