Article Per Year (5 Year)
p-Index From 2021 - 2026
10.503
P-Index
This Author published in this journals
All Journal Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan MIX : Jurnal Ilmiah Manajemen DERIVATIF Jurnal Ilmiah Ekonomi dan Bisnis Jurnal EMT KITA Jurnal Ilmiah Universitas Batanghari Jambi Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Pengabdian Pada Masyarakat JURNAL MANAJEMEN EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ekonomi Pembangunan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal Jurnal Ilmu Manajemen Profitability AKMENIKA Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Dynamic Management Journal Wasana Nyata Jurnal Bingkai Ekonomi (JBE) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Economy, Accounting and Management Science (JEAMS) Journal of Management and Digital Business Eduvest - Journal of Universal Studies Amkop Management Accounting Review (AMAR) Jurnal Riset Ekonomi dan Akuntansi WASANA NYATA Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah EduInovasi: Journal of Basic Educational Studies Asmara
Nonik Kusuma Ningrum
Universitas Sarjanawiyata Tamansiswa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Social Sciences Veterinary Other

Published : 85 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 85 Documents
Search

 5   6   7   8   9 
PERAN EMOTIONAL DAN FUNGTIONAL VALUE DALAM MENINGKATKAN CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA APLIKASI GOJEK Adzani, Inggil Satria; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 02 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.46552

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Emotional Value dan Functional Value terhadap Customer Loyalty dengan Customer Satisfaction sebagai variabel intervening pada pengguna aplikasi Gojek. Penelitian dilakukan di Yogyakarta dengan melibatkan 120 responden yang merupakan pengguna aktif Gojek dan telah melakukan transaksi minimal satu kali dalam tiga bulan terakhir. Pemilihan responden didasarkan pada kriteria usia minimal 17 tahun dan pemahaman terhadap layanan Gojek. Data dianalisis menggunakan SPSS untuk menguji hubungan-hubungan antar variabel. Hasil penelitian menunjukkan bahwa Functional Value dan Customer Satisfaction berpengaruh positif dan signifikan terhadap Customer Loyalty, sedangkan Emotional Value hanya berpengaruh signifikan secara langsung terhadap Customer Loyalty, namun tidak terhadap Customer Satisfaction. Temuan ini menegaskan bahwa persepsi nilai fungsional dan kepuasan pelanggan memainkan peran penting dalam membentuk loyalitas pelanggan terhadap layanan Gojek.
Enhancing Economic Participation through Technology: A Modified TAM Study on BIONS at the Investment Gallery Hutami, Lusia Tria Hatmanti; Pratama, Yhoga Heru; Kusuma, Nala Tri; Ningrum, Nonik Kusuma; Kasidi, Davet
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8096

Abstract

The development of digital technology has brought significant changes in various aspects of life, including in the investment sector. One of the widely used investment applications in Indonesia is BIONS (BNI Sekuritas Innovative Trading System), developed by BNI Sekuritas. This study aims to analyze how Perceived Ease of Use, Perceived Usefulness, and Perceived Enjoyment affect Actual Usage in BIONS applications with Intention to Use as a mediating variable. The model developed in this study uses TAM modification by adding the perceived enjoyment variable. The distribution of this questionnaire is aimed at users who use the BIONS application at the Investment Gallery in Yogyakarta, Indonesia. The researcher used a purposive sampling method with a total of 100 respondents. The results showed that Perceived Ease of Use, Perceived Enjoyment, and Intention to Use had a significant effect on actual usage, while perceived usefulness had not affect significantly.
PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP INTENTION TO USE DENGAN ATTITUDE SEBAGAI VARIABEL INTERVENING (Studi Kasus E-Wallet Di Yogyakarta) Rosiana Al Sabaah; Heny Welsa; Nonik Kusuma Ningrum
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Perceived Usefulness, Perceived Ease Of Use, and Attitude, which affects Intention To Use using the Technology Acceptance Mode (TAM) theory. The trend of using E-Wallet as a transaction tool attracts people to use it in their daily transaction activities . In Indonesia, there are many E-Wallet applications, for example such as OVO, Gopay, and Shopeepay, as well as others. This research will discuss customer interest in using E-Wallet. This study uses a type of quantitative research by selecting 170 respondents as research subjects. The results showed that the Perceived Usefulness variable has a positive influence on Attitudude and Intention To Use while Perceived Ease Of Use has a positive effect on Attitude, but Perceived Ease Of Use has no influence on Intention To Use
ANALISIS PENGARUH KUALITAS PELAYANAN DAN INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING (STUDI KASUS LAYANAN JASA KIANO DECORATION) Liando, Irwan; Ambar Lukitaningsih; Nonik Kusuma Ningrum
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 8 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i8.6213

Abstract

The purpose of this study is to determine the effect of service quality and product innovation on customer satisfaction and its indirect effect on customer trust, which acts as a mediator for Kiano Decoration service customers. The method used in this study is quantitative. Primary data were obtained from a questionnaire with 60 respondents and non-probability sampling using the Slovin formula. To test data quality, the researcher used validity and reliability tests. Data analysis was conducted using classical assumption tests, multiple linear regression, hypothesis testing, and Sobel tests. Based on the results of the study, it was found that service quality has a positive and significant influence on customer satisfaction with the service, product innovation does not have a positive and significant influence on customer satisfaction, service quality has a positive and significant influence on consumer trust, product innovation has a positive and significant influence on consumer trust, and consumer trust does not have a positive and significant influence on customer satisfaction.
KEBERLANJUTAN LINGKUNGAN DAN PEMBERDAYAAN MASYARAKAT MELALUI PENGHIJAUAN DI DESA SENGONKEREP Hidayat, Riskin; Fadhilah, Muinah; Riskin Hidayat; Ningrum, Nonik Kusuma; Septyarini, Epsilandri; Hutami, Lusia Tria Hatmanti; Cahya, Agus Dwi; Setiawan, Eko Agus; Larasati, Adelia Ayu
Aspirasi Masyarakat Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/7a9q6b88

Abstract

The community service program in Sengonkerep Village, Gedangsari District, Gunung Kidul Regency, aims to rehabilitate critical land and empower the community through participatory-based reforestation. The community service team, apart from the Sarjanawiyata Tamansiswa University academic community, also involved foreign campuses: Thepsatri Rajabhat University (TRU) Thailand, Emilio Aguinaldo College (EAC) Philippines and Dong Nai Technology University (DNTU) Vietnam. This activity involves the community in every stage, from preparation, counseling, training, to tree planting. A total of 1,200 trees consisting of sengon (500 trees), jackfruit (100 trees), soursop (100 trees), and munggur (500 trees) were planted in critical areas prone to erosion. This program aims to reduce erosion, improve soil quality, and increase water retention. In addition, the training provided to the community has improved their knowledge and skills in tree planting and maintenance. The evaluation results indicate a significant increase in the community's knowledge regarding reforestation techniques and environmental sustainability. This program has provided positive ecological and socio-economic impacts, with the hope of improving the environmental quality and the community's income in the long term.
Pengaruh Corporate Social Responsibility dan Corporate Reputation terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening Studi Kasus Konsumen Produk Unilever Jayanti, Wulan; Ningrum, Nonik Kusuma; Maharani, Bernadetta Diansepti
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.6010

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh corporate social responsibility dan corporate reputation terhadap customer loyalty dengan customer satisfaction sebagai variabel intervening studi kasus konsumen produk Unilever. Penelitian ini menggunakan metode kuantitatif, dengan purposive sampling, sampel dalam penelitian ini berjumlah 130 responden. Teknik pengumpulan data menggunakan kuesioner dan alat uji partial least square (PLS). Hasil penelitian menunjukkan bahwa corporate social responsibility tidak berpengaruh positif dan signifikan terhadap customer loyalty, corporate reputation berpengaruh positif dan signifikan terhadap customer loyalty, corporate social responsibility berpengaruh positif dan signifikan terhadap customer satisfaction, corporate reputation berpengaruh positif dan signifikan terhadap customer satisfaction, customer satisfaction berpengaruh positif dan signifikan terhadap customer loyalty, corporate social responsibility berpengaruh positif dan signifikan terhadap customer loyalty melalui customer satisfaction, corporate reputation berpengaruh positif dan signifikan terhadap customer loyalty melalui customer satisfaction.
The Influence of Advertising Spending and Monetary Promotion on Brand Loyalty with Brand Identification as a Mediating Variable for the Mie Sedaap Brand Djawa, Getrudis Hendrina Maramba; Lukitaningsih , Ambar; Ningrum, Nonik Kusuma
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5183

Abstract

This research aims to analyze the influence of advertising spending and monetary promotion on brand loyalty, with brand identification serving as an intervening variable for the Mie Sedaap brand. This study used a quantitative approach with 150 respondents, and SPSS was used for data analysis. The findings indicate that both advertising spending and monetary promotion have a positive and significant effect on brand loyalty. Furthermore, advertising spending and monetary promotion also positively and significantly influence brand identification. Lastly, brand identification is found to have a positive and significant effect on brand loyalty.
Pengaruh Kualitas Produk terhadap Kepuasan Konsumen melalui Keputusan Pembelian Laptop Hp Charindra, Funny Noer; Welsa, Heny; Ningrum, Nonik Kusuma
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13910

Abstract

Penenlitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian Laptop HP, mengetahui pengaruh keputusan pembelian terhadap kepuasan konsumen terhadap Laptop HP, mengetahui pengaruh kualitas produk terhadap kepuasan konsumen melalui keputusan pembelian. Metode penelitian yang digunakan adalah metode penelitian kuantitatif non eksperimen. Penelitian ini menggunakan pendekatan survey. Jumlah sampel dalam penelitian ini adalah 100 reponden. Teknik analisis data menggunakan analisis regresi linear berganda, uji t dan uji sobel. Hasil dalam peneltian ini adalah kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian laptop HP, keputusan pembelian berpengaruh positif dan signifikan terhadap kepuasan konsumen terhadap laptop HP, kualitas produk berpengaruh secara tidak langsung terhadap kepuasan konsumen melalui keputusan pembelian laptop HP.
Pengaruh Service Quality dan Perceived Value terhadap Customer Satisfaction dengan Customer Trust sebagai Variabel Intervening Cnosta, Cella; Ningrum, Nonik Kusuma; Cahyani, Putri Dwi
EduInovasi:  Journal of Basic Educational Studies Vol. 4 No. 2 (2024): EduInovasi:  Journal of Basic Educational Studies (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edu.v4i2.1627

Abstract

This research aims to test whether service quality and perceived value influence customer satisfaction with customer trust as an intervening variable. The research sampled several users of Skintific skincare products. The sampling method used was nonprobability sampling through purposive sampling. Data collection was done using a questionnaire distributed through Google Forms. A total of 244 questionnaires were processed, obtained using a sample size formula depending on the number of indicators and multiplied by 5 to 10. The data was analyzed using multiple regression analysis and processed using SPSS version 25. The results of this research indicate that (1) service quality has a positive and significant influence on customer satisfaction, (2) perceived value has a positive and significant influence on customer satisfaction, (3) service quality has a positive and significant influence on customer trust, (4) perceived value has a positive and significant influence on customer trust, (5) customer trust has a positive and significant influence on customer satisfaction.
Pengaruh Website Design, Customer Service, Security Privacy terhadap Overall e-Service Quality: (Studi Kasus pada Pengguna Shopee Yogyakarta) Sopran, Cepi; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 1 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i1.120

Abstract

This study aims to explain the effect of Web Design, Customer Service and Security Privacy on Overall e-Service Quality. This study uses four variables, namely Web Design, Customer Service and Security Privacy as independent variables, and Overall e-Service Quality as dependent variables. The population in this study is Consumers who buy at Shopee at least (one) time. Sampling method using purposive sampling by collecting data using questionnaires. The results show that partially Web Design has a positif significant effect on Overall e-Service Quality, Customer Service has no significant effect on Overall e-Service Quality, and Privacy Security has a positif significant effect on Overall e-Service Quality, Web Design, Customer Service, Privacy Security significant effect on Overall e-Service Quality.
Co-Authors Abdurahman Abdurrahman Aditya Nugroho Adzani, Inggil Satria Agus Dwi Cahya Ahmad Algi Saputra Akbar, Arif Maulana Alfiatul Maulida Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Armada, Armada Azie Aenun Nazib, M. Bernadetta Diansepti Maharani Bety Hanum Mahira Binti Abdul AZIZ, Nur Halimah Cepi Sopran Charindra, Funny Noer Cnosta, Cella David Setiawan Dhega, Cornelia Ical Dimas Fajar Setiyanto Djawa, Getrudis Hendrina Maramba Erik Dian Pratama Farid Alif Muttaqin Febrihana Rahma Sulistyani Fiania Gasebala Firmansah, Laila Nurul Hamdani Hatmanti, Lusia Tria Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Heny Welsa Herlina Nurul Sukmaningtyas Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Imam, Herdin Imamah Intan Herdiana Larasati Ismi Rumiyati Jajuk Herawati Jamal Purwanto Jodi Safutra Kamarudin Othman Kasidi, Davet Kurniawati, Melinda kusuma, nala tri Larasati, Adelia Ayu Liando, Irwan Lukitaningsih , Ambar Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Mahardhika, Chairul Dwi Marella Festirari Sasangka Mean, Paulus Migueli, Imer MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nala Tri Kusuma Neneng Hardianti Nur Halimah Binti Abdul AZIZ Nur, Annisa Nurul Myristica Indraswari Oktaviani, Ayuni Pamukti, Manghesti Wahyu Jati Perdana, Wahyu Goesty Perdana Perkasa, Duta Pramestyi Utami Pratama, Yhoga Heru Pristin Prima Sari Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Sundarinigsih Putri, Shelomitha Azzahra Ade Rabbani, Muhammad Zikry Ratih Kusumawardani Ratih Kusumawardhani Reza, Ceva Faza Rifandi Septianta Riskin Hidayat Rizkiya Mega Indriyani Ronaldo Ismail Abi Rosiana Al Sabaah Saputri, Sella Saputri, Valda Regina Sari, Eva Pradhita Arum Sella Saputri Septia Lorensia Septyarini, Epsilandri Setiawan, Eko Agus Siti Nurjannah Siti Nurjannah Sofyan Ilham Arohman Sopran, Cepi Sputra, Vito Rizaldi Yuda Susanto Susanto Susanto Susanto Susanto Susanto Utami, Pramestyi Utiyawa, Feba Carolla Orchida Virgian Tengara Jati Vivi Hastu Listyaningrum Welsa, Heny Widiastuti, Laras Prismafika Wulan Jayanti, Wulan You is Nur Wahyudi