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MEXICO INTERNATIONAL BUSINESS OVERVIEW Rahmaniar; Khairil Anwar; Muhammad Ade Hendarso; Aisah; Khadijah Vanny
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 8 (2023): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i8.196

Abstract

Mexican international business involves all economic transactions related to international trade and foreign investment. Mexico has a fairly strong business relationship with the US, of which the US is its largest trading partner. The main business owned by Mexico comes from the wholesale and retail trade sector. Mexico's international business includes both export and import. Mexico is a major producer and exporter of crude oil, electronics and automobiles. Plus, Mexico tooimporting raw materials and machinery for the purpose of producing goods to be sold domestically. Foreign investment in Mexico is sourced from various sectors, including manufacturing, tourism, and financial services. Mexico offers several incentives to attract foreign investors, such as lower taxes and access to the North American market. However, Mexican international business also has its own challenges, such as corruption and crime related to the drug trade. Therefore, through planning that is quite long and creative and innovative ideas are needed to assist the City Government in dealing with these challenges.
ANALYSIS OF THE LEVEL OF DEMAND FOR WORK IN BIREUEN DISTRICT Ramadhan Razali; Fuadi; Arliansyah; Rahmaniar; Rico Nur Ilham
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 7 (2023): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i7.227

Abstract

In Indonesia, the Open Unemployment Rate (TPT) often occurs which describes the condition of the level of demand for work. The level of demand for work is influenced by several factors such as the wage factor, the level of education completed and the factor of technological development. To overcome the open unemployment rate, the government needs to facilitate access education and skills training needed by job seekers. Research in this journal uses qualitative research methods. Using secondary data sourced from BPS Bireuen Regency in 2017-2019. This research aims to see how the influence of wage factors, recent education levels and technological developments on the level of demand for work and also on the level of open unemployment. Based on this research, it can be seen that the factor of wages, the level of recent education and technological developments have a positive influence on the level of demand for work
OCCUPATIONAL HEALTH AND SAFETY PROCEDURES FOR EMPLOYEES IN THE DEPARTMENT OF DESIGN AND CONTRUCTION AT PT PUPUK ISKANDAR MUDA KRUENG GEUKUH NORTH ACEH Likdanawati; Sutriani; Rahmaniar; Hamdiah; Syifa Thahira Yusral
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.355

Abstract

PT Pupuk Iskandar Muda is a company operating in the petrochemical industry, this company is a state-owned company that produces various types of fertilizer including urea prill and urea granule. PT Pupuk Iskandar Muda is a company operating in the urea fertilizer industry. PT PIM is the first urea fertilizer factory in Indonesia which was built by Indonesian sons and daughters through the national contractor PT Rekayasa Industri. PT Pupuk Iskandar Muda has established the best possible K3 system, because the company is aware of the importance of occupational safety and health within the company. Occupational Health, namely: a science whose application is to improve the quality of life of workers through improving health, preventing work-related diseases which is realized through health checks, treatment and nutritious food intake. Occupational safety can be said to be the science and application relating to machines, work tools, materials and processing processes, the basis of the workplace and work environment as well as ways of carrying out work to ensure the safety of workers and company assets to avoid accidents and other losses. Occupational safety and health are conditions in work that are healthy and safe, both for the job, the company and for the community and environment around the factory or workplace. After carrying out Field Work Practice activities in the Design and Build Department at PT Pupuk Iskandar Muda, it can be concluded that the implementation of occupational safety and health (K3) is very necessary because it concerns the company and its employees. The implementation of K3 also has correct procedures that must be followed in accordance with statutory regulations. The procedures used at PT Pupuk Iskandar Muda, especially the Design and Build Department, in implementing Occupational Health and Safety (K3) for employees are based on Government Regulations in article 6 Number 50 of the Year 2012.
THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND PERCEIVED QUALITY ON BRAND EQUITY SMARTPHONES (Malikussaleh University Economics and Business Student Study) Radha Chitta Vritti; Rahmaniar; Widyana Verawati Siregar; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.416

Abstract

This research aims to analyze the influence of brand awareness, brand image and perceived quality on smartphone brand equity (Study of students at the Faculty of Economics and Business, Malikussaleh University). Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents used in this research were 246 students from the Faculty of Economics and Business, Malikussaleh University. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the research show that Brand Awareness partially has a positive and significant effect on smartphone brand equity among students at the Faculty of Economics and Business, Malikussaleh University. Brand image has a positive and significant effect on smartphone brand equity among students at the Faculty of Economics and Business, Malikussaleh University. Perceived quality has a positive and significant effect on smartphone brand equity among students at the Faculty of Economics and Business, Malikussaleh University. Simultaneously brand awareness, brand image and perceived quality have a positive and significant effect on smartphone brand equity among students at the Faculty of Economics and Business, Malikussaleh University.
THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH Puja Ramadhani; Sapna Biby; Mariyudi; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.421

Abstract

The purpose of this study was to analyze and determine the effect of green product, green place, green price and green promotion on buying interest in The Body Shop products. This type of research is quantitative research with a population of consumers in Lhokseumawe City. The number of respondents was 140 people who were taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis technique used is descriptive analysis method and multiple linear regression analysis, classical assumption test, instrument test (validity and reliability), hypothesis testing and determination coefficient test and correlation test and analyzed with the help of SPSS application program. The results of this study indicate that simultaneously green product, green price, green place and green promotion have a positive and significant effect on buying interest in The Body Shop products. While partially the variables green product, green price, green place and green promotion have a significant influence on buying interest. Green promotion is the most dominant variable affecting buying interest with a t value of 3.485.
THE INFLUENCE OF AGREEABLENESS, CONSCIENTIOUSNESS, EXTRAVERSION AND OPENNESS TO EXPERIENCE ON GREEN PURCHASE INTENTION LOVE BEAUTY AND PLANET PRODUCTS FOR STUDENTS MALIKUSSALEH UNIVERSITY. Aprida Hanum; Halida Bahri; Widyana Verawaty Siregar; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.437

Abstract

This research aims to determine the influence of Agreeableness, Conscientiousness, Extraversion and Openness to Experience on Green Purchase Intention for Love Beauty and Planet Products among Malikussaleh University Students. This research was conducted on Malikussaleh University students who used or had purchased Love Beauty and Planet products. The data used in this research is primary data obtained by distributing questionnaires directly to 100 respondents. The data analysis technique used is multiple linear regression analysis using SPSS software. The research results show that Agreeableness has a positive and significant effect on Green Purchase Intention, Conscientiousness has a positive and significant effect on Green Purchase Intention, Extraversion has a positive and significant effect on Green Purchase Intention and Openness to Experience. positive and significant effect on Green Purchase Intention.
THE INFLUENCE OF TRUST LEVEL, CONSUMER SATISFACTION AND PRICE REGARDING CAT PURCHASING DECISIONS ON FACEBOOK MARKET PLACE Talita Ainun Nursalsabillah C; Rahmaniar; Ikramuddin; Syamsul Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.519

Abstract

This research aims to see the influence of the level of trust, consumer satisfaction and price on the decision to purchase cats on the Facebook Market Place. The sampling technique in this research is Purposive Sampling. The sample in this study was 160 consumers who purchased or adopted cats on the Facebook market place. Primary data in this research was taken by distributing questionnaires, the analytical tools used were multiple linear regression analysis methods, classical assumption tests, instrument tests (validity and reliability), hypothesis testing and coefficient of determination using the SPSS version 29 program. The results of this research show that the trust variable (X1) has a significant positive effect on purchasing decisions (Y), the consumer satisfaction variable (X2) has a significant positive effect on purchasing decisions (Y) and the price variable (X3) has a significant positive effect on purchasing decisions (Y). It can be concluded that the influence of each variable simultaneously can be seen that the significance value is 0.001 < 0.05 and the value of Fcount is 22,676 > Ftable 2.12. The data was processed statistically using SPSS version 29 program tools. The Adjusted R square value is 0.290 or 29.0%, which means that variations in the independent variables trust, consumer satisfaction and price, can explain the purchasing decision variable by 29.0%, while the remainder is 71.0% explained by other variables not examined in the research. The Managerial implementation in this research shows that increasing trust, consumer satisfaction and price influence the decision to purchase cats on the Facebook market place.
THE INFLUENCE OF CUSTOMER EXPERIENCE, CUSTOMER SATISFACTION AND CUSTOMER BONDING ON CUSTOMER LOYALTYON SKINTIFIC SKINCARE PRODUCTS IN LHOKSEUMAWE CITY Adnan; Putri Faradila; Syamsul Bahri; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.591

Abstract

This research aims to determine the influence of Customer Experience, Customer Satisfaction, Customer Bonding on consumer loyalty to Skintific Skincare Products (Case study of residents of Lhokseumawe City). The method used in sampling is non-probability sampling, accidental fiber sampling. With a total of 105 respondents. Primary data in this research was taken by interviewing and distributing questionnaires. The data analysis technique used is the multiple linear regression analysis method, Classic assumption test, Instrument Test (Validity and Reliability), hypothesis testing using the SPSS 26.0 program. The results of this test show simultaneously that Customer Experience, Customer Satisfaction, and Customer Bonding have a positive and significant effect on customer loyalty to Skintific Skincare products. Partially, each variable, namely Customer Experience, Customer Satisfaction and Customer Bonding, has a positive and significant effect on customer loyalty to Skintific Skincare products. The managerial implications in this research show that increasing Customer Experience, Customer Satisfaction, Customer Bonding, and customer loyalty to Skintific Skincare products. Scientific must continue to utilize these variables so that consumer loyalty increases. The higher the good customer experience with a product, the higher the customer loyalty to that product will be.
THE INFLUENCE OF STORE ATMOSPHERE SERVICE QUALITY AND PRICES ON CONSUMER SATISFACTION AT KENZIE SUPERMARKET IN SELESAI SUBDISTRICT LANGKAT REGENCY Fayza Yovania Br Sembiring; Rahmaniar; Ikramuddin; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.602

Abstract

This study aims to determine the effect to store atmosphere, service quality, and price on consumer satisfaction at the Kenzie Supermarket Store, Selesai Subdistrict, Langkat Regency. The method used in sample research in non-probability sampling with a propotional approach with 138 respondents. Primary data are obtained by survey and distributing questionsnaires, and secondary data from journals and internet media. The data analysis techniques used are the multiple liniear regression analysis methods, classical assumption testing. Instrument testing (validity and realiability), and hypothesis testing using the SPSS (Statiscal Package For The Social Science) program version 22.0. The simultaneous test results indicate that service quality, store atmosphere, and price affect consumer satisfaction at kenzie supermarkets. In particular,service quality, store atmosphere and price positively and significantly affect consumer satisfaction at kenzie supermarkets in selesai subdistrict, Langkat district.
THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH Farhan Kandarifa; Samsul Bahri; Adnan; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.730

Abstract

This study aims to analyze the influence of product quality, price, and promotion on the purchase decision of Acer laptops on students of the Faculty of Economics and Business, Universitas Malikussaleh. The sampling technique used is nonprobability sampling technique with purposive sampling method. This study used a sample of 96 respondents and analyzed then. Data collection using a Likert scale questionnaire. The data analysis method used is validity and reliability test, heteroscedasticity, multicollinearity, multiple linear regression, t-test, f-test, correlation coefficient, and determination coefficient with SPSS 20 application. The results of the study that have been conducted indicate that product quality and promotion have a significant effect partially and simultaneously on purchasing decisions. While price does not have a significant effect on purchasing decisions.
Co-Authors Abu Hasan Adi Sastra Pengalaman Tarigan Aditya Adnan Ahmad Dani Aisah Akhyar, Chairil Amru Usman Aprida Hanum Arliansyah Arnela Nur Bahri, Halida Chalirafi Cut Dhea Fidela Edison Erna Isfayani Ernawati Jassin, Ernawati Erpandi Dalimunthe Eva Ayuzar Fakhri, Ade Falahuddin Farhan Kandarifa Fayza Yovania Br Sembiring Fidya Amira Nasution Fitrian Rizky Fuad, Raja Nasrul Fuadi Hamdiah Haris Gunawan Hartati Bahar Heriyana Ikramuddin, Ikramuddin Ilham Ahmad Ilyasa Ramadhan INDAH PURNAMASARI Isfayani, Erna Jamil, Afwan Jullimursyida Kamrin Khadijah Vanny Khairawati Khairil Anwar Khairina AR Likdanawati Lince Bulutoding Lisnawati M. Subhan Mardhiah, Ainol Mariyudi Martha Aznury Martua Rahmat Maryudi Mhd Rizki Syahputra Mhd. Ilyasa Lubis Mirna Zahara Mita Darmayanti Mohd Heikal MUCHSIN Mufid, M. Nuzul Muhammad Ade Hendarso Muhammad Zaman Munandar Nadhila Isara Naufal Bachri, Naufal Nia Kurniawati Nofan Rullyanto Tinambunan Nur Faliza Nurainun Nurazizah Parlin Hambali Pristisal Wibowo Puja Ramadhani Putri Faradila Radha Chitta Vritti Rafifah Abu, Rahmah Rahmah Rafifah Abu Rahman Ambo Masse Ratna Wilis Razali, Ramadhan Rico Nur Ilham Ridwan, Wahyu Ristati Rizaldy, Adhy Robert Junaidi Rosa Zachrul Phonna Rudi Maulana Rusydi Said Abdillah Saiful Bahgia Saiful Muchlis Saleh, Firman Samsul Bahri Sapna Biby Satria Darmawan Suriani Sutriani Syahbudin Syahbudin, Syahbudin Syamsul Bahri Syifa Thahira Yusral T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Taufik Refyandra Wahyu Desmandra Wahyu Fuadi Wahyuddin Widia Kamisah M Br Tinambunan Widyana Verawati Siregar Widyana Verawaty Siregar Yulis Sayang Zulham Zuraidah Tharo