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Pengaruh Costumer Review dan Influencer Review Pada Niat Beli di Aplikasi Shopee dengan Kepercayaan sebagai Variabel Moderasi Hamdani; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.1919

Abstract

This study aims to investigate the impact of customer reviews and Influencer reviews on purchase intention and the mediating role of trust in the relationship. A quantitative study was conducted. Two hundred respondents from students who live in Yogyakarta consist of five districts: The cities of Yogyakarta, Bantul, Sleman, Gunung Kidul, and Kulon Progo. divided into two groups to self-assess their opinions on customer reviews, Influencer reviews, trust, and purchase intent. The collected data were analyzed using the Statistical Program for Social Science (SPSS) using SPSS version 25.00. The results of the study show that Influencer Reviews and Customer Reviews have a positive effect on purchase intentions. On the other hand, trust failed to moderate Customer Reviews and failed to show its effect. However, Trust Moderates Influencers' Purchase Intentions and strengthens significantly and positively. Trust as a moderating variable is also validated in this study.
PENGARUH TRUST, PRIVACY, DAN QUALITY OF SERVICE TERHADAP KEBERHASILAN E-CRM MELALUI CUSTOMER SATISFACTION PADA PENGGUNAAN E-WALLET Perdana, Wahyu Goesty Perdana; Welsa, Henny; Ningrum, Nonik Kusuma
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 21 No. 1 (2024)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v21i1.18007

Abstract

E-wallet is a popular payment system in society due to technological advancements causing disruption. This research was conducted to study the success of E-CRM (Electronic Customer Relationship Management) among e-wallet users in terms of Trust, Privacy, and Quality of Service, with Customer Satisfaction as a mediating variable. This study employed a quantitative method with a sample size of 190 respondents. Data were tested through descriptive analysis and multiple linear regression. Findings revealed that Trust does not have a relationship with E-CRM. Service quality and privacy influence E-CRM, where all three variables trust, privacy, and quality of service have a significantly positive impact on customer satisfaction. This research provides information regarding the influence of trust, privacy, and service quality on the success of E-CRM systems through customer satisfaction in using e-wallets. It is highly valuable and can be considered for the implementation of E-CRM
Penyuluhan Strategi Pemasaran Online bagi Para Pelaku Usaha Kecil dan Menengah di Desa Gantiwarno Klaten Cahya, Agus Dwi; Kusuma, Nala Tri; Ningrum, Nonik Kusuma; Hutami, Lusia Tria Hatmanti; Cahyani, Putri Dwi
Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat Vol 3, No 1 (2024): Maret
Publisher : CV Litera Inti Aksara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61813/jlppm.v3i1.103

Abstract

Tujuan utama kegiatan abdimas ini adalah memberikan penyuluhan dan pelatihan terkait dengan strategi pemasaran, edukasi pemanfaatan pemasaran digital, packaging produk dan literasi keuangan. Kegiatan abdimas ini dilaksanakan di Balai Desa Gantiwarno, Klaten dengan jumlah peserta sebanyak 30 orang. Kegiatan abdimas ini juga dibantu oleh mahasiswa Kuliah Kerja Nyata dari Universitas Sarjanawiyata Tamansiswa Yogyakarta (UST). Materi yang disampaikan terkait dengan kebutuhan peserta yang Sebagian besar menghadapi masalah terkait dengan kurang memahami bagaimana melakukan pemasaran secara online atau digital, membuat packaging yang menarik, serta melakukan literasi keuangan yang baik untuk usaha yang sedang dijalankan. Hasil dari abdimas yang dilakukan para peserta abdimas yang berperan sebagai pelaku usaha mulai memahami bagaimana memanfaatkan media sosial untuk dijadikan akun market place, membuat packaging produk yang menarik untuk produk yang dibuat, kemudian para peserta juga sangat terbantu dengan informasi terkait dengan literasi keuangan dalam melakukan usaha bisnis. Implikasi yang dapat diberikan dalam kegiatan abdimas ini adalah pelaku usaha yang ada di Desa Gantiwarno dapat mengembangkan usaha yang mereka jalankan, dan dapat memperluas jangkau pasar untuk menjual produk yang ditawarkan kepada konsumen, produk yang dijual memiliki positioning dibandingkan dengan pesaing, dan lebih meningkatkan pengetahuan terkait dengan literasi keuangan.
Pengaruh Website Design, Customer Service, Security Privacy terhadap Overall e-Service Quality: (Studi Kasus pada Pengguna Shopee Yogyakarta) Sopran, Cepi; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 1 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i1.120

Abstract

This study aims to explain the effect of Web Design, Customer Service and Security Privacy on Overall e-Service Quality. This study uses four variables, namely Web Design, Customer Service and Security Privacy as independent variables, and Overall e-Service Quality as dependent variables. The population in this study is Consumers who buy at Shopee at least (one) time. Sampling method using purposive sampling by collecting data using questionnaires. The results show that partially Web Design has a positif significant effect on Overall e-Service Quality, Customer Service has no significant effect on Overall e-Service Quality, and Privacy Security has a positif significant effect on Overall e-Service Quality, Web Design, Customer Service, Privacy Security significant effect on Overall e-Service Quality.
Pengaruh Online Trust Dan Kualitas Produk Terhadap Minat Beli Ulang Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Marketplace Shopee Sputra, Vito Rizaldi Yuda; Udayana, IBN; Ningrum, Nonik Kusuma
Jurnal Ekonomi Pembangunan Vol 12 No 2 (2023): Volume 12 Nomor 2 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jep.v12i2.1965

Abstract

This research aims to examine the influence of Online Trust and Product Quality on Repurchase Intentions by using Consumer Satisfaction as an intervening variable on Shopee Marketplace. This research uses a quantitative type of research, with a sampling technique using purposive sampling with non-probability sampling. So, this research took a sample of 120 Shopee users. This research uses primary data by distributing questionnaires in the form of closed and open questions given to respondents via the internet. The data was analyzed using SPSS 26.0 and a support application, namely Microsoft Excel 2019. From the research conducted, it is found that Online Trust did not have a positive and significant effect on Repurchase Intention on Shopee marketplace, Product Quality had a positive and significant effect on Purchase Intention Again on Shopee marketplace, Online Trust has a positive but not significant influence on Consumer Satisfaction on Shopee marketplace on the Shopee marketplace, Product Quality has a positive and significant influence on Consumer Satisfaction on Shopee marketplace, Consumer Satisfaction has a positive and significant influence on Repurchase Intention on Shopee marketplace.
THE INFLUENCE OF ACTUAL SELF-CONGRUITY, IDEAL SELF-CONGRUITY AND VIRTUAL INTERACTIVITY ON FADIL JAIDI'S BRAND IMAGE AS A GRAB ENDORSER Pamukti, Manghesti Wahyu Jati; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Dynamic Management Journal Vol 7, No 2 (2023): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i2.7841

Abstract

Penelitian ini bertujuan untuk menguji apakah kesesuaian diri yang sebenarnya, kesesuaian diri yang ideal, dan interaksi virtual berpengaruh terhadap citra merek. Populasi dalam penelitian ini adalah pengguna aplikasi jasa transportasi online Grab. Sampel diambil dari pengguna aktif instagram yang mengikuti akun selebgram Fadil Jaidi. Metode pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling. Data diperoleh dari penyebaran kuesioner melalui Google Form sebanyak 71 responden. Data dianalisis dengan menggunakan software IBM SPSS versi 25. Hasil penelitian menunjukkan bahwa variabel kecocokan diri yang sebenarnya, kecocokan diri yang ideal, dan interaksi virtual secara simultan berpengaruh signifikan terhadap citra merek.
Pengaruh Keterlibatan Merek, Komunikasi Merek, Dan Interaktivitas Merek Pada Keterikatan Merek Media Sosial Binti Abdul AZIZ, Nur Halimah; Susanto, Susanto; Ningrum, Nonik Kusuma
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.472

Abstract

This study aims to explain the effect of brand involvement, brand communication, and brand interactivity on brand engagement J.CO Indonesia Instagram. The population of this study is J.CO Donuts & Coffee customers, and the sample is J.CO Donuts & Coffee customers that follow company official Instagram. Using purposive sampling technique, a total of 120 respondents is asked to fill the questionaire as main survey data sources. The results show that partially Brand Involvement has a positive and significant effect on Social Media Brand Engagement, Brand Communication has a positive and significant effect on Social Media Brand Engagement, and Brand Interactivity has a positive and significant effect on on Social Media Brand Engagement, and simultaneously Brand Involvement, Brand Communication, and Brand Interactivity have a positive and significant effect on Social Media Brand Engagement.
Pengaruh Brand Image terhadap Brand Loyalty dengan Satisfaction dan Brand Trust sebagai Variabel Mediasi (Studi Kasus pada Smartphone Merek Xiaomi di Yogyakarta) Reza, Ceva Faza; Nyoman Udayana, Ida Bagus; Kusuma Ningrum, Nonik
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25496

Abstract

The rapid growth of the Smartphone industry. Xiaomi, which is a smartphone manufacturer, experienced a decline in sales from Q3 2022 to Q1 2023. So researchers intend to test the influence of brand image, satisfaction and brand trust on brand loyalty on Xiaomi brand smartphones in Yogyakarta. This research uses a descriptive quantitative approach. There was a sample of 160 respondents, using structural equation model (SEM) data analysis techniques with partial least squares (PLS) statistical tools. It was found that the test results showed that brand image has a positive and significant impact on brand loyalty. Brand image has a positive and significant impact on satisfaction. Brand image has a positive and significant impact on brand trust. Satisfaction has a positive and significant impact on brand loyalty. Brand trust has a positive and significant impact on brand loyalty. Satisfaction cannot mediate between brand image and brand loyalty. However, brand trust can mediate between brand image and brand loyalty.
Pengaruh perceived usefulness dan perceived ease of use terhadap intention to use dengan attitude sebagai variabel intervening pada e-commerce Tokopedia di Yogyakarta Migueli, Imer; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1261

Abstract

The presence of the internet the previous several decades has brought about rapid changes in human lifestyle patterns in various aspects ranging from social, cultural, political, to economic. The internet's rising appeal offers up business opportunities with the concept of integrating the internet with commerce, which is called e-commerce. The purpose of this study was to investigate the relationship between perceived ease of use and usefulness on intention to use with attitude as an intervening variable at the Tokopedia online store in Yogyakarta. This study analyzed quantitative data. Population data from 160 participants were collected through a questionnaire method. The results showed that a person's perception of usefulness and ease of use greatly influenced their attitudes and their intention to use. The concept has a positive and significant impact on the desire to use. It was also added that attitude as an intervening variable can significantly affect the relationship between perceived usefulness and perceived ease of use on intention to use. The findings of this study can be useful in developing business strategies to increase customer intention to use Tokopedia e-commerce and face a competitive business environment.
PENGARUH CUSTOMER ENGAGEMENT TERHADAP BRAND LOYALTY DENGAN BRAND ATTACHMENT DAN CUSTOMER TRUST SEBAGAI VARIABEL INTERVENING Nur, Annisa; Cahyani, Putri Dwi; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 04 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i04.33270

Abstract

Transformasi digital menciptakan peluang bisnis bagi para pemasar yang secara aktif menyediakan cara-cara penting untuk menghubungkan merek dan pelanggan. Loyalitas adalah kunci untuk mempertahankan hubungan jangka panjang antara pelanggan dan merek. Keterlibatan pelanggan, keterikatan pada merek, dan kepercayaan pelanggan adalah faktor-faktor yang membangun loyalitas merek. Namun, penelitian yang mempelajari variabel-variabel tersebut secara menyeluruh belum banyak dilakukan di Indonesia. Oleh sebab itu, tujuan dari penelitian ini untuk mengeksplorasi bagaimana customer engagement berpengaruh terhadap brand loyalty dengan brand attachment dan customer trust sebagai variabel intervening. Penelitian ini merupakan penelitian kuantitatif yang bersifat asosiatif kausal, dengan menggunakan teknik purposive sampling melalui kuesioner dengan sampel sebanyak 165 responden. Analisis data penelitian ini menggunakan program SPSS versi 26. Hasil penelitian ini menunjukkan bahwa customer engagement, brand attachment, dan customer trust berpengaruh positif dan signifikan terhadap brand loyalty. Keterikatan merek dan kepercayaan pelanggan secara parsial memediasi hubungan antara keterlibatan pelanggan dan loyalitas merek.
Co-Authors Abdurahman Abdurrahman Aditya Nugroho Adzani, Inggil Satria Agus Dwi Cahya Ahmad Algi Saputra Akbar, Arif Maulana Alfiatul Maulida Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Armada, Armada Azie Aenun Nazib, M. Bernadetta Diansepti Maharani Bety Hanum Mahira Binti Abdul AZIZ, Nur Halimah Cepi Sopran Charindra, Funny Noer Cnosta, Cella David Setiawan Dhega, Cornelia Ical Dimas Fajar Setiyanto Djawa, Getrudis Hendrina Maramba Erik Dian Pratama Farid Alif Muttaqin Febrihana Rahma Sulistyani Fiania Gasebala Firmansah, Laila Nurul Hamdani Hatmanti, Lusia Tria Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Heny Welsa Herlina Nurul Sukmaningtyas Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Imam, Herdin Imamah Intan Herdiana Larasati Ismi Rumiyati Jajuk Herawati Jamal Purwanto Jodi Safutra Kamarudin Othman Kasidi, Davet Kurniawati, Melinda kusuma, nala tri Larasati, Adelia Ayu Liando, Irwan Lukitaningsih , Ambar Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Mahardhika, Chairul Dwi Marella Festirari Sasangka Mean, Paulus Migueli, Imer MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nala Tri Kusuma Neneng Hardianti Nur Halimah Binti Abdul AZIZ Nur, Annisa Nurul Myristica Indraswari Oktaviani, Ayuni Pamukti, Manghesti Wahyu Jati Perdana, Wahyu Goesty Perdana Perkasa, Duta Pramestyi Utami Pratama, Yhoga Heru Pristin Prima Sari Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Sundarinigsih Putri, Shelomitha Azzahra Ade Rabbani, Muhammad Zikry Ratih Kusumawardani Ratih Kusumawardhani Reza, Ceva Faza Rifandi Septianta Riskin Hidayat Rizkiya Mega Indriyani Ronaldo Ismail Abi Rosiana Al Sabaah Saputri, Sella Saputri, Valda Regina Sari, Eva Pradhita Arum Sella Saputri Septia Lorensia Septyarini, Epsilandri Setiawan, Eko Agus Siti Nurjannah Siti Nurjannah Sofyan Ilham Arohman Sopran, Cepi Sputra, Vito Rizaldi Yuda Susanto Susanto Susanto Susanto Susanto Susanto Utami, Pramestyi Utiyawa, Feba Carolla Orchida Virgian Tengara Jati Vivi Hastu Listyaningrum Welsa, Heny Widiastuti, Laras Prismafika Wulan Jayanti, Wulan You is Nur Wahyudi