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Pengaruh Brand Image terhadap Brand Loyalty dengan Satisfaction dan Brand Trust sebagai Variabel Mediasi (Studi Kasus pada Smartphone Merek Xiaomi di Yogyakarta) Reza, Ceva Faza; Nyoman Udayana, Ida Bagus; Kusuma Ningrum, Nonik
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.25496

Abstract

The rapid growth of the Smartphone industry. Xiaomi, which is a smartphone manufacturer, experienced a decline in sales from Q3 2022 to Q1 2023. So researchers intend to test the influence of brand image, satisfaction and brand trust on brand loyalty on Xiaomi brand smartphones in Yogyakarta. This research uses a descriptive quantitative approach. There was a sample of 160 respondents, using structural equation model (SEM) data analysis techniques with partial least squares (PLS) statistical tools. It was found that the test results showed that brand image has a positive and significant impact on brand loyalty. Brand image has a positive and significant impact on satisfaction. Brand image has a positive and significant impact on brand trust. Satisfaction has a positive and significant impact on brand loyalty. Brand trust has a positive and significant impact on brand loyalty. Satisfaction cannot mediate between brand image and brand loyalty. However, brand trust can mediate between brand image and brand loyalty.
Pengaruh perceived usefulness dan perceived ease of use terhadap intention to use dengan attitude sebagai variabel intervening pada e-commerce Tokopedia di Yogyakarta Migueli, Imer; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1261

Abstract

The presence of the internet the previous several decades has brought about rapid changes in human lifestyle patterns in various aspects ranging from social, cultural, political, to economic. The internet's rising appeal offers up business opportunities with the concept of integrating the internet with commerce, which is called e-commerce. The purpose of this study was to investigate the relationship between perceived ease of use and usefulness on intention to use with attitude as an intervening variable at the Tokopedia online store in Yogyakarta. This study analyzed quantitative data. Population data from 160 participants were collected through a questionnaire method. The results showed that a person's perception of usefulness and ease of use greatly influenced their attitudes and their intention to use. The concept has a positive and significant impact on the desire to use. It was also added that attitude as an intervening variable can significantly affect the relationship between perceived usefulness and perceived ease of use on intention to use. The findings of this study can be useful in developing business strategies to increase customer intention to use Tokopedia e-commerce and face a competitive business environment.
PENGARUH CUSTOMER ENGAGEMENT TERHADAP BRAND LOYALTY DENGAN BRAND ATTACHMENT DAN CUSTOMER TRUST SEBAGAI VARIABEL INTERVENING Nur, Annisa; Cahyani, Putri Dwi; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 04 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i04.33270

Abstract

Transformasi digital menciptakan peluang bisnis bagi para pemasar yang secara aktif menyediakan cara-cara penting untuk menghubungkan merek dan pelanggan. Loyalitas adalah kunci untuk mempertahankan hubungan jangka panjang antara pelanggan dan merek. Keterlibatan pelanggan, keterikatan pada merek, dan kepercayaan pelanggan adalah faktor-faktor yang membangun loyalitas merek. Namun, penelitian yang mempelajari variabel-variabel tersebut secara menyeluruh belum banyak dilakukan di Indonesia. Oleh sebab itu, tujuan dari penelitian ini untuk mengeksplorasi bagaimana customer engagement berpengaruh terhadap brand loyalty dengan brand attachment dan customer trust sebagai variabel intervening. Penelitian ini merupakan penelitian kuantitatif yang bersifat asosiatif kausal, dengan menggunakan teknik purposive sampling melalui kuesioner dengan sampel sebanyak 165 responden. Analisis data penelitian ini menggunakan program SPSS versi 26. Hasil penelitian ini menunjukkan bahwa customer engagement, brand attachment, dan customer trust berpengaruh positif dan signifikan terhadap brand loyalty. Keterikatan merek dan kepercayaan pelanggan secara parsial memediasi hubungan antara keterlibatan pelanggan dan loyalitas merek.
PENGARUH BRAND EXPERIENCE, PERCEIVED VALUE TERHADAP BRAND TRUST DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING Oktaviani, Ayuni; Fadhilah, Muinah; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 04 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i04.33909

Abstract

Penelitian ini berfokus pada pengguna Nivea. Tujuan dari penelitian ini adalah untuk memahami bagaimana pengalaman merek dan nilai yang dirasakan pelanggan mempengaruhi kepercayaan merek, yang dimediasi oleh kepuasan pelanggan. Penelitian ini bersifat kuantitatif dan menggunakan teknik purposive sampling dengan jumlah sampel sebanyak 120 responden. Data dikumpulkan dengan menggunakan kuesioner melalui formulir Google dan diolah menggunakan aplikasi SPSS. Uji data meliputi uji Sobel, uji koefisien determinasi, uji t, uji F, uji hipotesis klasik, dan uji regresi linier berganda. Hasil penelitian ini menunjukkan bahwa (1) pengalaman merek mempunyai pengaruh positif dan signifikan terhadap kepercayaan merek; (2) Nilai yang dirasakan berpengaruh positif dan signifikan terhadap kepercayaan merek. (3) Pengalaman merek berpengaruh positif dan signifikan terhadap kepuasan pelanggan. (4) Nilai yang dirasakan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. (5) Kepuasan pelanggan berpengaruh positif dan signifikan terhadap kepercayaan merek.
PENGARUH BRAND INNOVATIVENESS DAN PERCEIVED QUALITY PADA PERCEIVED VALUE DI MEDIASI OLEH BRAND EXPERIENCE PADA E-COMMERCE LAZADA DI KOTA YOGYAKARTA Andayani, Anisa Yuli; Udayana, Ida bagus Nyoman; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i05.37171

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand innovativeness dan perceived quality pada perceived value di mediasi oleh brand experience pada e-commerce Lazada di kota Yogyakarta. Populasi dan sampel yang di gunakan dalam penelitian ini adalah konsumen yang berada di Yogyakarta dengan kriteria konsumen yang pernah menggunakan e-commerce Lazada berjumalh 120 orang, Teknik pengmbilan sampel yang dipakai menggunakan purposive sampling. Metode pengumpulan data menggunakan penyeberan kuesioner. Analisis uji kualitas menggunakan uji validitas dan uji reliabilitas, Teknik analisis data menggunakan karakteristik responden, analisis regresi, analisis deskriptif,analisis asumsi klasik, analisis regresi, uji hipotesis, uji koefiesien determinasi, dan uji sobel. Hasil penelitian menunjukkan bahwa brand innovatieveness berpengaruh positif dan signifikan terhadap brand experience, perceived quality berpengaruh positif dan signifikan terhadap brand experience, perceived quality berpengaruh positif dan signifikan terhadap perceived value, brand innovativeness berpengaruh positif dan signifikan terhadap perceived value, brand experience berpengaruh postif dan signifikan terhadap perceived value.
The Impact of Service Quality and Customer Trust on Customer Loyalty Mediated by Customer Satisfaction in GOJEK Transportation Services Kurniawati, Melinda; Fadhilah, Muinah; Ningrum, Nonik Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6156

Abstract

This research aims to analyze the influence of service quality and customer trust on customer loyalty, with customer satisfaction as an intervening variable in GOJEK transportation services. A quantitative approach is used in this study with a descriptive method. The research sample consisted of 122 respondents selected using accidental purposive sampling technique. Data was collected through a questionnaire distributed via Google Forms, which was analyzed using statistical methods with IBM SPSS v.29 software. The research results indicate that service quality and customer trust have a positive and significant impact on customer loyalty, both directly and through customer satisfaction as an intervening variable. Customer satisfaction has also been shown to mediate the relationship between service quality and customer loyalty. However, customer satisfaction has not been able to mediate the relationship between customer trust and customer loyalty. This research provides important implications for transportation service companies in enhancing customer loyalty through improved service quality and building customer trust.
The Influence of Live Streaming Commerce on Purchase Intention Based on the Stimulus-Organism-Response (SOR) Framework of Aerostreet Live Stream Consumers in Shopee E-Commerce Widiastuti, Laras Prismafika; Ningrum, Nonik Kusuma; Maharani, Bernadetta Diansepti
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6157

Abstract

This research aims to explore how live streaming commerce influences purchase intention based on the stimulus-organism-response (SOR) framework for Aerostreet live stream consumers on Shopee e-commerce. This research develops a research model based on SOR theory to examine how the characteristics of live streaming commerce impact consumer behavioral responses, namely purchase intention. Sampling used a purposive sampling technique through a questionnaire with a sample of 200 respondents. Respondents who met these requirements were then analyzed using the SPSS version 20 program. The results of this study showed that interactivity had a positive and significant effect on trust, visualization had a positive and significant effect on trust, entertainment had a positive and significant effect on trust, professionalization had a positive and significant effect on trust, trust has a positive and significant effect on purchase intention and live streaming commerce has a positive effect on purchase intention.
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN PERCEIVED EASE OF USE TERHADAP PURCHASE INTENTION DENGAN TRUST SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PENGUNJUNG APLIKASI SHOPEE DI YOGYAKARTA) Akbar, Arif Maulana; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 01 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i01.35057

Abstract

Penelitian ini dilakukan untuk menguji pengaruh e-wom, perceived ease of use, terhadap purchase intention melalui trust sebagai mediasi pada pengunjung Shopee di Yogyakarta. Kajian ini menggali fenomena pengunjung pada marketplace Shopee. Penelitian ini merupakan penelitian kuantitatif yang menggunakan metode purposive sampling yang melibatkan 160 responden yang pernah melakukan kunjungan ke aplikasi Shopee di Yogyakarta. Pengumpulan data dalam penelitian ini menggunakan kuesioner online melalui Google Form yang diisi secara langsung oleh responden. Pertanyaan- pertanyaan dalam penelitian ini diukur menggunakan skala likert. Analisis data meliputi analisis statistik deskriptif dan analisis satatistik inferensial yaitu SEM yang berbasis variance dengan software SmartPLS versi 4, meliputi uji indikator dan uji model fit. Pengujian hipotesis didasarkan pada hasil pengujian inner model. Temuan dalam penelitian ini menujukkan bahwa e-wom berpengaruh terhadap purchase intention, perceived ease of use berpengaruh terhadap purchase intention, e-wom berpengaruh terhadap trust, perceived ease of use berpengaruh terhadap trust, dan trust berpengaruh terhadap purchase intention.
Brand Equity as an Economic Asset in Shaping Consumer Loyalty and Purchase Intentions for Erigo Products Rabbani, Muhammad Zikry; Cahyani, Putri Dwi; Ningrum, Nonik Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 2 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i2.7380

Abstract

This study examines the influence of Brand Awareness, Brand Image, and Brand Equity on Consumers’ Purchase Intention in the context of Erigo products. Conducted in Yogyakarta, the research involved a sample of 126 Erigo product users who had made at least one purchase. Respondents were selected based on a minimum age criterion of 17 years and prior purchasing experience with Erigo. Data were processed using SPSS to analyze the relationships between the studied variables. The findings indicate that Brand Awareness, Brand Image, and Brand Equity each have a significant positive impact on Consumers’ Purchase Intention, demonstrating the crucial role of branding in influencing consumer purchasing decisions.
PENGARUH CITRA DESTINASI DAN MOTIVASI WISATAWAN TERHADAP LOYALITAS WISATAWAN MELALUI KEPUASAN WISATAWAN Imam, Herdin; Ningrum, Nonik Kusuma; Hutami, Lusia Tria Hatmanti
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 1 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i1.4223

Abstract

The competition of tourist destinations in the Special Region of Yogyakarta (DIY) is getting tighter, encouraging managers to improve the quality of facilities and infrastructure to attract tourists. This study examines the influence of destination image, tourist motivation, and tourist satisfaction as intervening variables on tourist loyalty. This study is quantitative by taking 160 samples from tourists visiting tourist destinations in DIY. Sampling was carried out using a non-probability method and using a sampling technique, namely purposive sampling. Data collection was carried out online by sending a questionnaire link to respondents. Data were analyzed using the IBM SPSS application. The results of the study showed that destination image and tourist motivation had a significant effect on tourist satisfaction, while satisfaction and destination image had a significant effect on tourist loyalty. However, tourist motivation did not have a direct effect on loyalty, although its role was mediated by tourist satisfaction. The implication of this study is the importance of improving destination image through promoting local uniqueness and service quality and prioritizing a satisfying tourist experience. Although motivation does not have a direct effect, understanding tourist needs can indirectly strengthen loyalty. With a satisfaction-based strategy, DIY tourist destinations can increase competitiveness and encourage tourist loyalty in a sustainable manner.
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Ahmad Algi Saputra Akbar, Arif Maulana Alfiatul Maulida Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Armada, Armada Azie Aenun Nazib, M. Bernadetta Diansepti Maharani Bety Hanum Mahira Binti Abdul AZIZ, Nur Halimah Cepi Sopran Charindra, Funny Noer Cnosta, Cella David Setiawan Dimas Fajar Setiyanto Djawa, Getrudis Hendrina Maramba Erik Dian Pratama Farid Alif Muttaqin Febrihana Rahma Sulistyani Firmansah, Laila Nurul Gasebala, Fiania Hamdani Hatmanti, Lusia Tria Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Heny Welsa Herlina Nurul Sukmaningtyas Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Imam, Herdin Imamah Intan Herdiana Larasati Ismi Rumiyati Jajuk Herawati Jamal Purwanto Jodi Safutra Kamarudin Othman Kasidi, Davet Kurniawati, Melinda kusuma, nala tri Larasati, Adelia Ayu Liando, Irwan Lukitaningsih , Ambar Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Mahardhika, Chairul Dwi Marella Festirari Sasangka Mean, Paulus Migueli, Imer MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nala Tri Kusuma Neneng Hardianti Nur Halimah Binti Abdul AZIZ Nur, Annisa Oktaviani, Ayuni Pamukti, Manghesti Wahyu Jati Perdana, Wahyu Goesty Perdana Perkasa, Duta Pramestyi Utami Pramestyi Utami Pratama, Yhoga Heru Pristin Prima Sari Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Sundarinigsih Rabbani, Muhammad Zikry Ratih Kusumawardani Ratih Kusumawardhani Reza, Ceva Faza Rifandi Septianta Riskin Hidayat Rizkiya Mega Indriyani Ronaldo Ismail Abi Rosiana Al Sabaah Saputri, Valda Regina Sari, Eva Pradhita Arum Sella Saputri Sella Saputri Septia Lorensia Septyarini, Epsilandri Setiawan, Eko Agus Siti Nurjannah Sofyan Ilham Arohman Sopran, Cepi Sputra, Vito Rizaldi Yuda Susanto Susanto Susanto Susanto Susanto Susanto Utiyawa, Feba Carolla Orchida Virgian Tengara Jati Vivi Hastu Listyaningrum Welsa, Heny Widiastuti, Laras Prismafika Wulan Jayanti, Wulan You is Nur Wahyudi