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Nonik Kusuma Ningrum

Universitas Sarjanawiyata Tamansiswa

Author-ID : 2616344

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PENGARUH SERVICE QUALITY DAN PERCEIVED SECURITY TERHADAP LOYALITY KONSUMEN DENGAN TRUST SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN E-COMMERCE BUKALAPAK (Studi Kasus Pada Pengguna E-Commerce Bukalapak) Ahmad Algi Saputra; Ida Bagus Nyoman Udayana; Nonik Kusuma Ningrum
MANDAR: Management Development and Applied Research Journal Vol 5 No 1 (2022): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v5i1.1849

Penelitian ini bertujuan untuk mengetahui pengaruh service quality dan perceived security terhadap loyality konsumen dengan trust sebagai variabel intervening pada perusahaan e-commerce bukalapak. dengan trust sebagai variabel intervening pada perusahaan e-commerce bukalapak. Metode yang digunakan dalam penelitian ini yaitu kuantitatif. Populasi yang digunakan dalam penelitian yaitu masyarakat pengguna e-commerce bukalapak, responden berjumlah 100 orang. Sampel yang digunakan adalah non random sampling. Metode analisis yang digunakan adalah analisis regresi linier berganda. Pada penelitian yang dilakukan bahwa Service quality berpengaruh positif dan signifikan terhadap Trust, Perceived security berpengaruh positif terhadap Trust, Service quality berpengaruh positif dan signifikan terhadap minat konsumen melakukan Loyality, Perceived Security berpengaruh positif dan signifikan terhadap niat Loyality. Sedangkan secara simultan seluruh variabel indepeden berpengaruh signifikan terhadap variabel dependen.

PENGARUH NILAI UTILITARIAN, WORD OF MOUTH, PERSEPSI RISIKO, DAN KETERLIBATAN PRODUK TERHADAP NIAT BELI KONSUMEN SITUS BELANJA ONLINE LAZADA DI YOGYKARTA Marella Festirari Sasangka; Henny Welsa; Nonik Kusuma Ningrum
MANDAR: Management Development and Applied Research Journal Vol 5 No 1 (2022): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v5i1.1938

Penelitian ini dilakukan untuk mengetahui pengaruh nilai utilitarian, word of mouth, persepsi risiko, dan keterlibatan produk terhadap niat beli konsumen Lazada di Yogyakarta. Penelitian ini merupakan penelitian deskriptif dengan menggunakan pendekatan kausal untuk menunjukkan adanya hubungan sebab akibat antara variabel bebas yaitu nilai utilitarian, word of mouth, persepsi risiko, keterlibatan produk dengan variabel terikat yaitu niat beli. Sumber data dalam penelitian berasal dari data primer yaitu berupa jawaban responden atas beberapa butir pernyataan melalui kuesioner. Populasi dalam penelitian ini adalah seluruh konsumen situs belanja online Lazada di Yogyakarta dengan pemilihan sampel yang dilakukan menggunakan metode purposive sampling sehingga didapatkan 100 sampel. Hasil penelitian menunjukkan bahwa variabel nilai utilitarian, word of mouth, dan keterlibatan produk berpengaruh positif dan signifikan terhadap niat beli konsumen pada pengguna situs belanja online Lazada di Yogyakarta. Namun variabel persepsi risiko berpengaruh negatif signifikan terhadap niat beli pada pengguna situs belanja online Lazada di Yogyakarta.

MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI IKLAN MEDIA SOSIAL, WORD OF MOUTH DAN CITRA MERK (Studi Kasus Pada Café Sembari Coffee, Sleman) Imamah; Muinah Fadhilah; Nonik Kusuma Ningrum
MANDAR: Management Development and Applied Research Journal Vol 5 No 1 (2022): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v5i1.1939

Penelitian ini bertujuan untuk mengetahui pengaruh Iklan media sosial, WOM (Word Of Mouth) dan Citra Merek secara parsial dan simultan terhadap keputusan pembelian pada Café Sembari Coffee Sleman. Jenis penelitian ini menggunakan metode penelitian kuantitatif. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan analisis deskriptif dan uji hipotesis menggunakan analisis regresi berganda yang sebelumnya dilakukan uji asumsi klasik, yaitu uji normalitas, multikolinieritas, dan heteroskedastisitas. Hasil penelitian menunjukkan bahwa iklan media sosial, WOM (Word Of Mouth) dan citra merek berepengaruh positif dan signifikan baik secara parsial dan simultan terhadap keputusan pembelian pada Café Sembari Coffee Sleman.

Pengaruh Brand Image, Store Atmosphere, Product Quality dan Service Quality terhadap Minat Beli Ulang (Studi Kasus Pada Pelanggan Mie Gacoan Yogyakarta) Ambar Lukitaningsih; Nonik Kusuma Ningrum; Farid Alif Muttaqin
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.794

This study aims to determine how much influence Brand Image, Store Atmosphere, Product Quality and Service Quality have on Repurchase Intention. The population in this study were consumers from the Mie Gacoan restaurant in Yogyakarta. The sample in this study used a purposive sample. Data collection used a survey with the help of Google form using a Likert scale with an assessment of 1 (strongly disagree) to 5 (strongly agree). Processing the data in this study using multiple linear regression analysis. The results of this study state that Brand Image has a positive and significant influence on Repurchase Intention with a significance value (0.032 <0.05), Store Atmosphere has a positive and significant influence on Repurchase Intention with a significance value (0.017 <0.05), Product Quality has no significant effect on Repurchase Intention with a significance value (0.480 > 0.05), Service Quality has no significant effect on Repurchase Intention with a significance value (0.782 > 0.05).

Pengaruh Service Qualiy Dan Facilities Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening (Studi Kasus Pada Pengguna Jasa Trans Jogja di Kota Yogyakarta) Ismi Rumiyati; Henny Welsa; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 5 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to determine how much influence Service Quality and Facilities have on Purchase Decisions through Purchase Interest as an Intervening Variable (Case Study on Trans Jogja). The population used in this study are consumers who have used Trans Jogja services. The sample in this study was 84 respondents using the Non-Probability Sampling technique with a purposive sampling approach, taking samples based on certain criteria, with respondents who had used Trans Jogja services. This data was taken using a questionnaire via google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using SPSS version 23. The results of this study indicate that Service Quality and Facilities have a positive and significant effect on Purchase Interest. Service Quality has a positive and significant effect on Purchase Decisions. Facilities have a positive and insignificant effect on Purchase Decisions. Buying Interest has a positive and significant effect on Purchase Decisions. The influence of Service Quality on Purchase Decisions through Purchase Interest as an intervening variable is accepted. Influence of Facilities on Purchase Decision through Purchase Interest as an accepted intervening variable. Keywords: Service Quality; Facilities ; Buying decision ; Buying Interest

Pengaruh Penggunaan Sosial Media dan E-Wom terhadap Keputusan Pembelian di Mediasi Kepercayaan (Studi pada Smartphone Xiaomi Daerah Istimewa Yogyakarta) Sofyan Ilham Arohman; Muinah Fadhilah; Nonik Kusuma Ningrum
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.791

The rapid development of the business world today causes companies to face intense competition. This research is classified as a type of quantitative research method, using a purposive technique. The results of the study are as follows. The use of social media has a positive effect on purchasing decisions for Xiaomi Smartphones with a p value of 0.031 < 0.05 1.65. E-wom has a positive effect on purchasing decisions for Xiaomi Smartphones with a p value of 0.033 < 0.05. The use of social media has a positive effect on trust with a p value of 0.015 <0.05. EWOM has a positive effect on trust with a p value of 0.030 <0.05. Trust has a positive and significant impact on purchasing decisions with a p value of 0.010 <0.05. Social media has a positive effect on purchasing decisions mediated by trust with a p value of 0.047 < 0.05. EWOM has no positive effect on purchasing decisions mediated by a p value of 0.096 > 0.05.

Pengaruh Brand Equity dan Customer Satisfaction terhadap Repurchase Intention Melalui Brand Loyalty Sebagai Variabel Intervening di Dâ€™konkrit Coffee & Food Jodi Safutra; Henny Welsa; Nonik Kusuma Ningrum
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.749

This study aims to determine the effect of Brand Equity (X1), Customer Satisfaction (X2), on Repurchase Intention (Y) through Brand Loyalty (Z) as an intervening variable in D'Konkrit Coffee & Food. This type of research is quantitative research by taking samples from 150 customers of d'concrete coffee & food who have made purchases or visited d'konkrit coffee & food as research subjects. Sampling used purposive sampling technique, and data collection was carried out by survey method by distributing questionnaires. The data was processed using the PLS-SEM (Structural Equation Model) method, and the Smart-PLS software statistics by performing a data quality test, classical assumption test, multiple regression test, t test and coefficient of determination test. Based on the test results in this research, it shows that the 5 hypotheses in this study are supported. From these results, it is concluded that if brand equity increases, brand loyalty also increases. Furthermore, it was found that if customer satisfaction increased then brand loyalty also increased. The results also show that if brand equity increases, it can increase repurchase intention. It was also found that if customer satisfaction increases, it can increase repurchase intention and finally it was found that if brand loyalty increases, repurchase intention also increases.

PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi kasus pada Brand Vamo di Yogyakarta) Hendrian Rachmad Alif Viando; Nonik Kusuma Ningrum; Putri Dwi Cahyani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 2 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i2.663

This study aims to determine whether there is an influence of service quality and product quality on purchasing decisions through brand image as an intervening variable on the Vamo brand. The population used in this study were people who had purchased Vamo products in the city of Yogyakarta. This study uses a type of questionnaire that uses the Google form as a research tool. The research method used is purposive sampling technique. The sample used was 100 respondents. The data obtained from the questionnaire were then processed and analyzed using Multiple Linear Regression analysis with model accuracy (classical assumption test), hypothesis testing using the partial test (t) and determination test (R2) using the SPSS 25 program. The results in this study indicate that the variable service quality has a positive and significant effect on brand image, product quality has a positive and significant effect on brand image, service quality has a positive and significant effect on purchasing decisions, product quality has no effect on purchasing decisions, and brand image has a positive and significant effect on purchasing decisions.

Pengaruh Digital Marketing dan Desain Produk terhadap Kepuasan Konsumen dengan Keputusan Pembelian sebagai Variabel Intervening Rifandi Septianta; Henny Welsa; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to determine the effect of digital marketing and product design on consumer satisfaction with purchase decisions as a variable (a case study on consumers of Aerostreet products in the city of Yogyakarta). The population used in this study are consumers of Aerostreet products. This study uses a quantitative approach, using the technique of Non-Probability Sampling and purposive sampling approach with a total sample of 151 respondents. The data in this study were taken using a questionnaire via Google form for consumers of Aerostreet products. After all the data was collected, the data was tabulated using MS Excel and analyzed using SPSS version 25. The results of this study indicate that Digital Marketing (DP) has not effect on Purchase Decisions (KP). Product Design (DP) has a positive and significant effect on Purchase Decisions (KP). Purchase Decision (KP) has a positive and significant effect on Consumer Satisfaction (KK). Digital Marketing (DP) has a positive and significant effect on Consumer Satisfaction (KK). Product Design (DP) has a positive and significant effect on Consumer Satisfaction (KK). The influence of Digital Marketing (DM) on Consumer Satisfaction (KK) through Purchase Decision (KP) as an intervening variable is rejected. The effect of Product Design (DP) on Consumer Satisfaction (KK) through Purchase Decision (KP) as an accepted intervening variable. Keywords: Digital Marketing; Product Design; Purchase Decision; Customer Satisfaction

Meningkatkan Loyalitas Pelanggan Melalui Nilai yang Dirasakan dan Kualitas yang dirasakan dengan Kepuasan Pelanggan sebagai Variabel Mediasi You is Nur Wahyudi; Muinah Fadhilah; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of conducting this research is 1) to find out what factors should be focused on and improved by PT.Indosat. 2) to find out the relationship between the variables studied, especially in the variable perceived quality of purchase intention which is proven to have inconsistent results in previous research. The data collection technique used a questionnaire which was processed using SPSS version 22. In this study using a quality test data, classical assumption test, multiple regression test, and sobel test. The results showed (1) there was a positive and significant effect of perceived value on customer satisfaction of Indosat users in Indonesia, (2) there was a positive and significant effect of perceived quality on customer satisfaction of Indosat users in Indonesia, (3) there was a positive and significant effect on value perceived quality on customer loyalty of Indosat users in Indonesia, (4) there is a positive and significant effect of perceived quality on customer loyalty of Indosat users in Indonesia, (5) there is a positive and significant effect of customer satisfaction on customer loyalty of Indosat users in Indonesia, (6) there is positive and significant effect of perceived value on customer loyalty through customer satisfaction of Indosat users in Indonesia, (7) there is a positive and significant effect of perceived quality on customer loyalty through customer satisfaction of Indosat users in Indonesia. Keywords: Perceived value, Perceived quality, Customer satisfaction, Customer loyalty.

Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Ahmad Algi Saputra Akbar, Arif Maulana Alfiatul Maulida Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Armada, Armada Azie Aenun Nazib, M. Bernadetta Diansepti Maharani Bety Hanum Mahira Binti Abdul AZIZ, Nur Halimah Cepi Sopran Charindra, Funny Noer Cnosta, Cella David Setiawan Dimas Fajar Setiyanto Djawa, Getrudis Hendrina Maramba Erik Dian Pratama Farid Alif Muttaqin Febrihana Rahma Sulistyani Firmansah, Laila Nurul Gasebala, Fiania Hamdani Hatmanti, Lusia Tria Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Heny Welsa Herlina Nurul Sukmaningtyas Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Imam, Herdin Imamah Intan Herdiana Larasati Ismi Rumiyati Jajuk Herawati Jamal Purwanto Jodi Safutra Kamarudin Othman Kasidi, Davet Kurniawati, Melinda kusuma, nala tri Larasati, Adelia Ayu Liando, Irwan Lukitaningsih , Ambar Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Mahardhika, Chairul Dwi Marella Festirari Sasangka Mean, Paulus Migueli, Imer MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nala Tri Kusuma Neneng Hardianti Nur Halimah Binti Abdul AZIZ Nur, Annisa Oktaviani, Ayuni Pamukti, Manghesti Wahyu Jati Perdana, Wahyu Goesty Perdana Perkasa, Duta Pramestyi Utami Pramestyi Utami Pratama, Yhoga Heru Pristin Prima Sari Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Sundarinigsih Rabbani, Muhammad Zikry Ratih Kusumawardani Ratih Kusumawardhani Reza, Ceva Faza Rifandi Septianta Riskin Hidayat Rizkiya Mega Indriyani Ronaldo Ismail Abi Rosiana Al Sabaah Saputri, Valda Regina Sari, Eva Pradhita Arum Sella Saputri Sella Saputri Septia Lorensia Septyarini, Epsilandri Setiawan, Eko Agus Siti Nurjannah Sofyan Ilham Arohman Sopran, Cepi Sputra, Vito Rizaldi Yuda Susanto Susanto Susanto Susanto Susanto Susanto Utiyawa, Feba Carolla Orchida Virgian Tengara Jati Vivi Hastu Listyaningrum Welsa, Heny Widiastuti, Laras Prismafika Wulan Jayanti, Wulan You is Nur Wahyudi

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