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All Journal Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan E-Jurnal Manajemen Universitas Udayana MIX : Jurnal Ilmiah Manajemen DERIVATIF Jurnal Ilmiah Ekonomi dan Bisnis Jurnal EMT KITA Jurnal Ilmiah Universitas Batanghari Jambi Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Pengabdian Pada Masyarakat JURNAL MANAJEMEN EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ekonomi Pembangunan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal Jurnal Ilmu Manajemen Profitability AKMENIKA Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Dynamic Management Journal Wasana Nyata Jurnal Bingkai Ekonomi (JBE) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Management and Digital Business Eduvest - Journal of Universal Studies Jurnal Riset Ekonomi dan Akuntansi WASANA NYATA Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah EduInovasi: Journal of Basic Educational Studies Asmara

Nonik Kusuma Ningrum

Universitas Sarjanawiyata Tamansiswa

Author-ID : 2616344

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PENGUATAN LOYALITAS MEREK: PERAN DARI KEPRIBADIAN MEREK Ignatius Soni Kurniawan; Nonik Kusuma Ningrum; Ratih Kusumawardani; Nala Tri Kusuma
Derivatif : Jurnal Manajemen Vol 13, No 2 (2019): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v13i2.400

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepribadian merek terhadap loyalitas merek. Studi ini juga mengidentifikasi peran moderasi gender dalam hubungan antara kepribadian merek dan loyalitas. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan teknik accidental sampling. Sampel yang digunakan dalam penelitian ini adalah alumni Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa. Hasil penelitian menunjukkan bahwa kepribadian merek berpengaruh terhadap loyalitas merek. Hasil penelitian ini menunjukkan bahwa kepribadiaan merek yang dimoderasi peran gender terhadap loyalitas merek terbukti tidak signifikan. Kata kunci: kepribadian merek, loyalitas merek, dan gender..

Pengaruh Brand Awareness, Consumer Trust, Percived Value, dan Word of Mouth terhadap Purchase Intention Konsumen Situs Belanja Online shopee di Yogyakarta Erik Dian Pratama; Ambar Lukitaningsih; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 4 No 6 (2022): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to understand the impact of brand awareness, consumer trust, perceived value and word of mouth on purchase intention. The population used in this study were consumers of the online shopping site Shopee in Yogyakarta, the sampling technique used in this study was to use a purposive sample. Collecting data using a questionnaire on all consumers of the online shopping site Shopee in Yogyakarta. Data was taken using a questionnaire survey via Google Form using a Likert scale of 1 (strongly disagree) to 5 (strongly agree). Processed using multiple linear regression analysis. The results in this study state that brand awareness, perceived value, has no significant positive effect on purchase intention, while consumer trust, word of mouth, has a positive and relevant impact on purchase intention. Keywords: brand awareness; consumer trust; perceived value; word of mouth, purchase intention

PENGARUH COUNTRY OF ORIGIN DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING David Setiawan; Henny Welsa; Nonik Kusuma Ningrum
MANDAR: Management Development and Applied Research Journal Vol 4 No 1 (2021): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v4i1.1314

Penelitian ini bertujuan untuk mengetahui pengaruh antara Country of Origin dan Electronic Word of Mouth terhadap Purchase Intention dengan Brand Image sebagai variabel intervening. Penelitian ini menggunakan metode kuantitatif. Sampel dalam penelitian ini yaitu pelanggan Burger King di Jogja City Mall Yogyakarta sebanyak 120 responden. Teknik pengumpulan data menggunakan kueisioner skala likert. Teknik analisis data yang digunakan yaitu menggunakan Uji validitas, reliabilitas, Uji regresi linier berganda, dan uji hipotesis. Hasil penelitian menunjukan Country of Origin berpengaruh positif dan signifikan terhadap Brand Image, Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Brand Image, Brand Image berpengaruh positif dan signifikan terhadap Purchase Intention, Country of Origin tidak berpengaruh terhadap Purchase Intention, Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Purchase Intention.

PELATIHAN KEWIRAUSAHAAN : MEMBUAT KUE TRADISIONAL DAN PROMOSI DIGITAL DI PUJOKUSUMAN KELURAHAN KEPARAKAN KECAMATAN MERGANGSAN KOTA YOGYAKARTA Jajuk Herawati; Nonik Kusumaningrum; Pristin Prima Sari; Alfiatul Maulida
WASANA NYATA Vol 3, No 2 (2019)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v3i2.524

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menumbuhkan semangat wirausaha kue tradisional bagi Ibu-Ibu PKK Pujokusuman Kelurahan Keparakan Kecamatan Mergangsan Yogyakarta. Kegiatan pengabdian telah diikuti oleh 14 Ibu-Ibu PKK Pujokusuman Kelurahan Keparakan Kecamatan Mergangsan Yogyakarta. Metode kegiatan adalah praktek membuat kue tradisional, ceramah kewirausahaan dan promosi kue Tradisional, digital marketing, instagram dan Financial Technology dan diskusi tanya-jawab antara peserta dan Tim Pengabdian. Hasil Dari kegiatan adalah Ibu-Ibu dapat membuat kue tradisional dan memiliki akun instagram untuk digital marketing serta dapat mengenal dan menggunakan financial technology untuk bisnis. Dari hasil post test dan pre test Ibu-Ibu PKK Pujokusuman mengalami peningkatan pengetahuan tentang kewirausahaan dan promosi digital kue tradisional sebesar 71,25%. Dari hasil pengisian kuesioner oleh peserta pengabdian dapat diketahui bahwa mayoritas Ibu-Ibu PKK Pujokusuman berkeinginan segera membuka bisnis kue. Keberhasilan kegiatan pengabdian didukung adanya peran aktif antara peserta dan tim pengabdian dan sikap antusias serta semangat dari peserta.

Pengaruh Website Design, Customer Service, Security Privacy terhadap Overall e-Service Quality Cepi Sopran; Ambar Lukitaningsih; Nonik Kusuma Ningrum
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 1 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

This study aims to explain the effect of Web Design, Customer Service and Security Privacy on Overall e-Service Quality. This study uses four variables, namely Web Design, Customer Service and Security Privacy as independent variables, and Overall e-Service Quality as dependent variables. The population in this study is Consumers who buy at Shopee at least (one) time. Sampling method using purposive sampling by collecting data using questionnaires. The results show that partially Web Design has a positif significant effect on Overall e-Service Quality, Customer Service has no significant effect on Overall e-Service Quality, and Privacy Security has a positif significant effect on Overall e-Service Quality, Web Design, Customer Service, Privacy Security significant effect on Overall e-Service Quality.

THE INFLUENCE OF PRICE, PRODUCT QUALITY AND LOCATION ON THE PURCHASE DECISION OF LOCAL FOOD SNACKS AND SOUVENIRS FOR THE SUKAMAJU FARMING GROUP, AJAOBAKI VILLAGE, MOLLO UTARA DISTRICT, SOUTH TIMOR REGENCY Susanto Susanto; Ronaldo Ismail Abi; Nonik Kusuma Ningrum
Jurnal Ilmu Manajemen Profitability Vol 6, No 1 (2022): FEBRUARI 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v6i1.6962

This research aims to find out how much influence the variable price, product quality and location on the decision to buy Snacks and Souvenirs from Local Food Sukamaju Farmers Group Ajaobaki Village. This research is a quantitative study using the SPSS program with a sample number of 200 respondents who are customers and consumers of Snack and Souvenir Products from Local Food Sukamaju Farmers Group who have bought and consumed Snack and Souvenir products once or more. The results of these findings showed that product quality and location variables had a significant effect on purchasing decisions. While the price variable indicates that there is no significant influence on the purchase decision. The implications of this research can be a reference for business owners in formulating strategies to improve the purchase decision of Snacks and Souvenirs of Sukamaju Farmers Group related to price, product quality and location.

Pelatihan Pemasaran Digital dan Manajemen Usaha untuk Akselerasi Kinerja UKM Pengrajin Bambu di Desa Tirtoadi, Mlati, Sleman Ratih Kusumawardhani; Ignatius Soni Kurniawan; Nonik Kusuma Ningrum
Jurnal Pengabdian Pada Masyarakat Vol 5 No 1 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

DIGITAL MARKETING TRAINING AND BUSINESS MANAGEMENT FOR THE ACCELERATION OF THE PERFORMANCE OF BAMBOO CRAFTSMEN SMES IN TIRTOADI VILLAGE, MLATI, SLEMAN. This community service program in the forms of training and consulting was carried out for 3 months in Tirtoadi Village, Mlati District, Sleman Regency. Community service participants consisted of bamboo craftsman SMEs and local youth organization (Karang Taruna). Training and counselling material consist of digital marketing, business management, and Intellectual Property Rights (IPR) certification. The training material is in accordance with the problems or constraints experienced by Tirtoadi Village bamboo craftsmen SME. The participants expect that the community service program can be carried out on a regular basis. Several parties involve in the program such as the Tirtoadi Village Government, local youth organization and bamboo craftsmen SME. The training and consulting program contribute to the increase of knowledge related to digital marketing, business management and IPR certification.

Pengaruh Keterlibatan Merek, Komunikasi Merek, Dan Interaktivitas Merek Pada Keterikatan Merek Media Sosial Nur Halimah Binti Abdul AZIZ; Susanto Susanto; Nonik Kusuma Ningrum
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.472

This study aims to explain the effect of brand involvement, brand communication, and brand interactivity on brand engagement J.CO Indonesia Instagram. The population of this study is J.CO Donuts & Coffee customers, and the sample is J.CO Donuts & Coffee customers that follow company official Instagram. Using purposive sampling technique, a total of 120 respondents is asked to fill the questionaire as main survey data sources. The results show that partially Brand Involvement has a positive and significant effect on Social Media Brand Engagement, Brand Communication has a positive and significant effect on Social Media Brand Engagement, and Brand Interactivity has a positive and significant effect on on Social Media Brand Engagement, and simultaneously Brand Involvement, Brand Communication, and Brand Interactivity have a positive and significant effect on Social Media Brand Engagement.

Analisis Pengaruh Service Quality dan Electronic Word of Mouth terhadap Purchase Intention dengan Brand Image sebagai Variabel Intervening (Studi Kasus pada Konsumen Dagadu Djokdja) Bety Hanum Mahira; Ambar Lukitaningsih; Nonik Kusuma Ningrum
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2686

The purpose of this research are to see (1) the impact service quality on purchase intention, (2) the impact electronic word-of-mouth on purchase intention, (3) the impact brand image on purchase intention, and (4) the impact service quality on brand image. (5) the Impact of electronic word-of-mouth on brand image. In selecting samples, researchers used targeted sampling techniques and determined samples based onÂ criteria established by the researchers. The sample for this study was 150 consumers from Dagadu Yogja. Then check the quality of the dataÂ using validity and reliability tests. After confirming quality, the data are processed through traditional acceptance tests, multiple regression tests, and Sobel tests. Traditional acceptance tests consist of normality, multicollinearity and heteroscedasticity tests. TheÂ data were then analyzed using the certainty test, the split test (t) and the joint test (f).Â The results of this study show that (1) service quality has a positive and significant impact on purchase intention, (2) electronic word-of-mouth has a positive and significant impact on purchase intention, and (3) there is a positive and significant impact. is shown. (4) Service quality has a positive and significant impact on brand image (5) Electronic word-of-mouth has a positive and significant impact on brand image.

Pengaruh Citra Merek, Nilai Utilitarian, Electronic Word of Mouth dan Kualitas Pelayanan terhadap Niat Beli Konsumen Miniso Ambarukmo Plaza Yogyakarta Ambar Lukitaningsih; Nonik Kusuma Ningrum; Vivi Hastu Listyaningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 4 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of this study was to examine the effect of brand image, utilitarian value, electronic word of mouth, and service quality on purchase intention. Purposive sampling was used in this study to select Miniso Ambarukmo Plaza Yogyakarta customers as the population of interest. Data for all Miniso Ambarukmo PlazaYogyakarta customers is collected through a survey. Use a Likert scale from 1 (strongly disagree) to 5 (strongly agree) to collect feedback using Google Forms (strongly agree). Multi-step linear regression analysis was used for processing. Utilitarian values and Electronic Word of Mouth both have a positive and significant effect on Purchase Intention, according to the findings of this study. Brand Image has no effect on Purchase Intention with a significance value (0.100 > 0.05), but Utilitarian Value and Electronic Word of Mouth effect on Purchase Intention with a significan value (0.013 < 0.05) and (0.001 < 0.05) Service Quality has a positive and substantial effect on Purchase Intention, with a significance value (0.000 < 0.05). Keywords: brand image; utilitarian value; electronic word of mouth; quality of service; purchase intention

Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Ahmad Algi Saputra Akbar, Arif Maulana Alfiatul Maulida Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Armada, Armada Azie Aenun Nazib, M. Bernadetta Diansepti Maharani Bety Hanum Mahira Binti Abdul AZIZ, Nur Halimah Cepi Sopran Charindra, Funny Noer Cnosta, Cella David Setiawan Dimas Fajar Setiyanto Djawa, Getrudis Hendrina Maramba Erik Dian Pratama Farid Alif Muttaqin Febrihana Rahma Sulistyani Firmansah, Laila Nurul Gasebala, Fiania Hamdani Hatmanti, Lusia Tria Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Heny Welsa Herlina Nurul Sukmaningtyas Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Imam, Herdin Imamah Intan Herdiana Larasati Ismi Rumiyati Jajuk Herawati Jamal Purwanto Jodi Safutra Kamarudin Othman Kasidi, Davet Kurniawati, Melinda kusuma, nala tri Larasati, Adelia Ayu Liando, Irwan Lukitaningsih , Ambar Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Mahardhika, Chairul Dwi Marella Festirari Sasangka Mean, Paulus Migueli, Imer MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nala Tri Kusuma Neneng Hardianti Nur Halimah Binti Abdul AZIZ Nur, Annisa Oktaviani, Ayuni Pamukti, Manghesti Wahyu Jati Perdana, Wahyu Goesty Perdana Perkasa, Duta Pramestyi Utami Pramestyi Utami Pratama, Yhoga Heru Pristin Prima Sari Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Sundarinigsih Rabbani, Muhammad Zikry Ratih Kusumawardani Ratih Kusumawardhani Reza, Ceva Faza Rifandi Septianta Riskin Hidayat Rizkiya Mega Indriyani Ronaldo Ismail Abi Rosiana Al Sabaah Saputri, Valda Regina Sari, Eva Pradhita Arum Sella Saputri Sella Saputri Septia Lorensia Septyarini, Epsilandri Setiawan, Eko Agus Siti Nurjannah Sofyan Ilham Arohman Sopran, Cepi Sputra, Vito Rizaldi Yuda Susanto Susanto Susanto Susanto Susanto Susanto Utiyawa, Feba Carolla Orchida Virgian Tengara Jati Vivi Hastu Listyaningrum Welsa, Heny Widiastuti, Laras Prismafika Wulan Jayanti, Wulan You is Nur Wahyudi

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