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Nonik Kusuma Ningrum
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Pengaruh Tampilan Website dan Kemudahan Pengguna terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening : Studi Kasus Pada Ecommerce Tokopedia di Yogyakarta Welsa, Henny; Kusuma Ningrum, Nonik; Saputri, Sella
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.168

Abstract

This study aims to determine how much influence Website Appearance and Ease Of Use have on Repuchase Intention through Customer Satisfaction as Intervening Variables (Study on Tokopedia E-commerce in Yogyakarta City). The population used in this study were consumers who had shopped at least twice at Tokopedia. The sample in this study was 100 respondents using a quantitative approach, with purposive sampling technique. This data was taken using a questionnaire via the Google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using multiple linear regression analysis using SPSS version 25. The results of this study indicate that Website Appearance has a positive and significant effect on Customer Satisfaction. Ease Of Use has no effect on Customer Satisfaction. Website Appearance has no effect on Repurchase Intentions. Ease Of Use has a positive and significant effect on Repurchase Intentions. Customer Satisfaction has a positive and significant effect on Repurchase Intentions. Effect of Website Appearance on Repurchase Intention through Customer Satisfaction as an accepted intervening variable. The effect of Ease Of Use on Repurchase Intention through Customer Satisfaction as an intervening variable is rejected.
The Influence of Ad Appeal and Competitive Pricing on Purchase Decisions with Consumer Buying Interest As An Intervening Variable in Indomie Consumers Armada Armada; Henny Welsa; Nonik Kusuma Ningrum
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.33282

Abstract

This research aims to find out how much influence Advertising Attractiveness (DTI), Competitive Prices (HK) and Consumer Purchase Interest (MBK) have on Purchasing Decisions (KP) for Indomie Products. The population used in this research is consumers who have accessed the Shopee application. The sample in this study was 100 respondents using the Non-Probability Sampling technique with a purposive sampling approach (sampling based on certain criteria, with the criteria being that respondents had purchased Indomie after seeing the advertisement. Data was taken using a questionnaire via Google Form, after the questionnaire results were collected then Data was tabulated using MS Excel and analyzed using SPSS version 29. The results of this research show that advertising attractiveness has an effect on consumer buying interest, competitive prices (HK) have a significant effect on consumer buying interest (MBK), consumer buying interest (MBK) has a positive and significant effect on purchasing decisions (KP) Influence of advertising attractiveness (DTI) on Purchasing Decisions (KP) through Consumer Purchase Intentions (MBK) as an accepted intervening variable. The influence of Competitive Prices on Purchasing Decisions (KP) through Consumer Purchase Interest (MBK) as an accepted intervening variable
Co-Authors Aditya Nugroho Adzani, Inggil Satria Agus Dwi Cahya Ahmad Algi Saputra Akbar, Arif Maulana Alfiatul Maulida Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Armada Armada Azie Aenun Nazib, M. Bernadetta Diansepti Maharani Bety Hanum Mahira Binti Abdul AZIZ, Nur Halimah Cepi Sopran Charindra, Funny Noer Cnosta, Cella David Setiawan Dimas Fajar Setiyanto Djawa, Getrudis Hendrina Maramba Erik Dian Pratama Farid Alif Muttaqin Febrihana Rahma Sulistyani Fiania Gasebala Firmansah, Laila Nurul Hamdani Hatmanti, Lusia Tria Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Heny Welsa Herlina Nurul Sukmaningtyas Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Imam, Herdin Imamah Intan Herdiana Larasati Ismi Rumiyati Jajuk Herawati Jamal Purwanto Jodi Safutra Kamarudin Othman Kasidi, Davet Kurniawati, Melinda kusuma, nala tri Larasati, Adelia Ayu Liando, Irwan Lukitaningsih , Ambar Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Mahardhika, Chairul Dwi Marella Festirari Sasangka Mean, Paulus Migueli, Imer MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nala Tri Kusuma Neneng Hardianti Nur Halimah Binti Abdul AZIZ Nur, Annisa Nurul Myristica Indraswari Oktaviani, Ayuni Pamukti, Manghesti Wahyu Jati Perdana, Wahyu Goesty Perdana Perkasa, Duta Pramestyi Utami Pratama, Yhoga Heru Pristin Prima Sari Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Sundarinigsih Rabbani, Muhammad Zikry Ratih Kusumawardani Ratih Kusumawardhani Reza, Ceva Faza Rifandi Septianta Riskin Hidayat Rizkiya Mega Indriyani Ronaldo Ismail Abi Rosiana Al Sabaah Saputri, Sella Saputri, Valda Regina Sari, Eva Pradhita Arum Sella Saputri Septia Lorensia Septyarini, Epsilandri Setiawan, Eko Agus Siti Nurjannah Siti Nurjannah Sofyan Ilham Arohman Sopran, Cepi Sputra, Vito Rizaldi Yuda Susanto Susanto Susanto Susanto Susanto Susanto Utami, Pramestyi Utiyawa, Feba Carolla Orchida Virgian Tengara Jati Vivi Hastu Listyaningrum Welsa, Heny Widiastuti, Laras Prismafika Wulan Jayanti, Wulan You is Nur Wahyudi