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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

Contribution of Market Orientation, Marketing Capability and E-commerce Adoption in Influencing the Marketing Performance of Coffee Shop in Yogyakarta Atan, Valensia Febiola; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.13070

Abstract

The purpose of this research is to examine how Yogyakarta coffee shops' marketing performance is impacted by market orientation, marketing capability, and e-commerce adoption. 40 responders made up the study's sample. The sampling technique used the purpose sampling method with the research instrument used was a questionnaire. Based on the research results obtained that market orientation, marketing capabilities, and e-commerce adoption have a positive and significant effect on the Marketing Performance of Coffee Shops in Yogyakarta.
The Influence of Organizational Support and Job Satisfaction on Organizational Citizenship Behavior with Organizational Commitment as an Intervening: A Study on CV Baby Cloudfoam Yurisnawati, Septieya; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7924

Abstract

This research aims to analyze the influence of organizational support and job satisfaction on organizational citizenship behavior using organizational commitment interventions. The sample for this research consisted of 40 respondents who were CV employees. Dear Cloudfoam. The data collection technique used is a survey method using a research instrument in the form of a questionnaire. The variables used in this research are organizational support, satisfaction, organizational commitment and organizational citizenship. and organizational citizenship behavior. The outcome of this research provide confirmation for the CV. Cloudfoam Baby is designed to further increase organizational support and job satisfaction for organizational citizenship behavior as well as organizational support for organizational commitment so that it can influence organizational citizenship behavior and organizational commitment.
The Influence of Brand Image, Brand Trust and Service Quality on Brand Loyalty at Patra Malioboro Hotel Mustofa; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7951

Abstract

The hotel industry is increasingly developing after the Covid-19 pandemic along with the development of tourism. This situation also has an impact on the level of competition in the business. This study was conducted at Patra Malioboro Hotel to analyze the significant impact of brand image, brand trust and service quality on brand loyalty. The sampling technique used purposive sampling with 100 domestic guests who used the services of The Patra Malioboro Hotel as the research sample. The data analysis tool uses Multiple Regression Analysis. Hypothesis testing proves that brand image, brand trust and service quality has a major impact on brand loyalty of The Patra Malioboro Hotel. Brand trust is the dominant factor influencing brand loyalty.
The Influence of Experiential Marketing, Electronic Word of Mouth, and Brand Image on Customer Loyalty for Everwhite Beauty Products Situngkir, Ober; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i1.7979

Abstract

This inquire about points to evaluate the impact of Experiential Marketing, Electronic Word of Mouth, and Brand Image on Client Dependability for Everwhite excellence items. The sampling technique used a questionnaire technique with the number of research samples was 100 respondents. Speculation test comes about demonstrate that Experiential Marketing, Electronic Word of Mouth, and Brand Image have a positive and critical impact on customer loyalty for Everwhite beauty products. These show that the stronger the Experiential Marketing, Electronic Word of Mouth, and Brand Image, the more client dependability for Everwhite beauty products will increase. The comes about of coefficient of assurance (r²) test gotten an r square coefficient (r²) esteem of 0.523, which suggests that Experiential Marketing, Electronic Word of Mouth, and Brand Image contribute to client dependability by 52.3%. Therefore, these there variables together will have a positive and noteworthy impact on client dependability for Everwhite magnificence items.
The Impact of Experiential Marketing, Brand Ambassador, and Product Quality on Scarlett Whitening Customer Loyalty Rahma, Fijri Aulia; Nuvriasari, Audita
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.9643

Abstract

This study examines the impact of Experiential Marketing, Brand Ambassador, and Product Quality on Customer Loyalty of Scarlett Whitening. A sample of 100 respondents was selected using purposive sampling and questionnaires. This research uses explanatory quantitative research methods. The findings of this study demonstrate that: (1) Experiential Marketing does not have a significant impact on Customer Loyalty for Scarlett Whitening, (2) Brand Ambassador has a significant and positive impact on Customer Loyalty for Scarlett Whitening, (3) Product Quality has a significant and positive impact on Customer Loyalty for Scarlett Whitening.
Co-Authors Ab Wahab, Nur Yuhainis Agung Prayitno Agustin, Fanny Agustina, Amanda Tri Aminah, Dewi Saiful An Arya Putra, Rendy Ananda, Inelia Putri Andika, Jiva Anief Fauzan Rozi, Anief Fauzan Anjas Kridho Asmoro Annisa Annisa Anti, Afni Yuli Arif, Ismi Nurul Artha, Galih Nindi AryaPutra, Rendy An As’ari, Hasim Atan, Valensia Febiola Awaludin Awaludin, Awaludin Azwar binti Salleh Hudin, Noraine Binti Salleh Hudin, Norlaile Bria, Lorina Budi Setiawan Cahyaningtyas, Valentina Erna Candrawati, Krisnita Danardono, Benedikta Sekar Lintang Gemelia Deriandara, Rakellita Devi, Febrimelia Dewi, Risma Vimala Surya Dian Rahayu Dita Puspita Sari, Dita Puspita Djamila, Febrianti Drakel, Febriyani Zaliyanty Dwi Wahyuprasetia Dwiyati Pujimulyani Dyan Elsiningtyas Eka Purnama Sari, Eka Purnama Eko Yulianto Elsiningtyas, Dyan Erika Martha Ayu Ningtyas Eva Yuniarti Utami Fachry Abda El Rahman Fadhi, Taufik Nur Fadilah, Erlin Fauzan Rozi, Anief Fina Damayanti Fitri, Ichlasia Ainul Gita Amalia, Gita Grefanti, Risa Gumirlang Wicaksono, Gumirlang Gurito, Anang Hasim As’ari Hidayati Hidayati Hudin, Norlaile Salleh Ichlasia Ainul Fitri Ilham, Muh Izzati, Fenti Tazkiya Jamiatur Rahman Jati, Virginus Mario Jeharus, Modesta Orjelina Jestin Erlangga Juliani juniati Karina, Carreyra Cucu Kholida, Fiya Farha Krisnita Candrawati Kurniawati, Ayu Febrina Kurniawati, Lathifah kusuma, nala tri Lalu Supardin Lestari, Lyssia Putri Lestari, Monica Lufty Syofaah Mahendra, Agil Yusuf Mamdukhah, Ghina Mamonto, Bayu Bachtiar Maulida, Umi Ainun Meirida, Rosi Mubarokah, Laelaty Mukhorrobin, Ahmad Mustofa Mustofa Mustolih, Mustolih Mutaqin Akbar Nabilla, Amelia Napitupulu, Bayu Chiristian Nisa', Zahrotun Noraine Binti Salleh Hudin Norlaile Binti Salleh Hudin Nur Diana Nur Zarliani Uli Nurak, Montanus Nurjanah, Dita Tri Nurul Hidayati Oktiansyah, Sella Permadani, Fortunella Fistha Prakasiwi , Linda Pramuditya, Ahmad Muflih Pratama, Muhammad Rifqi Pratama, Rohmawan Adi Pratiwi, Nesti Purba, Catherine Adelia br Purwaningtyas, Marischa Galuh Putra, Adhitya Wisaka Putri, Suci Maharani Qomariyah, Diyah Rahayu Nur Rachmawati, Putri Agustina Rahma, Fijri Aulia Rahmadani, Erlina Diah Ramadhani, Hilwa Raswan Udjang, Raswan Reynaldi, Reynaldi Ringo, Vebyla Ronaria Br Siringo Risca Fitri Ayuni Riskiyansyah, Rahmad Rokhimi, Restiana Rosy Tabita Salwa Nur Azizah Saputra, Riski Adi Saputra, Yohanes Agus Adi Sari, Gentrin Mudiah Selvi Selvi Selvi Selvi Serlipuji Lestianengrum Shanas, Khoiriah Simangunsong, Ferdinan Sandro Simanjuntak, Doan Situngkir, Ober Stepanus Dwi Nugroho Adi Sucia Eka Ayunda Sumarlin, Fawwaz Akbarrama Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Swasti Pangestu, Brigitta Syahwa, Debrina Cecilia Syarif, Mukhlis Naufal Tamala, Isa Tiara Tirtakusuma, Christian Johny Priyo Titik Desi Harsoyo, Titik Desi Umul Aiman Usniarti, Juli Utami, Eva Yuniarti Valentina, Dinda Putri Waruwu, Fanny Miktami Lady Taxi Wayan Sutame Wisnu Adi Yulianto Yuli Astuti Yulianto, Wahyu Yurisnawati, Septieya Zaharsah, Jauhar Zulfan Saputra Pratama Pegia