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PENGARUH BRAND EXPERIENCE, PERCEIVED VALUE TERHADAP BRAND TRUST DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING Oktaviani, Ayuni; Fadhilah, Muinah; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 04 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i04.33909

Abstract

Penelitian ini berfokus pada pengguna Nivea. Tujuan dari penelitian ini adalah untuk memahami bagaimana pengalaman merek dan nilai yang dirasakan pelanggan mempengaruhi kepercayaan merek, yang dimediasi oleh kepuasan pelanggan. Penelitian ini bersifat kuantitatif dan menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 120 responden. Data dikumpulkan dengan menggunakan kuesioner melalui formulir Google dan diolah menggunakan aplikasi SPSS. Uji data meliputi uji Sobel, uji koefisien determinasi, uji t, uji F, uji hipotesis klasik, dan uji regresi linier berganda. Hasil penelitian ini menunjukkan bahwa (1) pengalaman merek mempunyai pengaruh positif dan signifikan terhadap kepercayaan merek; (2) Nilai yang dirasakan berpengaruh positif dan signifikan terhadap kepercayaan merek. (3) Pengalaman merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan. (4) Nilai yang dirasakan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. (5) Kepuasan pelanggan berpengaruh positif dan signifikan terhadap kepercayaan merek.
PENGARUH BRAND INNOVATIVENESS DAN PERCEIVED QUALITY PADA PERCEIVED VALUE DI MEDIASI OLEH BRAND EXPERIENCE PADA E-COMMERCE LAZADA DI KOTA YOGYAKARTA Andayani, Anisa Yuli; Udayana, Ida bagus Nyoman; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i05.37171

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand innovativeness dan perceived quality pada perceived value di mediasi oleh brand experience pada e-commerce Lazada di kota Yogyakarta. Populasi dan sampel yang di gunakan dalam penelitian ini adalah konsumen yang berada di Yogyakarta dengan kriteria konsumen yang pernah menggunakan e-commerce Lazada berjumalh 120 orang, Teknik pengmbilan sampel yang dipakai menggunakan purposive sampling. Metode pengumpulan data menggunakan penyeberan kuesioner. Analisis uji kualitas menggunakan uji validitas dan uji reliabilitas, Teknik analisis data menggunakan karakteristik responden, analisis regresi, analisis deskriptif,analisis asumsi klasik, analisis regresi, uji hipotesis, uji koefiesien determinasi, dan uji sobel. Hasil penelitian menunjukkan bahwa brand innovatieveness berpengaruh positif dan signifikan terhadap brand experience, perceived quality berpengaruh positif dan signifikan terhadap brand experience, perceived quality berpengaruh positif dan signifikan terhadap perceived value, brand innovativeness berpengaruh positif dan signifikan terhadap perceived value, brand experience berpengaruh postif dan signifikan terhadap perceived value.
The Impact of Service Quality and Customer Trust on Customer Loyalty Mediated by Customer Satisfaction in GOJEK Transportation Services Kurniawati, Melinda; Fadhilah, Muinah; Ningrum, Nonik Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6156

Abstract

This research aims to analyze the influence of service quality and customer trust on customer loyalty, with customer satisfaction as an intervening variable in GOJEK transportation services. A quantitative approach is used in this study with a descriptive method. The research sample consisted of 122 respondents selected using accidental purposive sampling technique. Data was collected through a questionnaire distributed via Google Forms, which was analyzed using statistical methods with IBM SPSS v.29 software. The research results indicate that service quality and customer trust have a positive and significant impact on customer loyalty, both directly and through customer satisfaction as an intervening variable. Customer satisfaction has also been shown to mediate the relationship between service quality and customer loyalty. However, customer satisfaction has not been able to mediate the relationship between customer trust and customer loyalty. This research provides important implications for transportation service companies in enhancing customer loyalty through improved service quality and building customer trust.
The Influence of Live Streaming Commerce on Purchase Intention Based on the Stimulus-Organism-Response (SOR) Framework of Aerostreet Live Stream Consumers in Shopee E-Commerce Widiastuti, Laras Prismafika; Ningrum, Nonik Kusuma; Maharani, Bernadetta Diansepti
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6157

Abstract

This research aims to explore how live streaming commerce influences purchase intention based on the stimulus-organism-response (SOR) framework for Aerostreet live stream consumers on Shopee e-commerce. This research develops a research model based on SOR theory to examine how the characteristics of live streaming commerce impact consumer behavioral responses, namely purchase intention. Sampling used a purposive sampling technique through a questionnaire with a sample of 200 respondents. Respondents who met these requirements were then analyzed using the SPSS version 20 program. The results of this study showed that interactivity had a positive and significant effect on trust, visualization had a positive and significant effect on trust, entertainment had a positive and significant effect on trust, professionalization had a positive and significant effect on trust, trust has a positive and significant effect on purchase intention and live streaming commerce has a positive effect on purchase intention.
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN PERCEIVED EASE OF USE TERHADAP PURCHASE INTENTION DENGAN TRUST SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PENGUNJUNG APLIKASI SHOPEE DI YOGYAKARTA) Akbar, Arif Maulana; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 01 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i01.35057

Abstract

Penelitian ini dilakukan untuk menguji pengaruh e-wom, perceived ease of use, terhadap purchase intention melalui trust sebagai mediasi pada pengunjung Shopee di Yogyakarta. Kajian ini menggali fenomena pengunjung pada marketplace Shopee. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode purposive sampling yang melibatkan 160 responden yang pernah melakukan kunjungan ke aplikasi Shopee di Yogyakarta. Pengumpulan data dalam penelitian ini menggunakan kuesioner online melalui Google Form yang diisi secara langsung oleh responden. Pertanyaan- pertanyaan dalam penelitian ini diukur menggunakan skala likert. Analisis data meliputi analisis statistik deskriptif dan analisis satatistik inferensial yaitu SEM yang berbasis variance dengan software SmartPLS versi 4, meliputi uji indikator dan uji model fit. Pengujian hipotesis didasarkan pada hasil pengujian inner model. Temuan dalam penelitian ini menujukkan bahwa e-wom berpengaruh terhadap purchase intention, perceived ease of use berpengaruh terhadap purchase intention, e-wom berpengaruh terhadap trust, perceived ease of use berpengaruh terhadap trust, dan trust berpengaruh terhadap purchase intention.
Brand Equity as an Economic Asset in Shaping Consumer Loyalty and Purchase Intentions for Erigo Products Rabbani, Muhammad Zikry; Cahyani, Putri Dwi; Ningrum, Nonik Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.7380

Abstract

This study examines the influence of Brand Awareness, Brand Image, and Brand Equity on Consumers’ Purchase Intention in the context of Erigo products. Conducted in Yogyakarta, the research involved a sample of 126 Erigo product users who had made at least one purchase. Respondents were selected based on a minimum age criterion of 17 years and prior purchasing experience with Erigo. Data were processed using SPSS to analyze the relationships between the studied variables. The findings indicate that Brand Awareness, Brand Image, and Brand Equity each have a significant positive impact on Consumers’ Purchase Intention, demonstrating the crucial role of branding in influencing consumer purchasing decisions.
PENGARUH CITRA DESTINASI DAN MOTIVASI WISATAWAN TERHADAP LOYALITAS WISATAWAN MELALUI KEPUASAN WISATAWAN Imam, Herdin; Ningrum, Nonik Kusuma; Hutami, Lusia Tria Hatmanti
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 1 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i1.4223

Abstract

The competition of tourist destinations in the Special Region of Yogyakarta (DIY) is getting tighter, encouraging managers to improve the quality of facilities and infrastructure to attract tourists. This study examines the influence of destination image, tourist motivation, and tourist satisfaction as intervening variables on tourist loyalty. This study is quantitative by taking 160 samples from tourists visiting tourist destinations in DIY. Sampling was carried out using a non-probability method and using a sampling technique, namely purposive sampling. Data collection was carried out online by sending a questionnaire link to respondents. Data were analyzed using the IBM SPSS application. The results of the study showed that destination image and tourist motivation had a significant effect on tourist satisfaction, while satisfaction and destination image had a significant effect on tourist loyalty. However, tourist motivation did not have a direct effect on loyalty, although its role was mediated by tourist satisfaction. The implication of this study is the importance of improving destination image through promoting local uniqueness and service quality and prioritizing a satisfying tourist experience. Although motivation does not have a direct effect, understanding tourist needs can indirectly strengthen loyalty. With a satisfaction-based strategy, DIY tourist destinations can increase competitiveness and encourage tourist loyalty in a sustainable manner.
The Influence of Ad Appeal and Competitive Pricing on Purchase Decisions with Consumer Buying Interest As An Intervening Variable in Indomie Consumers Armada, Armada; Welsa, Henny; Ningrum, Nonik Kusuma
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.33282

Abstract

This research aims to find out how much influence Advertising Attractiveness (DTI), Competitive Prices (HK) and Consumer Purchase Interest (MBK) have on Purchasing Decisions (KP) for Indomie Products. The population used in this research is consumers who have accessed the Shopee application. The sample in this study was 100 respondents using the Non-Probability Sampling technique with a purposive sampling approach (sampling based on certain criteria, with the criteria being that respondents had purchased Indomie after seeing the advertisement. Data was taken using a questionnaire via Google Form, after the questionnaire results were collected then Data was tabulated using MS Excel and analyzed using SPSS version 29. The results of this research show that advertising attractiveness has an effect on consumer buying interest, competitive prices (HK) have a significant effect on consumer buying interest (MBK), consumer buying interest (MBK) has a positive and significant effect on purchasing decisions (KP) Influence of advertising attractiveness (DTI) on Purchasing Decisions (KP) through Consumer Purchase Intentions (MBK) as an accepted intervening variable. The influence of Competitive Prices on Purchasing Decisions (KP) through Consumer Purchase Interest (MBK) as an accepted intervening variable
PENGARUH EXPERTISE SALESPERSON, ADAPTIVE SELLING CAPABILITY, CUSTOMER TRUST, DAN SALESPERSON PERFORMANCE MEMPENGARUHI KEBERHASILAN CUSTOMER BONDING CAPABILITY DALAM MEMBANGUN PENJUALAN GUDEG MERCON BU PRIH DI YOGYAKARTA Sari, Eva Pradhita Arum; Udayana, IBN; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 02 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.40599

Abstract

Peran tenaga penjualan semakin penting dalam kaitannya dengan peningkatan kinerja penjualan. Penjualan bisa meningkat jika didukung tenaga penjual yang handal, cerdas, dan pekerja keras. Untuk menciptakan tenaga penjual yang profesional, perusahaan perlu memberikan pembinaan, misalnya berupa pelatihan-pelatiahan praktis yang dapat menunjang pekerjaannya. Kemampuan untuk beradaptasi saat berinteraksi dengan pelanggan memainkan peran penting dalam kaitannya dengan peningkatan kinerja tenaga penjualan melalui minat beli pada konsumen Gudeg Mercon Bu Prih di Yogyakata. Penelitian ini menggunakan metode kuantitatif, dengan purposive sampling, sampel didalam penelitian ini berjumlah 200 responden. Teknik pengambilan data menggunakan kuesioner dan alat analisis dengan regeresi berganda. Hasil penelitian menunjukan bahwa kemampuan penjualan yang adaptif berpengaruh positif dan signifikan terhadap kinerja tenaga penjual, kepercayaan pelangga berpengaruh positif dan signifikan terhadap kemampuan mengikat pelanggan, kemampuan penjual yang adaptif berpengaruh positif dan signifikan terhadap kemampuan mengikat pelanggan, tenaga penjual berpengaruh positif dan signifikan terhadap kinerja penjual, kemampuan mengikat pelanggan berpengaruh positif dan signifikan terhadap kinerja penjual, kepercayaan pelanggan berpengaruh positif dan signifikan terhadap kinerja penjual.
PENGARUH E-TRUST DAN PRIVACY TERHADAP E-LOYALTY MELALUI E-SATISFACTION SEBAGAI VARIABEL INTERVENING (STUDI KASUS PENGGUNA TRAVELOKA DI YOGYAKARTA) Saputri, Valda Regina; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 02 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.42500

Abstract

Penelitian ini bertujuan untuk mengetahui: pengaruh e-trust dan privacy terhadap e-loyalty melalui e-satisfaction sebagai variabel intervening pada pengguna Traveloka di Yogyakarta. Populasi penelitian yang belum diketahui ini dengan menggunakan sampel pengguna Traveloka di Yogyakarta sebanyak 112 responden menggunakan teknik purposive sampling. Metode yang digunakan dalam penelitian ini menggunakan metode kuantitatif. Teknik analisis data menggunakan statistik deskriptif, statistik iferensial, dan partial least square. Hasil penelitian menunjukan bahwa : 1) e-trust tidak berpengaruh positif dan signifikan terhadap e-loyalty. 2) privacy berpengaruh positif dan signifikan terhadap e-loyalty. 3) e-trust berpengaruh positif dan signifikan terhadap e-satisfaction. 4) privacy berpengaruh positif dan signifikan terhadap e-satisfaction. 5) e-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty.
Co-Authors Abdurahman Abdurrahman Aditya Nugroho Adzani, Inggil Satria Agus Dwi Cahya Ahmad Algi Saputra Akbar, Arif Maulana Alfiatul Maulida Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Armada, Armada Azie Aenun Nazib, M. Bernadetta Diansepti Maharani Bety Hanum Mahira Binti Abdul AZIZ, Nur Halimah Cepi Sopran Charindra, Funny Noer Cnosta, Cella David Setiawan Dhega, Cornelia Ical Dimas Fajar Setiyanto Djawa, Getrudis Hendrina Maramba Erik Dian Pratama Farid Alif Muttaqin Febrihana Rahma Sulistyani Fiania Gasebala Firmansah, Laila Nurul Hamdani Hatmanti, Lusia Tria Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Heny Welsa Herlina Nurul Sukmaningtyas Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Imam, Herdin Imamah Intan Herdiana Larasati Ismi Rumiyati Jajuk Herawati Jamal Purwanto Jodi Safutra Kamarudin Othman Kasidi, Davet Kurniawati, Melinda kusuma, nala tri Larasati, Adelia Ayu Liando, Irwan Lukitaningsih , Ambar Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Mahardhika, Chairul Dwi Marella Festirari Sasangka Mean, Paulus Migueli, Imer MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nala Tri Kusuma Neneng Hardianti Nur Halimah Binti Abdul AZIZ Nur, Annisa Nurul Myristica Indraswari Oktaviani, Ayuni Pamukti, Manghesti Wahyu Jati Perdana, Wahyu Goesty Perdana Perkasa, Duta Pramestyi Utami Pratama, Yhoga Heru Pristin Prima Sari Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Sundarinigsih Putri, Shelomitha Azzahra Ade Rabbani, Muhammad Zikry Ratih Kusumawardani Ratih Kusumawardhani Reza, Ceva Faza Rifandi Septianta Riskin Hidayat Rizkiya Mega Indriyani Ronaldo Ismail Abi Rosiana Al Sabaah Saputri, Sella Saputri, Valda Regina Sari, Eva Pradhita Arum Sella Saputri Septia Lorensia Septyarini, Epsilandri Setiawan, Eko Agus Siti Nurjannah Siti Nurjannah Sofyan Ilham Arohman Sopran, Cepi Sputra, Vito Rizaldi Yuda Susanto Susanto Susanto Susanto Susanto Susanto Utami, Pramestyi Utiyawa, Feba Carolla Orchida Virgian Tengara Jati Vivi Hastu Listyaningrum Welsa, Heny Widiastuti, Laras Prismafika Wulan Jayanti, Wulan You is Nur Wahyudi