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Pengaruh Corporate Social Responsibility dan Corporate Reputation terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening Studi Kasus Konsumen Produk Unilever Jayanti, Wulan; Ningrum, Nonik Kusuma; Maharani, Bernadetta Diansepti
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.6010

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh corporate social responsibility dan corporate reputation terhadap customer loyalty dengan customer satisfaction sebagai variabel intervening studi kasus konsumen produk Unilever. Penelitian ini menggunakan metode kuantitatif, dengan purposive sampling, sampel dalam penelitian ini berjumlah 130 responden. Teknik pengumpulan data menggunakan kuesioner dan alat uji partial least square (PLS). Hasil penelitian menunjukkan bahwa corporate social responsibility tidak berpengaruh positif dan signifikan terhadap customer loyalty, corporate reputation berpengaruh positif dan signifikan terhadap customer loyalty, corporate social responsibility berpengaruh positif dan signifikan terhadap customer satisfaction, corporate reputation berpengaruh positif dan signifikan terhadap customer satisfaction, customer satisfaction berpengaruh positif dan signifikan terhadap customer loyalty, corporate social responsibility berpengaruh positif dan signifikan terhadap customer loyalty melalui customer satisfaction, corporate reputation berpengaruh positif dan signifikan terhadap customer loyalty melalui customer satisfaction.
The Influence of Advertising Spending and Monetary Promotion on Brand Loyalty with Brand Identification as a Mediating Variable for the Mie Sedaap Brand Djawa, Getrudis Hendrina Maramba; Lukitaningsih , Ambar; Ningrum, Nonik Kusuma
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5183

Abstract

This research aims to analyze the influence of advertising spending and monetary promotion on brand loyalty, with brand identification serving as an intervening variable for the Mie Sedaap brand. This study used a quantitative approach with 150 respondents, and SPSS was used for data analysis. The findings indicate that both advertising spending and monetary promotion have a positive and significant effect on brand loyalty. Furthermore, advertising spending and monetary promotion also positively and significantly influence brand identification. Lastly, brand identification is found to have a positive and significant effect on brand loyalty.
Pengaruh Kualitas Produk terhadap Kepuasan Konsumen melalui Keputusan Pembelian Laptop Hp Charindra, Funny Noer; Welsa, Heny; Ningrum, Nonik Kusuma
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13910

Abstract

Penenlitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian Laptop HP, mengetahui pengaruh keputusan pembelian terhadap kepuasan konsumen terhadap Laptop HP, mengetahui pengaruh kualitas produk terhadap kepuasan konsumen melalui keputusan pembelian. Metode penelitian yang digunakan adalah metode penelitian kuantitatif non eksperimen. Penelitian ini menggunakan pendekatan survey. Jumlah sampel dalam penelitian ini adalah 100 reponden. Teknik analisis data menggunakan analisis regresi linear berganda, uji t dan uji sobel. Hasil dalam peneltian ini adalah kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian laptop HP, keputusan pembelian berpengaruh positif dan signifikan terhadap kepuasan konsumen terhadap laptop HP, kualitas produk berpengaruh secara tidak langsung terhadap kepuasan konsumen melalui keputusan pembelian laptop HP.
Pengaruh Service Quality dan Perceived Value terhadap Customer Satisfaction dengan Customer Trust sebagai Variabel Intervening Cnosta, Cella; Ningrum, Nonik Kusuma; Cahyani, Putri Dwi
EduInovasi:  Journal of Basic Educational Studies Vol. 4 No. 2 (2024): EduInovasi:  Journal of Basic Educational Studies (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edu.v4i2.1627

Abstract

This research aims to test whether service quality and perceived value influence customer satisfaction with customer trust as an intervening variable. The research sampled several users of Skintific skincare products. The sampling method used was nonprobability sampling through purposive sampling. Data collection was done using a questionnaire distributed through Google Forms. A total of 244 questionnaires were processed, obtained using a sample size formula depending on the number of indicators and multiplied by 5 to 10. The data was analyzed using multiple regression analysis and processed using SPSS version 25. The results of this research indicate that (1) service quality has a positive and significant influence on customer satisfaction, (2) perceived value has a positive and significant influence on customer satisfaction, (3) service quality has a positive and significant influence on customer trust, (4) perceived value has a positive and significant influence on customer trust, (5) customer trust has a positive and significant influence on customer satisfaction.
Pengaruh Website Design, Customer Service, Security Privacy terhadap Overall e-Service Quality: (Studi Kasus pada Pengguna Shopee Yogyakarta) Sopran, Cepi; Lukitaningsih, Ambar; Ningrum, Nonik Kusuma
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 1 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i1.120

Abstract

This study aims to explain the effect of Web Design, Customer Service and Security Privacy on Overall e-Service Quality. This study uses four variables, namely Web Design, Customer Service and Security Privacy as independent variables, and Overall e-Service Quality as dependent variables. The population in this study is Consumers who buy at Shopee at least (one) time. Sampling method using purposive sampling by collecting data using questionnaires. The results show that partially Web Design has a positif significant effect on Overall e-Service Quality, Customer Service has no significant effect on Overall e-Service Quality, and Privacy Security has a positif significant effect on Overall e-Service Quality, Web Design, Customer Service, Privacy Security significant effect on Overall e-Service Quality.
Pengaruh Brand Image dan Company Reputation Terhadap Customer Loyalty dengan Customer Value sebagai Variabel Intervening (Studi Kasus Customer Sepeda Motor Honda di Provinsi Daerah Istimewa Yogyakarta) Mahardhika, Chairul Dwi; Ningrum, Nonik Kusuma; Hatmanti, Lusia Tria
Ekonomis: Journal of Economics and Business Vol 8, No 1 (2024): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i1.1401

Abstract

This research aims to examine the influence of brand image and company reputation on customer loyalty with customer value as an intervening variable for branded motorbike customers. The research method is quantitative and has a population of people who use Honda brand motorbikes, with a sample of 102 respondents. Furthermore, the analysis technique implements multiple linear regression analysis. The test results showed that (1) no significant positive influence was found between brand image and customer value; (2) there is a significant positive influence between company reputation on customer value; (3) no significant positive influence was found between brand image on customer loyalty; (4) there is a significant positive influence between company reputation on customer loyalty; and (5) there is a significant positive influence between customer value and customer loyalty.
The Influence Of Content Marketing, Experiential Marketing, And Influencer Marketing On Customer Loyalty Mediated By Customer Engagement (Study On Ms. Glow Products) Azie Aenun Nazib, M.; Welsa, Henny; Kusuma Ningrum, Nonik
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3308

Abstract

The rapid development of the internet has changed various aspects of life including consumer behavior such as how to obtain information, the need to make decisions in a fast way without being bound by space and time, and the need for self-actualization in cyberspace. This phenomenon causes traditional marketing such as advertisements through television, newspapers or magazines to be no longer effective because promotional advertisements only contain monotonous promotion of a product or service. Currently, many companies carry out marketing activities for products and services using social media marketing. One company that uses marketing tools through the Instagram social media platform is Ms. Glow. Ms. Glow is a beauty industry. So the purpose of this study is to analyze the effect of Content Marketing, Experiential Marketing and Influencer Marketing on Customer Loyalty mediated by Customer Engagement (Study on Ms. Glow Products). This research is a quantitative study by distributing questionnaires to 150 random respondents who live in Central Java. This research uses non probability sampling category with accidental purposive sampling technique. The results of this study reveal that there is an effect of Content Marketing, Experiential Marketing, Influencer Marketing on Customer Loyalty mediated by Customer Engagement.
Analisis Pengaruh Harga, Kualitas Produk Dan Kualitas Layanan Terhadap Kepuasan Konsumen Distro Nimco Di Kota Yogyakarta Jamal Purwanto; Nonik Kusuma Ningrum; Lusia Tria Hatmanti Hutami
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3819

Abstract

This research aims to determine price, product quality, service quality on consumer satisfaction of Nimco Yogyakarta Distro in Yogyakarta City. This research uses a quantitative approach, the sampling method in this research was carried out by accidental sampling which is part of the nonprobability sampling technique. The population in the research is all consumers who have purchased products at the Nimco Yogyakarta Distro. The data analysis techniques used are the classical assumption test, normality test, multicollinearity test, heteroscedasticity test and multiple linear regression analysis. The hypothesis tests used are the F test (simultaneous test), T test (partial statistical test), and coefficient of determination test (R2). From the multiple linear regression analysis, the equation Y= 8.927+ 0.850 X1+ 0.474+455+ e. Simultaneous test results (F) have been carried out, resulting in Fcount being greater than Ftable (2289.776> 3.18). So it can be seen that price, product quality, and service quality have a simultaneous influence on consumer satisfaction of Nimco Distro in Yogyakarta City. And the partial test (T) produces Fcount which is greater than Ftable (X1 = 3.976 > 1.677. X2 = 4.681 > 1.677. Service has a partial influence on consumer satisfaction at Nimco Distro in Yogyakarta City. The results of this coefficient of determination show that the correlation between the independent variable and the dependent variable is R= 825a. This shows that the price and quality variables have a close relationship to consumer satisfaction at Nimco Distro Yogyakarta.
Pengaruh Online Trust Dan Kualitas Produk Terhadap Minat Beli Ulang Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Marketplace Shopee Sputra, Vito Rizaldi Yuda; Udayana, IBN; Ningrum, Nonik Kusuma
Jurnal Ekonomi Pembangunan Vol 12 No 2 (2023): Volume 12 Nomor 2 Tahun 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jep.v12i2.1965

Abstract

This research aims to examine the influence of Online Trust and Product Quality on Repurchase Intentions by using Consumer Satisfaction as an intervening variable on Shopee Marketplace. This research uses a quantitative type of research, with a sampling technique using purposive sampling with non-probability sampling. So, this research took a sample of 120 Shopee users. This research uses primary data by distributing questionnaires in the form of closed and open questions given to respondents via the internet. The data was analyzed using SPSS 26.0 and a support application, namely Microsoft Excel 2019. From the research conducted, it is found that Online Trust did not have a positive and significant effect on Repurchase Intention on Shopee marketplace, Product Quality had a positive and significant effect on Purchase Intention Again on Shopee marketplace, Online Trust has a positive but not significant influence on Consumer Satisfaction on Shopee marketplace on the Shopee marketplace, Product Quality has a positive and significant influence on Consumer Satisfaction on Shopee marketplace, Consumer Satisfaction has a positive and significant influence on Repurchase Intention on Shopee marketplace.
Meningkatkan Kepercayaan Pelanggan dalam Mengembangkan Kepuasan Pelanggan Melalui Kualitas Rekomendasi dan Kualitas Website pada Aplikasi LinkAja Udayana, Ida Bagus Nyoman; Ningrum, Nonik Kusuma; Perkasa, Duta
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4327

Abstract

This study aims to determine the effect of Recommendation Quality and Website Quality in order to increase Customer Trust in developing Customer Satisfaction in the LinkAja application. Many people use e-wallet applications in their daily activities. In Indonesia, there are many e-wallet applications, for example LinkAja. This research will discuss how satisfied customers are in using LinkAja. There are three variables that affect customer satisfaction in this study. The three variables are recommendation quality, website quality, and customer trust. The research results show that website quality and customer trust variables have an influence on customer satisfaction.
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Ahmad Algi Saputra Akbar, Arif Maulana Alfiatul Maulida Ambar Lukitaningsih Andayani, Anisa Yuli Andriani, Ellyta Liska Armada, Armada Azie Aenun Nazib, M. Bernadetta Diansepti Maharani Bety Hanum Mahira Binti Abdul AZIZ, Nur Halimah Cepi Sopran Charindra, Funny Noer Cnosta, Cella David Setiawan Dimas Fajar Setiyanto Djawa, Getrudis Hendrina Maramba Erik Dian Pratama Farid Alif Muttaqin Febrihana Rahma Sulistyani Firmansah, Laila Nurul Gasebala, Fiania Hamdani Hatmanti, Lusia Tria Hendrian Rachmad Alif Viando Henny Welsa Henny Welsa Heny Welsa Herlina Nurul Sukmaningtyas Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Ida Bagus Nyoman Udayana Ignatius Soni Kurniawan Ignatius Soni Kurniawan Ignatius Soni Kurniawan Imam, Herdin Imamah Intan Herdiana Larasati Ismi Rumiyati Jajuk Herawati Jamal Purwanto Jodi Safutra Kamarudin Othman Kasidi, Davet Kurniawati, Melinda kusuma, nala tri Larasati, Adelia Ayu Liando, Irwan Lukitaningsih , Ambar Lusia Tria Hatmanti Hutami M. Thomi Sirojudin Maharani, Bernadetta Diansepti Mahardhika, Chairul Dwi Marella Festirari Sasangka Mean, Paulus Migueli, Imer MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Nadia Utami Nala Tri Kusuma Neneng Hardianti Nur Halimah Binti Abdul AZIZ Nur, Annisa Oktaviani, Ayuni Pamukti, Manghesti Wahyu Jati Perdana, Wahyu Goesty Perdana Perkasa, Duta Pramestyi Utami Pramestyi Utami Pratama, Yhoga Heru Pristin Prima Sari Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri Sundarinigsih Rabbani, Muhammad Zikry Ratih Kusumawardani Ratih Kusumawardhani Reza, Ceva Faza Rifandi Septianta Riskin Hidayat Rizkiya Mega Indriyani Ronaldo Ismail Abi Rosiana Al Sabaah Saputri, Valda Regina Sari, Eva Pradhita Arum Sella Saputri Sella Saputri Septia Lorensia Septyarini, Epsilandri Setiawan, Eko Agus Siti Nurjannah Sofyan Ilham Arohman Sopran, Cepi Sputra, Vito Rizaldi Yuda Susanto Susanto Susanto Susanto Susanto Susanto Utiyawa, Feba Carolla Orchida Virgian Tengara Jati Vivi Hastu Listyaningrum Welsa, Heny Widiastuti, Laras Prismafika Wulan Jayanti, Wulan You is Nur Wahyudi