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The Effect Of Hedonic Value And Utilitarian Value On Purchase Intention With Emotional Pleasure As An Intervening Variable Towards Tiktok Influencers Putri, Shelomitha Azzahra Ade; Ningrum, Nonik Kusuma; Hutami, Lusia Tria Hatmanti
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3547

Abstract

This study aims to analyze the effect of hedonic value and utilitarian value on emotional pleasure, as well as the effect of both variables on purchase intention, with emotional pleasure as an intervening variable. Specifically, this study examines: (1) the effect of hedonic value on emotional pleasure; (2) the effect of utilitarian value on emotional pleasure; (3) the effect of hedonic value on purchase intention; (4) the effect of utilitarian value on purchase intention; and (5) the effect of emotional pleasure on purchase intention among consumers who watch product promotion content through TikTok live streams. The sample in this study consisted of 126 respondents, who were TikTok users in Indonesia that have previously watched product promotion content and showed interest in the promoted products. The sample size determination was based on the multiplication of the total research indicators by a coefficient of 7 (18 × 7 = 126). Data were collected through an online questionnaire distributed via Google Forms and disseminated through social media. The sampling technique used was purposive sampling, with the criteria that respondents must have watched product promotional content through TikTok live commerce. The results indicate that hedonic value has a positive and significant effect on purchase intention, utilitarian value has a positive and significant effect on purchase intention, and emotional pleasure has a positive and significant effect on purchase intention. Furthermore, utilitarian value has a positive and significant effect on emotional pleasure, while hedonic value has a positive but insignificant effect on emotional pleasure. The mediation test results also demonstrate that emotional pleasure significantly mediates the effect of utilitarian value on purchase intention and indirectly mediates the effect of hedonic value on purchase intention.
The Influence of Trust, Privacy, and Quality of Service on the Success of E-CRM through Customer Satisfaction in the Use of ShopeePay Siti Nurjannah; Nonik Kusuma Ningrum; Putri Dwi Cahyani
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2956

Abstract

This study examines the impact of Trust, Privacy, and Quality of Service on the success of the E-CRM system in fostering relationships with ShopeePay users, focusing on ShopeePay in Indonesia. ShopeePay are widely used in daily activities, and this research highlights customer satisfaction in their use. The study identifies three key variables Trust, Privacy, and Quality of Service that influence E-CRM success. Using a quantitative approach, 190 respondents were surveyed, and data was analyzed with IBM SPSS Statistics 25. Results show that Privacy and Quality of Service significantly affect customer satisfaction and the effectiveness of the E-CRM system in building relationships with ShopeePay users..
The Effect of Promotion, Consumer Engagement, and Social Networking Content on Brand Loyalty with Brand Trust as an Intervening Variable (Circles Bakery Case Study) Dhega, Cornelia Ical; Ningrum, Nonik Kusuma; Maharani, Bernadetta Diansepti
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5807

Abstract

This study aims to determine (1) whether Promotion has a positive and significant effect on brand loyalty with brand trust as an intervening variable, (2) whether consumer engagement has a positive and significant effect on brand loyalty with brand trust as an intervening variable, (3) whether SNS Content has a positive and significant effect on brand loyalty with brand trust as an intervening variable, (4) whether brand trust has a positive and significant effect on brand loyalty. The sample in this study was 112 Circles Bakery customers. The data collection method used a questionnaire distributed using Google Forms. The research method used was a purposive sampling technique. The data obtained from the questionnaire were then processed and analyzed by Multiple Linear Regression with model accuracy (classical assumption test), hypothesis testing using a partial test (t) and a determination test (R2) using the SPSS 30 program. The results of this study indicate that the promotion variable has a positive and significant effect on brand trust, the consumer engagement variable has a positive and significant effect on brand trust, SNS content does not have a positive and significant effect on brand trust, the brand trust variable has a positive and significant effect on brand loyalty, and the promotion variable has a positive and significant effect on brand loyalty through brand trust as an intervening variable. Consumer engagement has a positive and significant effect on brand loyalty through brand trust as an intervening variable, and SNS content has a positive and significant effect on brand loyalty through brand trust as an intervening variable.
Pengaruh Celebrity Endorsement Bintang Emon dan Social Media Marketing Terhadap Purchase Intention melalui Brand Trust Pada Smartphone Samsung: Studi Kasus pada Konsumen Smartphone Samsung di Kota Yogyakarta Utami, Pramestyi; Udayana, IBN; Kusuma Ningrum, Nonik
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.167

Abstract

Industri 4.0 berasal dari gagasan Revolusi Industri Keempat revolusi industri terjadi empat kali. Revolusi industri 4.0 telah merubah banyak hal misalnya cara kita berkomunikasi. Saat ini kita dapat berkomunikasi dengan mudah melalui smartphone. Berdasarkan pembahasan diatas tujuan dari penelitian adalah menguji pengaruh purchase intention, celebrity endorsement, social media marketing dan brand trust sebagai variabel intervening. Penelitian ini bersifat kuantitatif dengan mengambil 100 sampel pada konsumen produk smartphone Samsung di Kota Yogyakarta. Pengambilan sampel dilakukan menggunakan metode non-probabilitas dan menggunakan teknik pengambilan sampel yaitu purposive sampling. Pengumpulan data dilakukan secara online dengan cara pengiriman link kuesioner kepada responden. Data dianalisis dengan menggunakan aplikasi IBM SPSS. Hasil penelitian ini menunjukkan bahwa variabel celebrity endorsement (X1) berpengaruh signifikan positif terhadap brand trust (Z) dengan nilai 0.000. Kemudian variabel social media marketing (X2) berpengaruh signifikan positif terhadap brand trust (Z) dengan nilai 0.000. Variabel brand trust (Z) berpengaruh signifikan positif terhadap purchase intention (Y) dengan nilai 0.000. Selanjutnya variabel celebrity endorsement (X1) berpengaruh signifikan positif terhadap purchase intention (Y) dengan nilai 0.020. Serta variabel social media marketing (X2) berpengaruh signifikan positif terhadap purchase intention (Y) dengan nilai 0.042. Selain itu hasil penelitian juga menunjukkan bahwa brand trust mampu berperan sebagai variabel intervening pengaruh celebrity endorsement dan social media marketing terhadap purchase intention konsumen produk smartphone Samsung di Kota Yogyakarta.
Pengaruh Tampilan Website dan Kemudahan Pengguna terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening : Studi Kasus Pada Ecommerce Tokopedia di Yogyakarta Welsa, Henny; Kusuma Ningrum, Nonik; Saputri, Sella
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.168

Abstract

This study aims to determine how much influence Website Appearance and Ease Of Use have on Repuchase Intention through Customer Satisfaction as Intervening Variables (Study on Tokopedia E-commerce in Yogyakarta City). The population used in this study were consumers who had shopped at least twice at Tokopedia. The sample in this study was 100 respondents using a quantitative approach, with purposive sampling technique. This data was taken using a questionnaire via the Google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using multiple linear regression analysis using SPSS version 25. The results of this study indicate that Website Appearance has a positive and significant effect on Customer Satisfaction. Ease Of Use has no effect on Customer Satisfaction. Website Appearance has no effect on Repurchase Intentions. Ease Of Use has a positive and significant effect on Repurchase Intentions. Customer Satisfaction has a positive and significant effect on Repurchase Intentions. Effect of Website Appearance on Repurchase Intention through Customer Satisfaction as an accepted intervening variable. The effect of Ease Of Use on Repurchase Intention through Customer Satisfaction as an intervening variable is rejected.
Co-Authors Abdurahman Abdurrahman Aditya Nugroho Adzani, Inggil Satria Agus Dwi Cahya Ahmad Algi Saputra Akbar, Arif Maulana Alfiatul Maulida Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Armada, Armada Azie Aenun Nazib, M. Bernadetta Diansepti Maharani Bety Hanum Mahira Binti Abdul AZIZ, Nur Halimah Cepi Sopran Charindra, Funny Noer Cnosta, Cella David Setiawan Dhega, Cornelia Ical Dimas Fajar Setiyanto Djawa, Getrudis Hendrina Maramba Erik Dian Pratama Farid Alif Muttaqin Febrihana Rahma Sulistyani Fiania Gasebala Firmansah, Laila Nurul Hamdani Hatmanti, Lusia Tria Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Heny Welsa Herlina Nurul Sukmaningtyas Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Imam, Herdin Imamah Intan Herdiana Larasati Ismi Rumiyati Jajuk Herawati Jamal Purwanto Jodi Safutra Kamarudin Othman Kasidi, Davet Kurniawati, Melinda kusuma, nala tri Larasati, Adelia Ayu Liando, Irwan Lukitaningsih , Ambar Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Mahardhika, Chairul Dwi Marella Festirari Sasangka Mean, Paulus Migueli, Imer MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nala Tri Kusuma Neneng Hardianti Nur Halimah Binti Abdul AZIZ Nur, Annisa Nurul Myristica Indraswari Oktaviani, Ayuni Pamukti, Manghesti Wahyu Jati Perdana, Wahyu Goesty Perdana Perkasa, Duta Pramestyi Utami Pratama, Yhoga Heru Pristin Prima Sari Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Sundarinigsih Putri, Shelomitha Azzahra Ade Rabbani, Muhammad Zikry Ratih Kusumawardani Ratih Kusumawardhani Reza, Ceva Faza Rifandi Septianta Riskin Hidayat Rizkiya Mega Indriyani Ronaldo Ismail Abi Rosiana Al Sabaah Saputri, Sella Saputri, Valda Regina Sari, Eva Pradhita Arum Sella Saputri Septia Lorensia Septyarini, Epsilandri Setiawan, Eko Agus Siti Nurjannah Siti Nurjannah Sofyan Ilham Arohman Sopran, Cepi Sputra, Vito Rizaldi Yuda Susanto Susanto Susanto Susanto Susanto Susanto Utami, Pramestyi Utiyawa, Feba Carolla Orchida Virgian Tengara Jati Vivi Hastu Listyaningrum Welsa, Heny Widiastuti, Laras Prismafika Wulan Jayanti, Wulan You is Nur Wahyudi