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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) JMM (Jurnal Masyarakat Mandiri) JEMMA | Journal of Economic, Management and Accounting Jurnal Manajemen Bisnis Eka Prasetya Economics and Digital Business Review Nobel Management Review JURNAL AGROSAINS : Karya Kreatif dan Inovatif Bussman Journal : Indonesian Journal of Business and Management Amsir Management Journal Jurnal Pengabdian Masyarakat Waradin Literacy : International Scientific Journals of Social, Education, Humanities Economics and Business Journal Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO (JIMBE) Ininnawa: Jurnal Pengabdian Masyarakat Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Nobel Community Services Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Kolaborasi Sains dan Ilmu Terapan Celebes Journal of Community Services PENG: Jurnal Ekonomi dan Manajemen Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani Jurnal Pengabdian Kepada Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Akuntansi Pajak dan Manajemen Masterpiece Journal Society Service Insight Journal of Economics and Management Technologies Jurnal Ilmiah Manajemen & Kewirausahaan Jurnal Pengabdian Indonesia
Azlan Azhari
Universitas Negeri Makassar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Upaya Peningkatan Kepuasan Pasien melalui Pelayanan Prima Azhari, Azlan
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 8 No 4 (2022): Juni
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis upaya peningkatan kepuasan pasien melalui pelayanan prima. Populasi dalam penelitian ini adalah seluruh pasien rawat inap yang tercatat dari bulan Januari sampai Desember 2021. Metode pengumpulan data menggunakan metode survei dengan instrumen penelitian berupa angket. Metode pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif dengan alat analisis data menggunakan Analisis Regresi Linier Berganda dengan bantuan Software Statistik SPSS 22. Hasil penelitian menunjukkan bahwa dimensi pelayanan prima secara langsung yaitu berwujud, keandalan, daya tanggap, jaminan, dan empati berpengaruh positif dan signifikan. untuk meningkatkan kepuasan pasien. Selanjutnya secara simultan dimensi pelayanan prima yaitu tanggible, reliability, responsiveness, assurance, dan empati berpengaruh positif dan signifikan terhadap peningkatan kepuasan pasien. Dan dimensi daya tanggap merupakan faktor yang paling dominan mempengaruhi peningkatan rawat inap. Penelitian ini bertujuan untuk menganalisis upaya peningkatan kepuasan pasien melalui pelayanan prima. Populasi dalam penelitian ini adalah seluruh pasien rawat inap yang tercatat dari bulan Januari sampai Desember 2021. Sampel yang digunakan adalah 100 sampel dengan teknik accidental sampling. Metode pengumpulan data menggunakan metode survei dengan instrumen penelitian berupa angket. Metode pendekatan yang digunakan dalam penelitian ini adalah metode kuantitatif dengan alat analisis data menggunakan Analisis Regresi Linier Berganda dengan bantuan Software Statistik SPSS 22. Hasil penelitian menunjukkan bahwa dimensi pelayanan prima secara langsung yaitu berwujud, keandalan, daya tanggap, jaminan, dan empati berpengaruh positif dan signifikan. untuk meningkatkan kepuasan pasien. Selanjutnya secara simultan dimensi pelayanan prima yaitu tanggible, reliability, responsiveness, assurance, dan empati berpengaruh positif dan signifikan terhadap peningkatan kepuasan pasien. Dan dimensi daya tanggap merupakan faktor yang paling dominan mempengaruhi peningkatan kepuasan pasien rawat inap.
MENGUATKAN PERAN GENERASI MUDA INDONESIA TIMUR UNTUK VISI INDONESIA EMAS 2045 MELALUI PENDEKATAN SUSTAINABLE MANAGEMENT Muhammad Rijal Alim Rahmat; Azlan Azhari; Abdul Rahman; Ridwan Andi Mattoliang; A. Reski Almaida Dg Macenningi
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.1569

Abstract

Program pengabdian kepada masyarakat ini bertujuan meningkatkan kesadaran generasi muda mengenai peran strategis Kawasan Indonesia Timur dalam pencapaian Visi Indonesia Emas 2045. Kegiatan ini mengintegrasikan kerangka RPJPN 2025–2045, tujuan pembangunan berkelanjutan (SDGs), serta prinsip‐prinsip sustainable management untuk mendorong aksi nyata berbasis potensi lokal. Kegiatan dilaksanakan pada 5 Oktober 2025 di Benteng Fort Rotterdam, Makassar, dalam rangka MACRO FEST 2025, dan melibatkan 72 peserta dari masyarakat umum. Rangkaian kegiatan mencakup paparan materi, diskusi interaktif, serta evaluasi pre–post yang terdiri dari 10 butir pengetahuan dan 5 butir sikap/niat berbasis skala Likert. Materi menyoroti potensi unggulan Indonesia Timur, seperti sektor perikanan di Maluku, pengembangan energi terbarukan di wilayah kepulauan (studi kasus Sumba), serta tata kelola berkelanjutan dalam hilirisasi nikel. Hasil awal secara deskriptif menunjukkan adanya peningkatan skor pengetahuan peserta serta penguatan niat untuk melakukan aksi konkret dalam 30–60 hari. Program ini direkomendasikan untuk direplikasi dengan penguatan mekanisme pendampingan tindak lanjut agar komitmen peserta dapat berkelanjutan.
PEMBANGUNAN EKONOMI KREATIF BERBASIS INLKUSIF Reynilda, Reynilda; Azhari, Azlan; Maryadi, Maryadi; Idris, Muhammad; Asri, Asri
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.23364

Abstract

Abstrak: Pembangunan ekonomi kreatif yang inklusif bertujuan mengatasi tantangan sosial dan ekonomi, menciptakan lapangan kerja, serta meningkatkan kesejahteraan masyarakat dengan memanfaatkan potensi kultural yang melimpah. Meski demikian, pelaku usaha di Kabupaten Pinrang, Sulawesi Selatan, masih menghadapi kendala dalam keunggulan bersaing produk dan manajemen usaha. Pengabdian ini dilaksanakan untuk mendorong pelaku usaha di Kabupaten Pinrang khususnya di Keluruhan Benteng Sawitto, Kecamatan Paleteang dalam meningkatkan kemampuan mereka mengelola usaha dan meningkatkan keunggulan bersaing produk, yang memerlukan keterampilan seperti manajemen, kreativitas, komunikasi, dan pemecahan masalah. Adapun metode yang digunakan yaitu diawali dengan kegiatan penyuluhan serta Metode Focus Group Discussion (FGD). Partisipasi pemerintah setempat dan masyarakat sangat baik, menunjukkan kesadaran akan pentingnya pengembangan ekonomi kreatif. Penilaian yang digunakan untuk mengukur keberhasilan kegiatan yaitu dengan memberikan pretest dan posttest kepada seluruh peserta. Hasil dari kegiatan ini menunjukkan bahwa setelah diadakan penyuluhan pemahaman peserta meningkat secara signifikan. Peningkatan pemahaman tersebut menunjukkan bahwa peserta memperoleh pengetahuan dan pemahaman yang jauh lebih baik setelah mengikuti penyuluhan. Ini dapat diartikan sebagai keberhasilan kegiatan penyuluhan dalam meningkatkan wawasan dan kemampuan peserta dalam pengelolaan usaha serta pemanfaatan potensi lokal untuk produk unggulan. Hasilnya dapat menjadi acuan bagi pemerintah setempat dalam merancang program untuk meningkatkan perekonomian dan kesejahteraan masyarakat melalui UMKM di Kelurahan Benteng Sawitto.Abstract: Inclusive creative economy development aims to overcome social and economic challenges, create jobs, and improve community welfare by utilising abundant cultural potential. However, business actors in Pinrang Regency, South Sulawesi, still face obstacles in product competitive advantage and business management. This service was carried out to encourage business actors in Pinrang Regency, especially in Benteng Sawitto Sub-district, Paleteang District, to improve their ability to manage their business and increase product competitive advantage, which requires skills such as management, creativity, communication, and problem solving. The method used was preceded by seminar activities and the Focus Group Discussion (FGD) method. The participation of the local government and community was very good, showing awareness of the importance of creative economic development. The assessment used to measure the success of the activity is by giving a pretest and posttest to all participants. The results of this activity showed that after the counselling, the participants' understanding increased significantly. The increase in understanding shows that participants gained much better knowledge and understanding after attending the extension programme. This can be interpreted as the success of extension activities in improving participants' insights and abilities in business management and utilisation of local potential for superior products. The results can be a reference for the local government in designing programmes to improve the economy and community welfare through MSMEs in Benteng Sawitto Village.
Influence of Product Features, Fear of Missing Out (FOMO), and Urgency Levels for Gen Z Purchasing Decisions Azhari, Azlan
Amsir Management Journal Vol 5 No 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.601

Abstract

This study aims to examine the influence of product features , Fear of Missing Out (FOMO), and urgency level on Gen Z consumers purchasing decisions for smartphones during flash sale program on the Shopee platform. The research adopt a quantitative approach approach using a survey methods. The population in this study consists of Gen Z consumers who have purchased smartphones through Shopee's flash sale program, with a sample size of 100 respondents selected using accidental sampling. Data were collected via an on line questionnaire and analyzed using multiple linear regression via SPSS version 22, including validity, reliability, t-test, F-test, and coefficient of determination (R²). The results reveal that product features , FOMO, and urgency level each have a positive and significant effect on purchase decisions. Among these variables, product features have the strongest influence, followed by urgency and FOMO. The coefficient of determination (R²) value is 0.607, indicating that 60.7% of the variance in purchase decisions can be explained by the three independent variables. These​ findings highlights the importance of combining rational product attributes and emotional triggers in digital marketing strategies aimed at Gen Z consumers.
Analysis of Digital Marketing Strategy in Increasing Impulse Purchase of Online Fashion Products through Optimizing Customer Reviews and Price Discounts with Lifestyle as an Intervening Variable Chalid Imran Musa; Azlan Azhari; Kristina Parinsi
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 5 No. 1 (2026): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v5i1.3441

Abstract

This research is motivated by the increasing phenomenon of impulsive buying in online fashion products influenced by customer reviews and price discounts in the digital era. The study aims to analyze the effect of customer reviews and price discounts on impulsive buying behavior with lifestyle as an intervening variable. A quantitative approach was applied using a survey method involving 140 respondents who were e-commerce users in Makassar City. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. The results reveal that customer reviews and price discounts have a positive and significant effect on lifestyle and impulsive buying. Furthermore, lifestyle is proven to mediate the relationship between customer reviews and price discounts toward impulsive buying behavior. The findings indicate that higher quality reviews and more attractive discounts offer strengthen consumers' tendencies to make impulsive purchases. This research contributes to the development of digital marketing strategies by emphasizing the importance of review credibility and price discount programs as key factors influencing consumers' lifestyle patterns and impulsive buying behavior, particularly among younger generations who are active online shoppers in the e-commerce era.
Strategi Peningkatan Kinerja Pemasaran Kain Tenun Sutera Melalui Analisa Bauran Pemasaran dan Inovasi Produk di Tengah Masa Pandemi Covid-19 Azhari, Azlan
Amsir Management Journal Vol. 2 No. 1 (2021): Oktober
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v2i1.60

Abstract

This study was conducted to determine the effect of implementing marketing strategies and innovations carried out in an effort to improve the marketing performance of Sengkang silk weaving during the Covid-19 pandemic. This research was conducted from May to June 2021 using a quantitative research approach. The research method used is using primary data and secondary data obtained from observations, in-depth interviews, and distributing questionnaires to respondents totaling 100 people obtained from the calculation of Slovin's formulation. The samples of this research are the people who are included as customers of Sengkang silk woven fabrics. The results showed that the analysis of marketing strategies consisting of product, price, promotion and distribution as well as product innovation had a positive and significant effect on increasing marketing performance on sales of Sengkang silk weaving products. This shows that the better application of products, prices, promotions, and distribution as well as product innovations that are carried out will have an impact on increasing marketing performance on silk weaving sales obtained by the owners of the Sengkang silk weaving craft.
Influence of Product Features, Fear of Missing Out (FOMO), and Urgency Levels for Gen Z Purchasing Decisions Azhari, Azlan
Amsir Management Journal Vol. 5 No. 2 (2025): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v5i2.601

Abstract

This study aims to examine the influence of product features , Fear of Missing Out (FOMO), and urgency level on Gen Z consumers purchasing decisions for smartphones during flash sale program on the Shopee platform. The research adopt a quantitative approach approach using a survey methods. The population in this study consists of Gen Z consumers who have purchased smartphones through Shopee's flash sale program, with a sample size of 100 respondents selected using accidental sampling. Data were collected via an on line questionnaire and analyzed using multiple linear regression via SPSS version 22, including validity, reliability, t-test, F-test, and coefficient of determination (R²). The results reveal that product features , FOMO, and urgency level each have a positive and significant effect on purchase decisions. Among these variables, product features have the strongest influence, followed by urgency and FOMO. The coefficient of determination (R²) value is 0.607, indicating that 60.7% of the variance in purchase decisions can be explained by the three independent variables. These​ findings highlights the importance of combining rational product attributes and emotional triggers in digital marketing strategies aimed at Gen Z consumers.
Emotional Branding Strategy in Building Brand Loyalty of Local Fashion Consumers: The Role of Brand Humanization, Emotional Connection, and Brand Personality Azhari, Azlan
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 6 (2026): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i6.1090

Abstract

This study aims to examine the influence of brand humanization, emotional connection, and brand personality on brand loyalty in Erigo fashion products. Erigo as a local Indonesian brand that is growing rapidly in the fashion industry has demonstrated innovative marketing strategies in building emotional engagement with its consumers. The sample of this study consisted of 100 Erigo consumers aged 18-40 years and from Makassar City. Data were collected through an online questionnaire using a 5-point Likert scale. The data analysis technique used Multiple Linear Regression Analysis with the support of SPSS software version 24. The results showed that the three independent variables (brand humanization, emotional connection, and brand personality) had a significant and positive effect on Erigo brand loyalty both partially and simultaneously. Brand humanization showed the strongest influence with a coefficient of 0.424 (p < 0.001), followed by brand personality with a coefficient of 0.320 (p < 0.001), and emotional connection with a coefficient of 0.168 (p < 0.001). The R-square value of 0.548 indicates that the three variables can explain 54.8% of the variability in Erigo's brand loyalty. This finding provides important implications for Erigo's management in optimizing its marketing strategy by strengthening the brand's human dimension, creating authentic emotional connections, and communicating a consistent and relatable brand personality to the target market.
Peningkatan Pemahaman ASN Kota Makassar tentang Tujuan Pembangunan Berkelanjutan dan Praktik Bisnis Berkelanjutan Rijal Alim Rahmat; Abdul Rachman; Achmad Ridha; Azlan Azhari; Anang Setiawan
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2026): Volume 04 Nomor 01 (Mei 2026)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/myv60k10

Abstract

Tujuan Pembangunan Berkelanjutan (TPB) atau Sustainable Development Goals (SDGs) merupakan agenda global yang menuntut kontribusi aktif seluruh pemangku kepentingan, termasuk Aparatur Sipil Negara (ASN) di tingkat daerah. Namun, pemahaman ASN tentang TPB, bisnis berkelanjutan, dan mekanisme evaluasi capaian indikator masih terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman ASN Kota Makassar tentang evaluasi kinerja capaian TPB dan peran bisnis berkelanjutan, khususnya UMKM, dalam mendukung pencapaian SDGs. Kegiatan dilaksanakan pada 28 April 2026 di Aula Rapat Bappeda Kota Makassar dan dihadiri oleh ASN dari tingkat dinas hingga kecamatan. Metode yang digunakan adalah ceramah interaktif dan diskusi kelompok, dengan instrumen pengukuran berupa pre-test dan post-test lima pertanyaan. Hasil menunjukkan peningkatan pemahaman yang signifikan pada seluruh aspek, dengan rata-rata kenaikan jawaban benar sebesar 58,8 poin persentase, dari rata-rata 24,2% pada pre-test menjadi 83,0% pada post-test. Peningkatan tertinggi terjadi pada aspek pemahaman bisnis berkelanjutan (76 poin), sedangkan peningkatan terendah tercatat pada aspek peran UMKM (52 poin). Kegiatan ini membuktikan bahwa pendekatan penyuluhan terstruktur efektif meningkatkan literasi TPB di kalangan ASN, dan direkomendasikan untuk dilanjutkan secara berkala di seluruh perangkat daerah Kota Makassar.
Pengaruh Digital Marketing dan Online Customer Review terhadap Keputusan Pembelian Online di Kalangan Generasi Z Romansyah Sahabuddin; Azlan Azhari; Riska; Indah Cahya Kamila; Rifqah Maharani; Muh Ahlul Dzikry
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/47dft040

Abstract

Penelitian ini bertujuan untuk mengevaluasi sejauh mana digital marketing dan ulasan pelanggan secara daring memengaruhi keputusan pembelian online pada Generasi Z. Generasi ini merupakan kelompok yang sangat terbiasa dengan penggunaan teknologi digital dan aktif di berbagai platform digital serta e-commerce. Studi ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada individu berusia 18 hingga 25 tahun yang memiliki pengalaman dalam berbelanja online. Analisis data dilakukan menggunakan regresi linier berganda untuk menguji hubungan antara variabel bebas dan keputusan pembelian. Hasil analisis menunjukkan bahwa digital marketing dan ulasan pelanggan online memiliki pengaruh yang signifikan dan positif terhadap keputusan pembelian. Hal ini menandakan bahwa strategi pemasaran digital yang efektif serta ulasan yang positif dari konsumen dapat mendorong keputusan pembelian di kalangan Gen Z. Temuan ini menjadi referensi penting bagi pelaku usaha dalam menyusun strategi pemasaran digital yang optimal dan membangun reputasi melalui ulasan pelanggan.
Co-Authors A. Reski Almaida Dg Macenningi Abd Khalik Abdul Rahman Abdul Rahman Achmad Ridha Ahmad Fauzi Ahrianto Saputra Ainul Fitria Al Maududi, A. Abul Al’la Al Maududi Alief Ikhsan Alim Rahmat, Muhammad Rijal Amalia Ramadani Putri R Anang Setiawan Anang Setiawan Andi Muh. Aman. Z Andini Astuti Putri Andriansyah Andriansyah Anita Anita Arbiatun Adawya Asri asri Asri Asri Asrianti Wulandari Athira Purnama Aulia Nur Ayla Qaisyarah Badaruddin Burhamzah, Rahmat Chalid Imran Musa darwis darwis, darwis Dhinda Dwi Maharani Eky Maulia Salsabila.P Fadil Muhammad Fatmasari Fitri Aulia Ramadani Fitria Ramadana Fitriany Fitriany Ghazyah Dinah Hasbiah Hasnawiyah Hasnawiyah Hasnidar Hasnidar Hasnidar Hasnidar Indah Cahya Kamila Indri Iswardhani Irma Trisnawati Jessica Evanjelista Samba Jusri Kartika Kartika Kristina Parinsi Kristina Parinsi Kristina Parinsi Legistha Meidy Astuty Lidya Anastasya Lira Saputri M Maryadi Majiding, Nurul Chalisa Malikah Balqis Mariah Marpia, Marpia Maryadi Maryadi Maryanti Mirnawati, Sitti Muh Ahlul Dzikry Muh Alqadri Muh. Ahimsyah Muh. Dian Pratama Putra Muh. Rifki Muhammad Alif Al Thufail Muhammad Alif Zulfikar Muhammad Idris Muhammad Rijal Alim Rahmat Mulyana Anugerah Annisa Mulyawan, Heru Dwi Muthiah Noviyanti Mutmainnah Irwan Naila Az Sahra Nayla Sibilia Nulthazam Sarah Nur Alya Af-Daliyah Nur Annisa Asa’d Nur Fadilah Ayu Sandira Nur Hasni Nur Hikmah Nur Ichwana Nur Mutasya Nurbayani Nurbayani Nurjannati Nurjannati Nurul Annisa Septyanti Nurul Aulia Nurul Isnaeni Nuryuni Assyahra Nurzamnatussyamsi J Handaling Pribadi, Kuntomo Agung Putri Ramsinah Ramadhani Putri Raya Ramadhani Nardy Rahmadani Almur Rahmadani Saparuddin Rahmat, Muh. Rijal Alim Reynilda Reynilda Rezki Amalia Rezki Amalia Putri Ridwan Andi Mattoliang Rifqah Maharani Rijal Alim Rahmat Riska Riska Mahesa Ayu Romansyah Sahabuddin Salmawati Abbas Samsu Alam S Siti Nurfaizah Syarif Sitti Hadijah, Sitti Sri Asriani Sri Astuti Nasir Sri Wahyuni Nengsi Supira Supira Swietha Manggarani Syahwa Annisah Syamsiar, Syamsiar Sylvia, Sylvia Ushwa Dwi Masrurah Arifin Bando Wahyuddin, Muh. Asri Winda Natasya Windarsari, Wiwin Riski Yuswari Nur