Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Diponegoro Journal of Management

ANALISIS PENGARUH KUALITAS PRODUK, HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN (Studi pada Warung Makan “Bebek Gendut” Semarang) Faradiba Faradiba; Sri Rahayu Tri Astuti
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.022 KB)

Abstract

This study aims to determine how much influence the quality of product, price, location, and quality of service to repurchase intention. The problem that facing by Bebek Gendut Semarang  is income  which decreasing, caused many new restaurans. And this research also aims to analyze the most dominant factors that influence on repurchase intention of Bebek Gendut Semarang.The population in this study are customers of Bebek Gendut Semarang. Samples were taken of 100 respondents using a purposive sampling technique. Data was collected using a survey method through questionnaires filled out by customers. Then, the data obtained were analyzed using multiple regression analysis. This analysis includes the validity test, reliability test, multiple regression analysis, classic assumption test, hypothesis testing through the t test and F test, and coefficient of determination analysis (R²). From the analysis result, the indicators in this study are valid and reliables. The most dominant factor that influence on repurchase intention is quality product  follow by the location, then quality service and price. Then  the F Test can be seen that the independent variables feasible to test the dependent variable. The result of Adjusted R Square is 0,498 it means that independent variable can explain about 49,8% of dependent variable.
Co-Authors Achmad, Cindy Artikasari Alyanti, Tifani Kursya Amaliah Dahlia, Andi Amriati Syarif, Rezki Ananda, Ratu Hilda Andreas Rian Nugroho Asep Edi Sukmayadi Asni Amin Aswar, Jumalia Audia Triani Olii, Audia Triani Bintang R. Simbolon Chyntia Clarinda Dedi Juliasman Sakatsila Dewi Yuliana Diaz Jubairy Prabowo Dicka Saputri Erni Murniarti Erni Murniarti Fadliyah, Hilyatul Ferina Septiani Damanik Fortwengel, Gerhard Fransiskus Assisi B Hadi Saputra Handayani, Ida Sri Hasanudin, Nurlaila Hasfikasari, Prity intan permata sari Ivanawati, Anselma Jean Rassyifa, Aloina Jei Tipoani Sinaga Kase, Alfa Graciani Khaira, A Tenri Mifta Khaira, A. Tenri Mifta Laia, Setiana Larasinta, Nadia Lase, Fan Damai Sejahtera Lumbantobing, Septina Severina Lutfan Lazuardi Manogari Sianturi Manogari Sianturi Manogari Sianturi Manullang, Nathasya Grisella Mariana Gu Minawati Minawati Muammar Fawwaz Muhammad Thesa Ghozali Muzakkir Baits, Muzakkir Napitupulu, Revaldo Ngia Masta Nirwana, Nirwana Nomleni, Marteda Veronika Novalina Nur Adnin Nurmala, Andi Arifah Nurwahyuni, Atik Nya Daniaty Nya Daniaty Malau Olla, Yufran Meliando Philipus Philipus Piter Honirius Naitaunus Pratita, Rasta Naya Rais Razak, Rais Rassyifa, Aloina Jean Ratna Santi Rezki Amriati Syarif Rezki Amriati Syarif, Rezki Amriati Ririn Aquarina Ririn Ririn Sakatsila, Dedi Juliasman Samuel Gideon Satibi Satibi Savitri, Triana Aulia Sekri Ambu, Reggen Seprianus Seprianus Septiani Damanik, Ferina Septina Severina Lumbantobing Septina Severina Lumbantobing Septina Severina Lumbantobing Septina Severina Lumbantobing Siahaan, Chontina Sinta Faradilla Sri Rahayu Tri Astuti St Fatimah Azzahra, St Fatimah Stivens Situmeang, Bramcov Sukmawati Sukmawati Sumiati Sumiati Sumiati Sumiati Syarif, Rezki Amriati Amriati Taat Guswantoro, Taat Thesa Ghozali, Muhammad Winda Wahyuni Yohanes, Andreas Yonas Firdinal Silaban Yoshua, Steven Yufran Meliando Olla Yulianto, Yuni Zakinah Zainal Abidin Zealfiana, Gracia Zebua, Tesalonika Febriani