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PENGARUH PERCEIVED PRICE DAN TRUST TERHADAP PURCHASE INTENTION MELALUI PERCEIVED VALUE SEBAGAI VARIABEL INTERVENING PADA PRODUK SUNSCREEN AZARINE Herlina Nurul Sukmaningtyas; Bernadetta Diansepti Maharani; Nonik Kusuma Ningrum
Dynamic Management Journal Vol 7, No 2 (2023): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i2.8420

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Price Dan Trust Terhadap Purchase Intention Melalui Perceived Value Sebagai Media Intervening Pada produk Sunscreen Azarine. Populasi dalam penelitian ini adalah 1.739 Mahasiswa Universitas Fakultas Ekonomi Sarjanawiyata Tamansiswa. Purposive sampling digunakan untuk memilih sampel, menghasilkan 104 sampel responden yang mungkin dapat digunakan dalam penelitian. Regresi linier berganda adalah metode analisis yang diterapkan dalam penelitian ini. Menurut temuan uji berbasis data, diketahui bahwa Perceived Price berpengaruh positif yang signifikan terhadap perceived value, demikian juga dengan trust. Sebaliknya, perceived price berpengaruh negatif yang signifikan terhadap purchase intention, sedangkan trust berpengaruh positif yang signifikan terhadap purchase intention. Selain itu, perceived value juga berpengaruh positif yang signifikan terhadap purchase intention.
Pengaruh Celebrity Endorsement Bintang Emon dan Social Media Marketing terhadap Purchase Intention Melalui Brand Trust pada Smartphone Samsung: Pramestyi Utami; IBN Udayana; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2531

Abstract

Industry 4.0 originates from the idea of ​​the Industrial Revolution The four industrial revolutions occurred four times. The industrial revolution 4.0 has changed many things, for example the way we communicate. Nowadays we can communicate easily through smartphones. Based on the discussion above, the purpose of this research is to examine the effect of purchase intention, celebrity endorsement, social media marketing and brand trust as intervening variables. This research is quantitative in nature by taking 100 samples of consumers of Samsung smartphone products in the city of Yogyakarta. Sampling was carried out using a non-probability method and using a sampling technique, namely purposive sampling. Data collection was carried out online by sending questionnaire links to respondents. Data were analyzed using the IBM SPSS application. The results of this study indicate that the celebrity endorsement variable (X1) has a significant positive effect on brand trust (Z) with a value of 0.000. Then the social media marketing variable (X2) has a significant positive effect on brand trust (Z) with a value of 0.000. Brand trust variable (Z) has a significant positive effect on purchase intention (Y) with a value of 0.000. Furthermore, the celebrity endorsement variable (X1) has a significant positive effect on purchase intention (Y) with a value of 0.020. And the social media marketing variable (X2) has a significant positive effect on purchase intention (Y) with a value of 0.042. In addition, the results of the study also show that brand trust is able to act as an intervening variable in the influence of celebrity endorsements and social media marketing on consumer purchase intentions for Samsung smartphone products in the city of Yogyakarta. Keywords: Celebrity Endorsements; Social Media Marketing; Brand Trusts; Purchase Intentions
Pengaruh Tampilan  Website dan Kemudahan Pengguna terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening: Henny Welsa; Nonik Kusuma Ningrum; Sella Saputri
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2533

Abstract

This study aims to determine how much influence Website Appearance and Ease Of Use have on Repuchase Intention through Customer Satisfaction as Intervening Variables (Study on Tokopedia E-commerce in Yogyakarta City). The population used in this study were consumers who had shopped at least twice at Tokopedia. The sample in this study was 100 respondents using a quantitative approach, with purposive sampling technique. This data was taken using a questionnaire via the Google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using multiple linear regression analysis using SPSS version 25. The results of this study indicate that Website Appearance has a positive and significant effect on Customer Satisfaction. Ease Of Use has no effect on Customer Satisfaction. Website Appearance has no effect on Repurchase Intentions. Ease Of Use has a positive and significant effect on Repurchase Intentions. Customer Satisfaction has a positive and significant effect on Repurchase Intentions. Effect of Website Appearance on Repurchase Intention through Customer Satisfaction as an accepted intervening variable. The effect of Ease Of Use on Repurchase Intention through Customer Satisfaction as an intervening variable is rejected. Keywords : Website Appearance, Ease Of Use, Repurchase Intention, Customer Satisfaction.
Pengaruh Technology Acceptance Factor dan Website Service Quality terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening : Studi Kasus Pada Ecommerce Traveloka di Yogyakarta   Sella Saputri; Henny Welsa; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2547

Abstract

This study aims to determine how much influence Technology Acceptance Factor and Website Service Quality have on Customer Loyalty through Customer Satisfaction as Intervening Variables (Study on Traveloka E-commerce in Yogyakarta City). The population used in this study were consumers who had shopped at Traveloka. The sample in this study was 100 respondents using a quantitative approach, with purposive sampling technique. This data was taken using a questionnaire via the Google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using multiple linear regression analysis using SPSS version 25. The results of this study indicate that Technology Acceptance Factor has a positive and significant effect on Customer Satisfaction. Website Service Quality has a positive and significant effect on Customer Satisfaction. Customer Satisfaction has no effect on Customer Loyalty. Technology Acceptance Factor has a positive and significant effect on Customer Loyalty. Website Service Quality has a positive and significant effect on Customer Loyalty. Effect of Technology Acceptance Factor on Customer Loyalty through Customer Satisfaction as an intervening variable is rejected. The effect of Website Service Quality on Customer Loyalty through Customer Satisfaction as an intervening variable is rejected. Keywords: Technology Acceptance Factor, Website Service Quality, Customer Loyalty, Customer Satisfaction.
Pengaruh Social Media Marketing Instagram dan Brand Consciousness terhadap Brand Loyalty melalui Value Consciousness sebagai Variabel Intervening Febrihana Rahma Sulistyani; Henny Welsa; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2549

Abstract

This study aims to determine how much influence Social Media Marketing Instagram and Brand Consciousness have on Brand Loyalty through Value Consciousness as an Intervening Variable (Case Study at Starbucks in Yogyakarta City). The population used in this study are consumers who have purchased Stabucks products at least 2x. The sample in this study was 100 respondents using a quantitative approach, with purposive sampling technique. This data was taken using a questionnaire through the Google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using multiple linear regression analysis using SPSS version 25. The results of this study indicate that Social Media Marketing has a positive and significant effect on Awareness Score. Brand Awareness has a positive and significant effect on Value Awareness. Value Awareness has no effect on Brand Loyalty. Social Media Marketing has a positive and significant effect on Brand Loyalty. Brand Awareness has a positive and significant effect on Brand Loyalty. The influence of Social Media Marketing on Brand Loyalty through Value Awareness as an intervening variable is rejected. The effect of Brand Awareness on Brand Loyalty through Value Awareness as an intervening variable is rejected.. Keywords : Social Media Marketing, Brand Consciousness, Value Consciousness, Brand Loyalty.
PELATIHAN KEWIRAUSAHAAN : MEMBUAT KUE TRADISIONAL DAN PROMOSI DIGITAL DI PUJOKUSUMAN KELURAHAN KEPARAKAN KECAMATAN MERGANGSAN KOTA YOGYAKARTA Jajuk Herawati; Nonik Kusumaningrum; Pristin Prima Sari; Alfiatul Maulida
WASANA NYATA Vol 3, No 2 (2019)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/wasananyata.v3i2.524

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menumbuhkan semangat wirausaha kue tradisional bagi Ibu-Ibu PKK Pujokusuman Kelurahan Keparakan Kecamatan Mergangsan Yogyakarta. Kegiatan pengabdian telah diikuti oleh 14 Ibu-Ibu PKK Pujokusuman Kelurahan Keparakan Kecamatan Mergangsan Yogyakarta. Metode kegiatan adalah praktek membuat kue tradisional, ceramah kewirausahaan dan promosi kue Tradisional, digital marketing, instagram dan Financial Technology dan diskusi tanya-jawab antara peserta dan Tim Pengabdian. Hasil Dari kegiatan adalah Ibu-Ibu dapat membuat kue tradisional dan memiliki akun instagram untuk digital marketing serta dapat mengenal dan menggunakan financial technology untuk bisnis. Dari hasil post test dan pre test Ibu-Ibu PKK Pujokusuman mengalami peningkatan pengetahuan tentang kewirausahaan dan promosi digital kue tradisional sebesar 71,25%. Dari hasil pengisian kuesioner oleh peserta pengabdian dapat diketahui bahwa mayoritas Ibu-Ibu PKK Pujokusuman berkeinginan segera membuka bisnis kue. Keberhasilan kegiatan pengabdian didukung adanya peran aktif antara peserta dan tim pengabdian dan sikap antusias serta semangat dari peserta.
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening pada Gojek di Yogyakarta Septia Lorensia; Nonik Kusuma Ningrum
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.934

Abstract

Based on this research aims to determine the effect of service quality, trust on customer satisfaction. And to determine the effect of service quality and trust on customer loyalty. This research uses quantitative research methods or surveys. The sampling technique was purposive sampling in which 130 respondents were taken from Gojek customers in Yogyakarta. To test the quality of the data using the validity test, reliability with data analysis techniques descriptive analysis, classic assumption test, normality test, heteroscedasticity test, and multicollinearity test with multiple linear regression analysis tests. Testing the hypothesis by using the partial test (t test) and the coefficient of determination (R2) and the F test and Sobel test. The results showed that the variable Service Quality has a positive and insignificant effect on customer satisfaction. Trust has a positive and significant effect on customer satisfaction. Service quality has a positive and insignificant effect on customer loyalty. Trust Has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty.
Pengaruh Keragaman Produk Citra Merek dan Kepercayaan Konsumen terhadap Keputusan Pembelian dengan Minat Beli Sebagai Variabel Intervening di Marketplace Shopee Neneng Hardianti; Henny Welsa; Nonik Kusuma Ningrum
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1470

Abstract

The emergence of the internet today changed the way people communicate. The internet continues to show its intelligence and sophistication through updates from time to time to make it easier for humans to improve their capabilities and support all activities they carry out every day. This study aims to determine the relationship between product diversity, brand image and consumer trust in purchasing decisions through purchase intentions such as the Shopee Marketplace. This study used a quantitative approach by taking 125 samples in the Sarjanawiyata Tamansiswa Yogyakarta University students. Selected by using purposive sampling technique. Questionnaire data collection methods and literature studies related to the indicators used. This study shows that product diversity has a positive and significant effect on purchase intention.
Pengaruh Social Media Instagram Marketing dan Brand Image terhadap Purchase Intention Produk Avoskin dimediasi oleh Brand Trust Nadia Utami; Nonik Kusuma Ningrum; Agus Dwi Cahya
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3672

Abstract

The presence of beauty trends has a significant influence on the growth of the cosmetics and beauty industry in Indonesia. With the existence of the trends, consumer needs for skin care products have increased. So that makes many new brands present in the world of beauty in Indonesia, both local brands and brands from abroad. The presence of foreign brands makes competition between producers even higher. With this competition requires local brands to determine the right marketing strategy. Social media is one of the most appropriate marketing or promotional tools because it is easily accessible so that it can improve brand image and brand trust. This study aims to determine the effect of Social Media Marketing and Brand Image on Purchase Intention mediated by Brand Trust. The sample in this study were followers of Avoskin's Instagram account and lived in the city of Yogyakarta. Primary data was obtained from a questionnaire of 100 respondents with a technique with 100 respondents with purposive sampling technique. After that the data was analyzed using multiple linear regression analysis with purpose sampling, hypothesis testing using partial test (t) and sobel test using the SPSS ver. 25 program. The results showed that social media marketing variables had a positive and significant effect on brand trust, brand image had a positive and significant effect on brand trust, brand trust had a positive and significant effect on purchase intention, social media marketing had a positive and significant effect on purchase intention, and brand image variables had a positive and significant effect on purchase intention.
Pengaruh Celebrity Endorsement Bintang Emon dan Social Media Marketing Terhadap Purchase Intention melalui Brand Trust Pada Smartphone Samsung: Studi Kasus pada Konsumen Smartphone Samsung di Kota Yogyakarta Pramestyi Utami; IBN Udayana; Nonik Kusuma Ningrum
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.167

Abstract

Industri 4.0 berasal dari gagasan Revolusi Industri Keempat revolusi industri terjadi empat kali. Revolusi industri 4.0 telah merubah banyak hal misalnya cara kita berkomunikasi. Saat ini kita dapat berkomunikasi dengan mudah melalui smartphone. Berdasarkan pembahasan diatas tujuan dari penelitian adalah menguji pengaruh purchase intention, celebrity endorsement, social media marketing dan brand trust sebagai variabel intervening. Penelitian ini bersifat kuantitatif dengan mengambil 100 sampel pada konsumen produk smartphone Samsung di Kota Yogyakarta. Pengambilan sampel dilakukan menggunakan metode non-probabilitas dan menggunakan teknik pengambilan sampel yaitu purposive sampling. Pengumpulan data dilakukan secara online dengan cara pengiriman link kuesioner kepada responden. Data dianalisis dengan menggunakan aplikasi IBM SPSS. Hasil penelitian ini menunjukkan bahwa variabel celebrity endorsement (X1) berpengaruh signifikan positif terhadap brand trust (Z) dengan nilai 0.000. Kemudian variabel social media marketing (X2) berpengaruh signifikan positif terhadap brand trust (Z) dengan nilai 0.000. Variabel brand trust (Z) berpengaruh signifikan positif terhadap purchase intention (Y) dengan nilai 0.000. Selanjutnya variabel celebrity endorsement (X1) berpengaruh signifikan positif terhadap purchase intention (Y) dengan nilai 0.020. Serta variabel social media marketing (X2) berpengaruh signifikan positif terhadap purchase intention (Y) dengan nilai 0.042. Selain itu hasil penelitian juga menunjukkan bahwa brand trust mampu berperan sebagai variabel intervening pengaruh celebrity endorsement dan social media marketing terhadap purchase intention konsumen produk smartphone Samsung di Kota Yogyakarta.
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Ahmad Algi Saputra Akbar, Arif Maulana Alfiatul Maulida Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Armada, Armada Azie Aenun Nazib, M. Bernadetta Diansepti Maharani Bety Hanum Mahira Binti Abdul AZIZ, Nur Halimah Cepi Sopran Charindra, Funny Noer Cnosta, Cella David Setiawan Dimas Fajar Setiyanto Djawa, Getrudis Hendrina Maramba Erik Dian Pratama Farid Alif Muttaqin Febrihana Rahma Sulistyani Firmansah, Laila Nurul Gasebala, Fiania Hamdani Hatmanti, Lusia Tria Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Heny Welsa Herlina Nurul Sukmaningtyas Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Imam, Herdin Imamah Intan Herdiana Larasati Ismi Rumiyati Jajuk Herawati Jamal Purwanto Jodi Safutra Kamarudin Othman Kasidi, Davet Kurniawati, Melinda kusuma, nala tri Larasati, Adelia Ayu Liando, Irwan Lukitaningsih , Ambar Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Mahardhika, Chairul Dwi Marella Festirari Sasangka Mean, Paulus Migueli, Imer MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nala Tri Kusuma Neneng Hardianti Nur Halimah Binti Abdul AZIZ Nur, Annisa Oktaviani, Ayuni Pamukti, Manghesti Wahyu Jati Perdana, Wahyu Goesty Perdana Perkasa, Duta Pramestyi Utami Pramestyi Utami Pratama, Yhoga Heru Pristin Prima Sari Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Sundarinigsih Rabbani, Muhammad Zikry Ratih Kusumawardani Ratih Kusumawardhani Reza, Ceva Faza Rifandi Septianta Riskin Hidayat Rizkiya Mega Indriyani Ronaldo Ismail Abi Rosiana Al Sabaah Saputri, Valda Regina Sari, Eva Pradhita Arum Sella Saputri Sella Saputri Septia Lorensia Septyarini, Epsilandri Setiawan, Eko Agus Siti Nurjannah Sofyan Ilham Arohman Sopran, Cepi Sputra, Vito Rizaldi Yuda Susanto Susanto Susanto Susanto Susanto Susanto Utiyawa, Feba Carolla Orchida Virgian Tengara Jati Vivi Hastu Listyaningrum Welsa, Heny Widiastuti, Laras Prismafika Wulan Jayanti, Wulan You is Nur Wahyudi