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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) JMM (Jurnal Masyarakat Mandiri) JEMMA | Journal of Economic, Management and Accounting Jurnal Manajemen Bisnis Eka Prasetya Economics and Digital Business Review Nobel Management Review JURNAL AGROSAINS : Karya Kreatif dan Inovatif Bussman Journal : Indonesian Journal of Business and Management Amsir Management Journal Jurnal Pengabdian Masyarakat Waradin Literacy : International Scientific Journals of Social, Education, Humanities Economics and Business Journal Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO (JIMBE) Ininnawa: Jurnal Pengabdian Masyarakat Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Nobel Community Services Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Kolaborasi Sains dan Ilmu Terapan Celebes Journal of Community Services PENG: Jurnal Ekonomi dan Manajemen Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani Jurnal Pengabdian Kepada Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation Jurnal Akuntansi Pajak dan Manajemen Masterpiece Journal Society Service Insight Journal of Economics and Management Technologies Jurnal Ilmiah Manajemen & Kewirausahaan Jurnal Pengabdian Indonesia
Azlan Azhari
Universitas Negeri Makassar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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PENGARUH KEMUDAHAN, KEAMANAN, PROMOSI, DAN KEPERCAYAAN PENGGUNAAN DOMPET DIGITAL DI KALANGAN MASYARAKAT Romansyah Sahabuddin; Azlan Azhari; Swietha Manggarani; Fitri Aulia Ramadani; Legistha Meidy Astuty; Athira Purnama
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i3.4536

Abstract

Penelitian ini membahas bagaimana faktor kemudahan, keamanan, promosi, dan kepercayaan memengaruhi minat masyarakat dalam menggunakan dompet digital. Di tengah perkembangan teknologi dan kebiasaan masyarakat yang mulai beralih ke transaksi non-tunai, dompet digital menjadi salah satu pilihan populer. Studi ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada pengguna dompet digital. Data yang diperoleh kemudian dianalisis menggunakan SEM (Structural Equation Modeling) untuk melihat sejauh mana masing-masing faktor memengaruhi keputusan penggunaan. Hasil penelitian menunjukkan bahwa keempat faktor tersebut berperan penting dan saling mendukung dalam meningkatkan penggunaan dompet digital. Secara khusus, kepercayaan dan kemudahan menjadi dua aspek yang paling besar pengaruhnya terhadap keputusan masyarakat. Temuan ini diharapkan dapat menjadi pertimbangan bagi penyedia layanan dompet digital dalam menyusun strategi untuk menarik lebih banyak pengguna.
Peran Intensi Berwirausaha dan Kecerdasan Emosional Pengaruhnya Terhadap Kepercayaan Diri dan Motivasi Berwirausaha Mahasiswa Sahabuddin, Romansyah; Azhari, Azlan; Burhamzah, Rahmat
JURNAL AGROSAINS : Karya Kreatif dan Inovatif Vol 10 No 1 (2025): JURNAL AGROSAINS : Karya Kreatif dan Inovatif
Publisher : Universitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/agrosains.2025.10.1.156-168

Abstract

The purpose of this study was to analyze the relationship of entrepreneurial intention and emotional quotient on the effect on self efficacy and entrepreneurial motivation of students. This research was conducted at the Management Study Program, Faculty of Economics and Business, Universitas Negeri Makassar. The total population of 2021 students is 409. The number of samples is determined using the Slovin equation and is known to be 202 students in the class of 2021 who are in nine study group classes. Data collection techniques using questionnaires, observation and interview techniques. The analytical tool used to answer the hypothesis in this study is Structural Equation Modeling analysis.
PELATIHAN PENINGKATAN KEMAMPUAN MENULIS SKRIPSI DAN PUBLIKASI ARTIKEL ILMIAH BAGI MAHASISWA FAKULTAS DAKWAH DAN SYARIAH IAIN SORONG Rahman, Abdul; Azhari, Azlan; Nurbayani; Alim Rahmat, Muhammad Rijal; Hasbiah
Tepak Sirih : Jurnal Pengabdian Masyarakat Madani Vol. 4 No. 1 (2025): Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani
Publisher : LPPM Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/jpmm.v4i1.3335

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kemampuan mahasiswa Fakultas Dakwah dan Syariah IAIN Sorong dalam menulis skripsi dan mempublikasikan artikel ilmiah melalui pelatihan dan pendampingan intensif. Pelatihan ini dirancang untuk membekali mahasiswa dengan keterampilan penelitian dan penulisan akademik yang memadai, sehingga mereka dapat menghasilkan karya ilmiah berkualitas serta mempublikasikannya di jurnal terakreditasi. Metode pelaksanaan PkM meliputi ceramah interaktif, demonstrasi praktis, diskusi kelompok, dan pendampingan individu. Peserta kegiatan terdiri atas mahasiswa semester akhir Fakultas Syariah dan Dakwah baik dari Program studi Ekonomi Syariah, Hukum Keluarga, Bimbingan Penyuluhan Islam dan Komunikasi Penyiaran Islam yang sedang menyusun skripsi atau memiliki minat dalam publikasi ilmiah. Materi yang disajikan mencakup: (1) tips dan trik menyusun skripsi secara efektif, (2) langkah-langkah sistematis penulisan skripsi, (3) pemanfaatan website pencarian literatur (Google Scholar, ScienceDirect, dan lainnya), (4) konversi skripsi menjadi artikel ilmiah, (5) strategi mencari jurnal terakreditasi SINTA, serta (6) teknik submit artikel ke jurnal nasional. Hasil evaluasi menunjukkan peningkatan pemahaman peserta terhadap metodologi penelitian dan penulisan akademik. Kegiatan ini diharapkan dapat mendorong produktivitas penelitian mahasiswa serta meningkatkan jumlah publikasi ilmiah dari lingkungan Fakultas Dakwah dan Syariah IAIN Sorong
Mengoptimalkan Kepuasan Pelanggan melalui peran Digital Marketing, Brand Image, dan Segmentasi Pelanggan Azhari, Azlan
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.600

Abstract

This study aims to analyze the role and influence of Digital Marketing, Brand Image, and Segmentation on Customer Satisfaction of Wardah cosmetic brand among Generation Z in Makassar City. The phenomenon of increasing consumption of cosmetic products among Gen Z and the shift in shopping behavior to the digital realm makes this topic relevant to study, especially in the context of local brand marketing strategies. This study uses a quantitative approach with an explanatory research type. The population in this study were all Generation Z women in Makassar City who had purchased Wardah products. The research sample was obtained through an accidental sampling technique of 100 respondents, according to the number of indicators multiplied by 5 based on the Hair et al. (2014) approach. Primary data were collected through an online questionnaire (Google Form) and measured using a 5-point Likert scale. The data analysis technique used was multiple linear regression, with the help of SPSS version 22, and equipped with validity, reliability, t-test, F-test, and coefficient of determination (R²) tests. The results of the study showed that partially and simultaneously, the three independent variables (Digital Marketing, Brand Image, and Segmentation) had a significant effect on Customer Satisfaction. Among the three, Segmentation is the most dominant variable with the highest regression coefficient value (0.400). This indicates that the right segmentation strategy based on the needs, lifestyle, and specific characteristics of Gen Z has the greatest impact on increasing customer satisfaction with the Wardah brand.
Optimalisasi Konten Instagram dan TikTok serta Pelatihan Editing Video dengan CapCut bagi Masyarakat Anang Setiawan; Fadil Muhammad; Nurul Chalisa Majiding; Achmad Ridha; Azlan Azhari
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i2.674

Abstract

The training on optimizing Instagram and TikTok social media content and video editing using the CapCut application was part of a community service program aimed at enhancing digital literacy and visual content production skills. This activity took place during the Education Exhibition commemorating the 63rd Anniversary of Universitas Negeri Makassar, involving participants from various backgrounds, including students and small business owners. Using a participatory method combining theoretical sessions, demonstrations, and hands-on practice, the training resulted in significant improvements in participants’ understanding of social media strategies, personal branding, and video editing skills. Evaluation results showed a 41% increase from pre-test to post-test scores, and 85% of participants grasped the basic concepts of reach and engagement in social media algorithms. This program successfully equipped participants with relevant digital competencies and contributed to social transformation through the strategic and creative use of social media.
ANALISIS PENGARUH ISLAMIC BRANDING DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN ONLINE KONSUMEN DI GOFOOD : STUDI PADA MAKANAN HALAL ARABIAN FAST FOOD DI KOTA MAKASSAR Azhari, Azlan
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.416

Abstract

This study aims to analyze the influence of Islamic branding and electronic word of mouth (e-WOM) on purchasing decisions for Arabian fast food through the GoFood application in Makassar City. The background of this study is based on the increasing consumer preference for halal food that is easily accessible digitally, as well as the importance of understanding consumer trust factors such as Islamic branding and the influence of online reviews in the online purchasing decision-making process. This study uses a quantitative approach with multiple linear regression methods to examine the relationship between variables. The population in this study were all active users of the GoFood application in Makassar City who had ordered halal Arabian Fast Food at least once in the last three months since April 2025. The sampling technique used was accidental sampling, with a sample size of 75 respondents. The data collection method was carried out through the distribution of online questionnaires using Google Forms, with a 5-point Likert scale instrument. The data obtained were then analyzed using the SPSS program version 22, which includes validity tests, reliability tests, t-tests, F-tests, and coefficients of determination (R²). The results of the study indicate that the two independent variables, namely Islamic Branding and E-WOM, partially have a positive and significant effect on consumer purchasing decisions. Among the two variables, Islamic Branding has the most dominant influence with a regression coefficient value of 0.561 and a significance value of 0.000. This indicates that elements of Islamic identity such as halal assurance, Islamic symbols, and sharia values ??contained in product branding are the main factors in forming trust and encouraging Muslim consumers to make purchases through GoFood. This finding emphasizes the importance of value-oriented branding strategies and digital reputation management in increasing trust and purchasing decisions in the halal food delivery service ecosystem.
The Influence of Price, Brand Trust, and Transaction Security on Purchase Intention for Fashion Products on TikTok Shop (a Study on Men's Fashion Brand Manzone) Azhari, Azlan
Journal of Economics and Management Technologies Vol. 1 No. 2 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i2.7

Abstract

The Objectives –This study aims to analyze the influence of price, brand trust, and transaction security on consumer purchase intention for men's fashion brand Manzone through the TikTok Shop platform. The primary objective of this study is to determine the dominant factors influencing consumer purchase intention in the context of social commerce.The Methods/Approaches –This study employed a quantitative approach with multiple linear regression analysis. Data were collected from 95 respondents through an online questionnaire distributed through social media. The sampling technique used accidental sampling, with respondents being TikTok Shop users who had purchased Manzone products in the past two years. Each variable was measured using a Likert scale based on theoretical indicators.The Results –The results of the study indicate that all three variables—Price, Brand Trust, and Transaction Security—have a positive and significant partial effect on Purchase Intention. Of the three, Price has the dominant influence, with the highest regression coefficient. This confirms that price perception is a key factor in shaping consumer purchasing decisions on TikTok Shop.The Research Implications –This research contributes to the understanding of consumer behavior in social commerce, particularly in the men's fashion sector. The managerial implications of this research suggest that Manzone needs to optimize its pricing strategy, build strong brand trust, and ensure a secure transaction system to increase consumer purchasing interest and competitiveness in the digital marketplace.
Makna Loyalitas Konsumen Terhadap Produk Kopi Lokal Di Makassar: Sebuah Pendekatan Fenomenologi Azhari, Azlan
Jurnal Akuntansi Pajak dan Manajemen (TAJAM) Vol 8 No 2 (2025): TAJAM : Jurnal Akuntansi Pajak dan Manajemen
Publisher : Politeknik Sawunggalih Aji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37601/tajam.v8i2.371

Abstract

This study explores the meaning of consumer loyalty toward local coffee products as a social and emotional phenomenon deeply rooted in the cultural context of Makassar society. Employing a qualitative phenomenological approach, twelve active local coffee consumers in Makassar participated in in-depth interviews to reveal how loyalty is perceived, experienced, and constructed in their everyday lives. Thematic analysis was conducted to identify the essential structures shaping consumers’ lived experiences of loyalty. The findings reveal four major dimensions: (1) emotional attachment through taste and atmosphere, (2) loyalty as an expression of social identity, (3) togetherness and the sipulung value within coffee communities, and (4) pride in local products as a symbol of authenticity. The study demonstrates that consumer loyalty is not merely driven by product quality but is rooted in social meanings, cultural values, and emotional connections cultivated through shared experiences in local coffee spaces. Theoretically, this research expands the understanding of consumer loyalty by positioning it as a phenomenological construct that integrates emotional, social, and cultural dimensions. Practically, the findings offer insights for local coffee entrepreneurs to design marketing strategies grounded in value, authenticity, and local cultural narratives that foster long-term emotional bonds with consumers.
MEMBANGUN KEPERCAYAAN MEREK MELALUI CONTENT MARKETING, CELEBRITY ENDORSMENT, DAN BRAND IMAGE PADA PRODUK SKINTIFIC DI KOTA MAKASSAR Azlan Azhari; Hasnidar
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 2 (2025): Edisi September 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i2.762

Abstract

Penelitian ini bertujuan menganalisis pengaruh Content Marketing, Celebrity Endorsement, dan Brand Image terhadap Kepercayaan Merek (Brand Trust) pada produk Skintific di Kota Makassar. Penelitian kuantitatif ini dilaksanakan Juni–Juli 2025 dengan metode regresi linier berganda. Sampel berjumlah 85 responden yang dipilih melalui accidental sampling, dengan kriteria konsumen yang telah membeli produk Skintific di Kota Makassar dalam satu tahun terakhir. Data dikumpulkan menggunakan kuesioner skala Likert lima poin yang telah diuji validitas dan reliabilitasnya. Hasil analisis menunjukkan ketiga variabel independent Content Marketing, Celebrity Endorsement, dan Brand Image secara parsial berpengaruh positif dan signifikan terhadap Kepercayaan Merek (Brand Trust). Selanjutnya variabel independent Content Marketing, Celebrity Endorsement, dan Brand Image secara simultan berpengaruh positif dan signifikan terhadap Kepercayaan Merek (Brand Trust) Di antara ketiganya, Brand Image memiliki pengaruh paling dominan dengan koefisien regresi tertinggi, menegaskan pentingnya citra merek yang kuat, kredibel, dan konsisten dalam membangun kepercayaan konsumen. Temuan ini memberikan kontribusi teoritis bagi kajian perilaku konsumen dan pemasaran kosmetik, khususnya dalam konteks isu keamanan produk dan regulasi di pasar lokal. Implikasi praktis menekankan pentingnya peningkatan kualitas content marketing yang edukatif, seleksi celebrity endorser yang kredibel, dan penguatan brand image berbasis sains dan nilai lokal untuk memperkuat kepercayaan merek dan mempertahankan daya saing Skintific di industri kosmetik yang semakin kompetitif.
Digital Marketing Assistance on Used Car Buying and Selling Community in Makassar City Hasnidar; Jusri; Achmad Ridha; Azlan Azhari
Masterpiece Vol. 1 No. 1 (2025): February 2025
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/bngyvd46

Abstract

The rapid growth of the used car trading sector in Makassar City has not been matched by sufficient digital marketing competencies among its business actors. This community service activity aims to strengthen the digital capacity of the Turbo Car Community through structured training and mentoring in social media-based marketing strategies. Conducted over two days in Malino City, the program included digital marketing workshops and hands-on practice in utilizing Facebook Marketplace and Instagram. A preliminary survey was undertaken to assess participants’ initial digital literacy and identify promotional barriers. The training sessions introduced participants to key concepts of digital marketing, digital consumer behavior, and content strategy, followed by guided mentoring to create and manage online promotional content. Direct assistance was provided to six selected showrooms in optimizing their online presence. The results demonstrated a marked improvement in participants’ understanding, confidence, and ability to independently implement digital marketing strategies. Furthermore, the use of digital platforms proved effective in expanding market reach, increasing sales potential, and enhancing customer engagement. This initiative represents a strategic step in accelerating digital transformation among micro and small enterprises (MSEs) in the automotive sector and can serve as a replicable model for similar business communities across Indonesia. The long-term expectation is to foster continuous innovation and sustainability in digital marketing practices within local economies.
Co-Authors A. Reski Almaida Dg Macenningi Abd Khalik Abdul Rahman Abdul Rahman Achmad Ridha Ahmad Fauzi Ahrianto Saputra Ainul Fitria Al Maududi, A. Abul Al’la Al Maududi Alief Ikhsan Alim Rahmat, Muhammad Rijal Amalia Ramadani Putri R Anang Setiawan Anang Setiawan Andi Muh. Aman. Z Andini Astuti Putri Andriansyah Andriansyah Anita Anita Arbiatun Adawya Asri Asri Asri asri Asrianti Wulandari Athira Purnama Aulia Nur Ayla Qaisyarah Badaruddin Burhamzah, Rahmat Chalid Imran Musa darwis darwis, darwis Dhinda Dwi Maharani Eky Maulia Salsabila.P Fadil Muhammad Fatmasari Fitri Aulia Ramadani Fitria Ramadana Fitriany Fitriany Ghazyah Dinah Hasbiah Hasnawiyah Hasnawiyah Hasnidar Hasnidar Hasnidar Hasnidar Indah Cahya Kamila Indri Iswardhani Irma Trisnawati Jessica Evanjelista Samba Jusri Kartika Kartika Kristina Parinsi Kristina Parinsi Kristina Parinsi Legistha Meidy Astuty Lidya Anastasya Lira Saputri M Maryadi Majiding, Nurul Chalisa Malikah Balqis Mariah Marpia, Marpia Maryadi Maryadi Maryanti Mirnawati, Sitti Muh Ahlul Dzikry Muh Alqadri Muh. Ahimsyah Muh. Dian Pratama Putra Muh. Rifki Muhammad Alif Al Thufail Muhammad Alif Zulfikar Muhammad Idris Muhammad Rijal Alim Rahmat Mulyana Anugerah Annisa Mulyawan, Heru Dwi Muthiah Noviyanti Mutmainnah Irwan Naila Az Sahra Nayla Sibilia Nulthazam Sarah Nur Alya Af-Daliyah Nur Annisa Asa’d Nur Fadilah Ayu Sandira Nur Hasni Nur Hikmah Nur Ichwana Nur Mutasya Nurbayani Nurbayani Nurjannati Nurjannati Nurul Annisa Septyanti Nurul Aulia Nurul Isnaeni Nuryuni Assyahra Nurzamnatussyamsi J Handaling Pribadi, Kuntomo Agung Putri Ramsinah Ramadhani Putri Raya Ramadhani Nardy Rahmadani Almur Rahmadani Saparuddin Rahmat, Muh. Rijal Alim Reynilda Reynilda Rezki Amalia Rezki Amalia Putri Ridwan Andi Mattoliang Rifqah Maharani Rijal Alim Rahmat Riska Riska Mahesa Ayu Romansyah Sahabuddin Salmawati Abbas Samsu Alam S Siti Nurfaizah Syarif Sitti Hadijah, Sitti Sri Asriani Sri Astuti Nasir Sri Wahyuni Nengsi Supira Supira Swietha Manggarani Syahwa Annisah Syamsiar, Syamsiar Sylvia, Sylvia Ushwa Dwi Masrurah Arifin Bando Wahyuddin, Muh. Asri Winda Natasya Windarsari, Wiwin Riski Yuswari Nur