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Rahmaniar
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THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, BRAND IMAGE AND BRAND TRUST ON PURCHASING DECISIONS PURCHASE OF AQUA MINERAL WATER FOR MALIKUSSALEH UNIVERSITY STUDENTS Mita Darmayanti; Rahmaniar; Maryudi; Heriyana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.784

Abstract

Abstract this research aims to test of product quality, promotion, brand image and brand trust on purchase decision. The data in this research was collected using questionnaires as the data collection instrument. The sample consisted of 130 respondents. This research used a quantitative approach with multiple linear regression analysis and was processed using SPSS (Statistical Package for the Social Sciences). The hypothesis was tested using SPSS version 25.0. The results of this study indicate that, partially, the product variable has a positive and significant effect on purchase decision of Aqua products,statistically 0.000 < 0.05, and has a t-value > t-table value of 4.713 > 1.657. The promotion variable does not affect and is not significant for purchase decision of Aqua products, statistically 0.947 > 0.05, and has a t-value < t-table value of 0.066 < 1.657. Meanwhile, the brand image variable has a positive and significant effect on purchase decision of Aqua products, statistically 0.002 < 0.05, and has a t-value > t-table value of 3.246 > 1.657. Additionally, the product brand trust has a positive and significant effect on purchase decision of Aqua products, statistically 0.004 < 0.05, and has a t-value > t-table value of 2.974> 1.657. The Adjusted R Square value of the independent variables, namely product quality, promotion, brand image and brand trust, shows that 41.2% of the variance is explained by these variables, while the remaining 58.8% is explained by other variables not included in this study.
THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, CUSTOMER EXPERIENCE AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AT JK COFFEE & ROASTERY IN BIREUEN REGENCY Nurazizah; T. Edyansyah; Naufal Bachri; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1111

Abstract

This study was conducted with the aim of evaluating the extent of the influence of three main factors, namely social media advertising, customer experience, and relationship marketing on the level of consumer satisfaction at JK Coffee & Roastery located in Bireuen Regency. The researcher used a quantitative approach by applying multiple linear regression analysis techniques, and to test the hypothesis, SPSS statistical software was used as an auxiliary tool. In the sampling process, the purposive sampling method is applied, which is the selection of respondents based on special considerations or criteria that have been predetermined. The research sample consisted of 100 consumers who had made at least one to two transactions at JK Coffee & Roastery. The data collected in this study is quantitative, namely in the form of numbers used to measure variables that have been determined in the population group and sample. The main data source came from respondents who were the direct objects of this research activity. Based on the results of the analysis, it was found that the social media advertising variable (X1) showed a positive and significant influence on customer satisfaction (Y), with a significance value of 0.000 which was below the threshold of 0.05, and a tcount value of 4.435 which exceeded the ttable of 1.985, so that the first hypothesis (H1) was acceptable. On the other hand, the customer experience variable (X2) has a significance level of 0.109 over 0.05 and a tcal value of 1.613 which is still below the table, so the second hypothesis (H2) is rejected because there is no real effect on customer satisfaction. Finally, the relationship marketing variable (X3) showed a significance of 0.000 and a calculation of 5.551, both showed values that met the criteria of statistical significance, so that the third hypothesis (H3) was accepted and proved that relationship marketing plays a large and significant role in influencing customer satisfaction.
THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS Fidya Amira Nasution; Khairina AR; Jullimursyida; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1162

Abstract

This study aims to determine the effect of electronic word of mouth (ewom), price and product quality on purchasing decisions for Implora matte urban lip cream products among students of the Faculty of Economics and Business at Universitas Malikussaleh. The research method used by this study is a quantitative method with multiple linear regression analysis techniques. The population in this study were all active students of the Faculty of Economics and Business at Universitas Malikussaleh totaling 3426 students. To obtain a sample that can represent the population, the Hair formula was used in determining the sample. The number of respondents obtained was 110 respondents. The results of this study indicate that electronic word of mouth has no significant effect, while price and product quality significantly influence purchasing decisions for Implora matte urban lip cream products.
THE EFFECT OF GREEN MARKETING MIX ON PURCHASE DECISIONS FOR TUPPERWARE PRODUCTS IN EAST ACEH DISTRICT. Said Abdillah; Rahmaniar; Chalirafi; Khairina AR
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1320

Abstract

This study aims to determine the influence of the green marketing mix on purchasing decisions for Tupperware products in East Aceh Regency. The data used in this study are primary data. The sampling technique used purposive sampling with a sample size of 140.The conclusion of the theory above is fulfilled. The method used to analyze the relationship between the independent variable and the dependent variable is the multiple linear regression method. The results of the study indicate that partially Green product has a positive and significant effect on the decision to purchase Tupperware products. Green price has a positive and significant effect on the decision to purchase products. Green place has a positive and significant effect on the decision to purchase Tupperware products. Green promotion has a positive and significant effect on the decision to purchase Tupperware products.
Co-Authors Abu Hasan Adi Sastra Pengalaman Tarigan Aditya Adnan Ahmad Dani Aisah Akhyar, Chairil Amru Usman Aprida Hanum Arliansyah Arnela Nur Bahri, Halida budi hartono Chalirafi Cut Dhea Fidela Dwiyanti Mustaka, Zulfitriany Edison Emelia Fitri Limchio Sinaga Erna Isfayani Ernawati Jassin, Ernawati Erpandi Dalimunthe Eva Ayuzar Fakhri, Ade Falahuddin Farhan Kandarifa Fayza Yovania Br Sembiring Feri Karyanta Bangun Fidya Amira Nasution Fitrian Rizky Fuad, Raja Nasrul Fuadi Hamdiah Harianti, Indah Haris Gunawan Hartati Bahar Heriyana Ikramuddin, Ikramuddin Ilham Ahmad Ilyasa Ramadhan INDAH PURNAMASARI Isfayani, Erna Jamaluddin Majid Jamil, Afwan Jullimursyida Kamrin Khadijah Vanny Khairawati Khairil Anwar Khairina AR Likdanawati Lince Bulutoding Lisnawati M. Subhan Mardhiah, Ainol Mariani Mariyudi Martha Aznury Maryudi Matti, Agussalim Mhd Rizki Syahputra Mhd. Ilyasa Lubis Mita Darmayanti Mohd Heikal MUCHSIN Mufid, M. Nuzul Muhammad Ade Hendarso Muhammad Kadir Muhammad Rais Muhammad Zaman Munir, Nur Faidah Mustakim Muchlis Naufal Bachri, Naufal Nia Kurniawati Nofan Rullyanto Tinambunan Nur Faliza Nurainun Nurazizah Parlin Hambali Pristisal Wibowo Puja Ramadhani Putri Faradila Radha Chitta Vritti Rafifah Abu, Rahmah Rahmah Rafifah Abu Rahman Ambo Masse Ratna Wilis Razali, Ramadhan Rico Nur Ilham Ridwan, Wahyu Ristati Ristati Rizaldy, Adhy Robert Junaidi Rosa Zachrul Phonna Rudi Maulana Rusydi Said Abdillah Saiful Bahgia Saiful Muchlis Saleh, Firman Samsul Bahri Sapna Biby Sapto Haryoko Satria Darmawan Supriadi Suriani Sutriani Syahbudin Syahbudin, Syahbudin Syamsul Bahri Syifa Thahira Yusral T. Edyansyah, T. Edyansyah Talita Ainun Nursalsabillah C Taufik Refyandra Trio Putra Agung Wijaya Wahyu Desmandra Wahyu Fuadi Wahyuddin Widia Kamisah M Br Tinambunan Widyana Verawati Siregar Widyana Verawaty Siregar Yulis Sayang Zulham Zulkifli Surahmat Zuraidah Tharo